28th Dec 2011, 07:15 PM | #651 |
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This is a fabulous thread. Too bad I missed out on the WSO. In my area a company sells a calender with ads on it. The calender is done in conjunction with a realty company and they pitch it as something realtors will give to homeowners. They use a telemarketer to set up appointments and the sales person just drives around and meets with prospects until all of the spots are sold. A telemarketer is something you could easily outsource. Just a thought if you don't like cold calling. |
30th Dec 2011, 04:29 AM | #652 | |
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Been Super-Trolling this thread. OMG the potential of this is HUGE! A thousand Thanks, Bob Ross. Soooo..... Wishing to give back a little, here is something I found on the USPS website about stretching your reach a little beyond your own zip code.
EXPENSIVE solution, perhaps... BUT if you had someone selling for you "out there", you don't have to worry about them screwing up the mailing, you prep it all, ship it off, and the USPS does it for you. You stay home and your "man/lady in the field" keeps selling. This is one way to ramp this concept to ridiculousness Out of curiosity, how many mailers stack to a height of 5.5 inches (the depth of largest priority mailing box), and does that weigh less than 70 lbs? If less than 70 lbs your cost would be: #of mailers total for zip code / # mailers per USPS box = # boxesEDIT - Math Fix - 14pt card stock is .014 in thick: Ok did some math. If the thickness of the mailer is .014 in, then you can get 392 in a box of 5.5" depth, so you'd need 25.5 boxes costing (26*14.20) $369.20. Profitability of this is if the mailing is less than total cost for gas, food and hotel to make return trip to mail them personally. Might be too expensive, I'm just offering a thought. | |
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30th Dec 2011, 06:56 AM | #653 |
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Ya you are right...and I am also thinking that how we justify whole investment? Whether result profitable or going in loss?
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30th Dec 2011, 01:50 PM | #654 | |
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Quote: Originally Posted by YellowGreenMedia Nice thinking outside the box, but what are you going to do if the postcard yeild no results for your clients? lets face it a postcard with only ads on them will end up in the trash pretty quick... how do you justify such a investment to your clients
If it includes a mix of premium offers - you will have just launched a premium vehicle for your clients, and created a premium brand as your business. This isn't a worthless yellow pages add or an impotent vanity website. It is an opportunity to make an irresistible offer to 10,000 homes in your immediate area. If your offer sucks, you'll get little or no response. So really, it comes down to using a proven offer. Until consumers get used to it, it will demand their attention. So you have a built-in grace period to prove that it is worthy of their attention. Beyond that, the odds of this being successful will be depend on the quality of the offers made by the merchants. The better the offers... the better the results. Another point is: a lot of businesses spend thousands of dollars per month on yellowpage-type ads that are invisible until people open the page. This card would be a unique opportunity to get their brand in front of people well before they turned to the internet or the yellow pages. If the life time value of one client or patient is $2,000 to $15,000 or more, sending out one of these cards to brand your business to targeted neighborhoods would be a very very smart move. | |
30th Dec 2011, 07:42 PM | #655 | |
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I fulfill all the requirements so when you "put it up" please let me know ;-) @Bob Thank you very much for this thread , the idea/strategy itself and for the samples that arrived at my mailbox today. I'm sure ( and let me repeat this, i"M SURE ) i'm going to rock and roll in 2012. Happy new year by the way everybody !! | |
30th Dec 2011, 08:34 PM | #656 |
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Rob, I've highly interested in the WSO. I know its past deadline but how can i obtain it?
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30th Dec 2011, 09:24 PM | #657 |
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hey RedShifted, please post here when you have the information ready.I'm not sure if you are actually turning that information into a WSO, but I'd certainly be happy to pay for it,if the price is reasonable.
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31st Dec 2011, 01:25 AM | #658 | |
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there are 2 parts to the marketing objective: 1. to get noticed; 2. to get traffic. the postcard clearly fulfills #1... #2 will depend on the offer.. if it's like all the other throwaways 10% off!!, the entire objective of getting more traffic is lost. ALSO, if you txt it all away on a great offer, depending on the profit margin, the biz may not be too hot on that idea either. i like the start of what you're saying... have you implemented this idea yet? what was the feedback? maybe most businesses would not realize the "buffet discounts" they're giving til AFTER the txting abuse occurred tho... thots? thx for sharing! | |
31st Dec 2011, 01:46 AM | #659 |
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@Bob - Totally ambitious and I am so grateful that you've decided to share this method on the open forum. I love offline marketing and think that it is where the most opportune, low hanging fruit lies.
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31st Dec 2011, 09:52 AM | #660 |
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Thanks a lot for the kind words, guys.
