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#offline marketing #200 #free #giving #make #menus
  • Martin,

    As always, great stuff.

    Thanks,

    John
    • [ 2 ] Thanks
    • [1] reply
    • Banned
      Great Idea, Marty! Peter Beattie just came out with a Great WSO that covers "Menu-Advertising".



      As you know, I've been doing "Menu-Ads" for many years and....I KNOW they work!

      Don Alm....sales guy
      • [ 2 ] Thanks
      • [1] reply
  • Great tips Martin. Thanks.
  • How easy is to convince a restaurant owner to get these menus?
    How many of them do you print every 6 months for each restaurant?
    If it is only 10 pieces then I believe it wont be such a big saving for the owner to get them from you. Instead he could spend 50$ and get them done, without the ads.

    Thanks for sharing this and please answer my questions.

    AB

    p.s. and this is what I found while searching for laminated restaurant menu on google:
    http://answers.yahoo.com/question/in...2025305AAQ93F9
    lol
    • [1] reply
    • Great post, I appreciate it.

      As for Printshop, do you recommend any other programs? or is this one suitable to get high quality ads/brouchers to clients?
      • [1] reply
  • Yeah! It's looking great!! Thanks for sharing.
  • another great post here Martin... I know what I'll be doing the next time I eat out!
    • [1] reply
    • Melvin,

      Thanks and I hope you can find a way to benifit and profit from my idea the next time you eat out

      All the best,

      Martin

  • Woww.

    This is a true piece of gold. THANK YOU for bumping this Martin.
    I want to know how they get these printed for free. I'm assuming the printing costs just get divided between the 8 restaurants?
    • [1] reply
    • Red,

      The restaurant will get the menu's for free, because the cost to get them printed comes out of the money made from selling the ads that will be placed on the menu's, there is no cost to the restaurant at all and besides getting new menu's they also get the chance to get their menu updated for free, which is one of the selling points.

      I hope this helps.

      All the best,

      Martin

  • It is a good idea, but your missing one HUGE part of the picture. Its easy to convince the restaraunt owners, but ...

    1 restaraunt, 10? 50? 100?

    What responses are you getting for $200 charge?

    A few things that are gray. I would guess your looking at around the 50 restaraunt range at the least.
    • [1] reply

    • Not sure how you're factoring this in and if its even correct.
      First, I don't know a single restaurant in my area that only gets 10 or 50 customer. Unless you're speaking on a daily basis, but still I live in NJ, and all the places around me are usually packed with people.

      I'd estimate certain restaraunts around me easily get 100-200 customers a day. Really do the math, take a diner for instance. I think they easily get 100 customers before its even diner time. Then another 50-75 people during dinner.

      Either way I'm just going to say 150 a day, which I still feel is a very conservative estimate. Now multiply that by 7. Thats 1050 a week.

      Multiply that times 4 for 4 weeks in a month roughly. That becomes 4,200 people a month.
      Now also consider the length of time most of these people are looking at these ads, I'd say 20 minutes on average that someone will be sitting at the table, literally STARING at their ad.

      You can compare this to postcards, that are seen for about 20 seconds.
      So its not just volume of exposure, but length of exposure you need to consider too. Then the fact that everyone seeing these ads, will be seeing them multiple times while they're at the table. Every time they pick up their fork and take a bite basically.

      That sounds like a GREAT offer to me for $200 bucks, or even $250.
      Like I said however, I have the luxury of living in the most densely populated state in the US. So a great deal of the restaruants around me are always packed. Well at least the bigger ones are. Smaller pizza places and smaller chinese restaruants some of them get very little business at all.
      Although I would not even try selling menus to places like that. They have their own, and they only need to give out like 50 a week. Just find restaraunts that GO THROUGH A LOT OF MENUS, then you know you found one that has good exposure.

      Just another reason why I feel this is a great idea, but once again we have people just focusing on reasons why they can't do it, rather than reasons why they CAN DO IT.

      -Red
      • [2] replies
  • Martin, I cannot thank you enough for all of these posts. I am going to be putting this and your original business card idea for bulletin boards into action. I will report back and let you know how everything works out for me.
    • [2] replies
    • InTh3Moment,

      It's good to see someone excited and motivated to take action on one of my money making ideas.

      I wish you much success and If I can be of any help, please feel free to PM me.

      All the best,

      Martin

      • [ 1 ] Thanks
    • InTh3Moment,

      I was just wondering if you have had a chance to take action on any of my money making ideas yet and if so do you have any results or updates that you can share with us here?

      Thanks,

      Martin

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  • I wanted to point out that an over looked place to place and sell advertising on is the back of chinesse take-out menus. They are huge in size, so the amount of ads that could fit on the back would generate very nice profits. I'm looking into this idea now and will report back here once I have a plan or details to share, but I just wanted to bring the idea up to see what other thought?

    All the best,

    Martin
    • [1] reply
    • So yesterday I went to get lunch at my local chinesse take out joint, that I eat at, at least twice a week and I have worked once with the owner were I designed a display ad for him that was distributed on a coupon flyer I had distributed door-to-door to homes, anyways I brought up the subject to him about palcing ad's, etc. on the back of his menus and he said if I paid for 3K-5K of the menus to be printed and update his menu and make room for 3-4 coupons on the front for his offers, then we had a deal and I could do what I wanted with the back.

      I'm going to be working on this over the next week and I just wanted to share here the deal I got in the works and I will post back here with info. and results when I have some.

      All the best,

      Martin


  • Today I was doing a search online for some ad menu stuff and I can across an ebook on making money with offline mobile advertising billboards.

