Worked 100% Every Time to Get Past Gatekeepers

Let me tell you what I'm thinking. Call a large company that does telesales to acquire customers. Give them my script to use for one month. When they see how good it works, charge them $10,000+ for me to keep it a secret, or tell them I'll share it with their competitors and it will not work anymore... lol.

Honestly I doubt it is that powerful.
Seems like a lot of hype here.
For most medium and small businesses to get past the gate keeper is easy since the gate keeper's job is to forward your call to the right person. I get calls all the time from SEO guys.

Also you can't protect an idea so if you give it to one company for free they will not pay you. And you likely will not get much pay from their competitors either.

You have to remember these big telemarketing companies have been dealing with phone sales for a long time. They have script writer paid to make scripts that convert.

And in the end like I said getting past the gatekeeper isn't hard unless the company is huge and the gatekeeper in those cases might be who gets you to the right person.

Because a lot of the time you don't want the final decision maker. You want the guy who makes the decisions for that guy. The head of marketing in a bigger company is likely the last guy you want to talk to. But if you get in good with the gatekeeper you will find out that his assistant John is the one who handles all the web marketing. The gatekeeper might even tell you a bit about John. I mean wouldn't it be great to know that John even though he lives in New York is a Cardinals fan? Be a great in to congratulate him on the World Series.

I think too many people see gatekeepers as enemies. To quote the TF movie from 86.

"The Insecticons are in our way."
"Wrong they are our way in."

My answer is no.

Basically at this point you're a one trick pony. You have one sentence that tells them how to get past a gatekeeper, which they can probably already do with good success rates, and that's it.

I would say unless you offer a complete training seminar with real world proof of increased conversion, then you're not gonna get very far with this idea.

I will say however that this thread is a prime subject for a lot of WSOs out there, and if it's as effective as you say it is then it would sell really well here.

Also which gatekeepers are you getting past?

I call a bunch of restaurants and spoke to the manager/owner = meh. I can get my food messed up and talk to them.

I called up Microsoft and got in touch with the Assistant to the VP of Marketing = damn good job if you didn't have their direct line or an in.

Gatekeepers are there to get your calls to the right place so unless you sound like a complete sales call or you are asking for someone who should not be getting outside calls you should get to the person you want most of the time.

The gatekeepers asking you what this is in regards to are often just trying to get you to the right person.

For example at my work.
Asking for the owner doesn't do you any good as all 5 work there and are in charge of different things. And for more than half the things people would be calling us for none of them would be the right choice. A company wanting to sell us a new part would want to talk to the parts manager. A new machine for service would talk to the service manager.

Even asking for the guy in charge of marketing isn't going to work because while the one owner is actually in charge of that if you were selling on internet stuff you would want to talk to me not him. In fact if you get to him he will put you on hold and transfer it to me.

So if you blow past the gatekeeper do you end up getting to the wrong person? Getting to the wrong person lowers your closing ratio because the person who should hear you never does. And while my boss will 50% of the time put you on hold and page me many others will hang up.

Even large companies like eBay have gotten this wrong in the past. They end up calling and getting my boss only to finally get put in touch with me.

And I don't make the final decision. But like I have said in other threads as the company gets bigger you don't need to talk to that person. In fact talking to that person is a bad idea since the normally have someone they trust who makes pre decisions. That's the person you want to talk to first.

I came back into this thread and thought of more so added it.

@somacorellc and @lordauric,

What both of you said makes sense. I didn't think about this too much and came directly here for feedback. So thank you for sharing your thoughts.

@lordauric,

The kind of gatekeepers I were getting past were gatekeepers for doctors. The doctors were definitely the people I needed to speak with. I either got transferred to them or the gatekeeper made an appointment for me to have a conversation with them.

Also, I'm sure a lot of people in this offline forum will find a ton a value in what your replies when it comes to interacting with gatekeepers. And I never said my method was "powerful"... I just said it works. ;-)

Brandon

Honestly personally I think pricing it right as a WSO might be the best way for you to make money off of it.

But without knowing what it is you are doing it is hard for me to know how special it is. Sometimes it is best to sell something simple at a nice price and profit off the volume. But if it is special you can take a simple idea and package it to make it seem greater and go for a bigger per sale profit.

Also a big part of getting past certain gatekeepers and getting appointments is what you are selling. I have a friend who used to do medical sales so he had to set up appointments with doctors all the time.

I've never personally seen gatekeepers as in my way as I stated, so for me I never worried about getting past them as the goal. Sometimes I'd rather talk to the gatekeeper longer than the person behind them. They have a wealth of info.

With the little I know I keep thinking WSO myself here. I think it would lead you to the best profits. Depending on the method you use maybe upsell into coaching and training.

It just doesn't seem like there is enough here to really take this and sell it as a training package to big firms.

It really depend what you want to achieve by selling your method. If you want to develop a solid and fully blown marketing system, then you will have to do more than just provide few sentences to get pass the gatekeepers.

On the other hand, if all you want is 5-10k for your idea, then $9.95 WSO will do the trick. Warrior forum gets about 200k(?) unique visitors every month. That's a big and profitable marketplace... :-)


Thomas

How big is your email list? That is the only way you are going to make money selling this as a WSO, even if you do list it as $7. People think WSO's are guaranteed profit... not the case. Many fail because of poor copy, and because of not having a list.

It is like any other product in internet marketing, if you have a list, you can be king.

If you really want to sell this one liner to people for hundreds of dollars, you will need to fluff up your guide with a ton of other stuff or else you will have refund after refund to process.

Best thing to do is your own niche product release... To satisfy warriors isn't as easy of a task, even with a large price cut.

Script that will get past any gatekeeper instantly.

"Hi there,

My name is James Wilder.

I own a local internet marketing company.

The reason I'm calling is because I am setting up a local online directory, and to get the ball rolling I'm offering free life-time listings for the first 20 businesses.

Would you guys be interested in this?"

You can start into that script as soon as the gatekeeper picks up the phone, and they will either pass you to the owner or ask the owner if they'd be interested - this method is going to get you in front of more business owners then any other technique.

Use your imagination on what you can do past here...

It works!!

Actually, the strategy requires more than a sentence or two if it will be used by a normal individual or company selling to businesses.

The phrases used are all you have to say to get to the owner... but your business must have a special type of program for businesses, which in essence is a special discount program for businesses accepted into the program. I setup the program in a very unique way and give it a specific name that I use in the script.

So the strategy includes the way I setup the program, the name I give it, combined with the simple telephone script.

So it's really more than a simple one-liner or two-liner.

A WSO is very risky to me. Like some people have said, a good selling WSO is not as easy as it sounds or looks. I would hate to release the info and get only a couple sales. I suck at sales letters and have no IM list.

Brandon

How much valuable information have you gotten from this forum for free? Why don't you give back to the community and just share it for free?

BTW this works fine for me

I just posted this...

http://www.warriorforum.com/offline-...tekeepers.html

We must have been thinking the same thing.

You know what?

Even if I decide not to sell the info here, you guys got me back on track thinking about JV's. I'm involved in several businesses and for some reason I completely left JV's out of my marketing strategy (crazy... I know).

So a big thanks for you guys talking about JVs.

Why sell it? If it is unique and works, why not just use it to make money...

I think if you offered companies one or two sentences for $497, they would probably laugh in your face. Just my opinion though. Give it a try and let us know what happens.