Pro 90 "X"treme Challenge... No Brainer- 90 Days To Extreme Financial Fitness. Total Transformation!

I like it!!! Looking forward to this release.

Its released bro, the idea is already in circulation and the elements are already coming together.

@ Hydoyle

Here's the issue... - Expectations management.

You have to

A: Create an Opportunity that is really a no brainer for your sales people. You also have to create it so that the bar for success can really be lowered.

There are alot of priorities in your business but the NUMBER ONE priority is that "Sales People Have To Be Making Sales".

B: You have to be willing to let go of alot to have alot.

Pay out 70% of everything between out sourcers and salespeople, and you will have a tight crew thats focused on supporting your success and all symbiotically intertwined to making alot of money.

Its about the people.

Its not about a website. You can get that done for $200 bucks... Thats not what its about ... Its not about getting people on search engines, that can be done relatively easily...

Its about the structure of your organization and the way the wheels turn.

What if you paid a sales person a 30% monthly residual on all their sales on a $297.00 product.... PLUS paid them $350 per sale on the front end...

THERE IS A PLAN.

A: It lowers the bar for them to become successful.
B: It keeps them from becoming complacent, and with every sale they are motivated to work harder at keeping their quota WHY?

Because in order to get the monthly residual check they have to maintain a minimum quota of 4 sales per month.

KEY: Its not a measly $3.28 per month its $100.00 per month per sale! They can assimilate that and recognize its importance. They can see it growing easily, before it even does. Even 2 sales makes them think "Wow, I have already created $200 per month in residuals. This company values me".

Its all about how you structure this...


Here's what makes it happen "Sales"... Here's what makes "sales" happen - Motivated People.

I hate to refer to him so much, but Michael above, was my partner in a web company once, and I had this very talk with him... and Told him we had to give away the Lions share in order to have a BIG lions share...

And he can confirm... You could not run my salespeople away from their job, later when the company shut down, I had people trying to work for me for FREE just to build it back up, they loved it so much (Long story there...).

Man there are 10 million reasons why this is the key "Dont be Greedy".

Take the small share, so you can grow, then your smaller share is larger than all the large shares.

Why again is this important?

Because if people can see the potential for fast successes, they are motivated and sales start happening.

Then you can send emails to everyone else everyday (all sales people on your list) and say "So and So closed a deal yesterday and...".

Start racking up the success stories and sharing them with your crew to build their faith. It only takes a few sales for it to start popping.

BUT, if people cant see fast success... nothing pops.

You may even offer a contest like "A new Toshiba laptop for the first 3 people who break ten sales this month...". Costs less than $300, and you made that much 10 times over with the contest.

Its all about the people and the plan. If the people feel well kept, then the plan works. Period.

Any insight on your plan to do this, such as how exactly you're going to execute it? Targeting website, rent a site, sms, seminars? 10K/mo in 90 days I would say is probably unlikely for a lot of people, but I'm sure you're going to make it look simple.

On another note, I know this has nothing to really do with your thread. I'm teaming up with someone who does a lot of conventions in a different niche, he throws travel shows, pet expo's, etc. I approached him to team up on a massive marketing convention, online and offline. Would you be interested in doing a seminar? Its all in the very beginning phases for now.

As I said, Im looking at 5 models I have laid out that could work. Im going back and forth with my outsourcer on package costs... and deciding on a package today. So today is the day When I will know what business model we are going for. Anyone of them would work.

Im leaning toward a google places listing, 5 page WP site, and a mobile site "Advertised as "Free" When you order "today"... as part of a "special".

After I decide on the business model I will structure the offer.

Thats another thing, you have to word things to sell. A "unique domain registration" is a "bonus". A Corporate Email Address set up is a "Bonus"... "Advanced" Meta Tagging is a "Bonus". Basic Optimization is a "Bonus".

Sam Walton used to say you can sell a "comb" for ten cents, but you can sell a "super detangling" comb for a dollar.

Ps. @ IAM.

I could be open to doing seminars maybe somewhere around mid next year. Alot of personal restructuring going on at the moment.

Sales People Are Happy When

A: They Have An Offer They Can Sell.
B: They Make ALOT of money and advancement everytime they sell one.
C: 2 Sales Per Week can Make Them 100k per year in the above example just by residuals alone...

Everyones Job is Easy (Expectations management) Salespeople only have to sell, designers only have to design, and co ordinators (me) only have to co ordinate.

Designers are happy because all they have to do is design and they make great money and they dont have to worry about selling.

I dont have to sell or fulfill.

