Katie C

Ok, thank you everyone

ill look into these "proofs"

Abby Haukongo

Hi Greggorio,

With your designs you've been an inspiration to me. Don't look at this through the eyes of what you see. Don't look at the rejections.

There's a saying...."Faith is the substance of things hoped for, the evidence of things not seen"

You will succeed. There's no doubt about it. Just believe it and the moment you do everyone around you WILL KNOW it.

God's blessings on you and yours.

RRG

Couple reasons you're getting this type of maybe:

1. They're really saying no and they don't want to hurt your feelings. Bad for you because you waste your time chasing them down for a decision. Better to get the no right away.

2. The prospect really does need to talk to his partner/spouse to make a decision. This is known as a "one-legged"appointment. If you make the presentation to one guy and he says he will talk to his partner, do you think there's any way he'll be able to present nearly as well as you can? Of course not!

You have to be strong about insisting on setting the appointment for a time when ALL the decision makers can be there. That way they can al ask questions and even discuss it amongst themselves in private, if necessary, while you wait. That way you get a decision on the spot. And that's what you want, even if the answer is no.

You have to position yourself as an equal. Not as a supplicating salesman. Your time is valuable just like theirs.

If the prospect gives you any resistance, remind him that you have a limited number of spots available in your program AND you'll only be accepting one pizza place. Remember, he needs you more than you need him. That's the mentality, but it's the literal truth, too: there's ten more pizza places you can offer your exclusive opportunity to, but you're the only one who can get his offer directly into the hands of 10,000 households for pennies apiece.

Positioning and attitude are half the battle. Your attitude and mindset must be, "I don't care whether this guy says yes or not. If he does great. If he doesn't, his loss and you're on to the next one.

Hope that helps and good luck. Keep it up and you'll fill up your card before long.

SCC

I was thinking that very same thing this morning! You fill it up with letters, val-paks, coupon bundles, etc and watch their eyes light up when they pull out your 9x12 postcard.

Hokie... perhaps?

Effective.... definitely!

jamiecoyne

RRG:

Good points.

Many merchants get solicited by sales people all the time and they act like the salesperson 'needs them.' (because so many of them act like they do.)

Jamie
Maniac Marketer
www.maniacmarketer.com

SirThomas

Are you guys talking about stuffing your card into someone's mailbox? If that's what it is, DON'T do it. Those mailboxes are property of the U.S. Post Office and you can get sued for this. Just saying...


Thomas

Vikuna2009+

Not at all, lol. This means bringing your own mailbox!

agonce

this seems like a good idea to get started if you have no previous experience with sales(like me )

Can you please send me the email template that you used,with all your personal details hidden away? I would really appreciate it as it seems you have it well done considering two people were interested to meet with you from that initial email

thanks a lot!

AB

SirThomas

LOL! That's hilarious!

Thomas

warrioradam

I am hoping to net 3k in profit this card I am taking a 2k hit by giving deals but I think it's okay because I need exposure more than anything. Once I get exposure I get trackable results and if they track well the next one is that much easier to sell.


I am not thinking of this as a success until all payments have been collected, the flyers have been printed/mailed, and the businesses have tracked and saw positive results. I am not even half way through the journey yet so the fun is just beginning.

As far as selling goes track the closing ratios on the owners themselves because at the end of the day you can talk to so many managers but it's the owner who rights the check.

Ask them questions get them talking explain why the mailing is awesome just like you tell your friends and family about it but you need to equate it to benefits.
My pitch changes from customer to customer but it's relative to their business and what they have tried before.

I was taught in door to door sales that there 3 types of buyers

One's will cut you a check right there
One's that won't buy period ever doesn't matter when or what your selling
One's that need to be revisited

My ratio is about 8/70 which really isn't that great. But each person that says no pisses me off in my head which makes me stubborn until I hear a yes.

Vikuna2009+

So you sole 8 ads so far? Was that from walking in cold to all of them? Whatever you are doing, you are doing great. Remember your humble beginnings and look at you now, lol!

All the best and remember, it can only get better, Eva

eliteandres

Would you be willing to share what you had in mind?

rolltide

how much revenue has the 8 generated?

warrioradam

8 ad's have gennerated $2800 in revenue.

bsnrjones

Congrats Adam! Really from this point forward you have already covered your costs - the rest is the gravy!

