Show us your GUARANTEES and STUFF

Hello fellow warriors...

Like many of you here I am just about to get started offering services to offline businesses (I've done it before, many years ago, but just now getting back into it).

If you're like me, you probably like to make sure you have all of your bases covered and are fully prepared to get the best results possible.

Hopefully some of the 'already crushing it' offliners will help you and me by showing us their guarantees and stuff.

The GUARANTEES:

What kind of guarantees are you offering your clients for seo/gpo? Guaranteed page 1? Guaranteed top 5? Guaranteed top 3? or else I will give you your money back? or else I will keep doing work for free until it ranks _____ ? or else I will eat my hat?

I've seen WSO's doing seo that offer the "or else I will keep doing work for free" approach.

What kind of guarantees are you offering your clients for seo? web design? fb pages? qr codes? email marketing? etc.

Risk reversal being so important, I hope some experienced warriors will share their exact word for word guarantees, I know I'd appreciate it and I am sure many others here would too.

The STUFF:

Getting the risk reversal right is a big step in the right direction, but what about the other stuff that can make or break a deal and a relationship?

For example, with web design, I am sure if you word the offer one way your clients will be hounding you to make countless tiny changes that 1) won't actually make the site any better for their purposes and 2) will eat up your time doing the work or money outsourcing it.

And even after having you make countless changes they will always be nit picking.

On the other hand, if worded the right way, I could see the client being very happy with whatever you give them, the way it is, with few or no changes at all.

Another example of the stuff is how you frame your fees.

For seo you could charge $197/mo (or more) for "seo work" or you could charge a $197/mo "Ongoing Optimization, Maintenance, and Exclusivity Retainer" fee.

For web design you could charge a $25/mo hosting fee, which to clients may be like huh? what? hosting? or charge a $100/mo "Ongoing Maintenance, Security, Update, and Hosting" fee. For this fee they get wp updates and backups, security maintenance (i.e. if wp or a plugin or whatever has a security hole you'll apply the update/patch etc.), etc.

If offering web design, you could give them whatever they want for $XXX or you could give them a very specific set of features and pages. You could offer "unlimited revisions" or "basic updates and additions including _______ ".

How you word this stuff can make all the difference in setting expectations, increasing perceived value (and actual value), and in keeping client relationships more manageable.

So show us your GUARANTEES and STUFF, please

If you can copy and paste direct from your contracts and let us know if it's ok to copy and paste into our own contracts.

If we all pitch in here this could be very helpful to a lot of warriors.

In fact, post something good and if it's ok with you I'll put it into a PDF and share it with everyone (no opt in), with a credit/link/etc to you of course.