But then I do... I have to sell salespeople on the opportunity, and sell them into getting their first sale so they will have faith to go on and produce more, and because of their monthly residual they will have vested interest in keeping a quota.

Every time they make a sale they are more protective of it.

Outsourcers are protective because their residual depends on keeping the clients.

Its about organizational structure.

Things happen when people can see alot of success fast.

Just love to learn how you setup your sales team...how to hire them, train them and control them...

Okay based on 10 sales per month projections minimum within 90 days... My outsourcer can do a 5 page website, with Google places listing, mobile site, and qr code, for $300 on the front end and a third of the monthly residual. That leaves plenty of room to create an amazing opportunity for a sales person!

He gets it. He isnt stepping over the ham to pick up a hot dog!

So Lets rock. I think Thats my main package! Now to create an offer around it!

Possibly some smaller offers that include the individual services... then a large discounted offer for the whole package thats a no brainer.

So now we have an outsource company thats credible, and a package to offer, and a good fulfillment price that we can structure success around!

All within 2 days. Time to make the next move. This is how you get started people.

Yeah Buddy!

John, this is my first WF subscription since I've been a member.

I've been reading your posts (and trying to get them to sink in) about telemarketing. Your comments are slowly changing my mind about how it can be used effectively and (most important to me) ethically.

And this thread looks to be equally good.

Thanks for being so willing to share your experience and ideas! I'm looking forward to this thread and putting the ideas to work in my life.

Marvin

No prob. I probably will sell training on how to do this as well... No lie, but this thread is going to be very enlightening no doubt.

For one...Being "Phone Pro" , I cannot fail on the Warrior Forum lol So theres a cool level of accountability!

Secondly I wont fail anyway... 10k per month is a no brainer in 90 days if you take consistent daily action and move ahead once every day.

What you just witnessed was one advancement... tomorrow there will be another. Thats all it takes.

The first part I already have laid out. All the way up to hiring people and getting them started. Thats going to take the next 8 days to put in motion completely.

One foot in front of the other. One Advancement per day... 90 advancements in 90 days.

One season... It takes one season for things to change... 90 days is one season. There is a season of sowing and a season of reaping.

This is about taking one season of sowing, and changing your life with it.

Whether it is your business you want to transform or your body... It takes one season.

The same way you will brother. One distinction at a time. Start out with a good workable plan and an awesome incentive program... Then make the little tweaks here and there that are needed to adjust it into place.

A few tweaks (distinctions) and shes running. You just decide how hard you want to run it. 10 sales per month should be an easy enough volume to expect within 60 to 90 days... as long as you keep your eyes on the daily gross and make that what matters.

In our case its "Hiring" people is the main job after set up is complete...constantly putting people on. Everyday put as many on as you can. make the opportunity available to alot of people.

We are going to create semi automated hiring and training through the use of auto responders.

In our case (The one Im choosing) training will be a matter of emails and maybe a forum later.

The email of the day delivered via autoresponse will be the days motivational stuff... meeting... and throughout the day different recruits will email you with questions... you just keep them encouraged.

Once you have a handful of successful people you start a training forum. Dont do it before you have some successful people. Which should be a matter of weeks.

The Key for me is going to be creating "Offline Affiliates", a "Bunch" of them. Giving them an awesome opportunity, awesome incentives, basic training, and awesome daily motivational emails.

This is a great thread John!

Just took on a business partner, and we want to take over a city with our foot in the door as SMS, up-sell/cross-sell mobile websites, regular websites, fanpages / social media management, reputation management, and some SEO (since we can only do so many niches city), which is going to involve the need of a sales-team.

We have looked at the financials, and have been tossing around commission ideas, we thought of a commission, and a solid residual commission, whereas the up front commission would go no lower than %20 on the lowest end of the "you can't go any lower than this to sell" all the way up to %75 over X-amount of dollars.

Reading this has got me even more excited about the possibilities, I have took on hiring a sales-team.

I will definitely follow this one closely!

Ryan

do you have pricing layout for your product yet? what will be the monthly to the client?

Another great thread John.

Here is an idea to really explode this thread. If it is okay with John since he started this challenge. For those interested in participating in this 90 day challenge why not post your biz model?

Could be anything you choose as the basic frame work is already layed out for you here to apply whatever model you have been pondering. Not to mention all the excellent feedback you can get.

What a great concept. My biggest struggle with my business has been getting projects with residuals. I am working hard to replace a near 6 figure per year day job so I can do this full time. In the past 3 months, I have landed nearly $20K in projects, but they were all one-off fixed bid projects.

I am working hard to modify my business model in order to create residual income. Today, I start over in income at the completion of every project.

