Pro 90 "X"treme Challenge... No Brainer- 90 Days To Extreme Financial Fitness. Total Transformation!

162 replies
I named This Thread After "The Power 90X" System By Beach Body Dot Com... Why? Because everyone knows how to transform their body, and 90 days is enough time to totally transform it.

Its also enough time to totally transform your financial outlook.

Now sure, I make good money. But its time to start thinking residual. It doesnt make sense to keep doing your work over and over all the time, you need a program based on residuals to break out of that cycle. Why keep waking up every morning starting over to make money right?

Within 90 days you can transform that whole perspective and start waking up "TO" money. lol

"Good Morning Money"

Im about to create a new offline income stream from scratch...

Im giving myself 7 -10 days (reasonable) to create a basic structure that will drive itself to 10k per month in residuals within 90 days or less.

Im starting it from scratch like I have never done it before.... as much as possible anyway... Kitchen table style. Even though I have an office now. lol

I dont ever plan to make a cold call, although I may take some live transfers at first...

So far,

I have established a good outsourcing connection/relationship to facilitate the venture, and I am going to take notes everyday and Live Journal the process... We are going to create a 10k per month residual income stream in 90 days or less working and average of 2 hours per day or less, and show that it isnt impossible.

My Objectives now that I have established the outsourcer are to "Pick a Business Model". I have laid out 5 different potential business models that would all work, with projections to create 10k per month in residuals... but today my goal is to decide on which model I want to go with. This is Day 2 of the 90.

Next I will build a website to represent the project that is designed to close prospects... based on the model I choose today.

I will then build a hiring package, and training manual... motivational incentivized compensation program...and daily training email series for my recruits to get them started.

Then I will put out an advertising campaign to recruit sales people.Utilizing cheap and free advertising sources

This looks like a 10 day project to me, to create a business that will do 10k per month in residual within 90 days. The plan is to be ready to get some sales people humming within 10 days, starting from scratch.

People make this look too hard.

And I know just how to do it and make it look easy. Swoosh!

The first key is to give yourself a 90 day benchmark! You will make money along the way but make the 10k residual a ninety day goal. Now you have something you can take a run at.

90 days is a season, and a season can transform your life!

Todays Note:

Feel good that I already have the outsourcing foundation laid. "DS" is the man for the plan.

Just Sharin.
#10k #brainer #days #month
  • Profile picture of the author Michael Bucker
    I like it!!! Looking forward to this release.
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    • Profile picture of the author pspro
      I'm looking forward to see the model you have selected John. You are one of the ones that influenced me to shift my attention to offline a few months back. As good as it's been making a steady income offline I have been craving the residual income of my affiliate and Adsense efforts in the past so I've been looking to get my own residual income challenge started.
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  • Profile picture of the author John Durham
    Its released bro, the idea is already in circulation and the elements are already coming together.
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  • Profile picture of the author John Durham
    @ Hydoyle

    Here's the issue... - Expectations management.

    You have to

    A: Create an Opportunity that is really a no brainer for your sales people. You also have to create it so that the bar for success can really be lowered.

    There are alot of priorities in your business but the NUMBER ONE priority is that "Sales People Have To Be Making Sales".

    B: You have to be willing to let go of alot to have alot.

    Pay out 70% of everything between out sourcers and salespeople, and you will have a tight crew thats focused on supporting your success and all symbiotically intertwined to making alot of money.

    Its about the people.

    Its not about a website. You can get that done for $200 bucks... Thats not what its about ... Its not about getting people on search engines, that can be done relatively easily...

    Its about the structure of your organization and the way the wheels turn.

    What if you paid a sales person a 30% monthly residual on all their sales on a $297.00 product.... PLUS paid them $350 per sale on the front end...

    THERE IS A PLAN.

    A: It lowers the bar for them to become successful.
    B: It keeps them from becoming complacent, and with every sale they are motivated to work harder at keeping their quota WHY?

    Because in order to get the monthly residual check they have to maintain a minimum quota of 4 sales per month.

    KEY: Its not a measly $3.28 per month its $100.00 per month per sale! They can assimilate that and recognize its importance. They can see it growing easily, before it even does. Even 2 sales makes them think "Wow, I have already created $200 per month in residuals. This company values me".

    Its all about how you structure this...


    Here's what makes it happen "Sales"... Here's what makes "sales" happen - Motivated People.

    I hate to refer to him so much, but Michael above, was my partner in a web company once, and I had this very talk with him... and Told him we had to give away the Lions share in order to have a BIG lions share...

    And he can confirm... You could not run my salespeople away from their job, later when the company shut down, I had people trying to work for me for FREE just to build it back up, they loved it so much (Long story there...).

    Man there are 10 million reasons why this is the key "Dont be Greedy".

    Take the small share, so you can grow, then your smaller share is larger than all the large shares.

    Why again is this important?

    Because if people can see the potential for fast successes, they are motivated and sales start happening.

    Then you can send emails to everyone else everyday (all sales people on your list) and say "So and So closed a deal yesterday and...".

    Start racking up the success stories and sharing them with your crew to build their faith. It only takes a few sales for it to start popping.

    BUT, if people cant see fast success... nothing pops.

    You may even offer a contest like "A new Toshiba laptop for the first 3 people who break ten sales this month...". Costs less than $300, and you made that much 10 times over with the contest.

    Its all about the people and the plan. If the people feel well kept, then the plan works. Period.
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    • Profile picture of the author SpiralX
      Originally Posted by John Durham View Post

      Because in order to get the monthly residual check they have to maintain a minimum quota of 4 sales per month.
      Thanks for sharing your challenge and your current operations.

      This is brilliant by the way.

      And about giving away the lion's share, I always wondered why so many online vendors give out 50-75%.

      BTW, what is the product you are focusing on to build your offline residuals?

      I am actually in a similar timeline, have spent the last couple of weeks looking over a few business models for offline and have been working to mesh what I find to be the best fit. But I haven't been as left-brained and analytical as you, just taking courses and working off of inspiration.

      Right now one side of my project also involves creating the hiring, training and management for a sales force. I'm also deciding between using a VA for sales, or a local sales force... tough call!
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    • Profile picture of the author StrategicCheetah
      Exciting stuff John, especially since its you.

      *Subscribed*
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  • Profile picture of the author iAmNameLess
    Any insight on your plan to do this, such as how exactly you're going to execute it? Targeting website, rent a site, sms, seminars? 10K/mo in 90 days I would say is probably unlikely for a lot of people, but I'm sure you're going to make it look simple.

    On another note, I know this has nothing to really do with your thread. I'm teaming up with someone who does a lot of conventions in a different niche, he throws travel shows, pet expo's, etc. I approached him to team up on a massive marketing convention, online and offline. Would you be interested in doing a seminar? Its all in the very beginning phases for now.
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  • Profile picture of the author John Durham
    As I said, Im looking at 5 models I have laid out that could work. Im going back and forth with my outsourcer on package costs... and deciding on a package today. So today is the day When I will know what business model we are going for. Anyone of them would work.

    Im leaning toward a google places listing, 5 page WP site, and a mobile site "Advertised as "Free" When you order "today"... as part of a "special".

    After I decide on the business model I will structure the offer.

    Thats another thing, you have to word things to sell. A "unique domain registration" is a "bonus". A Corporate Email Address set up is a "Bonus"... "Advanced" Meta Tagging is a "Bonus". Basic Optimization is a "Bonus".

    Sam Walton used to say you can sell a "comb" for ten cents, but you can sell a "super detangling" comb for a dollar.

    Ps. @ IAM.

    I could be open to doing seminars maybe somewhere around mid next year. Alot of personal restructuring going on at the moment.
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  • Profile picture of the author John Durham
    Sales People Are Happy When

    A: They Have An Offer They Can Sell.
    B: They Make ALOT of money and advancement everytime they sell one.
    C: 2 Sales Per Week can Make Them 100k per year in the above example just by residuals alone...

    Everyones Job is Easy (Expectations management) Salespeople only have to sell, designers only have to design, and co ordinators (me) only have to co ordinate.

    Designers are happy because all they have to do is design and they make great money and they dont have to worry about selling.

    I dont have to sell or fulfill.

    But then I do... I have to sell salespeople on the opportunity, and sell them into getting their first sale so they will have faith to go on and produce more, and because of their monthly residual they will have vested interest in keeping a quota.

    Every time they make a sale they are more protective of it.

    Outsourcers are protective because their residual depends on keeping the clients.

    Its about organizational structure.

    Things happen when people can see alot of success fast.
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    • Profile picture of the author SpiralX
      Originally Posted by John Durham View Post

      @ Hydoyle

      Here's the issue... - Expectations management.

      You have to

      A: Create an Opportunity that is really a no brainer for your sales people. You also have to create it so that the bar for success can really be lowered.

      There are alot of priorities in your business but the NUMBER ONE priority is that "Sales People Have To Be Making Sales".

      B: You have to be willing to let go of alot to have alot.

      Pay out 70% of everything between out sourcers and salespeople, and you will have a tight crew thats focused on supporting your success and all symbiotically intertwined to making alot of money.

      Its about the people.

      Its not about a website. You can get that done for $200 bucks... Thats not what its about ... Its not about getting people on search engines, that can be done relatively easily...

      Its about the structure of your organization and the way the wheels turn.

      What if you paid a sales person a 30% monthly residual on all their sales on a $297.00 product.... PLUS paid them $350 per sale on the front end...

      THERE IS A PLAN.

      A: It lowers the bar for them to become successful.
      B: It keeps them from becoming complacent, and with every sale they are motivated to work harder at keeping their quota WHY?

      Because in order to get the monthly residual check they have to maintain a minimum quota of 4 sales per month.

      KEY: Its not a measly $3.28 per month its $100.00 per month per sale! They can assimilate that and recognize its importance. They can see it growing easily, before it even does. Even 2 sales makes them think "Wow, I have already created $200 per month in residuals. This company values me".

      Its all about how you structure this...


      Here's what makes it happen "Sales"... Here's what makes "sales" happen - Motivated People.

      I hate to refer to him so much, but Michael above, was my partner in a web company once, and I had this very talk with him... and Told him we had to give away the Lions share in order to have a BIG lions share...

      And he can confirm... You could not run my salespeople away from their job, later when the company shut down, I had people trying to work for me for FREE just to build it back up, they loved it so much (Long story there...).

      Man there are 10 million reasons why this is the key "Dont be Greedy".

      Take the small share, so you can grow, then your smaller share is larger than all the large shares.

      Why again is this important?

      Because if people can see the potential for fast successes, they are motivated and sales start happening.

      Then you can send emails to everyone else everyday (all sales people on your list) and say "So and So closed a deal yesterday and...".

      Start racking up the success stories and sharing them with your crew to build their faith. It only takes a few sales for it to start popping.

      BUT, if people cant see fast success... nothing pops.

      You may even offer a contest like "A new Toshiba laptop for the first 3 people who break ten sales this month...". Costs less than $300, and you made that much 10 times over with the contest.

      Its all about the people and the plan. If the people feel well kept, then the plan works. Period.

      I love the way you think! I'm going to continue checking this thread. Thanks for freely sharing.
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  • Profile picture of the author jspmedia
    Just love to learn how you setup your sales team...how to hire them, train them and control them...
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  • Profile picture of the author John Durham
    Okay based on 10 sales per month projections minimum within 90 days... My outsourcer can do a 5 page website, with Google places listing, mobile site, and qr code, for $300 on the front end and a third of the monthly residual. That leaves plenty of room to create an amazing opportunity for a sales person!

    He gets it. He isnt stepping over the ham to pick up a hot dog!

    So Lets rock. I think Thats my main package! Now to create an offer around it!

    Possibly some smaller offers that include the individual services... then a large discounted offer for the whole package thats a no brainer.

    So now we have an outsource company thats credible, and a package to offer, and a good fulfillment price that we can structure success around!

    All within 2 days. Time to make the next move. This is how you get started people.

    Yeah Buddy!
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  • Profile picture of the author Marvin Johnston
    John, this is my first WF subscription since I've been a member.

    I've been reading your posts (and trying to get them to sink in) about telemarketing. Your comments are slowly changing my mind about how it can be used effectively and (most important to me) ethically.

    And this thread looks to be equally good.

    Thanks for being so willing to share your experience and ideas! I'm looking forward to this thread and putting the ideas to work in my life.

    Marvin
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  • Profile picture of the author John Durham
    No prob. I probably will sell training on how to do this as well... No lie, but this thread is going to be very enlightening no doubt.

    For one...Being "Phone Pro" , I cannot fail on the Warrior Forum lol So theres a cool level of accountability!

    Secondly I wont fail anyway... 10k per month is a no brainer in 90 days if you take consistent daily action and move ahead once every day.

    What you just witnessed was one advancement... tomorrow there will be another. Thats all it takes.

    The first part I already have laid out. All the way up to hiring people and getting them started. Thats going to take the next 8 days to put in motion completely.

    One foot in front of the other. One Advancement per day... 90 advancements in 90 days.

    One season... It takes one season for things to change... 90 days is one season. There is a season of sowing and a season of reaping.

    This is about taking one season of sowing, and changing your life with it.

    Whether it is your business you want to transform or your body... It takes one season.

    Originally Posted by jspmedia View Post

    Just love to learn how you setup your sales team...how to hire them, train them and control them...
    The same way you will brother. One distinction at a time. Start out with a good workable plan and an awesome incentive program... Then make the little tweaks here and there that are needed to adjust it into place.

    A few tweaks (distinctions) and shes running. You just decide how hard you want to run it. 10 sales per month should be an easy enough volume to expect within 60 to 90 days... as long as you keep your eyes on the daily gross and make that what matters.

    In our case its "Hiring" people is the main job after set up is complete...constantly putting people on. Everyday put as many on as you can. make the opportunity available to alot of people.

    We are going to create semi automated hiring and training through the use of auto responders.

    In our case (The one Im choosing) training will be a matter of emails and maybe a forum later.

    The email of the day delivered via autoresponse will be the days motivational stuff... meeting... and throughout the day different recruits will email you with questions... you just keep them encouraged.

    Once you have a handful of successful people you start a training forum. Dont do it before you have some successful people. Which should be a matter of weeks.

    The Key for me is going to be creating "Offline Affiliates", a "Bunch" of them. Giving them an awesome opportunity, awesome incentives, basic training, and awesome daily motivational emails.
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  • Profile picture of the author ryanmckinney
    This is a great thread John!

    Just took on a business partner, and we want to take over a city with our foot in the door as SMS, up-sell/cross-sell mobile websites, regular websites, fanpages / social media management, reputation management, and some SEO (since we can only do so many niches city), which is going to involve the need of a sales-team.

    We have looked at the financials, and have been tossing around commission ideas, we thought of a commission, and a solid residual commission, whereas the up front commission would go no lower than %20 on the lowest end of the "you can't go any lower than this to sell" all the way up to %75 over X-amount of dollars.

    Reading this has got me even more excited about the possibilities, I have took on hiring a sales-team.

    I will definitely follow this one closely!

    Ryan
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    • Profile picture of the author Kevin AKA Hubcap
      John,

      You said the package was going to be around $297. Just wondering what the monthly residual will be?
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      • Profile picture of the author John Durham
        Originally Posted by Kevin AKA Hubcap View Post

        John,

        You said the package was going to be around $297. Just wondering what the monthly residual will be?
        I think I am going to Charge $897 on the front end and $297 per month. Split three ways between my company, the designers and the Salesperson, with my company taking $97. per month, and also a little less also on the front end...

        Loyalty is what makes people feel good about their work, aside from being able to make good money with only reasonable effort. When they know you are taking a back seat and giving them the lions share, then they want to support you, and you grow.

        Alot of people dont get it... it isnt about your "special" service. As you can see I just created a special package in 24 hours that will be competitive...

        Its about your "People".

        My job will be to create the system, orchestrate the plan, motivate sales people and create clear instructions for the outsourcers when there is a sale, although that may be automated too shortly.

        Out sourcers and salespeople alike want to keep the customers as much as you do.

        I see all of that taking 2 hours per day. Plain and simple. People dont measure the actual "work" time right around here alot it seems. Lets be real... It takes two consistent hours per day of real work...Just because you spread those two hours out over a 12 hour day doesnt mean you are working 12 hours per day.
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        • Profile picture of the author harvez16
          Originally Posted by John Durham View Post

          I think I am going to Charge $897 on the front end and $297 per month. Split three ways between my company, the designers and the Salesperson, with my company taking $97. per month, and also a little less also on the front end...
          Could you please ellaborate on this John, I'm new to this and don't understand what the front end, and 297$ means.

          Does that mean it's gonna be a straight up fee of $897, and a recurring fee of $297, and if so how you get people to pay a recurring fee? for what your offering.

          Thanks Mate.
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    • Profile picture of the author bleto66
      John,
      You commented that you found an outsourcer to do all of this work. Where have you found to be the best place to get great, competent outsourcers?
      Bob
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      • Profile picture of the author John Durham
        Originally Posted by bleto66 View Post

        John,
        You commented that you found an outsourcer to do all of this work. Where have you found to be the best place to get great, competent outsourcers?
        Bob
        There are a bunch of great resources. My personal one I found on my own forum The TMF... However, another example is here at the Warrior Forum, where I USUALLY get them... You can see peoples rep, feedback, perspective... Whatever.

        Also there are a number of other forums (Like "DP") and freelance sites where you can find them.

        The important thing is to find someone who can do it, and set them up to where they make more money for doing it WELL, and have vested interest in performing at their best.

        The best thing you can do for an outsourcer to create loyalty, is to deliver them lots of clients. So focus on your sales crew and keep your outsourcer happy!

        They dont mind going the extra mile as long as you are creating a serious business and its bringing them a significant income.

        Nobody has time to play with a "dabbler" though. "Dabblers" are low priority. Everyones loyalty is to where their meat and potatoes are coming from. Its nature.
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  • Profile picture of the author jspmedia
    do you have pricing layout for your product yet? what will be the monthly to the client?
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  • Profile picture of the author bryson
    Another great thread John.