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2nd Jan 2012, 11:04 AM | #661 |
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| I have been watching this thread develop before adding my two cents. Bob Ross, You Da Man. I'm in the process of looking for another type of business to start. I have started 5 small businesses and sold 4 of them. Just to let you know, "good ideas are a dime a dozen, great ideas are a quarter a dozen but people who carry them out are one in a million". When you have enough reason to do something you will. My advice to you is find those reasons to become the one in a million. Personally I'm a long distance runner (I have completed 9 Marathons 26. 2 miles in the last 6 years) Why? I found enough reasons to this. I’m a very experienced outside salesman including Yellow Pages. I’m having a mock up made and I’ll be going around to 25 different businesses and conducting a survey of what they think of this project. By doing this I accomplish a few things, one they may give me a tip on how this would work better in their neighborhood, they may say they think it stinks or they may want to be first to sign up. All valuable information to proceed with. I’ll keep you posted as to my progress; It will be 3 to 4 weeks before I start hitting the streets with this mock up. I’m finishing another project. |
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2nd Jan 2012, 05:42 PM | #662 |
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This whole concept is brand new to me, and by the time I first started reading it....well, the WSO was already closed. Major bummer for me. Thankfully, a friend had bought the WSO and shared the info with me. To say I'm excited about it is an understatement!! I approached 2 of my offline customers about the idea of placing an ad on the postcard. Oddly enough, both of them had previously tried postcard marketing, but had dismal results. After pointing out to them that normal postcards are easily ignored (NOT something this card will be), they both agreed and signed on for spots. One is a plumbing/heating/cooling company, and I made an ad for them on Photoshop. They loved the ad so much they were willing to write me a check right then. I asked them to hold off for a few weeks while I gathered other advertisers. Bob, thank you so much for this!! |
2nd Jan 2012, 10:21 PM | #663 | |
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I'll do it for around $1263 shipped. Check out my website. Should be in my warrior profile. (14pt, color 2 sides, uv coating 2 sides) | |
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2nd Jan 2012, 10:47 PM | #664 | |
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2nd Jan 2012, 11:10 PM | #665 |
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After reading through the thread, I saw lots of people showing interest in doing this. I'd like to help by providing my business services. My printing prices are wholesale. May not be the cheapest...only off by $100 or so compared to gotprint, but I can assure you the quality is superb. No tricks either with coupon codes. You can check out prices and shipping right on my site. Also for those that want to offer qr codes and mobile websites...I also provide that service as well. For $30 a month you get 1000 campaigns. Each campaign has one qr code and one mobile page. So if you have 1000 clients wanting a qr code and a mobile page...your cost is $30 a month. No limit on traffic either. Hope this helps.
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2nd Jan 2012, 11:12 PM | #666 | |
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I have not been following this thread lately.... been busy during the holidays. I am very interested in your 3 steps and meet the above requirements. Please keep me in the loop. Thanks, Frank | |
3rd Jan 2012, 12:30 AM | #667 |
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3rd Jan 2012, 01:42 AM | #668 |
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thanks for the nice info
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3rd Jan 2012, 06:31 AM | #669 |
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nice talk ate, but i dont thinks many people here reading your thread are interested
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3rd Jan 2012, 07:55 AM | #670 |
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We don't do 9x12 at 14pt or 16pt. We can do it at #95 Cover (around 10pt) for around $1350 shipped. I use to be a Direct Mail Supervisor at my last job before creating this company and all we sold was 10pt mailers, but to be honest with out. I like 14pt and 16pt much better. Especially when it comes to the mailbox. It really stands out. Anything at 6x9 or larger is going to stand out. |
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3rd Jan 2012, 08:05 AM | #671 | |
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Also you're not designing 16 ads and doing layout for free correct? | |
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3rd Jan 2012, 11:06 AM | #672 | |
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Anywho, I love the WSO and if I could just find a business partner to be the face of our business and sell hard then I'd be launching already! | |
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3rd Jan 2012, 11:17 AM | #673 |
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@Bob, would you advise against only printing on one side? I feel like it will be much to hard of a challenge to set up coupons on both sides of my flyer to where they can all be used without losing one to clip another.