    I know it's not relivent to menu advertising, but I thought some here might be interested in checking it out and also the fact that the ebook only cost $4.95.

    I am not affiliated with this ebook and I myself have never done offline mobile advertisng, so like I said I just figured I would share it here as it is a different niche type of offline advertising.

    Here is the link:

    http://www.themobilebillboardguide.com/?hop=edsri

    All the best,

    Martin
  • Martin,

    This looks very promising. Look forward to seeing your results.
    • [1] reply
    • mojo1,

      Thanks, I will make sure to post my results here and I'm planing on sharing all the details in a how-to step-by-step report here also, so stay tuned.

      All the best,

      Martin

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  • I have not seen 'ad' menus in any restaurants I go to in about 30 years. I used to see them in small town diners and on truck stop bulletin boards.
    • [1] reply
    • Huskerdarren,

      I'm not sure where you live, but here in Rochester, NY there a few diners I eat at that have ad menus and ad placemats and 2 of which I set-up, so they are still around and if your not seeing them in your area, that's your golden ticket and you should act on it and take action and start offering free ad menus and placemats to diners and small family run restaurants in your area and make some money from ad sales.

      All the best,

      Martin

  • Hi Martin, any news on the Chinese menus?
    • [1] reply
    • The Chinese ad menu is still in the works and I'm working on the design and selling ads.

      I will post a picture and results once everything is complete.

      All the best,

      Martin

      • [2] replies
  • I have a friend who does something very similar in another industry and he turns over $5million plus just from this one business. Never done for restaurants though!
    • [1] reply
    • Firedup,

      Can you please provide more details regarding what your friend does here or PM or email me at: ThePizzaCard@aol.com with details if you can't share it here.

      Thanks,

      Martin

      • [1] reply
  • This is a very good business idea. I myself will try this in my community. Just one quick question, the ads, you just copy their business cards or you put a different ad? If different ad, do you design it yourself or the advertisers have to design themselves?
    • [2] replies
    • neeralt,

      I try to work my deals where I just have to scan and copy their business card into the menu, but some advertisers want a coupon or differnt type of ad, so I ask if they want to design it and provide it to me or if they want me to design it for them for a fee, so it all depends on the advertiser and what they want and what they are willing to pay for.

      I hope this help,

      Martin

    • neeralt,

      I try to work my deals where I just have to scan and copy their business card into the menu, but some advertisers want a coupon or differnt type of ad, so I ask if they want to design it and provide it to me or if they want me to design it for them for a fee, so it all depends on the advertiser and what they want and what they are willing to pay for.

      I hope this help,

      Martin


  • I do not agree with the profitability of this idea; just my opinion. It might differ country-wise but here all the major restaurants that are worthy to get your biz ads in; all have properly designed menu done by professional designers.

    Well i might be wrong or it might work in the US, UK. Having biz ads on your menu is the quickest way to decrease the value of your restaurant.

    Just my two cents..
  • Amazing ! thank you soo much for this
  • CHEERS MARTIN!

    Great post!

    Brik
  • Great stuff here...I will look into some printing solutions to see if I can make this work.
    • [1] reply
    • i dont think this would work in LA's high end restaurants. this would be perfect for mom and pops or even diner. i think i've seen this where they put business cards and flyers underneath the glass on the table.
  • These "business card ads" do absolutely nothing for the person who is advertising with you.

    You are only making it harder for people who do have legitimate ways to help a business get them to do business with them, because they buy these types of ads, get no ROI from it, and then become extremely resistant to any form of marketing.

    I'm surprised Claude hasn't jumped into this conversation yet.

    I'm sure one of the selling points you bring up to the businesses to advertise with you is to "get their name out there."

    I don't think that he'll mind if I quote some excerpts from his book: The Unfair Advantage Small Business Advertising Manual (Note, he's talking about business card ads in a paper, but it's the same thing for what you're proposing):

    To Get Their Name Out:

    Nobody cares about your name. They only care about what you can do for them. Our local newspaper has a page full of "business card" sized ads. All are from business owners wanting "to get their name out" I've never even heard of a sale being made from one of these "ads."

    No customer has ever come into a store and said "I was reading the newspaper and saw a page with 50 ads on it. I enjoy just looking at every ad on the page. Your ad stood out because the name of your business was just so amazing, that I had to call and find out everything you have to offer."

    From another section:

    Don't do business card ads:

    If you are on a page full of business card sized ads, you are wasting your money. Nobody but you will see your ad.

    From yet another section:

    Business card ads placed on walls, restaurant place mats, maps of the town. Cute, but there is no OFFER. They build no DEMAND.

    All the above is from Claude Whitacre's book "The Unfair Advantage Small Business Advertising Manual"

    You are simply lining your pockets, and making it harder for these businesses who advertise on these menus to trust anyone with marketing solutions that will work by using this "business model."

    By the way, I already knew everything Claude had in his book. However, the way the content was laid out and the way he said it, was exactly on point. If you don't have it, would highly suggest you pick up a copy of it. The Kindle edition is extremely inexpensive in comparison to the value you receive.

    Edit: I just now realized that this is an old post that got dug up. Doesn't matter, the above information still stands.
    • [1] reply
    • Doesn't matter. Martin is a classic for bumping his own old threads. On occasion, he'll even bump his own previous bump, respond for the third time to a post from two years ago, etc. This crap serves no purpose, and as you mentioned, only turns small businesses off from worthwhile ideas with positive ROI. The sooner folks realize that, the better.

      RIP Martin...
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