    Here is an idea to really explode this thread. If it is okay with John since he started this challenge. For those interested in participating in this 90 day challenge why not post your biz model?

    Could be anything you choose as the basic frame work is already layed out for you here to apply whatever model you have been pondering. Not to mention all the excellent feedback you can get.
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  • Profile picture of the author AUKev
    What a great concept. My biggest struggle with my business has been getting projects with residuals. I am working hard to replace a near 6 figure per year day job so I can do this full time. In the past 3 months, I have landed nearly $20K in projects, but they were all one-off fixed bid projects.

    I am working hard to modify my business model in order to create residual income. Today, I start over in income at the completion of every project.

    The model I am considering is a product that would be $500-$750 one time and then $50/ month. I am looking at paying sales reps 30% on the front end and 20% residual.

    So for my $10K /mo residual, I need 250 ($40 X 250 after paying commission) paying clients. Pretty optimistic for 90 days. :-)

    Thanks for sharing John and I look forward to watching your progress.
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  • Profile picture of the author John Durham
    I agree Kevin. 6 figures is one thing... but six figures in residuals is entirely another. The good thing is it will still keep growing after you reach six figures.

    Lets say 20% fall off every year, but you are replacing them at a rate of 100% of last years sales...or higher.

    Attrition is only a concern till you get to a certain plateau. If you can make it to 10k per month you are there... Unless you are charging 10k per monthand only have one customer...lol

    Replacing a 20% fallout will be just a matter of doing daily business that happens naturally once your system is consistently humming.

    You want to have lots of customers, and lots of sales people, so your business doesnt hang on one customer or one sales person. Expectations management to me means that you understand all the pistons dont fire at once.
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  • Profile picture of the author KimW
    This is one thread I will be reading every day.
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  • Profile picture of the author jspmedia
    Main thing is hiring sales people...I am having hard time to hire local sales people..I just used craigslist so far but I can't wait to see John's process to hiring sales people..
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    • Profile picture of the author John Durham
      Originally Posted by jspmedia View Post

      Main thing is hiring sales people...I am having hard time to hire local sales people..I just used craigslist so far but I can't wait to see John's process to hiring sales people..
      Once we get to that place... Ill be in the zone with you on this.

      This is the bread and Butter. Making "this" work. The rest is foundation which is really important, having a foundation that is solid and where all of the elements work together synergistically.

      You can start out shoddy by yourself, but to bring on others you have to lay a solid foundation.

      After your foundation is laid, and your training system is in place, then you have to become a master at "hiring"....even moreso "CONSTANT" hiring.

      You have to make the biggest part of your job constantly bringing on new people every single day, until you can delegate it.

      If you can hire with an automated process, then its your job to constantly be keeping your opportunity in front of as many people as possible.

      Here's the thing. Eventually you reach critical mass, and you are replacing more people than you are losing every day. You have to know ahead of time that you will lose 80% or more, OR 80% wont produce... If you dont understand that you are going to be frustrated with hiring.

      Thats why you need to have 50 recruits.

      If 3 people do 4 sales in a month then you are at 12 sales per month. Those people arent going anywhere either with this commission structure. So Next month you give it to another 50 people, and churn out 3 more successful reps.

      Expectations management. Lower the Bar for Success by increasing the number of recruits.

      Once your business foundation is layed, constant recruiting is the name of the game. You can automate it if you want to.
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      • Profile picture of the author SpiralX
        I have a question regarding this. Most commission-only salespeople and affiliates won`t produce. What about the kind of hiring model which weeds out more tire-kickers: charge them for the training? Then give back the fee they paid upon their first sale?

        If I know I am a rockstar salesperson, I know I`ll get that money back, so if the opportunity interests me, I`ll buy in, right? But if I`m just looking for a job, any job, because I`m broke, and I`m not certain of my ability to perform, the $$ you`re asking me to pay to get started will just piss me off and I will walk away rather than taking the risk.

        Thoughts?
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        • Profile picture of the author Kevin AKA Hubcap
          Originally Posted by SpiralX View Post

          I have a question regarding this. Most commission-only salespeople and affiliates won`t produce. What about the kind of hiring model which weeds out more tire-kickers: charge them for the training? Then give back the fee they paid upon their first sale?

          If I know I am a rockstar salesperson, I know I`ll get that money back, so if the opportunity interests me, I`ll buy in, right? But if I`m just looking for a job, any job, because I`m broke, and I`m not certain of my ability to perform, the $$ you`re asking me to pay to get started will just piss me off and I will walk away rather than taking the risk.

          Thoughts?
          In a way it really doesn't matter because they're not being paid a salary. They only get paid and receive residuals when sales are completed.
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          • Profile picture of the author Marvin Johnston
            Originally Posted by Kevin AKA Hubcap View Post

            In a way it really doesn't matter because they're not being paid a salary. They only get paid and receive residuals when sales are completed.
            I think it does matter depending on company culture and any concerns over company image.

            Maybe this is a mindset issue, but I've been represented by salespeople who basically were con artists who didn't have any skin in the game. One of them sold some reject parts that they KNEW were rejects and knew I expected them to tell the customer (still usable, but cosmetic zeros.)

            A call from the not-so-friendly-now customer made me aware of the problem.

            That experience has left me cautious when dealing with salespeople. I am not a big fan of having to clean up someone elses mess.

            Marvin
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            • Profile picture of the author SpiralX
              Originally Posted by Marvin Johnston View Post

              I think it does matter depending on company culture and any concerns over company image.

              Maybe this is a mindset issue, but I've been represented by salespeople who basically were con artists who didn't have any skin in the game. One of them sold some reject parts that they KNEW were rejects and knew I expected them to tell the customer (still usable, but cosmetic zeros.)

              A call from the not-so-friendly-now customer made me aware of the problem.

              That experience has left me cautious when dealing with salespeople. I am not a big fan of having to clean up someone elses mess.

              Marvin
              Good point, I was thinking something similar, I`d rather not have 100 people going around and putting my business name out there in a low quality way, I`d rather have 5 or 10 that I know are good and represent me well. If making them pay to get in helps in that regard in any way, it makes it even more worth it for me to pursue that as a model.
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        • Profile picture of the author John Durham
          Originally Posted by SpiralX View Post

          I have a question regarding this. Most commission-only salespeople and affiliates won`t produce. What about the kind of hiring model which weeds out more tire-kickers: charge them for the training? Then give back the fee they paid upon their first sale?

          If I know I am a rockstar salesperson, I know I`ll get that money back, so if the opportunity interests me, I`ll buy in, right? But if I`m just looking for a job, any job, because I`m broke, and I`m not certain of my ability to perform, the $$ you`re asking me to pay to get started will just piss me off and I will walk away rather than taking the risk.

          Thoughts?
          This is a thought, and as some know I have pulled it off before. We arent creating a "job". We are creating an opportunity...

          You can charge people to come on... Thats an option, you will take on less people... but you will get paid for everyone you take on and be able to justify your hiring phase financially.

          Im considering a small fee like $97.00, but maybe not, because i want to skip the interview process and just accept everyone in larger numbers... and move straight to finding some closers. I want to find 3 closers out of 50-100 people and just keep adding 3-5 closers per month to my arsenal.

          Personlly I wouldnt care about any one persons talent... just their performance. Do you want to perform on my terms or not? Your call. Im just creating opportunity here. I have ads running everywhere...

          Thats my own personal disposition. If you dont want to pay for my opportunity why havent you created your own?

          Still, Im probably not going to charge on this model. Though you certainly could.
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          • Profile picture of the author SpiralX
            I think I might! I don`t want a lot of time wasters... although I want to set up a training system that is totally hands off. But yes, a fairly low fee. Just let the salespeople prospects know that the response has been overwhelming and there is a lot of competition, we only have limited spots available for this opportunity.

            Hey, have you got a system in for training yet, or are you going with email and websites? I am thinking of going with a project management site.
            Signature

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        • Profile picture of the author ShayB
          Originally Posted by SpiralX View Post

          I have a question regarding this. Most commission-only salespeople and affiliates won`t produce. What about the kind of hiring model which weeds out more tire-kickers: charge them for the training? Then give back the fee they paid upon their first sale?

          If I know I am a rockstar salesperson, I know I`ll get that money back, so if the opportunity interests me, I`ll buy in, right? But if I`m just looking for a job, any job, because I`m broke, and I`m not certain of my ability to perform, the $$ you`re asking me to pay to get started will just piss me off and I will walk away rather than taking the risk.

          Thoughts?
          I've worked commission-only, commission-vs.-draw, and salary + SPIFFS before.

          Good salespeople will perform no matter what the structure. It's just what they do.

          If it's commission-only, then the ones that don't produce won't stay long.

          Charging a fee up front can work, but it can also deter someone that would be a good asset to your team. Why? Because it suggests "business opportunity" instead of "commission-only-job/independent contractor" - and that creates for a whole different mindset.

          Not saying one is better than the other - just saying there are a lot of things to consider.

          Edited to add: Because I had someone ask me what a SPIFF is:

          http://en.wikipedia.org/wiki/Spiff
          Signature
          "Fate protects fools, little children, and ships called Enterprise." ~Commander Riker
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  • Profile picture of the author John Durham
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    • Profile picture of the author brightmarketing
      Sweet! Going to be checking up on this on a daily basis to see how it's coming along.

      Thanks for letting us in on this project of yours. Nice to see how your thinking process works, as I think that's the most important part of anything you do.
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  • Profile picture of the author John Durham
    Thanks Shay. I consider your counsel to be wise.
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    • Profile picture of the author ShayB
      Originally Posted by John Durham View Post

      Thanks Shay. I consider your counsel to be wise.
      *blushes*

      Thank you, John.

      BTW - I'll be watching this thread with interest.
      Signature
      "Fate protects fools, little children, and ships called Enterprise." ~Commander Riker
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      • Profile picture of the author rugman
        OK John - please remove the hidden cams and microphones from my house! Or at least stop reading my mind!
        I was having a similar conversation (with myself) today. I was cleaning a bunch of oriental rugs in my shop. Now - I like cleaning rugs - money is good and the work is rewarding. However - as I was doing this I am thinking " how much longer can my 51 year old body do this?! Not much - damn things are heavy. Also - being self employed I have jack for retirement (my own fault).
        At least my wife has a great job with great benefits (oh wait - we are getting a divorce).
        So my thoughts turned to the future and the need for residual income to lead a nice lifestyle later on as well as pass on to the future generations.
        The one thing I TRULY believe is that we live in a time that can bring (despite what the papers tell us) great possible fortune - one idea and one thought or one action can truly change your life!
        Most people sit back and say "nice but that won't work for me" etc. You my friend prove to us all that action can bring results. You (or anyone) can bring about a huge change - 90 days to 10K per month - HELL yes!
        I have always loved the saying "little hinges swing big doors" so one action per day is all it takes.
        I will be following your progress and will hopefully be right behind you!
        Signature

        Growing older but not up!

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  • Profile picture of the author rachelle123
    John, don't ever stop posting on this forum! One word,"Inspiration"!

    Kim
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    • Profile picture of the author pspro
      @ John Durham, thank you for filling in some of the blanks for us. Such a simple plan of brilliance. the machine: you buy your "inventory" from your designers and seo experts, mark it up (your profit) have your salespeople move the inventory (their profit) you cash the checks and make sure that the customers are happy. The real bonus and key to this of this deal is that the product (the ranking) needs to be replenished every month and that is where the real money comes in, the compounding residuals!

      The website, places, mobile model is the one that I have been promoting for the past 3 to 4 months but most of my prospects don't want to hear about ongoing fees when I'm selling them the package. So my new plan is to get them designed and set-up, make sure they are happy and then I tell them it's time to promote their new online presence and talk about SEO for a monthly fee. That's my main goal and my challenge to get them all on a monthly plan so thank you for the inspiration.
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  • Profile picture of the author DianaHeuser
    Oh man John, please can I steal your brain?

    I have subscribed to see how this unfolds.

    Thank you once again for a mind altering thread.

    Di
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    • Profile picture of the author John Durham
      Originally Posted by DianaHeuser View Post


      Thank you once again for a mind altering thread.

      Di
      "Mind Altering Thread"

      Now theres a hook if I ever heard one... Sorry the songwriter/Salesman in me cant help but jump inside whenever I hear one. Nice words.

      Yes. This is the deepest thing I have ever done on the Warrior Forum. I dont have the luxury of failing and saying "Darn. Back To The Drawing Board" here, that many enjoy because I use my real name, and I have a reputation.... So , lol, this is just going to be intense succeeding! lol

      Fortunately, we have been to this rodeo before...However, the first time we came in ignorant and did it anyway, so YOU CAN TOO!
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  • Profile picture of the author John Durham
    Cool. Google just called and verified me for the engage program, which offers an opportunity to become certified and give me 21 vouchers for free goodle adwords clicks I can give away... That will be nice to add to the mix...

    It will be interesting this weekend when I have time to dig into the account and see what all opportunities it presents.

    Mostly the credibility factor that can be used in pitching is what I was after there... Even without it you can sell, but the more credibility points you can muster the better...

    Another idea for gaining credibility for some of you is to pick the top competitors in your local area or the demographic you are working... and do something for them for free, so you can tell all the other business owners you work with them... EVERYONE knows who their top competitors are.

    It doesnt hurt if they have a reason to extrapolate to themselves that by your working with their top competitors that maybe you are part of the reason they are on top...

    It doesnt have to be an extravagant service... Just pick some top competitors in your niche and do something free for them.

    Use it in your pitches.

    You may know some of the people we work with Bob such as ___________ or ___________?
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    • Great stuff, JD...I'm subscribed and will be following along.

      Timing is everything right...I just on Monday created a doc on my desktop. Titled it 5 months to Freedom.

      It's a daily digest that will take me on my journey from Dec 1 to May 1 as I do the same thing.

      I've got 2 goals with my journey.

      $20k month residual
      40 pounds lighter.

      Both oh so doable with 150 days of "consistent daily action".

      I'll be following along...and sharing my progress where appropriate.

      Also, same kind of model, few tweaks that make me feel good. But, I'm head cook and chief bottle washer for the next 5 months. Then, come May 1, my focus will shift to benefiting from the talents of others.

      But, for the time being...I WANT to prove to MYSELF that I can do this!

      G
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      • Profile picture of the author John Durham
        Originally Posted by CleanMountainLiving View Post

        Great stuff, JD...I'm subscribed and will be following along.

        Timing is everything right...I just on Monday created a doc on my desktop. Titled it 5 months to Freedom.

        It's a daily digest that will take me on my journey from Dec 1 to May 1 as I do the same thing.

        I've got 2 goals with my journey.

        $20k month residual
        40 pounds lighter.

        Both oh so doable with 150 days of "consistent daily action".

        I'll be following along...and sharing my progress where appropriate.

        Also, same kind of model, few tweaks that make me feel good. But, I'm head cook and chief bottle washer for the next 5 months. Then, come May 1, my focus will shift to benefiting from the talents of others.

        But, for the time being...I WANT to prove to MYSELF that I can do this!

        G
        Lol. I was thinking about REALLY making it a power 90 challenge and doing 100 pushups and 100 situps everyday along with the business plan and make it an OVERall transformation!

        You would be amazed what mere pushups and sit ups can do. 30 days of pushups will tone and start cutting up your whole upper body and torso... and shaping you in magical ways that you dont expect. To do a proper pushup it takes several body muscles, even the quads to hold the body straight...

        Cut carbs and do 100 pushups per day. Works wonders. I may add that to my challenge too!

        Okay moving on...

        My project today is designing my offer, my sales flow, presentation, my automated hiring flow, and my salesprocessing (cash flow) systems to all work together on one website.

        This doesnt require genius, only a clear idea of how you see things flowing, and a competent webdesigner.

        You have to connect the dots of how you see things happening.

        A: There is a [part of your site where customers go to check out your company and make contact, and there is another part where recruits go to learn about your opportunity and apply for more info... and there are some extra links like one to a virtual terminal where sales people go to process sales... and also one where they go to submit a new customers information to a designer.

        So I am mapping that all out today...and trying to get it synergistic. Will not mind sharing the link to my site here when its done either...or may save that for a newsletter...Who knows. We are taking it one day at a time and making one advancement per day, keeping our eyes fixated on the prize.

        Also mapping out a 5 day drip feed email training program where people can take the challenge with me, and I will share my advertisements, email templates, website content, hiring packages... and things of that nature as we go along.

        Hopefully will be getting site layout submitted to designer tonight... and be ready to move on to creating hiring packages. This is day 3 of ten set up days Ive allotted, before beginning the hiring and training process, which should yield sales the first week.

        Why, because Im going to give the opportunity to 100 people the first week if all goes to plan... and 3% of them or more will go out immediately and start doing something. Im not putti9ng all of my eggs in one "Golden Salesman" basket...

        I think the packages are going to be

        A: Basic 5 page Website Package $599 plus $99 per month.
        B: Google Optimized Listing and Monthly Maintenance for $599 plus $229 per month.
        C: Platinum Package for $997 plus $297 per month.
        Includes website, google listing, free mobile site, and qr code.

        D: Platinum Plus, $2,499 set up, and $789 per month, with all the above plus facebook page, and several forms of ongoing offsite optimization, which my outsourcing partner can do.

        Do I need to know how to do all of this ?

        No.

        I just need to create an outline for "presenting" it, that an average person can follow.

        Then I hire 100 average people (automated), and hope that a handful of them are motivated by my training emails, which are designed to motivate obviously...to go out and perform "average". lol

        It works. Ive done it before, trust me. You have to have realistic expectations about the numbers thats all.

        Let me give you an example of how this even works with WSO's:

        Approximately 3-5 of 100 people who bought the telemarketing report, came back and reported a success story within a couple of weeks of buying it... there are alot more who succeeded but who didnt report, however, you see them posting comments on the WF...

        Point: If I had only sold ten reports maybe no one would have given a success report within 2 weeks of buying... Its about numbers and expectations management. Selling an offline report, is about like automated hiring 100 people and training them via email... the success averages are going to be about the same. In my experience they are EERILY the same.