The model I am considering is a product that would be $500-$750 one time and then $50/ month. I am looking at paying sales reps 30% on the front end and 20% residual.

So for my $10K /mo residual, I need 250 ($40 X 250 after paying commission) paying clients. Pretty optimistic for 90 days. :-)

Thanks for sharing John and I look forward to watching your progress.

I agree Kevin. 6 figures is one thing... but six figures in residuals is entirely another. The good thing is it will still keep growing after you reach six figures.

Lets say 20% fall off every year, but you are replacing them at a rate of 100% of last years sales...or higher.

Attrition is only a concern till you get to a certain plateau. If you can make it to 10k per month you are there... Unless you are charging 10k per monthand only have one customer...lol

Replacing a 20% fallout will be just a matter of doing daily business that happens naturally once your system is consistently humming.

You want to have lots of customers, and lots of sales people, so your business doesnt hang on one customer or one sales person. Expectations management to me means that you understand all the pistons dont fire at once.

This is one thread I will be reading every day.

Main thing is hiring sales people...I am having hard time to hire local sales people..I just used craigslist so far but I can't wait to see John's process to hiring sales people..

Thanks Shay. I consider your counsel to be wise.

John, don't ever stop posting on this forum! One word,"Inspiration"!

Kim

Oh man John, please can I steal your brain?

I have subscribed to see how this unfolds.

Thank you once again for a mind altering thread.

Di

Cool. Google just called and verified me for the engage program, which offers an opportunity to become certified and give me 21 vouchers for free goodle adwords clicks I can give away... That will be nice to add to the mix...

It will be interesting this weekend when I have time to dig into the account and see what all opportunities it presents.

Mostly the credibility factor that can be used in pitching is what I was after there... Even without it you can sell, but the more credibility points you can muster the better...

Another idea for gaining credibility for some of you is to pick the top competitors in your local area or the demographic you are working... and do something for them for free, so you can tell all the other business owners you work with them... EVERYONE knows who their top competitors are.

It doesnt hurt if they have a reason to extrapolate to themselves that by your working with their top competitors that maybe you are part of the reason they are on top...

It doesnt have to be an extravagant service... Just pick some top competitors in your niche and do something free for them.

Use it in your pitches.

You may know some of the people we work with Bob such as ___________ or ___________?

Thanks PV!!! YAAAAAAAAAAAAY! So do I.

Well, let me make it worth subscribing here... to celebrate our coming victory!

Im going to show you something magical here... but you wont realize it until you get to the end:

There are all kinds of selling models. I could list 20 of them here... But lets look at a few. Which ones Should we choose? Which ones should we train our recruits to use? What is our focused duplicable way of selling?



Offline Simple CPA MODEL:

A sort of CPA model whereby you recruit inexperienced people could even be high school students) to hand out flyers offline for commission on the call ins.

This will work best on a single service, because its easy to assimilate and easy make an effective promotional flyer out of... You can give the affiliates just a few pages of basic training on how to hand out the flyers and semi ‘sell” the prospects...

A Prospect can call in off the flyer, or if they want to do it on the spot the affiliate can call in and put them on the line with you. You simply take the call ins, close the deals, and give the affiliate their commission.

When a person calls in for a $99 web page, you simply tell them for $399 they could have an entire 5 page site with something free as a bonus... and upsell them

An Example might be “Web Design Only $99 Per Page – With Free Mobile site When You call In from This Special Promotion!”

The Good news is that its easy to train people to do this. If you give the opportunity to enough people you will see results.

Craigslist/’ Online Advertising Model:

You could place ads on Craigslist, and on Forums, and Business forums (Like Insurance agents Forums ... and generate call ins and email leads...

Google Pay Per Click Model:

You could put your ad on thousands of relevant sites on googles content network and get sales here and there from PPC, and sell that way, as long as your site converts and your ads are placed on the right kinds of sites.

Face Book Advertising...

You could hold a contest on face book for customer referrals and offer people a free laptop or Iphone for referrals... and have average everyday people send you customers... Maybe even get it to go viral...

Telemarketing...

You could create a selling modeling of telemarketing and selling over the phone, or setting appointments for a face to face salesman to do the selling... You could even set appointments for yourself and go out and run them yourself.

Door To Door...

You can use the highest conversion method and just go door to door from business to business pitching business owners every chance you get, and sell THAT way. Or you could hire others to do it for you.

Hmmm... which one... ? If you are really dedicated ANY of these ways can work!

OR...

You could do what Im going to do...

My Model Of Selling is to simply “Create Opportunity”. The only thing I need to duplicate is my ability to give away the opportunity 100 times per month.The percentages will work out the same.

