How long does it take you to assemble your cold contact list?

5 replies
I'm new to this whole offline thing, but I know it takes me hours to assemble a list, get the name of the owner, the business, the email, the phone number ect.

In some cases it takes days. Then I'm done with actually contacting people on the list in few hours. This can't be how it's done, normally, right?

How long does it take you assemble your list? How do you keep track of it all? How can it be done quickly so it doesn't take up most of the day?
#assemble #cold #contact #list #long
  • Profile picture of the author Jason Kanigan
    Hi Sadie,

    Go to manta.com and drill down to the town, industry, size of company you want.

    Click on a listing for a (99/100 times) correct owner's name.

    This should make it easier.

    Your contacts list is one of the top properties of your business, and it does take awhile to develop. An organic list, rather than a bought one, which you prequalify by industry or projected need, is best.

    Keep track of your results in Excel, or get access to a free CRM online.
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  • Profile picture of the author John Durham
    First I grab a razor knife, then I open the yellow pages, and I scan a few industries...

    When I spot one, I look for a vertical row of 300 numbers or so that span over 5-6 pages consistently. That way theres no distractions, just bamm bammm bammm down the line.

    Then I pull the razor knife down near the center trying not to rip the pages, and I end up cutting through 10 pages instead of the six I intended, but thats cool, because just in case I dont like this industry, i have 4 extra pages of other stuff handy.

    Then I find a pen, and flip on the cooking channel on tv, and I sit down and write a basic outline for my pitch on a piece of paper... and lay it out in front of me...

    Oh, and I find an envelop or a ruler to help me keep my place on the yellow page.

    Then I started dialing and marking things off, and glancing back and forth at my pitch and watching Bobby flay do something with artichokes on a grill...

    I begin talking to people. Watching TV helps me keep a steady non anxious tone...

    I dial one number after the next only taking a break every few pages... and scribbling on my scrap paper I jot down appointment and call back information....I save any emails for after the session because I dont want to lose momentum.

    Never putting my phone down helps me keep a rhythm and staring down my list watching the numbers get marked off one by one... every now and then a conversation is encouraging or turns into a lead and that fuels me... and I even get ideas about how to grill artichokes.

    I'd say the list building part takes about 5-10 minutes.
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  • Profile picture of the author dminorfmajor
    @John

    Do you take a look at the industry before hand in Google? To see who's on top, who needs websites, etc? If not, how do you know what/how to pitch SEO/Web design without knowing if they're already setup?

    What I do now is pretty time consuming but if I ever had an entire day to myself without dayjobs, it would prolly take a couple hours.In that 2 hours, I probably would have called 8-10 businesses that I've already researched.
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    • Profile picture of the author John Durham
      Originally Posted by dminorfmajor View Post

      @John

      Do you take a look at the industry before hand in Google? To see who's on top, who needs websites, etc? If not, how do you know what/how to pitch SEO/Web design without knowing if they're already setup?

      What I do now is pretty time consuming but if I ever had an entire day to myself without dayjobs, it would prolly take a couple hours.In that 2 hours, I probably would have called 8-10 businesses that I've already researched.

      I recommend stuff like that (special lists), and have used them in situations, they can be effective as long as you dont waste all your time tinkering around with them.

      In fact we teach about all kinds of list generating solutions.... But myself.... I just use the phone book most of the time and fire away asking who needs a website without much thought until someone says "I do". They are always there, you just have to keep taking numbers off the top til you uncover them.

      I dont like to make a big parade about it personally.... Just give me a phone book and let me dial, but then I am experienced at prospecting and I have a bit of a knack for not wasting my time on the phone with "suspects".

      i might skip around a bit, if Im not feeling an industry that day, but not a TON of intellectualizing.

      I find that many people do more "thinking" about what they are going to do, than actual "doing".

      I just like to bypass all of that and bulldoze my way through to a result personally.

      Og says "i will call on ten prospects while the failure is yet making grand plans to call on his first".
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