        So , even when selling WSO's that motivate people to change their life, the numbers work the same as the hiring numbers Im showing you here... Now did I have to do anything to help those people succeed other than sharing advice in a forum and giving them the report?

        No.

        Thats the same way it works when you put on offline affiliates.

        Cool eh?

        Yeah baby, real life examples, not BS... Im telling you what works!
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        • Profile picture of the author pilotalexander
          Originally Posted by John Durham View Post

          I think the packages are going to be

          A: Basic 5 page Website Package $599 plus $99 per month.
          B: Google Optimized Listing and Monthly Maintenance for $599 plus $229 per month.
          C: Platinum Package for $997 plus $297 per month.
          Includes website, google listing, free mobile site, and qr code.

          D: Platinum Plus, $2,499 set up, and $789 per month, with all the above plus facebook page, and several forms of ongoing offsite optimization, which my outsourcing partner can do.

          Do I need to know how to do all of this ?

          No.

          I just need to create an outline for "presenting" it, that an average person can follow.

          Then I hire 100 average people (automated), and hope that a handful of them are motivated by my training emails, which are designed to motivate obviously...to go out and perform "average".
          Hi John,

          I have been following your threads for a long time now. I recently read all the way through your thread about creating the homestead sites and making cold calls, I have listened to your OOC series, and I have read through the Great Telemarketing Report versions 1, 2, and halfway through 3.

          I understand mostly everything you are talking about and how it all works. The one thing that, for some reason, I cannot seem to wrap my head around is how you keep track of/pay for the sales/leads made by your telemarketers.

          Using your numbers in the example above, if you have 100 average telemarketers all doing whatever it is they do to get sales/leads how do you keep track of all of that.

          I guess when they make a sale, it's easy for them to send the info to you through email or a contact form, but what about leads..whether they are call in leads or appointment leads?

          Do you and your telemarketers agree on a pre-determined amount per call in lead and another amount per appointment?

          This leads to another question...what if your telemarketer is working in a different state? We obviously can't go and meet a potential client for an appointment so appointment leads are no good.

          Is this model based on telemarketers making phone sales only and we do not want leads?

          Thanks for taking the time out to read through all of these questions.

          Brandon
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          • Profile picture of the author John Durham
            Originally Posted by pilotalexander View Post

            Hi John,

            I have been following your threads for a long time now. I recently read all the way through your thread about creating the homestead sites and making cold calls, I have listened to your OOC series, and I have read through the Great Telemarketing Report versions 1, 2, and halfway through 3.

            I understand mostly everything you are talking about and how it all works. The one thing that, for some reason, I cannot seem to wrap my head around is how you keep track of/pay for the sales/leads made by your telemarketers.

            Using your numbers in the example above, if you have 100 average telemarketers all doing whatever it is they do to get sales/leads how do you keep track of all of that.

            I guess when they make a sale, it's easy for them to send the info to you through email or a contact form, but what about leads..whether they are call in leads or appointment leads?

            Do you and your telemarketers agree on a pre-determined amount per call in lead and another amount per appointment?

            This leads to another question...what if your telemarketer is working in a different state? We obviously can't go and meet a potential client for an appointment so appointment leads are no good.

            Is this model based on telemarketers making phone sales only and we do not want leads?

            Thanks for taking the time out to read through all of these questions.

            Brandon
            In my case, because Im taking the shot gun approach and not training people personally, but rather in masses... with no supervision...tracking wont be a huge issue for the first few months. You are going to need 50-100 offline affiliates to get 10 or 20 sales per month. So its not like at first, the first 6 months lets say, you are getting hundreds of sales per month or anything. You are getting alot more than you get today though...and you are incrementally building your residual.

            You could literally build a 6 figure per year residual income on only two customers per week...

            How many people are already working twice that hard? So its not like you have to work any harder.

            Where most people get hung up is that you have to have 20-30 offline affiliates on , in order to get those two sales, unless you are personally managing your own sales people hands on, and have them on a dialer in a momentum; in that case if you have 10 salespeople, you should be getting 10 sales per day.


            However with my chiosen "Wizard Of Oz" route- Running it from behind the green curtain so to speak; You are getting about 10 to hopefully 20 sales per month out of an affiliate network of 50-100 or more affiliates you put on. Not a WHOLE lot of sales to keep track of, a couple per day hopefully, and they are worth hundreds and even thousands of dollar per year to you apeice...

            That builds up fast, suddenly you are grossing 10k per month already...

            How many people get a couple of offline clients per day now? Even one? Even a couple per week? Even a couple per month?

            So a handful of sales being funneled out of a large network is meaningful, even though it only looks like a drop compared to all the material it took to produce it.

            Like an alchemist who might use 100 pounds of metals and material to produce a single drop of gold... doing the route Im taking, you are dealing with large numbers, but only a little gold rises to the top compared to the numbers, even though the value of that gold is significant.

            Comparatively, even though each drop has great value, there arent many drops of gold to keep track of... Again, 10 or 20 sales per month. Which is significant.

            Once your system is down you just put on another hundred affiliates and double your profits and buy agent management software and hire someone to run it...

            This is how business people think, not in terms of how big they have to expand their numbers to get the result, but rather they think in terms of getting the result itself.

            For example: For some google adwords marketers, they can spend $5,000 per day, in order to only make $2,000 profit. and they are rich because of it.

            In another example, I have over 100 people who signed up to be affiliates for my reports at warrior plus... but only a handful produce 5 sales per month...and an exceptional few produce 15 or 20 sales here and there.

            So maybe 8 affiliates are active and performing a minimum amount of sales out of over 100.

            Now if those were "offline" sales, I would make thousands for each sale and that system would work well; having 130 affiliates, and only have 6-8 active ones...

            In any event, thats how numbers work. I always lowball them and have the lowest expectations of every element, put as little weight (expectation) on each element as possible..., and build great things from those low expectations.

            You cant make projections based off your highest grossing (Spike) month of the year...you make them based off your average month, and try to expand on that.

            So...

            In our case, or mine at least, we will be putting on 100 affiliates, just to get 3-5 who can produce a minimum quota without supervision.

            That means a couple of sales per week or more for me as we grow.

            Which is significant.

            Later that will change and I will have 2,000 people signed up and 100 people out working HARD everyday...the odds change when you get momentum...so, at some point, affiliate management software will become necessary, but when you make it to that point its a great problem to have.

            If it just drops in my lap I would do it now, but if its too much to assimilate or too cumbersome... I would pass right now... and just save it for when I have an admin assistant to run the software...because right now, I want to travel light, and get focused on only the lean mean result, with as few bells and whistles to think about as possible.

            This is the beginning journey of a seasoned veteran who has traveled this road before. Travel light, until the momentum starts carrying half your weight.

            One could spend months worrying about how they are going to manage affiliates, and never put on a single one... Im going to put on a thousand, and worry about the thing That I can solve with 2 grand later... In fact Im sure a little searching on this forum could get that very software... but for now Im going to keep as few moving parts as possible, and get it running.

            Once the site is up we will look at this more together... Im the living example that most of the reason people get no where is that they spend too much time thinking stuff out, instead of just diving in...

            Get 10 sales people... get them selling...then you will have a problem to worry about, but as of now, the problem is we dont have ten people selling, and they arent selling anything to count, or "keep track" of! lol

            On another hand...

            If you are hiring your own telemarketers to work on your own dialer... then the dialer keeps track of all of the records and gives you reports.

            As far as compensation. Im going to be showing my own compensation plan and training materials to the newsletter group... however, you can design it any way you want to and your sales people should know ahead of time what the different commissions are for different actions...

            These are great questions btw... and When I get to this juncture in setting up my program we will talk about it more extensively. Right now Im still designing the layout... I expect to be able to move on in the process on monday to the next level.

            I hope you find this post valuable. I dont teach the same way alot of others do... my style of teaching is kinda "wax on wax off"...

            Last year I didnt teach what I knew about phone closing and rebutting all year long, because the students werent there yet...

            So I taught the wax on wax off style, just to get the muscles conditioned, now some of them are phone closing, but we didnt worry about learning that until we were at that juncture.

            Here's the key, if we would have given all that info in the first juncture, many never would have made it to the second.

            So I hope you can indulge my style of sharing and the types of answers I give.

            Thanks.

            Ps. When we get to this juncture though we will be talking about several different ways to distribute your offer. You dont have to do an affiliate network like I am. You could simply train a couple of sales people and get the same result with a defined plan... Will get into a few more selling models as we go along. Mine is offline affiliates.
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            • Profile picture of the author dtaylor
              Hey John, great ideas as usual and a terrific thread.

              You touched on upsells and using email follow for your clients, which is terrific. That triggered an idea for me to have my salespeople do a follow-up on the emails (only the producers, of course).

              I will definitely be checking this thread to note your progress and to continually glean new ideas.

              Thanks,
              DTaylor
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            • Profile picture of the author pilotalexander
              Originally Posted by John Durham View Post

              In my case, because Im taking the shot gun approach and not training people personally, but rather in masses... with no supervision...tracking wont be a huge issue for the first few months. You are going to need 50-100 offline affiliates to get 10 or 20 sales per month. So its not like at first, the first 6 months lets say, you are getting hundreds of sales per month or anything. You are getting alot more than you get today though...and you are incrementally building your residual.

              John, thanks for taking so much time to respond to my questions.

              I have been really trying to come up with a business plan that interests me and that I feel comfortable implementing. I really like the approach that you take with regards to getting your talent and getting the work completed.

              I have purchased your WSO that goes along with this and am looking forward to lesson 2.

              Thanks again.
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    • Profile picture of the author JBroyer44
      Originally Posted by John Durham View Post

      Cool. Google just called and verified me for the engage program, which offers an opportunity to become certified and give me 21 vouchers for free goodle adwords clicks I can give away... That will be nice to add to the mix...

      It will be interesting this weekend when I have time to dig into the account and see what all opportunities it presents.

      Mostly the credibility factor that can be used in pitching is what I was after there... Even without it you can sell, but the more credibility points you can muster the better...

      Another idea for gaining credibility for some of you is to pick the top competitors in your local area or the demographic you are working... and do something for them for free, so you can tell all the other business owners you work with them... EVERYONE knows who their top competitors are.

      It doesnt hurt if they have a reason to extrapolate to themselves that by your working with their top competitors that maybe you are part of the reason they are on top...

      It doesnt have to be an extravagant service... Just pick some top competitors in your niche and do something free for them.

      Use it in your pitches.

      You may know some of the people we work with Bob such as ___________ or ___________?

      I did te google engage program and it is definitely worth it! In fact they just sent me a box of $100 google adwords vouchers that have my name on it so I can send them to clients! Pretty darn cool if you ask me.

      John I will be subscribing to this thread for sure, as I make it a point to read everything you write, I am you WF stalker haha!

      I just got everything set up with my Avid Mobile account and made a list of all the restaurants in my town. I start calling Monday to sell SMS > Mobile websites > and a host of other upsells hopefully.

      Your thread gave me an idea of creating a top shelf mobile marketing package that includes SMS, Mobile Site, Google Places, and SEO as it all works together anyway. This would up my residuals right off the bat and would make 90 days from now very nice!

      Not being a telesales genius like you though I am going to cut my teeth on the phones myself and build organically and only hire when the need comes. Yet your plan makes me think!
      Signature

      "The force is strong with this one"
      Facebook Ad Services: http://sellabletraffic.com

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      • Profile picture of the author StrategicCheetah
        I Adore This Thread

        lol
        Signature

        Precision beats power
        Timing beats speed

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  • Profile picture of the author John Durham
    Thanks PV!!! YAAAAAAAAAAAAY! So do I.

    Well, let me make it worth subscribing here... to celebrate our coming victory!

    Im going to show you something magical here... but you wont realize it until you get to the end:

    There are all kinds of selling models. I could list 20 of them here... But lets look at a few. Which ones Should we choose? Which ones should we train our recruits to use? What is our focused duplicable way of selling?



    Offline Simple CPA MODEL:

    A sort of CPA model whereby you recruit inexperienced people could even be high school students) to hand out flyers offline for commission on the call ins.

    This will work best on a single service, because its easy to assimilate and easy make an effective promotional flyer out of... You can give the affiliates just a few pages of basic training on how to hand out the flyers and semi ‘sell” the prospects...

    A Prospect can call in off the flyer, or if they want to do it on the spot the affiliate can call in and put them on the line with you. You simply take the call ins, close the deals, and give the affiliate their commission.

    When a person calls in for a $99 web page, you simply tell them for $399 they could have an entire 5 page site with something free as a bonus... and upsell them

    An Example might be “Web Design Only $99 Per Page – With Free Mobile site When You call In from This Special Promotion!”

    The Good news is that its easy to train people to do this. If you give the opportunity to enough people you will see results.

    Craigslist/’ Online Advertising Model:

    You could place ads on Craigslist, and on Forums, and Business forums (Like Insurance agents Forums ... and generate call ins and email leads...

    Google Pay Per Click Model:

    You could put your ad on thousands of relevant sites on googles content network and get sales here and there from PPC, and sell that way, as long as your site converts and your ads are placed on the right kinds of sites.

    Face Book Advertising...

    You could hold a contest on face book for customer referrals and offer people a free laptop or Iphone for referrals... and have average everyday people send you customers... Maybe even get it to go viral...

    Telemarketing...

    You could create a selling modeling of telemarketing and selling over the phone, or setting appointments for a face to face salesman to do the selling... You could even set appointments for yourself and go out and run them yourself.

    Door To Door...

    You can use the highest conversion method and just go door to door from business to business pitching business owners every chance you get, and sell THAT way. Or you could hire others to do it for you.

    Hmmm... which one... ? If you are really dedicated ANY of these ways can work!

    OR...

    You could do what Im going to do...

    My Model Of Selling is to simply “Create Opportunity”. The only thing I need to duplicate is my ability to give away the opportunity 100 times per month.The percentages will work out the same.

    It can be predictable because we are dealing with LARGE NUMBERS of recruits!You cannot always predict the behavioral patterns of an individual, but you can always predict the behavioral patterns of a large group of people.

    For instance.

    You could give the opportunity to as many people as humanly possible and provide them with a training manual that shows them how to post on face book, offer contests, place craigslist ads... handout flyers, cold call on the phone, set appointments, go door to door.

    Which is what Im going to do.

    Here is what is going to happen.

    Out of 100 prospects...

    I am about to reveal the magical secret to you now...

    70-80% will do little if anything...

    5 will try cold calling, 5 will go out door to door, and handful will go out handing out flyers... and 10% of them will say “Hey Im just gonna post some free online ads... and post in some online forums...” and try that route to see if it works...

    What do you have now?

    Free back links.

    Ones you don’t have to think about. It’s the result of your network out there selling in all the ways you suggested in your training manual. Whatever kinds of backlinks you want, which are obviously the best ones for them to place for their benefit as well... You put in your training manual, and teach them to advertise in those places.

    After months of giving away your opportunity you develop hundreds or even thousands of backlinks... I know because I have done it before. And you don’t have to think about them.

    Frankly the recruits who use the phone and door to door are the ones who will most likely survive in the end probably, because other ways work to slowly and unpredictably to move along at the pace we need. But the links put out by the “tryers” stay out there forever and serve you.

    If they havent kept their minimum quota and held their position with your company...then you dont even have to pay them on sales that come through here and there from them.

    Through offering a couple of pages about online advertising in your training manual... you could have 10 recruits per month placing craigslist ads linking back to your site... and creating portal pages all over the internet.

    How do I know? Because I did it. (So has Michael Bucker By The Way) Accidentally even. We didnt realize the powerful effect it would have, then we learned how to do it on purpose.

    This is what I mean by making a plan that works synergistically.

    So you create a manual that briefly touches on several ways of marketing your product.

    If you want back links... then put a chapter in your new recruit manual that talks about how the recruit can make sales from the internet... You will get back links.

    Just sharing notes here to make this interesting.
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    • Profile picture of the author Vikuna2009+
      Hi John,

      you have mentioned several different price points but that's not the point, lol. I am just curious as what your monthly seo for the recurring payment is going to be. It just blows my mind (my in-experienced mind ) that you could actually charge several hundred dollars or more for it.

      BTW, excellent thread!

      Thanks for sharing, Eva
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    • Profile picture of the author StrategicCheetah
      Originally Posted by John Durham View Post

      Thanks PV!!! YAAAAAAAAAAAAY! So do I.

      Well, let me make it worth subscribing here... to celebrate our coming victory!

      Im going to show you something magical here... but you wont realize it until you get to the end:

      There are all kinds of selling models. I could list 20 of them here... But lets look at a few. Which ones Should we choose? Which ones should we train our recruits to use? What is our focused duplicable way of selling?



      Offline Simple CPA MODEL:

      A sort of CPA model whereby you recruit inexperienced people could even be high school students) to hand out flyers offline for commission on the call ins.

      This will work best on a single service, because its easy to assimilate and easy make an effective promotional flyer out of... You can give the affiliates just a few pages of basic training on how to hand out the flyers and semi ‘sell” the prospects...

      A Prospect can call in off the flyer, or if they want to do it on the spot the affiliate can call in and put them on the line with you. You simply take the call ins, close the deals, and give the affiliate their commission.

      When a person calls in for a $99 web page, you simply tell them for $399 they could have an entire 5 page site with something free as a bonus... and upsell them

      An Example might be “Web Design Only $99 Per Page – With Free Mobile site When You call In from This Special Promotion!”

      The Good news is that its easy to train people to do this. If you give the opportunity to enough people you will see results.

      Craigslist/’ Online Advertising Model:

      You could place ads on Craigslist, and on Forums, and Business forums (Like Insurance agents Forums ... and generate call ins and email leads...

      Google Pay Per Click Model:

      You could put your ad on thousands of relevant sites on googles content network and get sales here and there from PPC, and sell that way, as long as your site converts and your ads are placed on the right kinds of sites.

      Face Book Advertising...