It can be predictable because we are dealing with LARGE NUMBERS of recruits!You cannot always predict the behavioral patterns of an individual, but you can always predict the behavioral patterns of a large group of people.

For instance.

You could give the opportunity to as many people as humanly possible and provide them with a training manual that shows them how to post on face book, offer contests, place craigslist ads... handout flyers, cold call on the phone, set appointments, go door to door.

Which is what Im going to do.

Here is what is going to happen.

Out of 100 prospects...

I am about to reveal the magical secret to you now...

70-80% will do little if anything...

5 will try cold calling, 5 will go out door to door, and handful will go out handing out flyers... and 10% of them will say “Hey Im just gonna post some free online ads... and post in some online forums...” and try that route to see if it works...

What do you have now?

Free back links.

Ones you don’t have to think about. It’s the result of your network out there selling in all the ways you suggested in your training manual. Whatever kinds of backlinks you want, which are obviously the best ones for them to place for their benefit as well... You put in your training manual, and teach them to advertise in those places.

After months of giving away your opportunity you develop hundreds or even thousands of backlinks... I know because I have done it before. And you don’t have to think about them.

Frankly the recruits who use the phone and door to door are the ones who will most likely survive in the end probably, because other ways work to slowly and unpredictably to move along at the pace we need. But the links put out by the “tryers” stay out there forever and serve you.

If they havent kept their minimum quota and held their position with your company...then you dont even have to pay them on sales that come through here and there from them.

Through offering a couple of pages about online advertising in your training manual... you could have 10 recruits per month placing craigslist ads linking back to your site... and creating portal pages all over the internet.

How do I know? Because I did it. (So has Michael Bucker By The Way) Accidentally even. We didnt realize the powerful effect it would have, then we learned how to do it on purpose.

This is what I mean by making a plan that works synergistically.

So you create a manual that briefly touches on several ways of marketing your product.

If you want back links... then put a chapter in your new recruit manual that talks about how the recruit can make sales from the internet... You will get back links.

Just sharing notes here to make this interesting.

John,

You have done it again sir!! Looking at the views on this thread, I think this might qualify as one of the most viewed threads in a short period of time on all of WF. No doubt more and more people are going to keep following up on it.

I am going to be following this very closely. What you have already provided is more valuable information than most WSO's out there. Seeing this unfold is only going to increase the value you are providing.

On a personal level, I'm really excited to see how you go about this. I think I have needed something like this for awhile to help me scale up my business and can't wait to see you in action.

Thanks for always sharing your stuff, it's great to know that not everybody is just trying to make a quick buck by selling some unproven system. Kudos, my friend!

-Ben

Alright folks! i've been on this forum a few months...first month or so...i kept quiet..finally bought a few WSO's. Read alot of threads...i mean a lot!!!! i would say at least 10-12 hours just reading the topics that interest me or intrigue me over the last few months.

John Durham...don't know the man as of yet! ( but my fortune will turn around soon)...This guy is a jewel of a man! a gem.. a diamond!!! The wisdom, the generosity...the sincerity ( okay your thinking..enough already with the exclamation marks!. Seriously, there are some incredible people on this forum and then there are some well... anyways JOHN...don't ever stop! i have subscribed to this thread and the only one where i have subscribed with daily updates.

I'm watching and following this like a hawk.

John, may i private message you?

Kamran

Yeah I edited and added it...Sorry.

This is basically rebuilding the Telemarketing 2.0 Holy Grail Report Model In 2012 With A few new tricks up the sleeve. Looking forward To Making It Happen!

Ps. Only, maybe without the upfront fees.... but maybe not. Probably without them though for more volume less hands on.

Hi John,

Your a great inspiration and i will be reading your thread daily. I have just started my journey of becoming self employed, I am so confident and have a great feeling about how things will turn out. You have become my main learning resource, i'm constantly looking for new posts from you and checking out the TMF. I look forward to the end result of this challenge. Thanks mate

John,

I am also stalking this thread. You have no idea how valuable this is. I can't even begin to describe it..I think the fact that you are holding yourself accountable infront of so many people that it is allowing others that have barriers and second thoughts to take intiative and do the same. I myself am in that place, where I keep beating my head against the wall.. can't stay put, in all the wrong directions. but know I need to take action.

So I want to thank you for doing this thread, as I have my site setup (for over a mth now) just starring at it.. have sent out a few emails, have not picked up the phone at all, but want to..

So because you are holding yourself accountable, I am going to grow some chest hair (lol) and do the same! No more holding back.. I am going to execute and perform and will report my results to you at the end as I follow along with you.