Once I get out and start selling I will breathe much easier once I have my hard costs covered and can actually "deliver" a post card by a certain date even if all the slots are not filled.

*** Do you need leads for you insurance agency? We generated telemarketed leads all over the country. Shoot me a PM and we can from there! ****

ewenmack

Hi Bob,

You say "tracked response of 13% on the first one and 22% response on the 2nd!",
can you clarify what you mean by that please?

Best,
Ewen

bob ross

Sure!

After the mailings, I call each advertiser and ask them how response is going. I do my best efforts to get the specific results as to how many coupons were redeemed. Most businesses save the coupons or input them into their POS systems, but some don't which is why they are non-trackable.

The first card had a total of I think 1290-something coupons redeemed between all the advertisers, the second one had almost 2300.

jojokoko40

Thank you for sharing this, this actually gave me an idea of my own similar to this that i might have to do a little research on.

turbojarhead1

[QUOTE=RRG;5258199]Couple reasons you're getting this type of maybe:

1. They're really saying no and they don't want to hurt your feelings. Bad for you because you waste your time chasing them down for a decision. Better to get the no right away.

2. The prospect really does need to talk to his partner/spouse to make a decision. This is known as a "one-legged"appointment. If you make the presentation to one guy and he says he will talk to his partner, do you think there's any way he'll be able to present nearly as well as you can? Of course not!

You have to be strong about insisting on setting the appointment for a time when ALL the decision makers can be there. That way they can al ask questions and even discuss it amongst themselves in private, if necessary, while you wait. That way you get a decision on the spot. And that's what you want, even if the answer is no.

You have to position yourself as an equal. Not as a supplicating salesman. Your time is valuable just like theirs.

If the prospect gives you any resistance, remind him that you have a limited number of spots available in your program AND you'll only be accepting one pizza place. Remember, he needs you more than you need him. That's the mentality, but it's the literal truth, too: there's ten more pizza places you can offer your exclusive opportunity to, but you're the only one who can get his offer directly into the hands of 10,000 households for pennies apiece.

Positioning and attitude are half the battle. Your attitude and mindset must be, "I don't care whether this guy says yes or not. If he does great. If he doesn't, his loss and you're on to the next one.


PERFECT POST!

ewenmack

Bob,

Those results are freaking insane!

You've given us this pitch >>>Ad response like you've never had before>>>exclusivity>>>deadline

And that's just for the first mailer.

On the second mailer >>>even higher response

If your target advertisers don't buy it, they shouldn't be in business!

People, we aren't selling mammoth mailers,
we are selling higher response like they have never seen before.

Bob has given us the gun and ammo to shoot fish in a barrel here!

Thank you Bob!

Ewen

RayFinckle

Hey greggorio28, how's your progress? I've been learking in this thread for a while and I'm taking steps of putting this method together and I'm curious if you sold any more spots?

I've done some research and have gathered the list of carrier routes in the towns I'll be selling my first cards but I still need to figure out where I'm going to get the printing done and I still need to make a mock up.

I've been super busy with finals so I haven't had much time to spend on this but my last final's in 30 minutes and I'm pumped. I hope by the end of December I have everything ready so I can begin prospecting.

I wasn't going to post this until I got a little more information but here's the deal, I was listening to a podcast and Oren Klaff was being interviewed by Ed Dale. Oren Klaff is a master at pitching and he's the author of the book Pitch Anything. It's an amazing book that teaches you how to literally pitch anything.

Getting to the point, during the interview they gave a special offer and told listeners if they are working on any kind of pitch that involves capital raising, Send it in and Oren may personally help you out.

Well I took action and did just that. Oren replied back and said he would help me out pitching this business to local business owners.

It's pretty surreal because this guys a multi millionaire and pitch's billion dollar deals while I've never made a planed out pitch in my life haha.

I had to share that with you guys! I'll be sharing everything we discuss.

prosperwithdnb

I would like more details if you could send me a private message i do not have 50 posts yet!

RedShifted

For the people who contacted me about my warm lead strategy I have to change up who I'm telling now because wayyy too many people pm'd me about this.

