What do you think of this Slogan?

by jkhdsf
7 replies
I'm branding a Secret Supper Club. They do underground culinary events and part of the appeal is that they are perceived as quasi legal, rebellious, and exclusive.

What are your opinions on this Slogan/Subhead.

"S****** T*** Secret Supper Club
Despite what you may have heard, there are absolutely no illegal culinary events going on in here...none... "

It's inspired by a Virgin Energy ad reading: "Despite what you may have heard, there is absolutely no scientific evidence that Virgin Energy is an Aphrodisiac"
#advertisement #branding #slogan #subhead
  • Profile picture of the author danielkanuck
    What does the "S****** T*** stand for?
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  • Profile picture of the author TopKat22
    How about
    Despite what you may have heard, there is nothing illegal going on in here.
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  • Profile picture of the author jkhdsf
    Oh I just ****'d it out cause I don't want the company name to appear in search engine listings. Sorry for the confusion guys.

    Thanks for the feedback. I like the rework of a simple "there is nothing illegal going on in here"

    I want to be sure the cheekiness and sarcasm comes through though. Does it read that way with the cropped down rework?
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    • Profile picture of the author Riz
      To keep the sarcasm obvious I would definitely stick with the original.

      Riz

      Originally Posted by jkhdsf View Post

      Oh I just ****'d it out cause I don't want the company name to appear in search engine listings. Sorry for the confusion guys.

      Thanks for the feedback. I like the rework of a simple "there is nothing illegal going on in here"

      I want to be sure the cheekiness and sarcasm comes through though. Does it read that way with the cropped down rework?
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  • Profile picture of the author misterme
    That slogan sounds like a spin on the classic Gary Halbert ad he wrote for Tova Borgnine's perfume, "Wife Of Famous Movie Star Swears Under Oath Her New Perfume Does Not Contain An Illegal Sexual Stimulant!"

    It packed 7,000 people into a hotel to check it out in one morning. Maybe researching what he did with that will give you further ideas.
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