Thank you again for doing this thread. I'm sure your going to change alot of lives with this, as you are changing mine!

Kim

In on this fantastic thread too!

John, I know I have said this before but it warrants being said again. Goodness man you are a machine. I have only seen this level of true ability in a couple of people in my career, and you know well how connected I am.

I have been reading and I have tried to keep quiet but I could not any longer. Your material and level of deliverance is not matched by many. Somebody had to say it and even at my level of training and coaching I mind not taking a back seat to the subject matter in which you teach.

You know I don't hand out that level of compliment to many. It is simply irresponsible to do so.

Reminds me of why the business we did together reached such high peaks in a short time.

I told you not to plug me bro... lol... But if you just cant help it in spite of that...then "God. I love you for it"!

Thanks man.

Ps. Same respect back to you! "West Side"!!!!!

Okay heres where Im at...

Going back and forth with designer a bit... Trying to lay out my site idea before we start it.

First of all you have the home, about us, services/packages, contact...all that regular stuff.

Then there needs to be an "opportunity" page where new recruits are sent from job sites to learn about the opportunity.

They will fill out a form, and the rest of the hiring process is automated right into training via auto responders...

Simple. Thats not the issue.

The issue is that I need the recruits to be able to make their own "profile" pages on the site... I guess maybe even have a login for that like a membership site... Which they can send people to from the search engines... and I need to be able to track the sales back to the agents page if their visitors buy from the site... in other words, when a visitor purchases online I need to know what agent sent them.

Thats the 2012 part... lol

I dont want their profile pages to be offsite, even though they WILL probably be putting up off site pages... and I dont want to have to create each profile page from scratch...or manually...

Im wondering if the solution is some kind of affiliate management software? Whereby instead of getting a profile page they get an affiliate link instead?

What I need is to incorporate a way, hopefully "automated" of tracking affiliate online sales and creating affiliate (recruit profile pages) so they can have a profile on my site, and we dont have to do it for them, maybe they can create their own...

Those are the thoughts of the moment. In other news I created two of the first emails in a training series for this... and completed a pitch for one of my pitch writing customers today...

Will be putting out the third email on the website layout and methodology once we get her set up.

Last time I tracked affiliates manually, and paid a webdesigner to put up templates for every new one...this time they wont be paying to join probably, and there will be too many to keep up with doing it manually.

I want to automate a way for recruits to have their own profile pages to send their customers to... If that part is missed it will still work, but it would be great to nail that part with automation.

Todays goal is to finish laying out this site outline. If you do it right the first time, then when you turn the machine on it will hum.

Hmmm...


May just scratch the affiliate page idea...we did it last time, but I dont want to manage peoples affiliates pages unless its automated. Want to be lean mean and efficient as possible... Honestly only a VERY RARE EXCEPTION buys off the website anyway...not enough to make a significant portion of sales. some "contact" from the website, but dont buy from it. They buy over the phone or face to face generally by calling in or whatever.

Thinking out loud... you want to build on rules not exceptions... though this would be a nice luxury, it may also distract agents from selling, as they just send everyone to the website instead.

May just create it to where the affiliates have to be physically present in the sales presentation and enter the customers information themselves into the virtual terminal.

Sharing More Thoughts...

Alot of these things that are done online could be done so much better offline.

For instance.

You could make $100 giving away a free $100 design, just by signing someone up for host gator, and telling them "All you have to do is sign up for your hosting account and I will do the rest and design your homepage".

Here's the problem... the business owner gets off the phone and they never go sign up.

Host gator doesnt let your sales come from the same ip address over and over... but if they did you could just sign the customer up manually, and strike while the iron is hot.

If you could get into a virtual terminal on the phone and enter the customers information yourself on the spot... then you could give away free homepages all day long offline and get paid $100 for signing them up.

Its sooo important to get the billing information while you have the customer on the spot, and dont trust that they are going to put down the phone and go to host gator and sign up... they will put it off and it will never happen.

Thats why I believe in recruiting "People Power". People selling on the spot can get more done than anything.

To translate it into internet terms...

People are like articles or affiliate pages ...if you are an article or affiliate marketer.

Not every article produces a sale every week, though a few consistently do... but if you have a couple hundred of them out there, an article is always producing a sale somewhere.

That way, even if no one is performing stellar, then the machine itself is always performing.


Edit: New Thought.

I could make an affiliate profile page optional... and create more opportunity for my web designer by charging for it...? Thats unheard of onlline, but offline it would be normal for a person to pay for something like that.