I sold all 16 spots since about 4 days ago then went on a serious CPA binge sending out 3000 flyers over the last few days. And came to check my inbox and thought "wtf".

So heres what I'm doing. I'm only telling the first 3 people who pm'd me. Why? Well for one everyone else after that I don't even know who you are. Never talked to any of you before in my life. PLUS it should have been obvious how apprehensive I was posting about the strategy but tons of people still pm'd me thinking I'd tell the entire world which I'm not.

Its a 3 part strategy and so far within my first 2 weeks allowed me to sell 16 spots for $4,400 profit. However its a pretty specific strategy, and I worked too hard for it initially to just give it anyone who wants it. So when I get home later today I will pm the first 3 people in my inbox. For anyone else who REALLY WANTS it if you can somehow prove to me that you don't live in NJ (you can upload your license and send that to me along with a link to your facebook) I'll be a lot less resistant about sharing it.

But for now I won't be replying to people till later today when I get home.

EllisMediaGroup

hey everyone, this question I've got is specifically aimed towards greggorio28; and anyone else really doing the double sided method.

I've created templates to fit eight advertising spots on each side, similar to greggorio28's template, and was wondering since of course checking out the site you've made up to support the value titan, the second side (reverse side) is NOT inverse so that the ads line up with each other when the recipient "flips" the mailing over.

Is that for a specific reason?

Do you plan on flipping the second side of the mailing horizontally so that the ads line up with the corresponding ones on the first side?

Do you have an idea on if there is any possibility of creating 16 advertisments on both sides, and NOT having to sacrifice the opposite side's corresponding ad when it is cut out?

just some design questions really...

RedShifted

Simple answer to that is this.
However the ads are layed out on one side have them laid out the same exact way on the otherside.

Inside the ads on the front have smaller clippable coupons and however you position those clippable coupons on the ad, have them the exact opposite on the back. So say you have an ad on the front and the coupon area that you clip is on the bottom of that ad. Well the mirror side of that which is the ad on the back you put the clippable coupon on the top. So people can cut out all the coupons on front and back. The idea is not to preserve the ads themself but the smaller coupons in the ad, and doing it this way allows you to do that.

warrioradam

Big congrats on getting those all sold!

EllisMediaGroup

oh wow... DUH, thanks for the advice, seriously... that was slap in the face worthy, cheers and a thanks to you

MattWell

I like this idea. Maybe you could do more of a newsletter, where you give information or something. That might be better than just a load of ads on there. People are more likely to pick it up if they benefit from free info, and not just chuck it away. But they would still pick up anyway for the offers.

Thanks for the idea.

ewenmack

Geez mate, why would you want to mess with something that's going to get advertisers their best response, EVER.

Once you've got your town/city covered, then maybe you can tinker with it...but don't be
surprised that your advertisers DROP you.

Go read the original post again and see the measured response Bob's advertisers got.

Best,
Ewen

SirThomas

Perhaps I am missing something here, but when and where did you mention your "warm lead" strategy that made people contact you through PM?

Did you delete that post? Just curious... ;-)

Thomas

PS. I for sure don't live in NJ. Never even been there.

dj0471

This is a great thread and kudos to Bob for putting the info up here and in the WSO which I bought.

Am interested to see how greggorio and adam get on with the print n delivery phase.

gl to all those involved may take action myself in 2012 !

prosperwithdnb

Why not make double the profit if your going to mail 10,000 post cards. Instead of having 16 business on the card have 32. Have 16 on the front and 16 on the back. Forget about telling the customer to cut the coupon out. Put a sms code where people can text and get an instant coupon, with special code redemption like AB123C. So when they visit the business they show the code on the phone and they receive the discount.

Also what you are doing is getting to buy into your sms system when they will pay you nicely and monthly once its building the list and they are offering more discounts monthly.

Example 32 X 600 = $19,200 dollars from advertisers.
.14 X 10,000 = $1,400 mailing expense
10,000 post cards $2,500
Total profit should be around $15,300 minus text messages cost and other fees

Selling should be no problem find 32 businesses you want to target dentist, pizza, tanning salon, car wash, Mexican restaurant, Chinese, dry cleaners, sandwich shop, hair salon what ever .

