A realtor owes me a favor....How can I market her to help her and help me?

Yes she is recieving 3% (average realtor commission) however you have to factor in her time,gas, broker fees, open house etc.

What you can offer her depends on what type of market she is in ?

Does she do mostly listings or is she a buyer's agent ?

Is she the type of person that can close over the phone or in person ?

Is she the type of real estate agent that is socialable or is she an undercover real estate agent ? (undercover meaning that no one knows what she does for a living)

Does she do traditional sales, short sales or REO's ? Is she the queen of condo sales or is she your inside connection to the best rental in the city ?

Uhhhhh.... 3% to 6%, really? Let's say they are on a 75% split of their commission at 3% (honestly, getting both sides is with 10% of your deals if your good, it doesn't happen a lot for the average Realtor). Of that 3% subtract 25% for the broker, 7% for the franchise fee, then deduct taxes (we Realtor's have to pay double FICA, Social Sec, etc. because we are independent contractors). After we pay splits, fees, marketing expenses for a listing, we are not setting the world on fire. An additional $500 for a mobile site? For a single listing? Not! You'll get laughed at by a Realtor for a price like that. You just can't imagine how expensive being a Realtor is, it's outrageous. As well, a Realtor on a 75% split is not typical. Typically they are on 50% until they hit a specific volume, then 60%, then 70%, and so on. If you are in the top 5% in an area, and your earnings are huge every year, then you can demand 75% and even 85% or more. But you need to be selling a butt load of properties every year to typically get these higher splits. Those are the agents you can really do some good with. The top agents in my area spend anywhere from $25k to 60k a year in combined marketing. you can pretty much figure they will spend 8% to 12% of gross earnings on marketing. It falls off to almost nothing for the average Realtor.

None the less, The OP does have an open window here to do some selling. The Mobile site is a good idea, but offer a total package. Offer the mobile site, the QR code, and especially the social marketing stuff (Realtor's don't know social marketing, they think they do, but it's easy to demonstrate how much more effective you can be for them). Of course there is more, but I would start with that. I do start with that. I have many Realtor's as clients. First off, if you want to break into the Realtor space, use this lady to introduce you around. maybe schedule a group "dog & pony show" at the brokers office. I do all of these. Realtor's with money are the ones to key in on if you really want to get a big number and some type of continuity. IMO

T J