Just give the opportunity to everyone, but make having a custom page on our site like $97 dollars or something?

Lol.

Hmmm... Very "TV Infomercial" move there... but workable and realistic none the less certainly.

Here's the thing, you are going to have HUNDREDS of recruits on your mailing list even though only a percentage are working at any given time, you can upsell things "Post Hiring".

Just more brainstorming with my WF peeps...


BIG PS.

A business is about a presentation and a sales organization, or organized way of selling.

Notice my focus here isnt on selling a product. Its about creating a presentation, and its on recruiting affiliates and sales people.

Thats where the money is. Focus on them and let your designer focus on delivering products.

Hey John,

All I can say ia WOW! Another great thread. Thanks for sharing this I will absolutely be watching this

thread. Just watch your post count so this one doesn't get locked down too!

Thanks,

Donny

Thanks for sharing

Couple thoughts - be careful not to make it look too much like MLM (even though it isn't) because people hate those things. 1st thing that happens in MLM - buy a "sales kit" second - "get your own custom site set up for $x". You might lose some good sales reps if they even smell MLM!
You could have sales rep have some type of onsite presentation - laptop, netbook or Ipad. Maybe re-imburse them for so many sales in a certain amount of time? Expensive but would mean they are serious about what they are doing. Most peeps have a laptop nowadays. They could sign in on the laptop and be tracked there. Onsite sales are they key - sit down with Mr pub owner - show him what you have and walk out with the sale.
You are correct - give them a site to visit with /your ID on the end and chances are you will never get them to visit it or buy.

New thought...

Im going to try and make it there on the basic package...but as a couple of sales people advance... if it looks shaky midway, as far as hitting the residual goal by the time allotted... I can give them a $1,500 per month upsell package to offer, with a bigger upfront commission... to make a few sales here and there and make up the difference. 4 of those sales would be 50% of the goal...

Plan A will work like a clock, if I get set up efficiently within the 10 days..., but still the "Contingency" plan is just do do a quick one week upsell campaign with a ton of reps midway, and clear out half the goal in 4 sales , may do that anyway, even if its not needed. lol.

so there ARE ways to crank it when needed, fairly easily if you have an offline distribution network.

Another way is to offer a sales contest or bonus based on whoever can up sell the most___________ to their existing customers... By the time I am done I will have hundreds of recruits on an email list, and will be able to motivate them in alot of ways.

The point of this thought is that...if it were needed, I could create spikes along the way...

A group of people with a common goal is a pool of energy, it can be directed any way desired. So if you have fallen behind one month...you take the pool of energy and say "Contest for whoever sells the most __________ this month".

And you get a spike to compensate for any lagging in other areas.

The big understanding with scaling out is that "All pistons dont fire at once".

All income streams dont produce all the time, so smart marketers have 100's of ads out, and because of that, a piston is always firing out there somewhere, even though they dont all fire at the same time.

Offline affiliate networks work the same way.

I am going to be focused on creating streams... and the "streams" are "recruits".

Just sharing random brain firings with you...

I hope you are inspired at best , or 'amused" at least.

John,

You are the mentor I have been looking for. I hang on your every word.

BTW, I did order your Pro 90 Day Challenge WSO yesteday and can't wait for week 2!

Monty

Hi John another John here!

This sounds fantastic I am a local Maps and seo guy I build websites, produce and rank videos and get their websites ranking page one for numerous keywords, I have several ways for the client to pay and for friends and family I do a 10% of money from leads, this has built up a reasonable residual income and it keeps coming.

Plus for clients I don't know I have an upfront fee and a maintenance fee, this works well also.

My new project after I launch my WSO coming soon! will be a bespoke kitchen company, they are going to pay me an astounding £900.00 for each lead that I supply that converts for them, and to be honest as far as SEO is concerned it will be a walk in the park - literally these guys are all running websites from the 1990's and they are easy to outrank in a few weeks.

So I am going to geo target a few websites to major cities, I have permission to use the photograph's from their site, and their best selling kitchen they don't even rank anywhere for hint hint Lol. maps, Videos Sites Articles Back links easy money I think, and the leads will come through my contact page or phone number.

I hope this has given you all some ideas for getting leads for high ticket items for national clients locally, you simply get leads to them from people who actually want to buy their product and hey presto.

I recon their 30% conversion rate will shoot up to 70% for the type of buyer keywords that I will be hitting hard on these new sites. I will do a case study and let you all know the results and I will get one of the sites up over the next few weeks and report back to this thread on exactly how well this works.

Thanks for sharing this stuff and I will keep coming back to this thread to see how things are going.

Hi John another John here!