Make a mock up and show them what it looks like put there name on it with a text offer, tell the business owner to text 11111 to local pizza in front in front of you. One the card put if you text now you will receive one free tan or free teeth whitening with a check up, 2 for 1 pie 50% off dry cleaning whatever it is.

Once the business owner see the results of a instant coupon he should be hooked on it. Explain to him all these people live in the area within 2 miles so you will see these people more often. Explain money is in the relationship once you have a list you can click a button and send offers anytime he wants so this will cut down off sending post cards.

You want him to pay you for the postcard one time, and sms monthly that is where u going to make the money once he has a list. Kill two birds with one shot.

If they say i dont know i have no money go to the same competing business and show them the same thing.

The reason i like this post card idea is that you can sell them your sms service without even pitching it to the.


If you do not want to go through all the headache of selling business owners printing cards making design here is another way you can make money.

Go to business owners explain you are helping to do a community fund raiser card. I will print 500 off these cards you will just have to honor the discount for one full year when someone brings in the card, tell him to sign the agreement that he will honor the one year to provide discount and there is no charge for the business owner its totally free local traffic and people in the community. Its a win win win for everybody. Let me explain how


Once you get 12 businesses print out the discount card (size of a credit card) vaild for one year and go to a high school and church and explain this is a discount card all these local business owners are offering a discount for one year. I will help your school fun raise, your students sell these discounts cards for 20$ and you keep 10 and you give me 10.

10X500 = 5,000 - printing card cost 250 buck so you should profit 4,750 with doing little to no work. Just write up a document get the principle to sign and say you owe me 5,000 for 500 discount cards and you pay me once you sell them.

Win for the business, Win for the School for fundraising, Win for the person buying the card discounts for a year, Win for your wallet

If you want to make more money print more cards and offer a prize for the kid who sells the most card. 1st prize 100 cash 2nd price 50 cash 3rd price 25

1000 cards equals 10,000 -250 printing - 200 prizes equals 9625 in your pocket.

Not bad if you only spent 250 out of your pocket to get started.

I Have my own website if you want to take a look at another fundraiser i am working on.

http://www.dnb.scratchandsave.com/

You do not need a website they will not doubt you because no one is putting money upfront except you.

Websensei

I know someone who is good at design work, will implement this soon.

OMGMarketingGroup

I've been lurking in this thread a while and I was thinking the same thing. Very interesting. Great responses. I was wondering how one could competed with the val paks.

The Fitness Industry EXPOSED!!! Real Information!

ewenmack

Follow EXACTLY how Bob has done it and you'll blow Valpak out of the water!

They can't get responses like what's been described here because
ads get buried in the clutter.

Best,
Ewen

agonce

seriously, I dont know how valpak sells out their advertising plans with such a bs program. I mean, they either make the owner drunk and get them to say yes,or they just target the most idiot business owners in the area and sell them on having their ad placed in a mail together with tens of other ones, which of, I am sure that 80% of them get thrown away without ever being opened.

So, I guess the only way to find out what works and what doesn't is to actually implement the whole thing that Bob shared here and in his great WSO , and see what happens. I'm pretty sure that the outcome will be positive

good luck

OMGMarketingGroup

I'm gonna reread this whole thread. I missed the WSO and when that happened.

The Fitness Industry EXPOSED!!! Real Information!

Majin

Sounds like a great information thread, start reading hehe.

Powder_Skier

Hi Bob - sent you pm yesterday - great info here! Hope you had a good Christmas.

Regards,
Maury

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JustinG30

Does anyone have a sample contract that they are willing to share?

agonce

bob mentions that a sales receipt book is good enough for this, if you're starting out, ie doing this for the first time. so I Guess there is not much to write on the contract, since all you're doing is selling an AD spot, just like selling a regular item from a retailer, for what you get a receipt.

joyfulwraps

Hi everyone,

I missed out on buying the whole enchilada wso so I'm hoping to catch enough information on this thread. I was short of funds so purchased the lower priced wso from bob ross (thanks bob).

Been reading this thread and am impressed with the level of quality sharing. So many experienced offline marketers on one thread!

Here's to a very prosperous New Year to everyone!

