8 {{ upvoteCount | shortNum }}
8 {{ upvoteCount | shortNum }}

What's Top Google Position Worth?

by 1Constant
7 replies
Quite a bit actually! Page 1 Google, top 3 positions take 58.4% of all traffic.

I'm putting together some promo material and wanted to get some stats to answer this question. According to a study from a company called Optify, the CTR for top three organic positions are:
  1. No. 1: CTR of 36.4 percent
  2. No. 2: CTR of 12.5 percent
  3. No. 3: CTR of 9.5 percent.
Now get this ---being number one in Google, is the equivalent of all the traffic going to the sites appearing in the second through fifth positions!

Attached is a copy of Optify's research report.

Happy Prospecting!
#google #position #top #worth
  • Profile picture of the author Warrior Ben
    One thing to consider on this is how many searches a month are performed on the particular keyword. If nobody is searching for the keyword, then being on top is worthless. The type of keyword also matters... is the keyword more of an informational keyword or a buying keyword. If it is a buying keyword, it is worth much more to be on top.

    Also, one mistake that I see people make all the time is when they look up the monthly search volumes in Google's Adwords Keyword Tool, is that they look at "Broad" matches, which is the Google default. This overstates the number of searches dramatically. To get an accurate reading look at "Exact" match.

    -Ben
    Signature
    The Best of Warrior Ben: My Most Popular Warrior Forum Posts
    {{ DiscussionBoard.errors[5078839].message }}
  • Profile picture of the author Jason X
    I agree with Ben, first you want to make sure you have the right keyword that people are actually typing into Google to find the product or service.

    Then as long as you have the right keyword that gets a large amount of traffic, then being on the TOP is worth alot, there is no price point, it depends on what the client offers or sales. How much does each sale profit?

    A mortgage company on the top of Google for a major city is worth alot more than a nanny being at the top, because the ticket is ticket is a higher ticket, and the same goes for location, a mortgage broker at the top of New York may be higher than a mortgage broker at the top of Detroit
    {{ DiscussionBoard.errors[5079393].message }}
  • Profile picture of the author iAmNameLess
    Those numbers aren't entirely true. There are a lot of different factors. That may be correct when it comes down to national organic searches, but when places are involved it is different. Review numbers, social signals will play a factor. Also, I have a few sites ranked top 5 in a couple different niches with the same keywords. My #2 has a better copy written in the title and meta tags and gets more clicks than #1.

    Lots of different things involved here!
    Signature
    {{ DiscussionBoard.errors[5079424].message }}
    • Profile picture of the author 1Constant
      There's always going to be anecdotal exceptions to mean averaged statistics. The mean average has to be statistically significant to be generalized; meaning that, barring outliers, temporal factors, exceptions, etc., the results should be consistent over time. Optify also refers to previous, consistent statistical results from AOL.

      I shared this as a way to enhance sales/cold-calling pitches. We all know that it's good to be on page one, but how good can be generalized with these stats. Yet, like the small print lady sings, "... individual results may vary." :rolleyes:

      One other point that the I found interesting was the distinction b/w ranking for head terms v. long-tail terms. They defined head terms as averaging >1000 searches/mo and long-tail <100 less/mo.
      While head terms do better on the first position, (32% head v. 25% long-term), long-tail terms do better overall on page one SERP (4.6 head v. 9% long-tail). Long-live the microniche!
      {{ DiscussionBoard.errors[5079602].message }}
  • Profile picture of the author danielkanuck
    I'm ranked #1 for 2 keywords in my niche, and optimizing my website for these keywords weren't even on my agenda. But their at the top, but i get minimum traffic from these 2 keywords. I used to be ranked #3 for one high traffic keyword, but i got knocked down in the search results within a few days. So rankings is cool, but i wouldn't put alot of stress into it. Plus if the rankings aren't bringing your more leads or sales, then its futile to put alot of effort into maintaining these positions.
    {{ DiscussionBoard.errors[5081299].message }}
  • Profile picture of the author bmsmarketing
    For example : my top rated client in seattle for a service business gets 100-150 calls from my site per month. that is 50-100$ profit each call, he pays 7$ per call. So for him, it is a no brainer to have NEW clients coming in each month, each telling their friends etc.
    {{ DiscussionBoard.errors[5081549].message }}
  • Profile picture of the author RussellRead
    Originally Posted by 1Constant View Post

    Quite a bit actually! Page 1 Google, top 3 positions take 58.4% of all traffic.

    I'm putting together some promo material and wanted to get some stats to answer this question. According to a study from a company called Optify, the CTR for top three organic positions are:
    1. No. 1: CTR of 36.4 percent
    2. No. 2: CTR of 12.5 percent
    3. No. 3: CTR of 9.5 percent.
    Now get this ---being number one in Google, is the equivalent of all the traffic going to the sites appearing in the second through fifth positions!

    Attached is a copy of Optify's research report.

    Happy Prospecting!
    There is a different between local SEO and national rankings. If I am looking for a local dentist. I am not just going to click on the first one. I will click on a bunch of them on the first page to see how they are rated and what people are saying about them before I make a decision on which one I will go with.

    So there is a big difference between local stats and national stats and where people are clicking.

    Don't just take someones report try to understand the user behavior.
    Signature

    Do Good!

    {{ DiscussionBoard.errors[5085124].message }}

Trending Topics