This sounds fantastic I am a local Maps and seo guy I build websites, produce and rank videos and get their websites ranking page one for numerous keywords, I have several ways for the client to pay and for friends and family I do a 10% of money from leads, this has built up a reasonable residual income and it keeps coming.

Plus for clients I don't know I have an upfront fee and a maintenance fee, this works well also.

My new project after I launch my WSO coming soon! will be a bespoke kitchen company, they are going to pay me an astounding £900.00 for each lead that I supply that converts for them, and to be honest as far as SEO is concerned it will be a walk in the park - literally these guys are all running websites from the 1990's and they are easy to outrank in a few weeks.

So I am going to geo target a few websites to major cities, I have permission to use the photograph's from their site, and their best selling kitchen they don't even rank anywhere for hint hint Lol. maps, Videos Sites Articles Back links easy money I think, and the leads will come through my contact page or phone number.

I hope this has given you all some ideas for getting leads for high ticket items for national clients locally, you simply get leads to them from people who actually want to buy their product and hey presto.

I recon their 30% conversion rate will shoot up to 70% for the type of buyer keywords that I will be hitting hard on these new sites. I will do a case study and let you all know the results and I will get one of the sites up over the next few weeks and report back to this thread on exactly how well this works.

Thanks for sharing this stuff and I will keep coming back to this thread to see how things are going.

Got the wso, and the first email.

I have decided on a business model, and pricing.
I have my plan set on how I am going to get clients to achieve my goal.

Now waiting on the next email to see what is next.


Thanks for the great resource. It makes it really easy to develop a real business that can last many years.

Thanks
Jason

I would be very interested in knowing what comissions you're offering to your affiliates/telemarketers?

Okay, I am naming my project "VCOM __________", wont say the rest of the name here just yet, thats for my newsletter subscribers...

But wanted to take a moment and tell you why I am doing that...

There is a reason; because of "Viacom" the HUUUUUGE video company.

I want the name to have a hint of familiarity even though its not totally familiar... This is synergy and planning...

Im thinking of the pitch ahead of time, and building everything around that so it all works together with continuity and not choppy. The agents will be saying "We are With VCOM________...you have probably heard of us...".

And the customer will think "Yeah, I cant think of where but I think I HAVE heard of you...".

So, right there, if this were kickboxing that would be your first "point

Psychological anchors, Continuity and relevance throughout your presentation is key.

Hitting every area of familiarity that you can makes your offer feel more comfortable and homey.

If you dont think that a hint of familiarity makes a HUUUUUUUUUUUUUGE difference in prospect receptivity, you are wrong.

Now,

Are there other vcoms out there?

Sure, but none like mine... This doesnt violate any copy rights of course...

Its like naming your soda "Dr.K" instead of doctor pepper, only it doesnt come across as generic like "Dr. K"...the way Im setting it up, nor a "knock off"... yet still has the 'anchoring" power.

Does it lack creativity to use a name thats closely similar to a top brand name that millions know?

I dont know, ask "yellowbook360". lol

Novice songwriters are always trying to be different, but rich ones follow a 'craft" and their talent lies in the fact that they can write within certain confines....thats what makes them better than novices... they know how to do what works.

Most novices color so far outside of the lines that there really isnt any craft or technical expertise to it at all... it doesnt take much talent to shoot the side of a barn...but to shoot a penny in the air does.

And it takes "technique".

Learning the "craft" of shooting helps. The method behind the madness.

I think its actually "more" creative, to be smart and name your project something that doesn't quite, but has a "hint" of familiarity to the end customer, this gives them a comfort level... by the time they think "Yeah I have heard of that", you have already halfway set the anchor off inside them that its okay to do business with you.

If the top internet companies are naming their search engines weird names that nobody understands like yahoo and google... then you need to have that kind of name for yours.

For instance, I dont know why, Paul Myers "Talkbiz" is an original name, but it hints of "Larry King Live" to me, and different people like that. It gives off the same feeling.

Some things give off a local feeling, others give of a national or global feeling...

Im going for National here Myself.

Now... Dang it, wish I could say it all here but cant, because I have to save something for my subscribers, but these psychological hints are important in the selling process.

You want tp pick up a point wherever you can. I have a couple up my sleeve on this that I may reveal later...

Now coming from a songwriting back ground, where I had to do it on a quota... I understand the need for being relevent and commercial...

If the title "You're my Angel" is a song thats topping the charts, then you need to write "Angel Eyes".... while the term is hot on everyone's mind...

So, familiarity is the difference between a song writer who drinks 7 dollar drinks at the bar, and one who is ordering water...