      You could hold a contest on face book for customer referrals and offer people a free laptop or Iphone for referrals... and have average everyday people send you customers... Maybe even get it to go viral...

      Telemarketing...

      You could create a selling modeling of telemarketing and selling over the phone, or setting appointments for a face to face salesman to do the selling... You could even set appointments for yourself and go out and run them yourself.

      Door To Door...

      You can use the highest conversion method and just go door to door from business to business pitching business owners every chance you get, and sell THAT way. Or you could hire others to do it for you.

      Hmmm... which one... ? If you are really dedicated ANY of these ways can work!

      OR...

      You could do what Im going to do...

      My Model Of Selling is to simply “Create Opportunity”. The only thing I need to duplicate is my ability to give away the opportunity 100 times per month.The percentages will work out the same.

      It can be predictable because we are dealing with LARGE NUMBERS of recruits!You cannot always predict the behavioral patterns of an individual, but you can always predict the behavioral patterns of a large group of people.

      For instance.

      You could give the opportunity to as many people as humanly possible and provide them with a training manual that shows them how to post on face book, offer contests, place craigslist ads... handout flyers, cold call on the phone, set appointments, go door to door.

      Which is what Im going to do.

      Here is what is going to happen.

      Out of 100 prospects...

      I am about to reveal the magical secret to you now...

      70-80% will do little if anything...

      5 will try cold calling, 5 will go out door to door, and handful will go out handing out flyers... and 10% of them will say “Hey Im just gonna post some free online ads... and post in some online forums...” and try that route to see if it works...

      What do you have now?

      Free back links.

      Ones you don’t have to think about. It’s the result of your network out there selling in all the ways you suggested in your training manual. Whatever kinds of backlinks you want, which are obviously the best ones for them to place for their benefit as well... You put in your training manual, and teach them to advertise in those places.

      After months of giving away your opportunity you develop hundreds or even thousands of backlinks... I know because I have done it before. And you don’t have to think about them.

      Frankly the recruits who use the phone and door to door are the ones who will most likely survive in the end probably, because other ways work to slowly and unpredictably to move along at the pace we need. But the links put out by the “tryers” stay out there forever and serve you.

      If they havent kept their minimum quota and held their position with your company...then you dont even have to pay them on sales that come through here and there from them.

      Through offering a couple of pages about online advertising in your training manual... you could have 10 recruits per month placing craigslist ads linking back to your site... and creating portal pages all over the internet.

      How do I know? Because I did it. (So has Michael Bucker By The Way) Accidentally even. We didnt realize the powerful effect it would have, then we learned how to do it on purpose.

      This is what I mean by making a plan that works synergistically.

      So you create a manual that briefly touches on several ways of marketing your product.

      If you want back links... then put a chapter in your new recruit manual that talks about how the recruit can make sales from the internet... You will get back links.

      Just sharing notes here to make this interesting.
      At the risk of sounding like a fanboi, there is gold dripping off every word in that post.

      So many ideas which taken individually could yield some amazing results. But I can see the vision, the grand plan you have in mind and with all of these things working in harmony....Well I'm excited to see whats going to happen
      Signature

      Precision beats power
      Timing beats speed

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  • Profile picture of the author Warrior Ben
    John,

    You have done it again sir!! Looking at the views on this thread, I think this might qualify as one of the most viewed threads in a short period of time on all of WF. No doubt more and more people are going to keep following up on it.

    I am going to be following this very closely. What you have already provided is more valuable information than most WSO's out there. Seeing this unfold is only going to increase the value you are providing.

    On a personal level, I'm really excited to see how you go about this. I think I have needed something like this for awhile to help me scale up my business and can't wait to see you in action.

    Thanks for always sharing your stuff, it's great to know that not everybody is just trying to make a quick buck by selling some unproven system. Kudos, my friend!

    -Ben
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    • Profile picture of the author John Durham
      Originally Posted by Warrior Ben View Post

      John,

      You have done it again sir!! Looking at the views on this thread, I think this might qualify as one of the most viewed threads in a short period of time on all of WF. No doubt more and more people are going to keep following up on it.

      I am going to be following this very closely. What you have already provided is more valuable information than most WSO's out there. Seeing this unfold is only going to increase the value you are providing.

      On a personal level, I'm really excited to see how you go about this. I think I have needed something like this for awhile to help me scale up my business and can't wait to see you in action.

      Thanks for always sharing your stuff, it's great to know that not everybody is just trying to make a quick buck by selling some unproven system. Kudos, my friend!

      -Ben
      Thanks, its even more exhilerating when you are me and you know you have to hit the target after all this...lol!

      Fortunately the system is proven time and time again, so it works.

      Actually my first telemarketing thread a year and a half ago or so shot to 5k views in 3 days, this was before we had an offline forum...but I didnt know there was a 50 post rule, so it got locked and sunk to the bottom of the WF ocean like the titanic!
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      • Profile picture of the author Warrior Ben
        Originally Posted by John Durham View Post

        Thanks, its even more exhilerating when you are me and you know you have to hit the target after all this...lol!

        Fortunately the system is proven time and time again, so it works.
        Haha yeah, I really admire you for drawing a line in the sand and sharing your process. Most people would never risk their reputation by making such bold claims and committing to such a public display of results. Then again, you aren't like most people!

        Ok, I'm starting to sound like a Fanboi myself too... enough JD Worship for now! ;-)
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        • Profile picture of the author John Durham
          Originally Posted by Warrior Ben View Post

          Haha yeah, I really admire you for drawing a line in the sand and sharing your process. Most people would never risk their reputation by making such bold claims and committing to such a public display of results. Then again, you aren't like most people!

          Ok, I'm starting to sound like a Fanboi myself too... enough JD Worship for now! ;-)
          Lol. No dont do that! This is a little bit experience, a little bit creativity, a little bit luck, and alot God... Dont want to piss off the big man! He's the Ace the in the hole!

          As far as public display of results...

          Im a ham... I always perform better with an audience. Even in the telemarketing room, I broke records by putting myself out there saying "Im the best" then having to live up to it every month. Being stupid and doing sales on the speaker phone...

          Always tried to inspire people... Thats why I always got to be GM because you only attract what you are "being" , not what you state you are trying to be... GM's inspire groups of people to peak performance... if you are faithful in the little things you get to be ruler over much.

          This kind of pressure is perfect for me.

          The reward is that I get a 10k per month residual income!

          @ Eva, we are going with the $297 per month price point for "basic" optimization and maintenance. Thats what the sales people will be geared to promote mainly.

          By having an undesireable lower package by comparison, in other words; priced so that you get 5 times more value for only paying a couple hundred dollars more for the medium package...and by also having an over inflated luxury package thats over priced by comparison... people naturally go for the medium price which is more than fair by comparison and provides the most value.

          The salesman points out all three, says "we have this , this and this... but most people go for this one to be honest...". They usually take that one.

          So your average sale is fairly predicatable if you set it up right. You want predictability more than spikes all though they are nice here and there. They are the icing , not the cake.
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          • Profile picture of the author Vikuna2009+
            Originally Posted by John Durham View Post

            Lol. No dont do that! This is a little bit experience, a little bit creativity, a little bit luck, and alot God... Dont want to piss off the big man! He's the Ace the in the hole!

            As far as public display of results...

            Im a ham... I always perform better with an audience. Even in the telemarketing room, I broke records by putting myself out there saying "Im the best" then having to live up to it every month. Being stupid and doing sales on the speaker phone...

            Always tried to inspire people... Thats why I always got to be GM because you only attract what you are "being" , not what you state you are trying to be... GM's inspire groups of people to peak performance... if you are faithful in the little things you get to be ruler over much.

            This kind of pressure is perfect for me.

            @ Eva, we are going with the $297 per month price point for "basic" optimization and maintenance. Thats what the sales people will be geared to promote mainly.

            By having an undesireable lower package by comparison, in other words; priced so that you get 5 times more value for only paying a couple hundred dollars more for the medium package...and by an over inflated luxury package thats over priced by comparison... people naturally go for the medium price which is more than fair by comparison and provides the most value.

            The salesman points out all three, says "we have this , this and this... but most people go for this one to be honest...". They usually take that one.


            So you average sale is fairly predicatable if you set it up right.
            Strange, while reading the thread, the highlighted part was not included and me responding to it, there it is, weird :confused:

            Edit; it IS there now!
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          • Profile picture of the author SpiralX
            Originally Posted by John Durham View Post

            @ Eva, we are going with the $297 per month price point for "basic" optimization and maintenance. Thats what the sales people will be geared to promote mainly.

            By having an undesireable lower package by comparison, in other words; priced so that you get 5 times more value for only paying a couple hundred dollars more for the medium package...and by also having an over inflated luxury package thats over priced by comparison... people naturally go for the medium price which is more than fair by comparison and provides the most value.

            The salesman points out all three, says "we have this , this and this... but most people go for this one to be honest...". They usually take that one.

            So your average sale is fairly predicatable if you set it up right. You want predictability more than spikes all though they are nice here and there. They are the icing , not the cake.
            Thanks for that. This kind of nugget is exactly what I need Great pricing strategy.
            Signature

            *

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            • Profile picture of the author John Durham
              Originally Posted by SpiralX View Post

              Thanks for that. This kind of nugget is exactly what I need Great pricing strategy.
              Yeah, we are packed with more nuggets than a snickers bar up in here!
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              • Profile picture of the author Vikuna2009+
                I would dare to say that this thread alone is going to change how a lot of Warriors conduct business!

                I want more Snicker Bars :p!
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      • Profile picture of the author Tracy411
        Hi John,

        I love reading your threads. As someone pointed out, you give better, more actionable advice in your free threads than so many give in paid products, with the added plus that you are also inspirational. I bought the Pro 90 WSO as well. I look forward to reading your progress

        Tracy
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    • Profile picture of the author John Durham
      Okay, 3:30 am...

      I cant sleep because I am so engrossed in the idea of this challenge. Centenarian in another thread talking about how selling is so "invigorating"...

      Well creating this is becoming soo invigorating for me.

      Changed the name from "Vcom" to "Vicom" Intl.

      Because Im not doing the local thing...this is going to be positioned like a large global company, with a nationawide network of agents thus (international)...even though we are only gonna do 20-30 sales per month probably, unless I get too passionate about it.

      Also because after rethinking my last post, i KNOW it needs a hint of familiarity... but its got my name on it, so I also want it to have a special meaning that isnt just there for the sake of fulfilling some acronym ... So I added an "I" to Vicom...

      Now it means "VERY INTELLIGENT CORPORATE ONLINE MARKETING"

      And the slogan is "THE DIGITAL MEDIA PEOPLE".

      Allen Says ( my fave guru) talks about "People wanting to belong to something bigger than they are".

      I dont think Im going to focus my hiring efforts toward top level salesman... I think Im going to focus it toward "General Labor" and "Other" in the classifieds, because I want to find people who this would be REALLY meaningful to and would love the chance to say they work with "Vicom International" the "DIGITAL MARKETING PEOPLE".

      Bourgeois professionals think they have seen it all and dont tend to have much loyalty alot of times...however "working class" people, being given an opportunity to learn to be a professional salesman in a cutting edge field? THEY appreciate opportunity more and work harder to try and make it happen alot of times.

      "THE DIGITAL MARKETING PEOPLE" means nothing to you and I , but to a guy who has only worked in menial hourly jobs... Its a chance to be part of something thats bigger than they are...and amkiing 100k per year is a BIG DEAL to them...and they will attack it more enthusiastically than some lazy pro who thinks he has seen it all already and cant be impressed...

      You want to hire people whose highest ideal in life is to work with an opportunity like yours...Not a bunch of know it all smart asses who are spoiled with so much opportunity that they dont feel loyalty toward ANY of them.

      I want this to change peoples lives too, not just make me money.

      You know, the "underdogs" in life. It will give them a chance , without having a college degree to be a part of the world of cutting edge technology sales.

      Image wise... It keeps forming more and more as I think it out and go back and forth with my outsourcer... who has a name BTW, "David Stewart"...

      I have been looking at logos for 2 hours and finally decided on one...

      A modern, cool, yet understated logo is important, because our SITE IS NOT WHAT SELLS!

      The agents are.

      So I want the agents to feel relevant, not over the top like someone went design crazy to fill up space, that feels shady.

      it has been said that we "announce what we fail to realize".

      International companies have understated images because they have nothing to prove. People dont know these things rationally, but they "feel" them.

      THEY (the agents) are what sells. If you dont believe me, how many people here have a site that sells web clients like hot cakes without any offline salesman?

      Dont buy the myths...its not so easy that you can put up a site and the whole world is just gonna buy from it, those are RARE marketers who can pull that off.

      So, anyway, I dont want to go over the top on design, but rather be understated and "relevent" as far as design logo and colors...

      So Im going with orange and grey colors like firefox... because of the way it "feels"... I want the agents to "feel" relevant... not gaudy...not a ton of psycho graphics, but simple , and elegant just like all the other international companies.

      You have to get into the psychology of the people you are going to bring on to sell for you... and not think like an IM'r, if you are wanting to be an offliner...this is old hat to us...but to the people who need opportunity, its a chance to be a part of something bigger than they feel like they are.

      If people feel shady they dont sell... unless they LIKE feeling shady and selling... lol.

      You have to know that we "think" this stuff out, but most people primarily "feel" more than think.

      They have to feel great and upwardly mobile.

      Gaudy sites dont say that to me... understated ones with undertones of other large companies, through the subtle use of color... Thats where its at - the way it "Feels".

      Forget all the cool things it "does" for a minute.

      Back when I first started selling websites I learned that your home page is like your lobby or the entrance to your home... the first impression of how it "feels" when you arrive sticks...

      Its not ONLY the things that are in it.... its MORE the ambience... or feeling it gives.

      One more thing... I wanted to say Vicom Digital Media... but Im using that in the slogan and to say it in the title makes it lose power the second time... then I wanted to say Vicom Marketing... but the two back to back m's at the end and beginnings of the words would cause a lack of seperation between the words which makes it a bit cumbersome to roll off the tongue, and I want the name to be said alot.

      People like words that feel good to say, even minimal discomfort in getting something out on a subconscious level will cause them to choose different words. Even though most dont realize it.

      I want it to be easy for salesman to get it out.
      '
      In songwriting we learn not to bunch up consanants as part of the craft...its called alliteration.

      The reason is because something can look good on paper, but not "sing well" if the words dont roll off properly... So you watch vowel sounds and consanants and the rythm of words because of this:

      If you pitch your song...the singer wont enjoy singing it, no matter how deep the meaning, if it has a bunch of bunched up consonants and words that dont separate from each other when appropriate...or dont roll off the tongue easily.

      You may think vocalists dont think that hard about it... but the reason they dont is because you only see them singing quality songs...lol

      Writers think about alliteration, vocalists just know if its singable or not... but writers know WHY its singable or not... and they know that no artist will cut it if it doesnt feel good to sing...no matter how good the words look on paper or how cool the music is... many of them like long voewls on certain parts and consonants on punchier parts... but they dont define it that way...artists dont know why they like what they like, but pro writers do.

      Anyway... lol.... Thats all part of the considerations - A pitch that rolls off the tongue well "MATTERS"

      A company name that rolls off the tonge well "MATTERS".

      Like Davids site PGH Marketing...that rolls off nicely but "forum marketing group" isnt hard to say, but it doesnt flow or roll off the tongue easily either because of the way the g's and m's are bunched up. You have to semi think to seperate the words in order to get it out.

      OKAY.... Im too excited. C yall tomorrow.

      Nite folks.

      Ps. Why does John Durham sell....? Because he isnt afraid to. lol

      In my years on the WF I havent cared much about making a fool of myself, because I know what Im made of!

      Im still going to be dancing naked in streets like the historic King David, when all of the hecklers who said "look at that fool dancing..." are long gone!
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  • Profile picture of the author kmalikis
    Alright folks! i've been on this forum a few months...first month or so...i kept quiet..finally bought a few WSO's. Read alot of threads...i mean a lot!!!! i would say at least 10-12 hours just reading the topics that interest me or intrigue me over the last few months.

    John Durham...don't know the man as of yet! ( but my fortune will turn around soon)...This guy is a jewel of a man! a gem.. a diamond!!! The wisdom, the generosity...the sincerity ( okay your thinking..enough already with the exclamation marks!. Seriously, there are some incredible people on this forum and then there are some well... anyways JOHN...don't ever stop! i have subscribed to this thread and the only one where i have subscribed with daily updates.

    I'm watching and following this like a hawk.

    John, may i private message you?

    Kamran
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  • Profile picture of the author John Durham
    Yeah I edited and added it...Sorry.
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    • Profile picture of the author Sue Bruce
      John,

      My business plan was using a free mobile site as a hook and going from there to expand on services. The idea was to set up telemarketers for non local (I've done this previous}and expand my door to door sales guys.

      Witrhout expanding on the model, I must say I like yours much better and since you have a (little) more experience LOL, I will follow along with you and use a proven model.

      You don't want a percentage, I hope. Just kidding.

      Thanks a million for your willingness to share.
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  • Profile picture of the author John Durham
    This is basically rebuilding the Telemarketing 2.0 Holy Grail Report Model In 2012 With A few new tricks up the sleeve. Looking forward To Making It Happen!

    Ps. Only, maybe without the upfront fees.... but maybe not. Probably without them though for more volume less hands on.
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  • Profile picture of the author marketeers
    Hi John,

    Your a great inspiration and i will be reading your thread daily. I have just started my journey of becoming self employed, I am so confident and have a great feeling about how things will turn out. You have become my main learning resource, i'm constantly looking for new posts from you and checking out the TMF. I look forward to the end result of this challenge. Thanks mate
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  • Profile picture of the author rachelle123
    John,

    I am also stalking this thread. You have no idea how valuable this is. I can't even begin to describe it..I think the fact that you are holding yourself accountable infront of so many people that it is allowing others that have barriers and second thoughts to take intiative and do the same. I myself am in that place, where I keep beating my head against the wall.. can't stay put, in all the wrong directions. but know I need to take action.

