Local Newspaper is running scare of Groupon and LivingSocial. What a great opportunity for warriors!
In the last 3 days I've made over $20,000 in profits thanks to Living Social so I was surprised today whem one of my clients showed me this article today at: Online deals driving business to the brink | Local news, events and sport from central Brisbane | Courier Mail
The newspapers must be really scared of Groupon, LivingSocial and other online giants,
I wanted to post a detail reply (seen below) to this papers critisism but of course they reserve the right to edit your post and twist the truth.
As a small business owner I have done several deals with these online discount voucher companies and the truth is there are both good and bad things about them.
Don't believe everything you read in newspapers. Of course the newspapers are going to bad mouth their online competitors by only printing half the story and omitting some facts.
Here are the cons and pros (don't be surprised if this message gets deleted by the media).
I contacted several of the online discount coupon companies and it wasn't easy to get accepted by them. It took over 6 months of emailing and calling them each week before one of them contacted me.
They took a look at my photo studio website and saw that we have a $249 sitting fee. I normally charge that in an attempt to cover part of my advertising expense. With traditional media advertising it cost us close to $500 to bring one new client into the studio and a quick breach on google resulted in a dozen articles about photographers going bankrupt trying to honor the vouchers they sold. But knowing the long term value of each new client I was still confident that I could reap a decent ROI on a $49 sitting fee. So that's the offer I agreed to give... discount our sitting fee from $249 down to $49 and include a free print as well.
It was a really great deal for the coupon buyers but it wasn't easy working out the details with the online company because they changed the ad copy we gave them and when they informed me two days before our deal was to run that due to privacy laws they could give us the names of our coupon buyers but not their phone numbers I almost backed out of the deal because I felt the coupon buyers were our customers as much as theirs and my wife suspected the real reason why they refused to give us the phones numbers of our buyers was because they keep 100% of the money on any coupons not redeemed. Plus they took 52% of all sales and made it difficult for us to collect our full 48% because we had to supply them with our customers redemption codes. But I felt it was to late to back out of the deal and we let it run.
A week later we received $1200 from the company and then realized that it is almost impossible to collect on the other $1200 the way they structured things with the redemption codes because not everyone gets around to actually redeeming their vouchers.
I was thrilled with the fact that they sent me new customers and $1200 and I called them up and asked them to run another deal for us again and that's when things got ugly because they said... OK we can run your deal again but only if you give us 80% of your voucher sales instead of 52%.
My wife refused to accept their offer so we declined. We went back to google and found even more horror stories in newspapers and online much like the one on this page but I knew that something was wrong here and it wasn't the fault of the online coupon company.
The coupon company did have a few tricks up their sleeves but they did drive traffic to the merchants. So much traffic that many merchants were caught off guard and they simply could not keep up with all of the demand and these sudden growing pains and lack of skill and experience on the owners part was what really caused some of them to go bankrupt and shut their businesses down.
I knew that there had to be a way to profit by running discount deals with these online sites so I started to map out a better strategy and put together a game plan designed to play the game to win instead of playing the game not to lose and now I can't say enough good things about them!
I cracked the code and now these same online discount companies are turning me into a millionaire!
After mapping out a new plan I called them up again and said "Run my deal again and I'll gladly give you 100% of the coupon sales plus I'm sending you my honest testimonial about why your deal is the best ROI I ever made.
If you are a business owner and you can't profit from the traffic these online companies can send you its not because they fail you. It's because you failed to plan. Take some time to sharpen your axe before you attempt to do business and you will succeed much easier with these online deals then almost any other advertising you can do.
Newspapers around the world are going bankrupt and they would like you to continue buying advertising space from them so they are not about to tell you how or why these online discount deals can work for you.
The way I see things now is this... you can continue to buy traditional ads in newspapers, television, radio, magazines and the yellow pages with no guarantee of results or you can let one of these online marketing companies pay you up to 50% of their sales and send guaranteed traffic to your doors. It's up to you to figure out how to turn that traffic into profitable repeat business.
Business owners have to realize that without a plan to capitalize on the flood of traffic these deals can produce they will go out of businesses due to their own lack of skill and knowledge. They need to realize that discount voucher buyers are loyal to the online service which gets them such great deals but they are not loyal to any business until that business wises up and does something to earn their loyalty.
I'm considering writing a book to help teach business owners how to run profitable and highly successful online discount voucher campaigns because this type of advertising works far better than placing an ad in the newspapers who are knocking them.
