Direct Mailing

by 11 replies
13
I've Heard Numerous Stories About How It Works And How It Doesnt.
Is it a good way to market & if so what do you market using direct mailing
#offline marketing #direct #mailing
  • Up until now, I've relied totally on cold calling and had great success, I am going to do my first ever direct mail campaign on Monday.

    From what I've read I can guess there will be more than a few responses telling you that yes, direct mail does work.

    You do have to go about it the right way though and be consistent. Don't send out a small mailshot then deem it a waste of time if you don't get results.

    Try a more than one approach at a time, split test, see what happens and hone your efforts to get the best results for your time
  • I've done a few pieces and we've made a positive ROI. I wouldn't consider it a success, only because I'd like more responses, but still, the ROI from the mailings still result in more money than the actual mailings.
  • I think it really depends on the demographic or niche you are going after with the mail order campaign. There are some industries that seem to rely a lot heavier on it than others for some reason. I would say be as creative as possible to get people to pay attention.
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    • Unless your lucky enough to have the right product at the right time, there is no way mail-shots justify the outlay. I know loads who have tried it (including myself) and wished they'd not.

      With so many marketing opportunities online I can't understand why anyone would want to incur the high outlay of offline marketing with mail-shots.
  • Yeah there are better ways to mail but with everything it all depends on the niche.
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    • The only way to make sure that your Direct Mail marketing campaign is going to be a success is if you handwrite the envelopes and return address. Truly it's better if you don't have a return address on the envelope at all as it will peak the consumers interest that much more, but if you're trying to keep track of return mail you'll need to put it on there. While this can be a tedious task, there are hundreds of companies on the market that you can hire to do these things for you, me being one of them. If you're interested in more information feel free to PM me.
  • It doesnt work, just stick with SEO or online marketing. Its far to time consuming and costs to much,.
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    • It doesn't work? lol.... you don't know how to do it... but it definitely works, why else would big companies still sent you all that crap?

      Let me give you one huge tip that really works for me getting new clients...



      I use postcards to sell my mobile service, what i do is i search for 100 businesses that don't have a mobile site, i create a demo site for them, takes me about 10 minutes per site (yes it means you have to work or outsource) then i create a postcard with 2 mobile emulators screen-shots one with their normal site and one with their new site.

      Under the emulators i place a personalized URL with the business name in it and in the header i also ad the business name.

      I have a conversion of 10%/15% and 25% to 30% after the followup call, i hear a lot of business owners telling me what a great way to market your service.

      I sell my mobile sites for €149- which is really cheap but i do get a lot of up-sells for other stuff...

      Think outside the box and target your prospects with laser precision instead of carpet bombing businesses with huge mailings... because that type of mailing has a poor conversion..
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      • [1] reply
  • I used to use direct mail to a specific demographic, on occasion, before the 'net; and got little response for my investment.

    The only reason I might use it now would be to drive traffic to my website. But probably not.
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