    So I want to thank you for doing this thread, as I have my site setup (for over a mth now) just starring at it.. have sent out a few emails, have not picked up the phone at all, but want to..

    So because you are holding yourself accountable, I am going to grow some chest hair (lol) and do the same! No more holding back.. I am going to execute and perform and will report my results to you at the end as I follow along with you.

    Thank you again for doing this thread. I'm sure your going to change alot of lives with this, as you are changing mine!

    Kim
    Signature

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    • Profile picture of the author StrategicCheetah
      Looking forward to today's update!
      Signature

      Precision beats power
      Timing beats speed

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  • Profile picture of the author wuping
    In on this fantastic thread too!
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  • Profile picture of the author Michael Bucker
    John, I know I have said this before but it warrants being said again. Goodness man you are a machine. I have only seen this level of true ability in a couple of people in my career, and you know well how connected I am.

    I have been reading and I have tried to keep quiet but I could not any longer. Your material and level of deliverance is not matched by many. Somebody had to say it and even at my level of training and coaching I mind not taking a back seat to the subject matter in which you teach.

    You know I don't hand out that level of compliment to many. It is simply irresponsible to do so.

    Reminds me of why the business we did together reached such high peaks in a short time.
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  • Profile picture of the author John Durham
    Originally Posted by Michael Bucker View Post

    John, I know I have said this before but it warrants being said again. Goodness man you are a machine. I have only seen this level of true ability in a couple of people in my career, and you know well how connected I am.

    I have been reading and I have tried to keep quiet but I could not any longer. Your material and level of deliverance is not matched by many. Somebody had to say it and even at my level of training and coaching I mind not taking a back seat to the subject matter in which you teach.

    You know I don’t hand out that level of compliment to many. It is simply irresponsible to do so.

    Reminds me of why the business we did together reached such high peaks in a short time.
    I told you not to plug me bro... lol... But if you just cant help it in spite of that...then "God. I love you for it"!

    Thanks man.

    Ps. Same respect back to you! "West Side"!!!!!

    Okay heres where Im at...

    Going back and forth with designer a bit... Trying to lay out my site idea before we start it.

    First of all you have the home, about us, services/packages, contact...all that regular stuff.

    Then there needs to be an "opportunity" page where new recruits are sent from job sites to learn about the opportunity.

    They will fill out a form, and the rest of the hiring process is automated right into training via auto responders...

    Simple. Thats not the issue.

    The issue is that I need the recruits to be able to make their own "profile" pages on the site... I guess maybe even have a login for that like a membership site... Which they can send people to from the search engines... and I need to be able to track the sales back to the agents page if their visitors buy from the site... in other words, when a visitor purchases online I need to know what agent sent them.

    Thats the 2012 part... lol

    I dont want their profile pages to be offsite, even though they WILL probably be putting up off site pages... and I dont want to have to create each profile page from scratch...or manually...

    Im wondering if the solution is some kind of affiliate management software? Whereby instead of getting a profile page they get an affiliate link instead?

    What I need is to incorporate a way, hopefully "automated" of tracking affiliate online sales and creating affiliate (recruit profile pages) so they can have a profile on my site, and we dont have to do it for them, maybe they can create their own...

    Those are the thoughts of the moment. In other news I created two of the first emails in a training series for this... and completed a pitch for one of my pitch writing customers today...

    Will be putting out the third email on the website layout and methodology once we get her set up.

    Last time I tracked affiliates manually, and paid a webdesigner to put up templates for every new one...this time they wont be paying to join probably, and there will be too many to keep up with doing it manually.

    I want to automate a way for recruits to have their own profile pages to send their customers to... If that part is missed it will still work, but it would be great to nail that part with automation.

    Todays goal is to finish laying out this site outline. If you do it right the first time, then when you turn the machine on it will hum.

    Hmmm...


    May just scratch the affiliate page idea...we did it last time, but I dont want to manage peoples affiliates pages unless its automated. Want to be lean mean and efficient as possible... Honestly only a VERY RARE EXCEPTION buys off the website anyway...not enough to make a significant portion of sales. some "contact" from the website, but dont buy from it. They buy over the phone or face to face generally by calling in or whatever.

    Thinking out loud... you want to build on rules not exceptions... though this would be a nice luxury, it may also distract agents from selling, as they just send everyone to the website instead.

    May just create it to where the affiliates have to be physically present in the sales presentation and enter the customers information themselves into the virtual terminal.

    Sharing More Thoughts...

    Alot of these things that are done online could be done so much better offline.

    For instance.

    You could make $100 giving away a free $100 design, just by signing someone up for host gator, and telling them "All you have to do is sign up for your hosting account and I will do the rest and design your homepage".

    Here's the problem... the business owner gets off the phone and they never go sign up.

    Host gator doesnt let your sales come from the same ip address over and over... but if they did you could just sign the customer up manually, and strike while the iron is hot.

    If you could get into a virtual terminal on the phone and enter the customers information yourself on the spot... then you could give away free homepages all day long offline and get paid $100 for signing them up.

    Its sooo important to get the billing information while you have the customer on the spot, and dont trust that they are going to put down the phone and go to host gator and sign up... they will put it off and it will never happen.

    Thats why I believe in recruiting "People Power". People selling on the spot can get more done than anything.

    To translate it into internet terms...

    People are like articles or affiliate pages ...if you are an article or affiliate marketer.

    Not every article produces a sale every week, though a few consistently do... but if you have a couple hundred of them out there, an article is always producing a sale somewhere.

    That way, even if no one is performing stellar, then the machine itself is always performing.


    Edit: New Thought.

    I could make an affiliate profile page optional... and create more opportunity for my web designer by charging for it...? Thats unheard of onlline, but offline it would be normal for a person to pay for something like that.

    Just give the opportunity to everyone, but make having a custom page on our site like $97 dollars or something?

    Lol.

    Hmmm... Very "TV Infomercial" move there... but workable and realistic none the less certainly.

    Here's the thing, you are going to have HUNDREDS of recruits on your mailing list even though only a percentage are working at any given time, you can upsell things "Post Hiring".

    Just more brainstorming with my WF peeps...


    BIG PS.

    A business is about a presentation and a sales organization, or organized way of selling.

    Notice my focus here isnt on selling a product. Its about creating a presentation, and its on recruiting affiliates and sales people.

    Thats where the money is. Focus on them and let your designer focus on delivering products.
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    • Profile picture of the author MarlboroMonkey
      I'm definitely interested in how you track your sales peoples sales as I need to do this myself. The virtual terminal you mention is it through Paypal's?
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      • Profile picture of the author John Durham
        Originally Posted by MarlboroMonkey View Post

        I'm definitely interested in how you track your sales peoples sales as I need to do this myself. The virtual terminal you mention is it through Paypal's?
        ..............Yes


        However you can get one through many sources almost regardless of your situation, such as third party processors...

        http://www.google.com

        Ps. About merchant processors, paypal included.

        Batch daily. Almost empty your account daily. Any merchant processor can freak out on you and freeze your money at any time, for the dumbest reason, so dont keep much in it. Just some seasoned advice... From some one who learned the hard way a couple of times...lol Glad I can laugh about it.
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        • Profile picture of the author MichaelParsons
          Originally Posted by John Durham View Post

          Ps. About merchant processors, paypal included.

          Batch daily. Almost empty your account daily. Any merchant processor can freak out on you and freeze your money at any time, for the dumbest reason, so dont keep much in it. Just some seasoned advice... From some one who learned the hard way a couple of times...lol Glad I can laugh about it.
          Good advice for ANY business, IM, offline or brick and mortar. Having been on the tech side of the processor game, I have seen bad, SCARY things happen when someone fat-fingers an account number when they flash an EEPROM from a new account.

          Oh, BTW, I'm in on the p90x WSO and will re-re-read this entire thread. Thanks again John.
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  • Profile picture of the author donny531
    Hey John,

    All I can say ia WOW! Another great thread. Thanks for sharing this I will absolutely be watching this

    thread. Just watch your post count so this one doesn't get locked down too!

    Thanks,

    Donny
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    • Profile picture of the author bryson
      Originally Posted by donny531 View Post

      Hey John,

      All I can say ia WOW! Another great thread. Thanks for sharing this I will absolutely be watching this

      thread. Just watch your post count so this one doesn't get locked down too!

      Thanks,

      Donny
      John could alway just start a part 2, part 3 thread
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    • Profile picture of the author John Durham

      ^^^^^
      ^^^^
      Sheesh... white people.:rolleyes:





      Originally Posted by donny531 View Post

      Hey John,

      Just watch your post count so this one doesn't get locked down too!

      Thanks,

      Donny
      Thanks for the reminder.

      I have alot of one liners here that can be moved later if needed.

      You know I dont hold anything back from you guys right?

      Here's more valuable info:

      If you want thread to be active you have to particpate... So its okay for me to throw in one liners that dont amount to much, and only a big meaningful post when something warrants it...

      Then then later when Im looking for space, there will be alot of obsolete one liners that I can clean out that were only meaningful at the time.

      You learn as you go along. When it gets full I can clean them out because they didnt serve a relevent purpose, but again, were meaningful to the energy of the thread at the time....

      We learn, we teach what we know...there's something we know, so now you do... Again, as you know, we learned this one from several hard knocks. Hopefully you wont now!
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  • Profile picture of the author RaptorGabe
    Thanks for sharing
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  • Profile picture of the author rugman
    Couple thoughts - be careful not to make it look too much like MLM (even though it isn't) because people hate those things. 1st thing that happens in MLM - buy a "sales kit" second - "get your own custom site set up for $x". You might lose some good sales reps if they even smell MLM!
    You could have sales rep have some type of onsite presentation - laptop, netbook or Ipad. Maybe re-imburse them for so many sales in a certain amount of time? Expensive but would mean they are serious about what they are doing. Most peeps have a laptop nowadays. They could sign in on the laptop and be tracked there. Onsite sales are they key - sit down with Mr pub owner - show him what you have and walk out with the sale.
    You are correct - give them a site to visit with /your ID on the end and chances are you will never get them to visit it or buy.
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    Growing older but not up!

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    • Profile picture of the author Michael Bucker
      Ok White boy I have been reading this thread and lots of other people are giving just as good of compliments as I. Just because I have been in business with you does not mean I would "plug" you. You know better than that and the fellow warriors will know that of my character soon enough. This thread warrants the value given it.

      I speak truth white boy and truth will not be held back. Stick that in your pipe and smoke it! I like what you're doing. After all these years I am now a well paid teacher/trainer myself but stilllll learning from you. Like I said "machine"
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  • Profile picture of the author John Durham
    New thought...

    Im going to try and make it there on the basic package...but as a couple of sales people advance... if it looks shaky midway, as far as hitting the residual goal by the time allotted... I can give them a $1,500 per month upsell package to offer, with a bigger upfront commission... to make a few sales here and there and make up the difference. 4 of those sales would be 50% of the goal...

    Plan A will work like a clock, if I get set up efficiently within the 10 days..., but still the "Contingency" plan is just do do a quick one week upsell campaign with a ton of reps midway, and clear out half the goal in 4 sales , may do that anyway, even if its not needed. lol.

    so there ARE ways to crank it when needed, fairly easily if you have an offline distribution network.

    Another way is to offer a sales contest or bonus based on whoever can up sell the most___________ to their existing customers... By the time I am done I will have hundreds of recruits on an email list, and will be able to motivate them in alot of ways.

    The point of this thought is that...if it were needed, I could create spikes along the way...

    A group of people with a common goal is a pool of energy, it can be directed any way desired. So if you have fallen behind one month...you take the pool of energy and say "Contest for whoever sells the most __________ this month".

    And you get a spike to compensate for any lagging in other areas.

    The big understanding with scaling out is that "All pistons dont fire at once".

    All income streams dont produce all the time, so smart marketers have 100's of ads out, and because of that, a piston is always firing out there somewhere, even though they dont all fire at the same time.

    Offline affiliate networks work the same way.

    I am going to be focused on creating streams... and the "streams" are "recruits".

    Just sharing random brain firings with you...

    Originally Posted by rachelle123 View Post

    John, don't ever stop posting on this forum! One word,"Inspiration"!

    Kim
    I hope you are inspired at best , or 'amused" at least.
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    • Profile picture of the author Karen
      Hi John,

      I've been in a quandary for quite a while about how to proceed with providing help to offline businesses.

      Although I "know how" to do the google places, mobile sites, txt messaging, etc. that can really help local businesses, my problem is that I don't want to create a 9-5 (or worse) JOB for myself. I think your challenge is going to help me set things up so I can help the businesses, without being chained to my computer.

      I just signed up for your wso and looking forward to getting the nitty gritty details as you proceed.

      Thanks!
      Karen
      Signature

      ---<--<-@ Local Florist in Little Falls, NY @->-->---

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      • Profile picture of the author John Durham
        Originally Posted by Karen View Post

        Hi John,

        I've been in a quandary for quite a while about how to proceed with providing help to offline businesses.

        Although I "know how" to do the google places, mobile sites, txt messaging, etc. that can really help local businesses, my problem is that I don't want to create a 9-5 (or worse) JOB for myself. I think your challenge is going to help me set things up so I can help the businesses, without being chained to my computer.

        I just signed up for your wso and looking forward to getting the nitty gritty details as you proceed.

        Thanks!
        Karen
        Its really a matter of what we design- How much we work.

        Are we designing alot of work... or are we designing a little work to do alot?

        Its all in our design.
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  • Profile picture of the author MediaPlanner
    Originally Posted by John Durham View Post

    I named This Thread After "The Power 90X" System By Beach Body Dot Com... Why? Because everyone knows how to transform their body, and 90 days is enough time to totally transform it.

    Its also enough time to totally transform your financial outlook.

    Now sure, I make good money. But its time to start thinking residual. It doesnt make sense to keep doing your work over and over all the time, you need a program based on residuals to break out of that cycle. Why keep waking up every morning starting over to make money right?

    Within 90 days you can transform that whole perspective and start waking up "TO" money. lol

    "Good Morning Money"

    Im about to create a new offline income stream from scratch...

    Im giving myself 7 -10 days (reasonable) to create a basic structure that will drive itself to 10k per month in residuals within 90 days or less.

    Im starting it from scratch like I have never done it before.... as much as possible anyway... Kitchen table style. Even though I have an office now. lol

    I dont ever plan to make a cold call, although I may take some live transfers at first...

    So far,

    I have established a good outsourcing connection/relationship to facilitate the venture, and I am going to take notes everyday and Live Journal the process... We are going to create a 10k per month residual income stream in 90 days or less working and average of 2 hours per day or less, and show that it isnt impossible.

    My Objectives now that I have established the outsourcer are to "Pick a Business Model". I have laid out 5 different potential business models that would all work, with projections to create 10k per month in residuals... but today my goal is to decide on which model I want to go with. This is Day 2 of the 90.

    Next I will build a website to represent the project that is designed to close prospects... based on the model I choose today.

    I will then build a hiring package, and training manual... motivational incentivized compensation program...and daily training email series for my recruits to get them started.

    Then I will put out an advertising campaign to recruit sales people.Utilizing cheap and free advertising sources

    This looks like a 10 day project to me, to create a business that will do 10k per month in residual within 90 days. The plan is to be ready to get some sales people humming within 10 days, starting from scratch.

    People make this look too hard.

    And I know just how to do it and make it look easy. Swoosh!

    The first key is to give yourself a 90 day benchmark! You will make money along the way but make the 10k residual a ninety day goal. Now you have something you can take a run at.

    90 days is a season, and a season can transform your life!

    Todays Note:

    Feel good that I already have the outsourcing foundation laid. "DS" is the man for the plan.

    Just Sharin.
    John,

    You are the mentor I have been looking for. I hang on your every word.

    BTW, I did order your Pro 90 Day Challenge WSO yesteday and can't wait for week 2!

    Monty
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  • Profile picture of the author John Robbins
    Hi John another John here!

    This sounds fantastic I am a local Maps and seo guy I build websites, produce and rank videos and get their websites ranking page one for numerous keywords, I have several ways for the client to pay and for friends and family I do a 10% of money from leads, this has built up a reasonable residual income and it keeps coming.

    Plus for clients I don't know I have an upfront fee and a maintenance fee, this works well also.

    My new project after I launch my WSO coming soon! will be a bespoke kitchen company, they are going to pay me an astounding £900.00 for each lead that I supply that converts for them, and to be honest as far as SEO is concerned it will be a walk in the park - literally these guys are all running websites from the 1990's and they are easy to outrank in a few weeks.

    So I am going to geo target a few websites to major cities, I have permission to use the photograph's from their site, and their best selling kitchen they don't even rank anywhere for hint hint Lol. maps, Videos Sites Articles Back links easy money I think, and the leads will come through my contact page or phone number.

    I hope this has given you all some ideas for getting leads for high ticket items for national clients locally, you simply get leads to them from people who actually want to buy their product and hey presto.

    I recon their 30% conversion rate will shoot up to 70% for the type of buyer keywords that I will be hitting hard on these new sites. I will do a case study and let you all know the results and I will get one of the sites up over the next few weeks and report back to this thread on exactly how well this works.

    Thanks for sharing this stuff and I will keep coming back to this thread to see how things are going.
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    John Robbins Local Biz Seo Video Marketing and Seo
    John Robbins Online Business Coach

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  • Profile picture of the author John Robbins
    Hi John another John here!

    This sounds fantastic I am a local Maps and seo guy I build websites, produce and rank videos and get their websites ranking page one for numerous keywords, I have several ways for the client to pay and for friends and family I do a 10% of money from leads, this has built up a reasonable residual income and it keeps coming.

    Plus for clients I don't know I have an upfront fee and a maintenance fee, this works well also.

    My new project after I launch my WSO coming soon! will be a bespoke kitchen company, they are going to pay me an astounding £900.00 for each lead that I supply that converts for them, and to be honest as far as SEO is concerned it will be a walk in the park - literally these guys are all running websites from the 1990's and they are easy to outrank in a few weeks.