CLICKING this link will lead you to learn more about what I have to offer. Have a wonderful day![/B]

Vikuna2009+

Since you are already in the program, when you can afford it, ask bob if you can upgrade, it is def worth it! Good luck, Eva

P.s. I would rather eat macaroni WITHOUT cheese for a month and save the cheese money to be able to upgrade now that I know how valuable it is. But, this program is doable without the wso, just requires a lot of figuring out yourself.

RedShifted

No I did not post the strategy I'm actually using although that post definitely is associated with it.
Its a 3 step strategy and its scalable to any degree you want. But the more you scale it the more you will have to invest in the post office. I have lots of people mad at me because I've promised this information like a week ago and wound up getting blasted with so many pms right around the holidays that I just haven't had the time to finish the 3rd step.

Plus I get involved browsing the forum and doing things I'm trying to do for myself. But I do get at least a couple hours work in on this everyday its just coming about pretty slowly because of that.

A quick write up of how it will read would be like this -

Step 1 - How I get my leads, the source (I have actually posted 3 sources in here already but lots of people are missing the concept of how easily you can scale up that process to get thousands of warm leads)

Step 2 - All about scaling it up. Its more a money/numbers game here. You are paying $60 I believe in most states for this part but you are getting 6 months of free warm leads in whatever area of the state you employ this method. I do a lot of math here that shows people WHY this is so incredibly powerful and WHY if you plan on getting into this business you ABSOLUTELY NEED to be doing this. I started doing this in other towns before I even implemented this biz it was the FIRST thing I realized I had to do w/out Bob mentioning a word about it. And byfar the biggest reason I will be able to keep this business successful down the road. You HAVE TO INVEST in your warm leads. They WILL PAY you back enormously.

Step 3 - How it all comes together in a simple email. Very short, professional and to the point. This email does 2 very specific things and there IS some brief research people will absolutely need to do on their parts. I collect information from the business before I decide to market to them. Depending on the information I get I will either respond with my research or I won't. But if I DO respond, I KNOW I'm getting through that front door and very likely selling a spot.

What the method really does is just eliminate every bit of resistance anyone can possibly face in trying to sell spots to business's. Can't find leads? This will show you how to get thousands all around your entire state (from people who have already paid for the exact service you're offering). It will show you how to USE those leads. And most of all how to convert them.

--------------------------------

Now a brief announcement to people waiting -

I've changed up rules. These are the criteria you must meet for getting this info & just please continue to be patient with me.

1) You MUST be a premium member of this WSO.
2) You MUST not live in NJ or at least in my region of NJ (central). =]
3) I will very likely ask for some form of proof of where you're residing.
4) I still have not decided as to a pricetag or whether or not I will even charge. But due to the growing attention I've recieved in my pm box please understand a low cost may be mandatory here.

To Vikuna the first person who messaged me and everyone else, I will be done in a matter of days with the 3rd step. I will keep my promise to the first 3 Just please understand how busy I am right now I have not dissappeared yet and don't plan on it. I just have so many things I'm trying to accomplish at once and if you please just bear with me people I will get the information to the ones who really need/want it.

I'm working on this a couple hours every night when I get home it should really just be another 2-3 days before its ready. I could have rushed this whole thing too but then I feared people would not see the larger picture, which is why I'm really trying to get detailed about everything I do.

-Red

JustinG30

Has anyone tried using a bigger paper size? Like wouldnt legal size work (8 1/2 x 14)

Just curious

itzpaul

This is such a brilliant idea with such a low upfront cost. The advertisers basically pay for the method themselves. Ridiculous!

Can't wait to try this method. I will be working hard and be duplicating it for the local cities in my area.

SirThomas

That's cool Red. The only reason I asked my question is that I didn't know why people would send PM's to you regarding a system you never have mentioned... :-)

In other words, you must've said something about it, otherwise people wouldn't request more info. I just couldn't find it.


Thomas

Professor G

I believe earlier posters discussed larger sizes. Check back to confirm, but if memory serves, 9x12 allows you to keep the postcard flat (no folding). Going above this requires the item to be folded.

Professor G

Interesting idea to add content. However, with such limited space on a postcard and the goal being to engage people quickly and visually, a newsletter may be hard to squeeze in.

Adding content on a FB page or website might be more workable?

Good thought though.

JustinG30

Im looking on the Every Door Direct site and it says maximum height is 15" and maximum width is 12" and doesnt say anything about folding.