Student In Need of Offline Marketing Advice!

5 replies
Hey guys

I am a student studying a degree for business and marketing, and basically one of our tasks is to prepare a business plan, and since I have experience and knowledge in internet marketing, i thought i'd handle the marketing aspect of it!

Basically, I was wondering if YOU were going to put a marketing package together for a local bar in the city of sheffield, what would you do? Eg, facebook fan page, twitter, website etc.

Also, how much would it cost you to do all of this? not how much you would charge, but how much it would actually cost you to get it done.

Thanks for any help guys, i'd be VERY grateful

#advice #marketing #offline #student
  • Profile picture of the author Warrior Ben
    Hi Jon,

    Here are just some quick thoughts off the top of my head for a full scale marketing plan.

    First, make sure they have all the basics-- a good looking website, with an easily updatable calendar to promote their various events. If they aren't promoting specific events, they should start doing so. For example, dollar beer nights, taco tuesday for $0.50 tacos, bands coming in, seasonal events, sports events, DJ's & Dancing on Thursday, Friday, & Saturday... the list goes on and on. Really get creative in things that would draw people into the bar.

    Once you have come up with nightly events, you want to do everything you can to promote those events. In addition to a regular website, get them set up with Facebook & Twitter to promote these events. Also, a mobile website linked to a QR Code is a great way to promote events. Depending on how aggressive they want to be, they could print out flyers and/or stickers with the QR Codes on it and it could link to a mobile website with a calendar for all the events.

    Also, bars are a great target for SMS/Text Marketing. Have them offer a free beer to anybody who signs up for their SMS list. This way they can send out text blasts before their events to help get people in the door.

    Another thing to consider is having Greek nights if you have Fraternities and Sororities on campus. This can be a great way to get a lot of people in the door on slower nights.

    One thing that might boost the bar's reputation is to offer a free shuttle bus to take students home. This way you can position yourself as helping out the community, rather than just being another bar in the area.

    The biggest thing with bars is getting people in the door and then getting them to stay there. All of the things I've mentioned above are great ways to promote the bar, but my experience has been that putting on events is really the best way to drive business to a bar. It gives people a reason to come when there is a special event.

    I hope this helps get your creative juices flowing, but let me know if you have any questions.

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  • Profile picture of the author sdentrepreneur
    Here is what I sell to bars/restaurants, hope this helps....

    Internet Marketing Restaurant Package

    Set Up 15+ Social Media Accounts
    Social Networking such as Facebook
    Multiple Micro blogs such as Twitter
    Multiple Video Sites such as YouTube
    Multiple Directory Sites for Google Places/Maps

    • Create Custom Graphics For Fan Page
    • Add Custom Facebook Apps/Tabs
    • Post Status Updates 1-3 Times Per Day
    • Grow Fans/Likes By 100+ Per Month
    • Comment and Interact with Fans
    • Set Up Facebook Places Deals and Maintain

    • Create Custom Twitter Backgroud
    • Post Tweets 3 To 5 Times Per Day
    • Grow Twitter Following By 500+ Per Month
    • Interact with Followers

    • Create Custom Graphic Background
    • Customize YouTube Account
    • Link YouTube To All Social Media Accounts
    • Get Videos On Google Page One For Selected Keywords

    • Claim or Access Google Places/Map For Client
    • Optimize Google Places For Page One Results
    • Set Up Google Places Deals and Maintain

    • Claim or Access Foursquare Business Account
    • Optimize Foursquare for Search Results
    • Set Up Foursquare Deals and Maintain
    • Create System To Grow Foursquare Following

    * Client to provide all content including Articles, Blogs and Video
    * JMH Marketing will provide coaching and training on content creation.

    $950.00 Per Month – Minimum 3 Month Contract

    Learn Digital, Internet and Social Media Marketing For Your Business
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  • Profile picture of the author vivi62
    This is the sort of thing my daughter does constantly,first of all find the most well know semi celebs in sheffield,the ones who attend all the bars and clubs,you can find this info on facebook,look for people with 4500 or more followers contact them and ask them to post the bar info on there walls and maybe arrange free drinks for them on the night or say £1 per person pay for each person they get into the bar but thats only if an entrance fee is payable.
    just a few ideas for you to peruse
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  • Profile picture of the author Fernando Veloso
    Social networking + SMS works pretty well for Bar/Clubs. Flyers and "weird" marketing stunts work damn well too, especially if you can deliver the flyers and the marketing stunts near your target costumers.

    We did this for a long time, and honestly it worked very well - as long we could keep our efforts in front of customer eyes (a monkey delivering flyers in university campus/a nice (.)(.) girl promoting the party X offering something/a PINK rented car with music pitching the event/etc etc etc).

    If this is for a local community (20km wide) your imagination is the limit, really. Oh and don't forget to do some major networking with local bars
    People make good money selling to the rich. But the rich got rich selling to the masses.
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