One of the things that scared me was actually being able to perform the SEO for clients, as I have had small success with affiliate sites, taking MONTHS to rank.
So to build my confidence in local keywords, I bought a domain, threw up 2 posts (fiverr gig for 500 words SEO'ed, I had them give me 2 - 250 articles), and a video on a simple wordpress site. I made sure the on-page SEO was good, then I bought one fiverr gig for a profile link wheel. Then I simply forgot about the website as I started putting everything else into places. (i.e my own website, paypal, invoicing system, etc.)
So, let's take a look at what happened, with very minimal work on my part:
If you Google: best chiropractor in Wilmington NC , my site will show up about 5th
If you Google: chiropractor in Wilmington NC , my site is on the second page
The site that is mine : ( Find The Best | Guide ) <-- told you it was a simple site. (there are no affiliate links on it, nor anything that will actually help anyone find a chiropractor in wilmington nc, it was a test site!)
*note google keyword tool said the competition was "high', don't let that scare you!
Now, this isn't "amazing results" and I am not dominating the search result by any means, but that wasn't what I was trying to initially do. I was just trying to build my local SEO confidence and it WORKED. I am sure a few links from my blog blueprint (recommend from a warrior here) would actually put that site to the first page in a day or two, I just haven't done it yet.
If taking 45 minutes to throw up a dinky website, and spend $5 bucks on fiverr got those sort of results.. what do I now KNOW I can do for a client that pays me 500-800 up front?
Easy, tweak their on page SEO , then buy a fiverr gig for each keyword, or as many gigs as it takes to get them to the first page!The rest is profit, then set up the recurring monthly stream. Then upsell to other services they may need.
The single most important thing I did was TAKE ACTION, I have completely solidified my confidence, and I have been prospecting/qualifying potential clients, and even have my first client as of this past Friday.
I have to give credit for the simplicity behind local seo to this WSO (non-affiliated) which explains in detail about what I just talked about (on-page seo/off page seo for local keywords). Not only that, the creators of the WSO have been a tremendous help answering the 238912734 e-mails that I must of sent him. The same guy has another WSO to actually get the clients to call you (it worked for me the very first time), but there are plenty of WSO's out there on how to get new clients, you have to do what is comfortable for your self! I just prefer the non-cold calling approach (even though cold calling is a viable method you can find plenty of stuff here on the forums about it).
So, if you are wanting to get into this off-line frenzy, but scared of your SEO knowledge / abilities, then go ahead and build your self some confidence first, but the point is, offline SEO for local keywords is EASY.
Fiverr gig for 2 posts = $5
Fiver gig for profile link wheel = $5
.org domain = $11 or so
Time putting site together: 45 minutes
Confidence Gained = PRICELESS