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3rd Jan 2012, 11:24 AM | #674 |
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I can't believe I just ran into this. This type of thing would be a perfect way to gain client trust for doing internet marketing by providing a service they are already comfortable with (direct mail). I've added it to my plan for january: http://www.warriorforum.com/offline-...ou-myself.html |
3rd Jan 2012, 03:46 PM | #675 |
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Just joining this awesome thread after reading it for about 2 weeks Was late on realising about the WSO but I think the amount of info here you should get this off the ground anyow... Just doing some pricing then getting on with the mock up by end of week.. Biggest prob over here in UK looks like the delivery/ printing charges... Royal mail door to door = £600 for 10000 + 20% = £720 (roughly $1050) That's steep I think?? but it won't put me off, just gonna price up some printing now... going to be a long trawl but will get there.. Thanks to BOB and the rest of you for all the advice... If any UK guys/gals got any golden nuggets of pricing or anything we can help each other out with.. I think would be good to post... Especially about keeping off each others patch... or even teaming up and blitzing areas together.. All good... nice |
3rd Jan 2012, 04:13 PM | #676 | ||||
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Thanks a ton for the kind words and I hope you crush it! | ||||
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3rd Jan 2012, 11:07 PM | #677 |
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To get some ideas on ad designs, I went over to yellowpages.com and typed in various things like pizza, restaurant, etc for my area. In looking over the results, i noticed that several had coupons listed and decided to check them out. What do you know? Most of the coupons were through Valpak! Oh man, this is going to be so easy to approach those same business owners with the GIGANTIC postcard, and show them how their offer will be a lot more prominently displayed. |
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4th Jan 2012, 12:06 AM | #678 |
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bob I sent you a couple of emails and a pm here on WF. I never received a response though.
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4th Jan 2012, 12:21 AM | #679 | |
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4th Jan 2012, 09:49 AM | #680 | |
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I read, I had just sort of skipped that part because I thought it was unnecessary. But then as I got into the concept I realized it was very beneficial. I have read it now, thank you again. I've everything set up and ready to go. I just need a salesperson now! | |
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4th Jan 2012, 12:12 PM | #681 |
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Bob, when you say that you got 13% response on the first postcard and 22% on the second, what exactly does that mean? Does it mean for every 100 postcards sent out, there were 22 redeemed coupons? Or for every 100, on average, each business received 22 sales through coupons? I'm sorry that I'm having a bit of a hard time understanding how you calculate this.
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4th Jan 2012, 12:18 PM | #682 |
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He said once that a total of 1.300 coupons from his first card were redeemed. For the second, a total of 2.300 ( Both out of 10.000 cards ) EDIT: That was a total of redeemed coupons so.. yes.. some business did better than others. Hope it helps.. |
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4th Jan 2012, 02:03 PM | #683 | |
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Nonetheless; even at 1,300 coupons being redeemed, if split evenly, each business made 81 sales from coupons. If each customer was worth $15, the business profited by quite a bit, but it doesn't seem like it would be enough to make them want to come back for the following month's postcard. | |
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4th Jan 2012, 02:23 PM | #684 |
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I know what you mean Larches but these numbers cant be translated in this way...For some businesses a customer is worth way more than $15. Some advertisers will not continue for sure but some will. If you keep on selling, at some point you will have a full card ( 16 spots ) filled with recurring clients without any extra effort on your part. For a plumber,a dentist, a lawyer or a contractor as you obviously know, one customer/client is more than enough to get a big smile on their face. Even other type of businesses can benefit from this if they have a good sales funnel (can you do it for them ? of course you do ! ) I was just mentioning it to a client of mine ( restaurant owner ) the other day and he gave me a big yes right on the spot... |
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4th Jan 2012, 04:28 PM | #685 |
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Has anyone had any luck hiring a sales person to sell ad spaces? I am currently looking to hire someone on a commission only basis and I was wondering is I can have a contractual agreement stating that they do not get paid until all 16 ad spots are filled. Is this possible? |
4th Jan 2012, 04:33 PM | #686 |
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Yes. it is possible but you ( we ) have to go through a lot of people in order to get someone really going for it. This is very common when dealing with sales people. Dont get discouraged if you talk, or even meet someone today and never see him/her again ;-)
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4th Jan 2012, 04:48 PM | #687 |
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Thanks for your reply! Are you saying that initially finding someone is the hard part? or are you saying that most sales people are prone to quit without finishing a job? I currently have a few interested people but I have not met with anyone yet. Im still working on creating a contract and I setting up meetings with potential sales people at the local star bucks. |
4th Jan 2012, 04:54 PM | #688 |
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What i mean is: Keep lining up people. Dont stop until you really have someone producing sales for you. Most people will tell you they are interested but they wont do a thing. In other words.. dont stop looking for people just because you have a few "interested". Chances are, they will go away for whatever reason. |
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4th Jan 2012, 05:05 PM | #689 |
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I found this thread due to a few warriors contacting me to do some designs for them and they referred me here to see how the coupon page was layed out. I didn't read through the whole thing as I really have no interest in doing this for myself. I can offer some amazing print prices for anyone that is actually doing this. Just let me know and ill get back to you. Ill be glad to help and give you my wholesale cost! Pixel |
4th Jan 2012, 11:29 PM | #690 |
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Great share! The layout of your card looks fantastic.
