The Real Deal Offline Series: Here's How The Holiday Season Can Kill Your Offline Business!

5 replies
Hey Offliners,

It's that time of year again.

I don't know about you, but every late fall and winter I have to fight like a gladiator to overcome the monkey of procrastination that tries to jump on my back.


Because it's the time of the year when it's easiest to convince yourself that:
  • Business owner's aren't focused on marketing stuff because they're focused on holiday parties, christmas shopping, new years eve celebrations etc.
  • No one has any money left for marketing because it was a tough year.
  • Business owners are focused on family stuff now.
  • Business owners don't invest in marketing when it gets cold and there's snow on the ground.
  • I don't want to be driving to appointments in the snow.
  • I'll start my marketing campaigns January 1st.
  • And the list goes on and on.
If you haven't heard it before, then let me be the first to tell that those are just excuses that keep you stuck in the same old rut of failure.

So, the question is how do you overcome them?

Well, here's how I do it:

I choose to wake up everyday and behave as if today is the most important day in my business life...because it is.

This means that I deliberately and intentionally put my business and marketing campaigns into overdrive. So, instead of doing the normal four marketing campaigns, I do things like add two more.

Or I start working on another book or home study system for my other businesses. Or I start going to the gym a extra hour per day.

Here's what all that accomplishes:

- I wake up excited and eager to go even though it's cold as heck and being in New England means there's snow on the ground. This makes me feel good because I'm going against the norm of being average and running circles around the lazy folks.

- I get projects accomplished that I've been trying to finish for weeks or even months in some cases. All I needed to do was that little extra something to get me over the hump. Now, I got it.

- The extra campaigns means that my accounting and tracking systems need to be shown some extra TLC, so it makes me more aware of my goals and bench marks to hit my goals.

- I ultimately get more clients, who then have expectations that they've paid for and I MUST keep them happy.

So, as we get into this winter season season, don't let your offline business slow to a trickle and then die out completely.

Why not turn the winter season into one of your most profitable times of the year.

Hope this helps,

#business #business consultant #deal #holiday #kill #offline #offline marketing #offline plr #real #season #series
  • Profile picture of the author Richard Brands
    Great post Chris, i dnt let winter go useless, i plan for upcoming year. As these days not a lot of work to do, my mind have peace. I focus to do some interesting and useful for my clients in upcoming year.
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  • Profile picture of the author manny2513
    WOW! Interesting read. Thanks a lot Chris

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  • Profile picture of the author danielkanuck
    My cousin always says companies aren't hiring when it comes towards the end of the year. And for the same exact reasons that Chris stated above. When i used to work as an IT Technician, i actually landed that gig in October - so i thought what my cousin used to say was a myth. But now i see that he was speaking the truth. Thanks for the insights Chris.
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  • Profile picture of the author annemarieb
    Thanks for the great post Chris...I was just thinking about this in fact.
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  • Profile picture of the author digichik
    I've been watching the calendar, somewhat dreading the holiday season for some of the reasons you mentioned. Thanks for the motivation.

    I know that it can be one of the most profitable times of the year.

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