    So I am going to geo target a few websites to major cities, I have permission to use the photograph's from their site, and their best selling kitchen they don't even rank anywhere for hint hint Lol. maps, Videos Sites Articles Back links easy money I think, and the leads will come through my contact page or phone number.

    I hope this has given you all some ideas for getting leads for high ticket items for national clients locally, you simply get leads to them from people who actually want to buy their product and hey presto.

    I recon their 30% conversion rate will shoot up to 70% for the type of buyer keywords that I will be hitting hard on these new sites. I will do a case study and let you all know the results and I will get one of the sites up over the next few weeks and report back to this thread on exactly how well this works.

    Thanks for sharing this stuff and I will keep coming back to this thread to see how things are going.
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    John Robbins Local Biz Seo Video Marketing and Seo
    John Robbins Online Business Coach

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    • Profile picture of the author Mike Remer
      New thought...

      Im going to try and make it there on the basic package...but as a couple of sales people advance... if it looks shaky midway, as far as hitting the residual goal by the time allotted... I can give them a $1,500 per month upsell package to offer, with a bigger upfront commission... to make a few sales here and there and make up the difference. 4 of those sales would be 50% of the goal...

      John,
      Another thing to consider is back end sales opportunities to offer your best closing reps. There are so many other services that will benefit these businesses that they will be eager to try once they are satisfied with the basic package. get a few of these into your planning pipeline to offer to reps so they have a reason to go back to happy clients after 60 days or so.
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      • Profile picture of the author John Durham
        Originally Posted by Mike Remer View Post


        John,
        Another thing to consider is back end sales opportunities to offer your best closing reps. There are so many other services that will benefit these businesses that they will be eager to try once they are satisfied with the basic package. get a few of these into your planning pipeline to offer to reps so they have a reason to go back to happy clients after 60 days or so.
        Exactly. Thats what I was thinking... Good thoughts...

        Speaking of "Pipeline":

        You could and should, put all of your customers on an email list...even have a list of "prospects" if possible... and you can upsell them effortlessly from the email list, even getting the message across several times to them, to catch them at different vantage points...

        With an email list you can profit from upselling, but not have to think about it a whole lot, or expend alot of your organizations energy on it.

        So yes, up sells will be something that gets alot of consideration here, even though they will probably be automated come to think of it... so as not to put more on the reps than they need...

        I am thinking
        today that I want upsells to be totally automated, without the need for reps going back in...and I want my reps to be focused on what they do only...something very simple.

        Appreciate your post. Nice thoughts, Im just adding another twist here... we all help each other come closer to clarity with these posts, and clarity is EVERYTHING!

        The reason I want reps focused on one package more than anything else, is because it keeps the numbers and POS tickets consistent... you can project off of that and increase production at will without so much "finger crossing", just increasing the output of the simple thing that you already know works.

        If reps have to much to think about they simply dont produce consistently, it has to be a repeatable success, that they can systematize and assimilate easily, and come to know like the back of their hand and do naturally... the same way everytime... this is the great secret of "E-Myth".

        Thats why Im not training "consultants" ... I want predictable numbers I can scale off of.

        Personally I just like predictable systems, like an assembly line, same result for the same actions consistently, you want to increase production you always do the exact same thing...just increase the numbers. I dont like variables and spikey production.

        Again, the perfect scenario is: I only have to think about getting reps to sell, and they only have to think about selling a package, and my designer only has to think about designing.

        On Progress:

        We are going to get my site up by the end of the weekend hopefully, so this is taking shape... Nothing fancy, in fact you will be surprised at how "not" fancy it is...

        I want to strip as much weight as possible off, and put it all "under the hood", the more moving parts, the more chance for break down... In this case "break down" means; "The more moving parts, the harder it will be too get reps to assimilate and start producing...and the harder it will be for customers to figure out what you stand for..."

        KISS.

        Thats one of the reasons why niche marketing works... the customer doesnt have to figure out who you are, its easy tio assimilate and make a decision.

        Here's a rule I have learned over 22 years of selling.

        "Business men (people in general) dont make decisions when they are scratching their head... they only make decisions when they GET IT, Which is why its important to make the decision making process easy for them and not talk their head off about internet marketing all day, just stick to the package and the script and you are more likely to close a deal, because they are more likely to be clear at the end of the sales presentation as to what the logical conclusion to the meeting should be...".

        I have eveb learned it in court : "Judges" dont make decisions when there is too much information presented... They put it off..."

        In order for a person to make a decision, they have to be clearly and driven down a straight, simple path to the resolve.

        Am I making this clear? (lol).

        In other words... Dont give them stuff they have to "Think About". Every time a person gets hung up in the thinking process you just took one step forward and three steps back.

        That applies to both prospects and to reps... Dont give them to much to get hung up thinking about... it keeps them from taking pure action.

        Knowing that; my first telemarketing report, here at WF for free now , had more success stories than any other offline report I'd ever seen... because there wasnt much to assimilate, it just came down to "action".

        Well an organization of sales reps is just like an organization of opportunity report buyers... When they are done reading they say "Okay its clear, I do ABC..., not alot of moving parts, just saying the script... I guess there isnt much to think about except action...It makes sense".

        Anyway, not to skip around, but back to the site:

        Its going to be lean mean and efficient.

        I want them to think they are dealing with someone who is "lean, mean,efficient, and results driven", a few moving parts, that all work efficiently and lean and mean.

        When they see my site they are going to think "This is a lean mean efficient results driven company. I understand em... They dont make me "wonder"... They are not asking me to go out on a limb...they just do the basics that work... they only bet on sure things like me...I like em...".

        Theres my favorite words of the last two decades "Lean, mean, efficient and results driven" (Besides the words "I love you grampaw")

        Thats what we are headed toward.

        Okay I gotta get back to work, but didnt want to ignore this thread today!
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  • Profile picture of the author kymobilemedia
    Got the wso, and the first email.

    I have decided on a business model, and pricing.
    I have my plan set on how I am going to get clients to achieve my goal.

    Now waiting on the next email to see what is next.


    Thanks for the great resource. It makes it really easy to develop a real business that can last many years.

    Thanks
    Jason
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  • Profile picture of the author Carl Fridsjö
    I would be very interested in knowing what comissions you're offering to your affiliates/telemarketers?
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  • Profile picture of the author John Durham
    Okay, I am naming my project "VCOM __________", wont say the rest of the name here just yet, thats for my newsletter subscribers...

    But wanted to take a moment and tell you why I am doing that...

    There is a reason; because of "Viacom" the HUUUUUGE video company.

    I want the name to have a hint of familiarity even though its not totally familiar... This is synergy and planning...

    Im thinking of the pitch ahead of time, and building everything around that so it all works together with continuity and not choppy. The agents will be saying "We are With VCOM________...you have probably heard of us...".

    And the customer will think "Yeah, I cant think of where but I think I HAVE heard of you...".

    So, right there, if this were kickboxing that would be your first "point

    Psychological anchors, Continuity and relevance throughout your presentation is key.

    Hitting every area of familiarity that you can makes your offer feel more comfortable and homey.

    If you dont think that a hint of familiarity makes a HUUUUUUUUUUUUUGE difference in prospect receptivity, you are wrong.

    Now,

    Are there other vcoms out there?

    Sure, but none like mine... This doesnt violate any copy rights of course...

    Its like naming your soda "Dr.K" instead of doctor pepper, only it doesnt come across as generic like "Dr. K"...the way Im setting it up, nor a "knock off"... yet still has the 'anchoring" power.

    Does it lack creativity to use a name thats closely similar to a top brand name that millions know?

    I dont know, ask "yellowbook360". lol

    Novice songwriters are always trying to be different, but rich ones follow a 'craft" and their talent lies in the fact that they can write within certain confines....thats what makes them better than novices... they know how to do what works.

    Most novices color so far outside of the lines that there really isnt any craft or technical expertise to it at all... it doesnt take much talent to shoot the side of a barn...but to shoot a penny in the air does.

    And it takes "technique".

    Learning the "craft" of shooting helps. The method behind the madness.

    I think its actually "more" creative, to be smart and name your project something that doesn't quite, but has a "hint" of familiarity to the end customer, this gives them a comfort level... by the time they think "Yeah I have heard of that", you have already halfway set the anchor off inside them that its okay to do business with you.

    If the top internet companies are naming their search engines weird names that nobody understands like yahoo and google... then you need to have that kind of name for yours.

    For instance, I dont know why, Paul Myers "Talkbiz" is an original name, but it hints of "Larry King Live" to me, and different people like that. It gives off the same feeling.

    Some things give off a local feeling, others give of a national or global feeling...

    Im going for National here Myself.

    Now... Dang it, wish I could say it all here but cant, because I have to save something for my subscribers, but these psychological hints are important in the selling process.

    You want tp pick up a point wherever you can. I have a couple up my sleeve on this that I may reveal later...

    Now coming from a songwriting back ground, where I had to do it on a quota... I understand the need for being relevent and commercial...

    If the title "You're my Angel" is a song thats topping the charts, then you need to write "Angel Eyes".... while the term is hot on everyone's mind...

    So, familiarity is the difference between a song writer who drinks 7 dollar drinks at the bar, and one who is ordering water...

    You can be a purist, and that may be a cool thing... but you may be a broke one.

    There are rare exceptions in the music industry... and those outside of the box exceptions change the world like google and yahoo... but they are the rare exceptions...

    Most people who stray too far outside of the box dont even get a CHANCE... because record companies work by demographics... If you are going to jump outside the box too far then its all or nothing...there isnt much in between.

    So back to websites and domain names... and familiarity.... Vcom is the "Angel Eyes" equivelant to viacom... because thats something thats hitting.

    Yellowbook360 is the vcom to the yellowpages.

    Riding on the coat tails of a hit is a way to get fast momentum.

    So anyway...

    You want to get another point? Have another domain... and when customers ask "Is there a place where I can go to see your offers online"?

    Dont send them to your main domain name...

    Say yes, and give them address: Iwanttobuyvcomnow.com .

    Do you earn another point when they write that down to themselves?

    Do you earn even another when they type it into a web browser?

    What about when they get to your page and it says "Buy Vcom now click here!"?

    .... and that takes them to an offer that talks about why "everybody is buying vcm now" (another point)...

    Do you see all the little points we're racking up here...?

    Now none of these points is going to be the whole knockout.... however landing enough of them sets you to win. Your close knocks them out... but every one of these little points along the way are what get them positioned up against the ropes...

    So todays note... Add a hint of familiarity to your operation somehow. Continuity as well... make one step make sense relative to the next.

    Get your customers writing and thinking and typing into web browsers and clicking "I want to buy vcom now" every chance you get before the close...

    Back to "knock off" names and branding...

    Now If I wanted to be the next viacom, I wouldnt do this, I would want to brand with something totally off the wall...

    But I dont see myself buying superbowl commercials anytime soon. Im just looking for 20-30 sales per month. Im not thinking this is going to turn into a major brand although it could if that were the goal.

    A million dollars per year residual would be great...if it went beyond that I could afford to restructure and change names... However at this point, at this level, i want to capitalize on something else thats hot, because Im just trying to get my peice of the pie, not become the next AOL.

    I hope this post inspires some thought.

    If you dont like it, thats okay, Im sure there are marketers you like that you can follow... lol Me and the guys that relate to this are fine, so go have fun!

    This is one school of thought thats effective and you can fight resistence on many levels with these kinds of understandings.

    Its really the stuff that really really good salesman have learned to use over the years on all kinds of different levels... and it works.

    Dont be a copy cat at all... I have never written 2 lines of anyone elses material, but if Im smart and I know my audience I will write the kind of material that rings true to them , and works on all the anchors we have inside.

    Again:

    Branding is one thing... but thats not my goal here. I want an anonymous company that makes its $250k per year under the radar... quietly, efficiently, and consistently.

    Im not looking to be Donald Trump here.... I want to make my $250 and spend my days playing with grandchildren and guitars.


    Just sharing more notes... the subscribers will get this more in depth of course... and Im saying that for their benefit, not to sell anything.

    VCOM = virtual corporate online management.... if anyone asks. SHHHHH....

    Some will think this stuff is crazy and say "What kind of acronym is that"?

    Well about 1 our of 100 people are going to ask about your acronym....thats not enough to worry about.

    We work on "rules" not on "exceptions'. I may change the meaning later but keep the name.


    For subscribers: Next newsletter lands in the morning!

    Ps. I hope you guys dont mind that Im just randomly typing thoughts here as they come and sharing the thought process.

    Some people just want the point, and not to understand the thought process, but I think understanding it is key.
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  • Profile picture of the author rugman
    "Branding is one thing... but thats not my goal here. I want an anonymous company that makes its $250k per year under the radar... quietly, efficiently, and consistently.

    Im not looking to be Donald Trump here.... I want to make my $250 and spend my days playing with grandchildren and guitars."

    You hit the nail on the head - under the radar has always been my motto! in the park where I clean rugs there is a guy that makes some kind of special wall covering - thats all we know about him. As far as i can tell he gets in big rolls - cuts them up and sells them. Works every Thursday! 4 friggin days a month! WAY under the radar!
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    Growing older but not up!

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  • Profile picture of the author Nillionaire
    Hi John,

    I'm wondering what you're including in your monthly recurring fees? I've been trying offline sales for a while and the recurring fee is what tends to put people off. Could you do this without the recurring fee (or price it lower)? Or could provide a few ideas on how to get past the monthly fee objections/justify the price?

    Also, this may be naive of me but it seems like a real hassle having to work out recurring payments to staff each month (tracking who cancels, who's still going, making sure everyone is paid, etc)... is there a way to remove the recurring commission plan but still keep people motivated to sell? I've noticed that one thing that causes me to keep looking for other business models instead of going for it with one like this is that I can imagine the whole thing turning into a boring admin job.

    Don't get wrong: I can and do work hard and don't believe in the easy button, but part of my reason for being so attracted to IM is that I don't like to be "shackled" to other people. I'm happy to pay one-off commissions because then it's done and dusted, but the prospect of having to track everything for years and to do all that admin leaves me cold...

    Please tell me if I'm "missing" something or if you have some good ideas for ways around this
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    • Profile picture of the author oogyboogawa
      Originally Posted by Nillionaire View Post

      Hi John,

      I'm wondering what you're including in your monthly recurring fees? I've been trying offline sales for a while and the recurring fee is what tends to put people off. Could you do this without the recurring fee (or price it lower)? Or could provide a few ideas on how to get past the monthly fee objections/justify the price?

      Also, this may be naive of me but it seems like a real hassle having to work out recurring payments to staff each month (tracking who cancels, who's still going, making sure everyone is paid, etc)... is there a way to remove the recurring commission plan but still keep people motivated to sell? I've noticed that one thing that causes me to keep looking for other business models instead of going for it with one like this is that I can imagine the whole thing turning into a boring admin job.

      Don't get wrong: I can and do work hard and don't believe in the easy button, but part of my reason for being so attracted to IM is that I don't like to be "shackled" to other people. I'm happy to pay one-off commissions because then it's done and dusted, but the prospect of having to track everything for years and to do all that admin leaves me cold...

      Please tell me if I'm "missing" something or if you have some good ideas for ways around this
      Obviously, I"m not John Durham (though my name is John), but I think I can answer this one while he catches up on sleep after being awake so late last night lol:

      That's why, when it gets to that point, you hire an admin who will be happy to do boring admin work, especially if you keep the pay decent.

      As far as keeping purely commission salesmen happy and loyal without a recurring commission, I would say it is possible but will be much harder than simply keeping track of your sales. And let's face it, whether you're paying out monthly commissions or not, you're going to want to know who didn't pay you that month - it shouldn't be that much more of an extrapolation to be able to tick that one off of the recurring commission of the rep.

      As far as doing it without any recurring charges and just charging the customers a one time fee... yes, that is a business model that can be done, but I think most on this forum would agree that is the best way to create yourself a J-O-B. The whole idea of the recurring payments, aside from allowing you to perform work that isn't just a one off thing like SEO, is that it allows you to build up a consistent income stream so that you know that even if sales stop completely you will still have a nice income stream coming in from the clients you have built up on a monthly service.

      I've got a hunch that if you're having trouble selling a service with a recurring fee, there are likely two things happening.

      1) You may not be positioning the service correctly to explain WHY it requires a continued monthly fee. If the customer sees it as something that can be done and left to sit after the first month, then they won't want to pay you each month. Try to position it in a way that overcomes these types of objections before they even come up.

      2) If you yourself don't think that the monthly fees are reasonable and justified, this almost definitely WILL come across as you are pitching to the potential clients. You have to believe in what you're selling and you have to believe in the price.

      Ultimately, the service simply needs to be positioned in a way that both you and the customer know that the value is more than the cost. If they see the value, you won't have to worry about lowering your cost, but it starts with YOU seeing the value.
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      • Profile picture of the author Nillionaire
        Hi John,

        Thanks for stepping in while I wait for the other John

        Your ideas were good. I'd just to clarify a couple of points: I don't have any problem with recurring payments for ME () I just don't want the hassle of having to track them and pay staff - conceivably, I could having to stay up on this stuff for years... I'm just wondering if there's a good way to use this system without the recurring payments (even if I have to give away 2/3 of the cash to the salesperson, for example). I'd just like John's thoughts because I feel that it'd be a psychological burden to me to have to manage payroll for each person over many months... That's not what I'm looking for in my ideal lifestyle!

        Recurring commissions: my difficulty selling recurring services is based on what my prospects say, not my aversion to getting money every month

        "Why should I pay $200 a month to maintain my SEO rankings when I can get SEO for a year for $400?!" and "I'm OK buying a mobile website but I don't want to pay $30 a month hosting fees..." These are just 2 of the comments from the front line in the last month or two...
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        • Profile picture of the author MichaelParsons
          Originally Posted by Nillionaire View Post

          Recurring commissions: my difficulty selling recurring services is based on what my prospects say, not my aversion to getting money every month

          "Why should I pay $200 a month to maintain my SEO rankings when I can get SEO for a year for $400?!" and "I'm OK buying a mobile website but I don't want to pay $30 a month hosting fees..." These are just 2 of the comments from the front line in the last month or two...
          Saying Yes to a site and No to hosting is completely illogical. Increase your clients knowledge about WHAT hosting is. Website without hosting is a piece of paper no one sees.

