Trying So Hard With No Success

A: You need to be dialing 200 numbers per day instead of 50. Most pro cold callers do as many Dials before their first break in the day (2 hours) as you are doing in a week. and they dont expect that they are always gonna have a sale before first break.

50 dials happens in 30 minutes, especially if you are getting turned down at the greeting the whole time, so your daily time spent working here is off... or you are not dialing with any intensity.

B: You need to not be emotionally attached to your calls, you are dragging an increasingly defeated attitude to each new call by intellectualizing so much. You have to reserve your emotional energy so that you can keep treating one call after another with the same entuhusiasm you gave your first call.

You may have said it 50 times, but for each prospect, its the first time they ever heard it. So you cant be dragged down with too much thinking about the last call, or the one before that... Forget it. Move forward.

• Dont expect anything from any particular call, just expect something from the call "session".

"The sale is made in the mind of the salesman" doesnt mean you can make up your mind and close any call with a tricky rebuttal. It means you can make up your mind to "get a close" (Period) with enough dials and enough rebuttals.

Keep rocking the numbers till you find someone "closeable". Rock the techniques less, and the numbers harder. Just flat out ask people if they need a website, if not "bye".

Rock the numbers. You dont have the skills yet to close on high conversion, develop them by taking the pressure off yourself for now and leaning on the numbers more than your knowledge or personality.

You cant possibly keep dialing and not accidentally run into a laydown sale, unless your attitude is just pushing people away, so dont have one at all...

Just generate some enthusiasm, set your mind to "finding someone who wants to talk to me and was waiting for someone like me to call...". They aare there, but you are worrying about the outcome of your individual calls too much to get to them right now.

Try not even THINKING of no's, or keeping track of them.

Quit expecting that it should be within 50 calls, but rather expect that you are going to call till you break through.

Expect that most wont be interested, but treat them like your first call anyway.

Uncover the guy who couldnt wait to talk to someone about web design. He's there.

Think less, more dials! Just be nice, and I say "I do web design, just wo9ndering if you folks had considered a website for your business..." , if not; BAMMM put down the call and dial another number as fast as you can.

You are newby...look for a "laydown" to get some success under your belt.

last note:

As a newby try to not rebuttal a single person and just dial two or 300 numbers till someone says "Yes! I was just thinking about that". It will build your confidence and make you an initial sale without too much intellectualizing.

You need a 300 dial session to bust through your ice. Trust me. Just do it, and you will come back saying "I have an appointment".

Once you have done that, getting one out of 50 calls will be easier. i have seen people do a thousand dials before breaking the ice...

Heres the thing, the prize has to be worth it to you, breaking the ice calls for MASSIVE action.

yes alot of people have done it, but alot of people havent... Its up to you whether you do or not. Instead of asking here- I would just bear down on the phone until I knocked one out.

Sometimes added knowledge doesnt help, and it doesnt seem to be here.... Just put your head down and hit the numbers hard... Not until you reach 50- but rather; until you have broken the ice.

Sorry bud, but I disagree.

I think going after dentists to do cold calling is a really, really bad idea.

Everyone try this.

Call the five biggest dentist ads in the phone book. Ask the person who answers the phone this:

You: "Cindy, I need your help I'm doing some research for a project and I bet you're just the person who can help me and it will take you ten seconds, can you help me?"

Cindy- "Sure".

You: "Cindy, how many times a week do you get people calling to try the dentist something?"

Cindy- "Lawdy I lose count, at least 20-30"

You- "I can only imagine Cindy, and tell me I know you're really good at your job so how many times do you let someone talk to Dr. Dentist?"

Cindy- "Never, if I do I lose my job"


That's generally how the conversation goes. And now try that same conversation with a plastic surgeon, it will go about the same, and the same with a chiropractor.

These people are BOMBARDED with marketing messages. I know the money is there, but how you get to them is NOT cold calling, you have to go for a less head-on approach. A shock and awe package will work. Cold calling a list of 300 dentists and you'll speak to maybe 10-20 of them, and then you'll have thought that you failed when in reality you chose the wrong market.

I disagree John because I think you're setting him up for failure. I think he's more likely to fail going after the "big money" clients than if he went off the beaten path.

If the OP was going after low-hanging-fruit clients he could get a MUCH higher success rate. I've gotten as high as 1 in 4 appointments for my lead-gen/site-rental biz when I CHOSE THE RIGHT MARKET. And I had to put a TON more work in the Chiropractic sites I naively went after years ago.

Try calling a not very much marketed to niche like "garage door repair" and you'll see your response rate rise dramatically, my estimation would be it would 300-500X greater.

Now if the OP was an experienced telesales pro it's a whole different ball of wax. But he's not. I want him to succeed not fail. And going after the high dollar markets is a recipe for failure. I would put $1,000 on a newbie calling 300 garage door repair firms making more money than a newbie calling 300 dentists all day every day. I would also put $1,000 on the fact that the one who called the garage door repair companies still being in business after two weeks than the one who got beaten all too hell trying to get through the gatekeepers of the dentists.

You know I appreciate you John, but I just disagree with your advice. Helping someone to fail more isn't going to help anyone.

Marcos

I think you're banging your head on the wrong niches. Yes everyone preaches Dentists, and Chiropractors. Practically speaking it's very difficult to cold-call one of those niches. Try something WAY easier. Try calling a niche that isn't so marketed to. Pick up phone book and look for people who you haven't seen mentioned here yet. There are "virgin" niches where most of the websites look like crap and they haven't been emailed/telemarketed to/direct mailed a hundred times before you call them.

Because honestly I think you could do the 300 calls that John talks about to Dentists and Chiros and get not a single good response, the level of experience and sophistication you'll have to use is too high. But there are other less marketed to niches that are WAY easier to approach. It's all in the approach brother.

Good luck.

Marcos