Many warriors here already have the skills and knowledge to help offline businesses with their Groupon and LivingSocial type deals. Just contact businesses and let them know what you can do for them.
Cheers,
Steve S.
The newspapers must be really scared of Groupon, LivingSocial and other online giants,
I wanted to post a detail reply (seen below) to this papers critisism but of course they reserve the right to edit your post and twist the truth.
As a small business owner I have done several deals with these online discount voucher companies and the truth is there are both good and bad things about them.
Don't believe everything you read in newspapers. Of course the newspapers are going to bad mouth their online competitors by only printing half the story and omitting some facts.
Here are the cons and pros (don't be surprised if this message gets deleted by the media).
I contacted several of the online discount coupon companies and it wasn't easy to get accepted by them. It took over 6 months of emailing and calling them each week before one of them contacted me.
They took a look at my photo studio website and saw that we have a $249 sitting fee. I normally charge that in an attempt to cover part of my advertising expense. With traditional media advertising it cost us close to $500 to bring one new client into the studio and a quick breach on google resulted in a dozen articles about photographers going bankrupt trying to honor the vouchers they sold. But knowing the long term value of each new client I was still confident that I could reap a decent ROI on a $49 sitting fee. So that's the offer I agreed to give... discount our sitting fee from $249 down to $49 and include a free print as well.
It was a really great deal for the coupon buyers but it wasn't easy working out the details with the online company because they changed the ad copy we gave them and when they informed me two days before our deal was to run that due to privacy laws they could give us the names of our coupon buyers but not their phone numbers I almost backed out of the deal because I felt the coupon buyers were our customers as much as theirs and my wife suspected the real reason why they refused to give us the phones numbers of our buyers was because they keep 100% of the money on any coupons not redeemed. Plus they took 52% of all sales and made it difficult for us to collect our full 48% because we had to supply them with our customers redemption codes. But I felt it was to late to back out of the deal and we let it run.
A week later we received $1200 from the company and then realized that it is almost impossible to collect on the other $1200 the way they structured things with the redemption codes because not everyone gets around to actually redeeming their vouchers.
I was thrilled with the fact that they sent me new customers and $1200 and I called them up and asked them to run another deal for us again and that's when things got ugly because they said... OK we can run your deal again but only if you give us 80% of your voucher sales instead of 52%.
My wife refused to accept their offer so we declined. We went back to google and found even more horror stories in newspapers and online much like the one on this page but I knew that something was wrong here and it wasn't the fault of the online coupon company.
The coupon company did have a few tricks up their sleeves but they did drive traffic to the merchants. So much traffic that many merchants were caught off guard and they simply could not keep up with all of the demand and these sudden growing pains and lack of skill and experience on the owners part was what really caused some of them to go bankrupt and shut their businesses down.
I knew that there had to be a way to profit by running discount deals with these online sites so I started to map out a better strategy and put together a game plan designed to play the game to win instead of playing the game not to lose and now I can't say enough good things about them!
I cracked the code and now these same online discount companies are turning me into a millionaire!
After mapping out a new plan I called them up again and said "Run my deal again and I'll gladly give you 100% of the coupon sales plus I'm sending you my honest testimonial about why your deal is the best ROI I ever made.
If you are a business owner and you can't profit from the traffic these online companies can send you its not because they fail you. It's because you failed to plan. Take some time to sharpen your axe before you attempt to do business and you will succeed much easier with these online deals then almost any other advertising you can do.
Newspapers around the world are going bankrupt and they would like you to continue buying advertising space from them so they are not about to tell you how or why these online discount deals can work for you.
The way I see things now is this... you can continue to buy traditional ads in newspapers, television, radio, magazines and the yellow pages with no guarantee of results or you can let one of these online marketing companies pay you up to 50% of their sales and send guaranteed traffic to your doors. It's up to you to figure out how to turn that traffic into profitable repeat business.
Business owners have to realize that without a plan to capitalize on the flood of traffic these deals can produce they will go out of businesses due to their own lack of skill and knowledge. They need to realize that discount voucher buyers are loyal to the online service which gets them such great deals but they are not loyal to any business until that business wises up and does something to earn their loyalty.
I'm considering writing a book to help teach business owners how to run profitable and highly successful online discount voucher campaigns because this type of advertising works far better than placing an ad in the newspapers who are knocking them.
Many warriors here already have the skills and knowledge to help offline businesses with their Groupon and LivingSocial type deals. Just contact businesses and let them know what you can do for them.
Cheers,
Steve S.
Deliver Bigger.
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