          So...you would begrudge me less than $50 a week to keep your site SEO current and give you personalized service? And....what are you getting for that $400 a year...etc.

          $400 a year? $33 a month? And they are getting PAGE 1 results? Honestly?
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          • Profile picture of the author wings2341
            John,

            I recently bought your WSO and I love it. It is very informative thus far. I like the idea of using classified ad sites to hire on 1099's to sell the services. It makes sense as a big picture. Essentially my take on it is that I automate the hiring process through classified ads, autoresponders ( mail chimp would be free) and send daily emails to pump up the sales force. I guess the law of large numbers is in play in the business model. Simply put if you have 100 people signed up to work with you maybe a handful will be succsefful but its no problem becuase of all the automation its the same work if I have 10 people or if I have 200 people working for me and my company. My concern comes in regarding liability for my 1099's. I know were not lawyers but I don't want to get sued due to a 1099 guy running his mouth and promosing things we can't commmit. How have you prevented yourself from a lawsuit due to the fallacies of 1099 guys in the past. I don't want to leave myself open to lawsuits personally or professionally civil or criminal due to things like false representations, errors or omissions, or appreancy of agent in representation of the buisness just to name a few. Other than that I absolutely love the idea of having a viral sales force. I would rather have this than telemarketers.
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            • Profile picture of the author John Durham
              @Wings...

              Its the same concept as affiliate marketing. You dont need a 1099 to work for clickbank publishers right?

              On another note... you do operate your business as a sole proprietor and you are allowed to have independent contractors working for your sole proprietorship. I intend to send them 1099 in my post hire "follow up/orientation" package personally, as I have done in the past, and I was able to get quite a big tax break BTW for everything I paid out.

              On a further note...you dont have to do it like I am with the 100 agents, you can hand pick a few agents or even do it yourself ...2 sales per week can create 10k per month in 90 days, and even 1 sale per week in some cases, or even 2 sales per MONTH...

              We are going to continue this thread and teaching and expand on it. In fact this may be 90% of the focus of my own sharing on the warrior forum in 2012, there are 100 ways to "skin a cat" as we say in the South, however morbid that may sound to some who have never heard it.

              The FIRST thing you have to decide is that "I want to be a business person"... and look at all that entails.

              Many (not you wings) come to the warrior forum, not to learn business, but so that they dont have to be a business person anymore...

              That works if you want to be an affiliate marketer... But in the offline marketing game its almost as if you ARE a brick and mortar business person.

              Your chances of success in "O.M." are 100% though... as long as you do what successful offliners do.

              I gotta go get back to getting my site up and getting the content to my designer... but will return...Dont worry about this thread locking, there is a bunch of stuff that can be moved around, and when thats done we can continue it in another thread...

              This is sure to be the most valid thread IN the OM section in 2012...

              When I released the OOC vids... it was quite for 3 months before any real responses came back.... but in 2011 100 people jumped up and said "Wow that changed my life".

              I suspect in 2012, people will be coming to this thread saying "Wow, there is one thread where people put their money where their mouth was"!

              Being an offliner isnt going to help anyone totally escape the principles that create successful offline businesses... but it CAN, and WILL make you a millionaire with more surety than anything else I can think of.

              If you want a sure bet, and you dont want to take chances... I will tell you something for sure "Thousands of business owners need your service and you can absolutely turn them into clients, if you are willing to build your business". There is no doubt!

              See you at the top guys!

              Will try to get next news letter out in the morning.

              JD
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              • Profile picture of the author wings2341
                I am now starting to understand, on another note,

                Do you have an eta on when your going to show off your site, training pdf's and autoresponder serries to your wso people?

                I feel that once I see your ad copies, site and training materials I can make it my own, run with it and start producing some cash. I'm also planning on charging my independent contractors 10 a month for an email account backend it with gmail and 10 a month for a profile page. I think that's something you discussed in a previous post. I am also thinking of finding a white label package to provide serps reports or onpage seo consultations and charging for that too. As far as liability, I think it won't hurt if I send out an email to clients explaining that "in accordance with using our services you understand that our salesman are independent contractors and work on our behalf but not for us yada yada lawer talk mumbo jumbo"

                If I am just providing one service, SEO, what kind of services are easy to create that spike, or keep my salesman from stagnating? I figure I price my SEO service at 997 and a lower SEO service at 897 and the lowest package at 697. I prefer your method of scaling becuase quite frankly I don't want to deal with client relationships. I could hire telemarketers and then close the deals or offer a free seo report and then close the deal but not only would that be money out of pocket right off the bat but I would also have to keep those relationships. I understand I may have some rogue salesman but thats just the cost of doing business.

                Also, for those of you interested in creating your own directory for any given niche, there is a warrior on the forum, I forgot who, who already does this and sells it as a wso as a business in a box package. That way the site is already made and he even uploads other businesses on it that way it doesnt look empty when you make sales calls to get other business on the directory. I think it was only like 15 a month. That would cover all your backend. If I had more time I would hit the phones and do that. But I prefer to be lazy and hire people to sell seo packages on my behalf. Hmm.. Maybe I will do that as well. So many options...
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          • Profile picture of the author Nillionaire
            Originally Posted by MichaelParsons View Post

            Saying Yes to a site and No to hosting is completely illogical. Increase your clients knowledge about WHAT hosting is. Website without hosting is a piece of paper no one sees.

            So...you would begrudge me less than $50 a week to keep your site SEO current and give you personalized service? And....what are you getting for that $400 a year...etc.

            $400 a year? $33 a month? And they are getting PAGE 1 results? Honestly?
            Hi Michael,

            Thanks for posting a reply. The people I talked to weren't saying they didn't want hosting, they were saying they didn't see the point of paying $30 a month when they could get it for $5. For them hosting is a commodity - they know that the mobile website, etc, is worth it. They just don't like the hosting part.

            Although, many small business owners haven't got a clue about marketing strategy, which SEO service is best for them, etc, they are wising up to how much many of these services go for and aren't prepared to pay $50 a month for something they now know they can get for $5...
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            • Profile picture of the author MichaelParsons
              Originally Posted by Nillionaire View Post

              ... they are wising up to how much many of these services go for and aren't prepared to pay $50 a month for something they now know they can get for $5...
              I understand. Part of the "pitch" is the 'Value Added' nature of the additional cost. They are not getting just hosting, they are getting you and your ability to address any issues that may arise or make any changes they might want.

              I KNOW the chiropractor could run his own website, but what does he want to spend his limited non-office hours on, his family or his website?

              "these services" are a commodity, I agree. Your skill is not.

              I have an issue with someone saying "I can get this elsewhere for X". Well then go. I'm not selling cars. Would you argue an attorneys fee? Yes, some would go to the cheapest atty, and get what they pay for. That attitude bothers me more than it should.

              Gently explain that, while you COULD get whatever for less, you're getting ME, and this is why I'm better, and give them your USP.
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              • Profile picture of the author Nillionaire
                Originally Posted by MichaelParsons View Post

                I understand. Part of the "pitch" is the 'Value Added' nature of the additional cost. They are not getting just hosting, they are getting you and your ability to address any issues that may arise or make any changes they might want.

                I KNOW the chiropractor could run his own website, but what does he want to spend his limited non-office hours on, his family or his website?

                "these services" are a commodity, I agree. Your skill is not.

                I have an issue with someone saying "I can get this elsewhere for X". Well then go. I'm not selling cars. Would you argue an attorneys fee? Yes, some would go to the cheapest atty, and get what they pay for. That attitude bothers me more than it should.

                Gently explain that, while you COULD get whatever for less, you're getting ME, and this is why I'm better, and give them your USP.
                Hi Michael,

                I agree with you I just find it difficult to overcome that objection when they have no idea of who I am when I cold call them or follow-up. I understand it - they don't want to take a risk paying some guy who just rang them up and some of them have been burned. One client I got recently told me how he'd been ripped off for SEO. People seem to want results in advance and I can understand that - it's just a pain if I have to do the work on the hope that they'll say "OK" after it's done...

                If you other anyone else has any thoughts on this, please add them here. I think building credibility is key, and am open to ideas.

                Also, if anyone has a good approach that delivers consistent results for prospecting for clients at a distance (I'm targeting other countries from where I live...) please let me know.

                All the best!
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                • Profile picture of the author Sue Bruce
                  "Hosting" is now a dirty word. 15 years ago, the business owners were vague on these things.

                  Marketing has now become specialized, like medicine. What you can offer them is to be their marketing specialist. For $50 a month, you will work with them on their marketing strategy as well as have mobile specialists and technical people implement and design the campaigns.

                  Ive sold to other countries. As long as there isn't an accent they don't understand and you have a professional looking web site, (it doen't have to have many pages) and you have a good connection, it will work.

                  What is your specialty, personally? Are you a top notch salesperson on the phone? If not, it may be better to pay a commission to someone who thrives on the chase.
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                  • Profile picture of the author MichaelParsons
                    Originally Posted by Sue Bruce View Post

                    "Hosting" is now a dirty word. 15 years ago, the business owners were vague on these things.

                    Marketing has now become specialized, like medicine. What you can offer them is to be their marketing specialist. For $50 a month, you will work with them on their marketing strategy as well as have mobile specialists and technical people implement and design the campaigns.
                    Well said and thanks given. I was going to call my monthly fee "Hosting and Management", but now I think that will change to "Marketing and Management", or perhaps there is a better phrase to use?
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                • Profile picture of the author Michael Bucker
                  Originally Posted by Nillionaire View Post


                  I agree with you I just find it difficult to overcome that objection when they have no idea of who I am when I cold call them or follow-up. I understand it - they don't want to take a risk paying some guy who just rang them up and some of them have been burned. One client I got recently told me how he'd been ripped off for SEO. People seem to want results in advance and I can understand that - it's just a pain if I have to do the work on the hope that they'll say "OK" after it's done...

                  If you other anyone else has any thoughts on this, please add them here. I think building credibility is key, and am open to ideas."

                  Also, if anyone has a good approach that delivers consistent results for prospecting for clients at a distance (I'm targeting other countries from where I live...) please let me know.

                  All the best!

                  I have one thought. The reason this is such a stumbling block is the fact that the potential client is bringing up this issue. Anytime there is an objection that a client brings up it has 10 times the power behind it. Change your course of action. There are only so many objections that come our way not matter what we are selling in life.

                  Write those objections down and make sure you bring them up before you client does. Example “What I have found a lot of my clients have ran into this............ and these are some of the reasons they hire me. I provide............... which solves these issues others cause and allows my clients one less worry, they then spend that time solving other issues."
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  • Profile picture of the author Jeremy Lacer
    Great thread!

    Can this also be done with other products instead of making websites?

    thanks.
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    • Profile picture of the author pilotalexander
      Originally Posted by Qwerty0906 View Post

      Great thread!

      Can this also be done with other products instead of making websites?

      thanks.
      This idea can really be applied to any type of business model that you would like. It's really all about what type of service you can provide and then how much you want to charge for that service.

      First step must be to make a decision on what business model you want and then building your foundation around that.

      Of course, I'm no John Durham. But, this is my opinion.
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      • Profile picture of the author John Durham
        Edit: Newsletter should be hitting everyones box at 6pm their local time. Please give me a heads up when you get it guys so I know its on schedule... Thanks. Will be on more later.
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        • Profile picture of the author pilotalexander
          Originally Posted by John Durham View Post

          Edit: Newsletter should be hitting everyones box at 6pm their local time. Please give me a heads up when you get it guys so I know its on schedule... Thanks. Will be on more later.
          No luck in central time zone either. As of 1820 I have not received the newsletter.
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          • Profile picture of the author John Durham
            Let me check, and see what happened there guys... gonna look into aweber real quick.
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  • Profile picture of the author Alfred Shelver
    When ever my husband sees anyone accomplishing things that he feels are remarkable and out of his league he quotes a line from The movie waterboy where a hill billy spectator says " the lord did not see fit to bless me with good looks or athletic abilities"

    Well when I read your posts John I feel the same way you are definitely one talented person. I am really motivated when I read your stuff
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    Help me give my children a better future gofund.me/xge53k8

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  • Profile picture of the author massiveray
    Hiya John,

    Just saw your post that says the newsletter will arrive at 6pm local time, well it's almost 11 here in the UK and no sign of it. Any news on when it will show up for me?

    Cheers
    Dan
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    Join my private strategy group on Facebook or find out how I made £2000 recurring in 2 weeks.

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    • Profile picture of the author John Durham
      Originally Posted by massiveray View Post

      Hiya John,

      Just saw your post that says the newsletter will arrive at 6pm local time, well it's almost 11 here in the UK and no sign of it. Any news on when it will show up for me?

      Cheers
      Dan

      Hey Dan, I forgot to hit "Que" , but fixed, should be sent at 7:50 Pm My time which is in 40 minutes.

      You will be getting 2 over the next day because I have an audio coming atcha as well, and then thursday a screen recording with audio and another pdf... this is going to be a 500 page 20 audio report probably over the next 90 days.

      Perhaps we should move these questions to the WSO thread, I just posted the first announcement here because I knew alot of people on the list had subscribed.

      Busy day today, but I will get on more later and post some. I hope you all enjoy the report.
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  • Profile picture of the author kymobilemedia
    Not showing up in US Eastern Time zone.
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  • Profile picture of the author kymobilemedia
    Thanks for the great content.

    I just wanted to send you a quick note on my business model I have chosen and to get your thoughts on my process...
    Just want to note that I was stuck on if I should do the same business model as you are doing, or just do 1 service to start with. I stuck with 1 service because I am not sure if I would have time to manage tons of sales people like you will be doing. I will be doing all of the videos myself, as well as all of the work for clients until I am at a number where I need to outsource.


    Business Model: Google Places Optimization

    Price: $497 setup $197 per month

    Goal: 25 Sales in 90 Days

    Method to Meet Goal: Send 25 Personalized Video Emails per Week showing potential clients how they can be on page 1 with Google Places, Make 2 Sales per Week

    I currently have my agreements ready, have my website done from a while back done at kymobilemedia.com, have my Business contact form to gather their business information, and I have my system outlined to getting their listing on the first page of Google places results following localinternetmarketinguniversity.com where I am a member.

    I just wanted to get your thoughts on my business model, and method of getting clients. I am seriously considering outsourcing the work to concentrate on making the videos, but heck, I may see how much I can outsource the videos for as well. I am at work during the day, so I am doing this job in the evenings.

    If you have time, please let me know your thoughts, and where I can improve this model and meet the goal.


    Thanks for your time,
    Jason
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  • Profile picture of the author kymobilemedia
    Ok, I think I may change my business model...

    I think that selling basic website design may be easier to do rather than google places.
    But I will think it over before I go switching things.

    Here is my thinking no matter which model I go with:
    - I am going to need to get salespeople to sell my services for me. I have a regular day job, and I don't have time during the day to do telemarketing.

    - I will also outsource the actual work once it gets to be too much for me to do on my own.



    I would love to hear your thoughts on this John regarding doing this while having a regular day job.

    Should I do something other than telemarketing with sales people?
    May direct mail or video emails like I stated above in my plan?

    My only concern with the videos is not being able to do enough to get my desired results.

    Heck, I just need to do it, but I need a little guidance if you don't mind. I would like to do either Google Places business model above, do the same model as you are doing with multiple packages, or sell basic web design with hosting and maintenance fees.

    I just don't have a lot of time right now. I need a business model that will allow me to complete my goal with around 2-3 hours of work in the evening hours when I get home from work, and in between taking care of my 2 young boys.

    Man, I am ready to get started. Just need a little guidance on a model that will fit my schedule.

    If you think I can do the same model that you have chosen, and do this in the evening hours, I will do that. I will hire sales people, and I will outsource the work to someone as well.

    Thanks

    Jason
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    • Profile picture of the author George Pitts
      Uncle John you always motivate me to bring out the best in me. Everything you put out has been gold. Your like an online university. I am late on this thread I just caught wind of it. Been offline for to long. I am gonna read more and start putting action into plan...(This is gmoney38 by the way) I changed my username since I want to present myself more professional on here.
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  • Profile picture of the author John Durham
    Sorry guys I had to go out of town for a day on wednesday, I thought, and ended up getting into some complications that kept me out , so I only had about an hour or two of internet access yesterday.

    Im back home and going to address all concerns and issues today and get this back on track, running behind on the ten day goal, but I can make it up in two days... No biggie.

    Again, back home now...so we are back in the game. Got some good news today so Im pumped!
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  • Profile picture of the author amarketing
    John, this is going to be a great thread to follow along to. You stated earlier that you could hire a telemarketer to work in an office for you and get 1 sale a day. Is this an avg., realistic quota? Do you have them dial a phone manually, or is it standard to have them use an auto-dialer?

    Also, are you concerned about your salsespeople misrepresenting your business and getting you in trouble by making false claims to the prospects in order to get more sales?

    Sorry about all of the questions. I tried to hold back, but I only made it about 3 pages before I had to start asking, LOL.

    I'm looking forward to reading some more of your informative posts. Oh, and thanks for all of the information you've given away already!
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    • Profile picture of the author MichaelParsons
      Originally Posted by amarketing View Post

      You stated earlier that you could hire a telemarketer to work in an office for you and get 1 sale a day. Is this an avg., realistic quota? Do you have them dial a phone manually, or is it standard to have them use an auto-dialer?

      Also, are you concerned about your salsespeople misrepresenting your business and getting you in trouble by making false claims to the prospects in order to get more sales?
      I would never presume to speak for anyone, and I'm sure John will have a better answer, but here's my take on what I've learned so far.

      Set your expectations low, but see what "low-balling" can add up to:
      Instead of thinking your telemarketer will get a sale a day, what happens if they only get a sale a MONTH? Lets call it 2 sales a month, for ONE telemarketer.