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5th Jan 2012, 08:57 AM | #691 | ||
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5th Jan 2012, 02:36 PM | #692 | |
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5th Jan 2012, 03:38 PM | #693 | |
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A rep should take 2-3 weeks max to sell a card. Most employees are paid every 2 weeks, and some are paid monthly. A good rep will get the card done quicker this way. | |
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5th Jan 2012, 06:31 PM | #694 | |
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Hi I bought Bobs WSO, it's a great concept however for me this is proving difficult, ie Royal mail delivery is extortionate and I can't get the print done cheap enough. The other issue i got is demographics basically the towns in and around me northern England are low income which really goes against the grain with this product/service. Some who bought from Bob will make a killing, he's a good bloke who'll help anyone but for me there's just too many issues. Dave | |
5th Jan 2012, 06:56 PM | #695 | |
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If they get an area you have already "seeded" with a mailing, then its all the easier to have them be productive. If they are green (new area) it might be harder, but my calculations show that you can make THEM about $100K with one or two zip codes. My city (4 zip codes)has potential for 4, maybe 5 mailings in a 5-8 mile radius. About 8k per zip code (in the same city), the rest in the next zip code over the town line to fill the other 2K. Massive potential for them and you. BTW I am selecting routes with avg household income 50K+ as some people do not use coupons. | |
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5th Jan 2012, 07:56 PM | #696 | |
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Dave, here in Auckland there are companies who distribute flyers to residential mail boxes for a lot cheaper than the post office mail service. They distribute flyers for all the big hardware, electronics, furniture and many others with great deals. I found their printer and once again, better printing prices. Take another look to see if you can track those type of companies down...not sure if you have them in your area. Best, Ewen
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6th Jan 2012, 10:25 AM | #697 | |
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There is no out of pocket expense to you. | |
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6th Jan 2012, 10:56 AM | #698 |
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Looks like a great idea..bookmarking this for later!
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7th Jan 2012, 12:21 PM | #699 |
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In reply to mcfcok (Dave) At 1st I thought the Royal Mail prices were high but in fact they are on par with the prices stated.. I have also found good prices for printing.. All in all my prices will eventually cost around £1500-1700.. still giving me over £3000 profit at £300 per ad.. I have not bought the WSO as I believe that there is enough info here to figure it all out, altho I will like to thank Bob in some way once I start profiting.. As for your area not suited to this, I live in South Wales and as with your area, its not exactly the most affluent of areas in the UK either.. But I do have small pockets of better off areas than others, towns and residential.. and I don't really think an area being well off or not will affect this in a big way... everybody loves a deal don't they?? I realise you people with the 'inside WSO info' know a few more golden nuggets than myself... but hopefully with me being not too transfixed with a guide then maybe I can share some different ideas as I go.... Also, replying to Ewenmack... I have thought about that, using a local flyer distribution guy.. I have noticed a few adverts for this for half of what the Royal Mail charges.. Have to check the legality of doing it this way, and the professionalism and trust of the company tho.. Paying a bit more than their usual rates and getting a good relationship could be a good way to partnering up... especially if this is going to expand out. Could just go around and pick out only the posting areas you want to target then, meaning the 10,000 may not be needed in some cases. Anyways all of this is just "talk" at mo', as still in the 'mock up' process... but I am all over this.. be interested to hear how others are doing who are not in the secret circle as such.. Nick
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7th Jan 2012, 02:11 PM | #700 |
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Coalminer, like you haven't bought the wso (too late by time saw thread). Only problem i found with Royal Mail were the lead times, the distance of distribution centres to drop leaflets at and the fact that the leaflet had to be approved prior to placing the order. Also, unlike the USPS, they can't give you definite time scale for the leaflet drop. Could be a number of weeks before all our delivered. Positive outcome for some but not for those geared to events (eg Valentines). Leaflet delivery can be done with Mosaic demographic profiles to filter out the undesirable profiling. A point was made much earlier in the thread that menus were being delivered at a cost of £20 per 1000. To get such a quote would mean being bundled with 5 or 6 other leaflets. Much more desirable to have just yours delivered even if at much greater cost. Shame about the "secret circle" as this thread has slowed considerably since. Gregg at Y3K Designs, a good contributor to this thread, did my mockups and I'm pleased with the outcome. 12 x 9 was proving troublesome for me so have opted for A4 (not too much difference) and 14 pt card wasn't being understood so have gone for 250 gsm. How much difference is there with the UV and gloss laminate (apart from price!!)? Printer is suggesting that I go with the gloss laminate which does look good on the mockup. Although a £3k profit selling the ads at £300 sounds good now. Bear in mind that there won't be much room for expansion before you're VAT registered and you're losing £50 on each space. All of a sudden you're clearing 2.2k unless you can convince those small non-vat registered businesses to stump up an extra £60. If they're paying £360 at the outset their payments won't be changing. You'll be profiting a bit more until such time, compensating for the extra workload on getting the first card filled. As you cross the VAT threshold, most the ads will be repeat business and your real earnings per hour worked will still be above what they were on startup. |
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