BIG meeting in three days, help me prepare!
I'm hoping this thread turns into a first client success story in a few days, but I might need some guidance to seal the deal.
I've talked to less than a dozen business owners since I started, and my whole presentation was pretty awful for the first several, but I lucked into a GREAT first meeting two days ago with a new spa owner in a very wealthy community. He's only been open for six months, and from what I can tell the majority of his customers have come from either Groupon or Living Social, as the only other advertising he has done is a couple of radio spots. The Groupon got hundreds through the door and his small staff must be great at upsells because many of these walk-ins have turned into $1200+ customers who do their body contouring program to lose weight.
Anyway, he's excited to grow. His daughter made their website...it needs to be seriously reworked, I think he knows it. I told him I could help develop his web presence and start tracking how new clients find him so he doesn't ever waste a dime on advertising that doesn't work. We talked about his website, Google Places (I showed him how to get started and at least claim his listing), his FB page, getting some videos done, SMS Marketing to text clients about last-minute schedule openings due to cancellations (he REALLY likes this idea), and briefly explained that he will eventually want to look into SEO.
I talked with him for 90 minutes and as he was closing up for the day he asked me to come back on Sunday so we can try to work out a plan. He's still working another job, so I know for sure he doesn't have time to do this stuff or even think about it and seemed really happy to have met me.
Needless to say I REALLY don't want to foul this meeting up! I've never been paid a dime to do any IM work before, but I'm seeing a lot of potential here. I'm thinking about proposing a huge up-front package to take care of EVERYTHING with recurring monthly payments and offer a big "discount", and as an alternative offer a much smaller package to include a design overhaul of his website & FB page, SMS marketing, and throw in a free mobile site.
Seasoned offliners, how would handle this situation? Any suggestions on how much money to ask for? How to create a campaign outline to get him excited? Should I go ahead and make a quick website mockup from a WP template for his business to establish myself since I don't have a real design portfolio yet? All I have are mobile designs and my own WP site showcasing them.
Pretty nervous & excited about this one, this could determine whether or not I need to find a more steady income stream in the near future. Any tips greatly appreciated!
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