      I'll use small numbers to make it easy for myself You sell a $300 package and split with the telemarketer 50/50. You each get $150 per sale, which is $300 a month.

      Now picture having 10 such telemarketers, each getting "only" 2 sales a month, you now have $300 a month to each telemarketer, but you're keeping $3k a month.

      Now what if you have the same 10 people, but ONE is on fire and gets 3 sales a week? You have 30 sales (18 from the regulars and 12 from the on-fire guy) for $4500 a month or about $54K. From 9 people, and ONE salesman.

      i can live with that kind of low-balling

      John also mentioned a detailed training guide for your salespeople. this should help prevent misrepresentation.
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      • Profile picture of the author wings2341
        Originally Posted by MichaelParsons View Post

        I would never presume to speak for anyone, and I'm sure John will have a better answer, but here's my take on what I've learned so far.

        Set your expectations low, but see what "low-balling" can add up to:
        Instead of thinking your telemarketer will get a sale a day, what happens if they only get a sale a MONTH? Lets call it 2 sales a month, for ONE telemarketer.

        I'll use small numbers to make it easy for myself You sell a $300 package and split with the telemarketer 50/50. You each get $150 per sale, which is $300 a month.

        Now picture having 10 such telemarketers, each getting "only" 2 sales a month, you now have $300 a month to each telemarketer, but you're keeping $3k a month.

        Now what if you have the same 10 people, but ONE is on fire and gets 3 sales a week? You have 30 sales (18 from the regulars and 12 from the on-fire guy) for $4500 a month or about $54K. From 9 people, and ONE salesman.

        i can live with that kind of low-balling

        John also mentioned a detailed training guide for your salespeople. this should help prevent misrepresentation.
        Have you been able to find telemarketers to work for you on commission only? The cheapest ones I have come across are on onlinejobs.ph and they cost about 400 a month on the high end. So they would need to bring in more than one sale a month. I would imagine that if you provided a scrapped call list from manta or yellowbook and talked with your team of telemarketers on a daily basis and provided a lucrative sale structure, they would bring in about 1 sale a day per telemarketer on the high side of expectations and 1 sale a week on the low end. I prefer the idea of having sales people to manage all the relationships for me. Therefore if I had telemarketers I would also dub them as account managers. I really don't want to turn into a consultant. I think that would slow down the growth of the business.

        For anyone who is involved in doing google places, are you concerned about the lag time and extra steps that it will take for google to mail the pins to the clients?
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  • Profile picture of the author genetic
    Cool project. What markets have you tested in?
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    • Profile picture of the author John Durham
      Originally Posted by genetic View Post

      Cool project. What markets have you tested in?
      The method behind this madness comes from a myriad of experiences I have had over the years... and works off of proven "principles" more than a specific experience... However I have done this before with modeling websites, and also this same way with small business websites.

      The word for today is "understated".

      Once I told my daughter when I was single... "I dont know how to get a date because I dont have any 'game'...".

      She said "Yeah you do Dad; not having game "is" having game...". Lol

      So thats what my website is about.... not over selling, but rather selling by creating the perception that you dont really need to sell.

      In our case, not having game will be our "game".

      I dont always advise that approach because in order for ANYTHING to work all of its elements have to work synergistically, however with this national type strategy and all of the elements working around and with the website, then being "understated" will work best.

      This website isnt going to work as much off of "website power" or "ad copy power", its going to work off of "Agent referral" power...

      They do the selling, but they cant see "me" selling... they have to see our compnay as "stating" our obvious nationwide position, but not trying hard to sell.

      We are coming across as "Everyone already knows us...", and just stating our position, not making too much effort to try and make visitors "believe" it. And thats what makes them believe it.

      I will probably delete that long brainstorming post I did a few posts back... as some things have changed, and it got a little too deep for many, making it look more complicated than necessary.

      Shouldnt type live streaming thoughts without having thought them out.... lol

      Site content is coming along nicely. Yes we are behind on the time line a bit... However, that can be made up by pushing harder in the selling phase.

      What started out as a "project" is becoming a "Vision". I think I like the concept of Vicom, and it has potential to become my main thing the more I get into this.

      Final Slogan:
      "Vicom- America's Digital Media People".

      It worked itself down to that, and I like it!
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      • Profile picture of the author TheCG
        Very anxious for the next installment...
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  • Profile picture of the author John Durham
    Next installment coming cg, just wanting to get a little more done on the website so I can do a proper screen recording tour for you...

    Man I am in LOVE with this slogan, as you can see above in the crazy creative sessions... it took awhile for it to form but here it finally is:

    "Vicom-America's Digital Media People".

    That slogan alone makes me want to take on the world. This is really forming into something.
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  • Profile picture of the author amarketing
    John, don't quit with your "rambling" posts...there is so much great information contained in them. They comprise not only the "what" but also the "why." Well, OK, you can delete them...but ONLY after we read them first.

    Michael P, thanks for your answer. I agree with your views on lowballing 100%. That's why I was asking what the low-ball was, lol. I remember in John's audio series, he said that he never fired anyone who wasn't making at least a sale or two a week. In some cases, the call centers would let go of people who were making a sale a day! So that lead to my question of what a realistic expectation was.

    Michael B, I like your approach to bringing up an objection. It's so tactful in how it raises the issue and then dismisses it. I like it!

    Keep up the great work, John!
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  • Profile picture of the author peter360
    Great info John, thanks for your help on how to set up a business to be successful.
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  • Profile picture of the author John Durham
    Update:

    We have come a long way since day one, however Im unfortunately waay off my schedule. Mostly because somewhere in the middle of this process I developed an attachment to the project and have thus been really back and forth alot in the creative process.

    So I have allowed myself the time, and still prospose that we will get the same outcome, Im just taking extra creative measures because, I want to not just build a business, but one I "Like".

    It will evolve over time... but I feel like it has some basic fundemental principles working for it in the foundation now.

    It's now clear what we are "about".

    Anyway, Im going to do a screen recording later for the list only, but this thread has been so optimistic that I figure it cant hurt to show you the link so you can see where its at at this point. You just wont get the "walk through".

    I think we have come a long way from just a seed of thought planted... its growing nicely. Should be a good harvest season.
    Services/Packages | VICOM International | America's Digital Media People
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  • Profile picture of the author jspmedia
    looks great..who wrote all the contents?
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    • Profile picture of the author John Durham
      @ JSPMEDIA

      I did.
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      • Profile picture of the author amarketing
        John, the site looks great! I have a question, though. How did you manage to affiliate your company with such big names like AT&T, etc. I'm sure there must be a technical angle, but can't figure out what it is. Did you place an ad on their site or something?

        Thanks for sharing the site!
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        • Profile picture of the author MichaelParsons
          Our List of Affiliated Online Marketing Promotions Clients Include Companies Such As AT&T, Wal-Mart, Jenny Craig, Barnes & Noble, Enterprise Rent a Car, and more...
          I've made money on Amazon with eBooks I've written, and have sent affiliate traffic to Sears, Kmart, American Greetings, B&N , and gotten checks from Google.

          I am an "affiliated online marketing promotion entity" for those companies (making THEM my client), and it is a 100% truth. I have marketed FOR them through my online 'empire', and increased their sales as a result.

          I'm also a published author...
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          • Profile picture of the author John Durham
            Originally Posted by MichaelParsons View Post

            I've made money on Amazon with eBooks I've written, and have sent affiliate traffic to Sears, Kmart, American Greetings, B&N , and gotten checks from Google.

            I am an "affiliated online marketing promotion entity" for those companies (making THEM my client), and it is a 100% truth. I have marketed FOR them through my online 'empire', and increased their sales as a result.

            I'm also a published author...
            Yes you are, its true. And smart people know how to leverage everything they are and get true value out of it.

            Smart advertisers know how to make the most of every detail and bring out its feature and benefit.

            As a small business person, if you have a plus you BETTER be capitalizing on it to its fullest, or you are leaving cards on the table and saying "I have nothing to start with...".

            Sure you do, you just have to know how to capitalize on it.

            Hopefully this thread will help.

            Everyone has a way, or something to start with, you just have to learn how to SELL your best features.

            You can sell a comb for 10 cents, or you can sell the same comb and call it a "super comb" and point out the little special things aboput it, that are pretty much normal comb stuff....and sell that ten cent comb for a dollar.

            So what normal thing do you do that can be a super detangler comb and add to your arsenal of sell-able points.

            When Im done, this will have all the characteristics of a larger established company, just by capitalizing on what I already have.

            A Small telemarketing room established in 2008 which sold insurance leads for all state... becomes "Vicom is a subsidiary of Quantum Leap Concepts A Nationwide telecommunications company established in 2008".

            And its true, and it sounds bigger than life.

            Capitalize on your experience and make it have true worth to the big picture in your life.


            If you dont, your biggest competitors will.

            Are you a certified google affiliate?

            Capitalize on it. That means alot more to the general public than it does people at the warrior forum.

            See the big picture.
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            • Profile picture of the author sownsow
              Hi John,

              I tried posting this over in the actual WSO thread but I did not get a response. I just wanted to touch base and make sure that everything was okay?

              I signed up on December 9th. Since then, I have only received Lesson One. I have received a total of two emails but the second email was not Lesson Two, it was an email titled "Xtreme Site Progress"

              Since then, I have not received anything else and that was on December 11th. Should I have received anymore emails by now?

              I know that we are going to receive 5 lessons, but how many emails should we be expecting overall in the next 90 days?

              If you need my email that is on file on your list so I can get the information that I need it is mitchellconsultingteam@gmail.com

              Thanks
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  • Profile picture of the author John Durham
    Method to the madness...

    This link here, just to help you JSP, because you are obne of my favorite customers... take this link for instance:

    About | VICOM International | America's Digital Media People


    If you know the definition of "premier", and you know how to join linkshare and promote major affiliate programs...then every word of this is true. This is where understanding comes in.

    The question is

    What do you want to project?

    Once you decide that, then take the idea down to its purist form and CONCENTRATE the words to project that loud and clear.

    This is saying "We are taking over the country as Americas digital media people".

    Its also saying "We promote major companies"... and even as we include their links in our website, its true.

    Projection my friend.

    Now watch the projection start to become tangible and produce a harvest.
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  • Profile picture of the author John Durham
    @sownsow, you are right, its inappropriate to post this here. There is also a customer service email given aside from the wso thread. I will not answer wso quesions here. The next installment is coming today. As for any other questions please email me at the address provided.
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    • Profile picture of the author sownsow
      Originally Posted by John Durham View Post

      @sownsow, you are right, its inappropriate to post this here. There is also a customer service email given aside from the wso thread. I will not answer wso quesions here. The next installment is coming today. As for any other questions please email me at the address provided.
      I apologize, but I could not get a response through PM, on your website, or by replying to the initial email. I have just looked for this customer service email address and I have not found it listed anywhere in the copy of the WSO, nor have I seen it listed in this thread. Could you please post it so I can carry out any further correspondence through the email please.

      P.S. I also did not anything from you yesterday
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  • Profile picture of the author amarketing
    John and Michael, I totally see what you mean now! In fact, I've already thought about a few things that I could say about myself already. Thanks, for elaborating, everyone!

    John, I know you are really busy right now, but if you check out towards the end of page 2 and at the beginning of this page, you will see that "Nillionair" had some questions regarding selling the "hosting" aspect of website design. He mentioned that the recurring payments sometimes put prospective clients off. I'd be interested in hearing your take on this as it's something that's crossed my mind as well.

    As the user put it:
    they are wising up to how much many of these services go for and aren't prepared to pay $50 a month for something they now know they can get for $5...
    Michael Parsons had some great suggestions on how to show your services are worth this monthly premium. Might you have some more suggestions you can lend to the topic?

    Thanks for all of the effort you make to answer our questions and for keeping this thread alive.
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  • Profile picture of the author jspmedia
    is showing pricing good idea? or it might filter out cheap buyers?
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  • Profile picture of the author kymobilemedia
    Well, one of my outsourcers will do some cold calling tomorrow on a web design business plan I put together. I will let everyone know the results.

    Wish me (them) luck...

    Later
    Jason
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  • Profile picture of the author jjjust007
    Great thread! I Look Forward to purchasing WSO!!!
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  • Profile picture of the author schuller
    Banned
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  • Profile picture of the author John Durham
    @ pilotalexander

    Doing awesome, sent out a screen recording the other day of the site tour. Its coming together beautifully. Just havent had much time to post for the last week or so... We are heading for the goal as planned.

    Update:

    Next week I think I may have my first Vicom customer. Talked to the owner of a radio shack today... he says the franchise will only let him sell certain things in his store, so he wants a website where he can sell some other brands he wants to promote...

    Lol...Yeah baby, I got what you need... its called VICOM!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!! !!!!!!!

    ROOOOOOOOOOOOOOOCK On!

    Who saw the last lesson, the screen recording?

    Is Vicom gonna rock or what?????????????????????????


    "America's Digital Media People"!!

    Yup.
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  • Profile picture of the author amarketing
    Congratulations, John!!!

    It's great to see that your plan is coming together nicely. It will be even greater as the the number of incoming sales starts to pickup. You've been pretty scarce the past few days, so I think you owe us an extra-long, value-packed, thought-process-revealing post next chance you can :wink:! I'm kidding, just partially, though. Your posts are so filled with insightful information that we really look forward to reading them.

    Good to hear of your success.
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    • Profile picture of the author John Durham
      Thanks. If you caught the last screen recording, it was pretty intensely value packed...

      I am lovin it, and have a great outsourcer.

      Ps. Earlier this year, I guess October... I put a free audio on the wf about creating opportunity... ie; being an opportunity creator, so this is becoming a self fulfilling prophecy.
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      • Profile picture of the author sownsow
        For anyone who may be reading this, I have a few questions about some of the services that I saw while I was examining John's Vicom blog.

        If anyone knows what these things mean please feel free to respond.

        Citation Listings (what the hell are these?)

        Mobile Campaign Management (what does this consist of outside of the mobile site itself?)

        Full "Start Up" Website - (how does this differ from the 5 page site?)

        Full Customer Service - (what is the extent of this customer service? How readily available are you?)

        Registered URL - (Are you paying for the URL for them and keeping ownership over it? Or are you getting them to purchase it directly through an affiliate link of some sort?)
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        • Profile picture of the author MichaelParsons
          Originally Posted by sownsow View Post

          For anyone who may be reading this, I have a few questions about some of the services that I saw while I was examining John's Vicom blog.

          If anyone knows what these things mean please feel free to respond.

          Citation Listings (what the hell are these?)

          Mobile Campaign Management (what does this consist of outside of the mobile site itself?)

          Full "Start Up" Website - (how does this differ from the 5 page site?)

          Full Customer Service - (what is the extent of this customer service? How readily available are you?)

          Registered URL - (Are you paying for the URL for them and keeping ownership over it? Or are you getting them to purchase it directly through an affiliate link of some sort?)
          The definition of these terms is secondary to the emotion they invoke.

          "Full Start Up Website" is no different than your 5 page site... to you and me. Remember this is not for you and me, this is for the people interested in the service who think that "full customer service" is much better than 24/7 customer service. EVERYONE offers 24/7, who else offers "full"?

          Get outside the WF and talk to some people. They know one one-hundredth of what you know, perhaps less.

          Citation listings...really? Nice John!

          That means , and I am only taking a guess, that you're being listed somewhere, perhaps G Places. Grab a thesaurus.

          I hope this did not come across as a flame, it is not intended, but stretch your imagination a little and you can see that, speaking to the prospects John hope to speak with, he is offering the same things most other people offer, but in a different way, with a different vocabulary more suited to his audience.

          Mobile campaign management is SMS and a mobile site, maybe mobile marketing, without the owner of the business knowing how to do these things. How many people in business, outside this forum, know WHAT an SMS is (BTW, Short Message Service), never mind how to use one!

          Hope that helps
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  • Profile picture of the author Matthew Sabath
    This looks like an amazing program! I wish it wasn't closed already, but I'm sure a lot of people are learning some great things! If you want to offer it again, John, I will be your first purchaser.

    There are a few items that you have in this program that I am very eager to see. Keep it up!
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  • Profile picture of the author MMateo23
    Sound sweet.
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    • Profile picture of the author danielp310
      Hello John,

      Please pm me if you decide to open the WSO for New Years.

      Thanks.
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  • Profile picture of the author John Durham
    Thanks Guys for the interest. I may open it again later after the ninety days when we have the result... Im also going to run it one more time at the telemarketingforum.com this weekend I think or next week...and give my forum members one more shot at it. But you cant run a WSO here and somewhere else simultaneously so this one had to close. To run a wso it cant be gotten for the same price or less anywhere else.

    BTW: You can read the continuation of this thread here: http://www.warriorforum.com/offline-...me-stream.html
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  • Profile picture of the author Ken Banks
    OK John,

    Sounds Great, Let's make it an "Awesome 2012 :-)

    ~Ken
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    http://www.twitter.com/kenbanks
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    http://www.SocialNetDaily.com

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  • Profile picture of the author AmericanWoman888
    John,

    When can we expect the next update? The last one I received was about 20 days ago....perhaps I dropped off of the mailing list somehow???

    Can hardly wait for the next installment.

    AW888
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    • Profile picture of the author Michael Bucker
      Talked to Jon the other day. I believe he is in the middle of several things all at once but should be sending something out soon. He always delivers.
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      • Profile picture of the author sownsow
        Has anyone heard anything yet about the next installment?
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        • Profile picture of the author TheCG
          I thought there was a post on here saying it was coming out this past Friday.
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          Yes, by the way, I AM in the Witness Protection Program. I could tell you who I am but then I would have to kill you.

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      • Profile picture of the author AmericanWoman888
        Thank you Michael. I really can hardly wait for the next module. I want to replicate this whole model to a T
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  • Profile picture of the author PhilaPM
    Has there been any updates on this 90 day challenge? I'm very interested if this WSO opens up again. John please let me know if you offer it on thetelemarketingforum. Anyone have an idea how the training series is setup and what it covers? I really like this business model and want to try something similar.

    Patrick
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