You can be a purist, and that may be a cool thing... but you may be a broke one.

There are rare exceptions in the music industry... and those outside of the box exceptions change the world like google and yahoo... but they are the rare exceptions...

Most people who stray too far outside of the box dont even get a CHANCE... because record companies work by demographics... If you are going to jump outside the box too far then its all or nothing...there isnt much in between.

So back to websites and domain names... and familiarity.... Vcom is the "Angel Eyes" equivelant to viacom... because thats something thats hitting.

Yellowbook360 is the vcom to the yellowpages.

Riding on the coat tails of a hit is a way to get fast momentum.

So anyway...

You want to get another point? Have another domain... and when customers ask "Is there a place where I can go to see your offers online"?

Dont send them to your main domain name...

Say yes, and give them address: Iwanttobuyvcomnow.com .

Do you earn another point when they write that down to themselves?

Do you earn even another when they type it into a web browser?

What about when they get to your page and it says "Buy Vcom now click here!"?

.... and that takes them to an offer that talks about why "everybody is buying vcm now" (another point)...

Do you see all the little points we're racking up here...?

Now none of these points is going to be the whole knockout.... however landing enough of them sets you to win. Your close knocks them out... but every one of these little points along the way are what get them positioned up against the ropes...

So todays note... Add a hint of familiarity to your operation somehow. Continuity as well... make one step make sense relative to the next.

Get your customers writing and thinking and typing into web browsers and clicking "I want to buy vcom now" every chance you get before the close...

Back to "knock off" names and branding...

Now If I wanted to be the next viacom, I wouldnt do this, I would want to brand with something totally off the wall...

But I dont see myself buying superbowl commercials anytime soon. Im just looking for 20-30 sales per month. Im not thinking this is going to turn into a major brand although it could if that were the goal.

A million dollars per year residual would be great...if it went beyond that I could afford to restructure and change names... However at this point, at this level, i want to capitalize on something else thats hot, because Im just trying to get my peice of the pie, not become the next AOL.

I hope this post inspires some thought.

If you dont like it, thats okay, Im sure there are marketers you like that you can follow... lol Me and the guys that relate to this are fine, so go have fun!

This is one school of thought thats effective and you can fight resistence on many levels with these kinds of understandings.

Its really the stuff that really really good salesman have learned to use over the years on all kinds of different levels... and it works.

Dont be a copy cat at all... I have never written 2 lines of anyone elses material, but if Im smart and I know my audience I will write the kind of material that rings true to them , and works on all the anchors we have inside.

Again:

Branding is one thing... but thats not my goal here. I want an anonymous company that makes its $250k per year under the radar... quietly, efficiently, and consistently.

Im not looking to be Donald Trump here.... I want to make my $250 and spend my days playing with grandchildren and guitars.


Just sharing more notes... the subscribers will get this more in depth of course... and Im saying that for their benefit, not to sell anything.

VCOM = virtual corporate online management.... if anyone asks. SHHHHH....

Some will think this stuff is crazy and say "What kind of acronym is that"?

Well about 1 our of 100 people are going to ask about your acronym....thats not enough to worry about.

We work on "rules" not on "exceptions'. I may change the meaning later but keep the name.


For subscribers: Next newsletter lands in the morning!

Ps. I hope you guys dont mind that Im just randomly typing thoughts here as they come and sharing the thought process.

Some people just want the point, and not to understand the thought process, but I think understanding it is key.

"Branding is one thing... but thats not my goal here. I want an anonymous company that makes its $250k per year under the radar... quietly, efficiently, and consistently.

Im not looking to be Donald Trump here.... I want to make my $250 and spend my days playing with grandchildren and guitars."

You hit the nail on the head - under the radar has always been my motto! in the park where I clean rugs there is a guy that makes some kind of special wall covering - thats all we know about him. As far as i can tell he gets in big rolls - cuts them up and sells them. Works every Thursday! 4 friggin days a month! WAY under the radar!

Hi John,

I'm wondering what you're including in your monthly recurring fees? I've been trying offline sales for a while and the recurring fee is what tends to put people off. Could you do this without the recurring fee (or price it lower)? Or could provide a few ideas on how to get past the monthly fee objections/justify the price?

Also, this may be naive of me but it seems like a real hassle having to work out recurring payments to staff each month (tracking who cancels, who's still going, making sure everyone is paid, etc)... is there a way to remove the recurring commission plan but still keep people motivated to sell? I've noticed that one thing that causes me to keep looking for other business models instead of going for it with one like this is that I can imagine the whole thing turning into a boring admin job.

Don't get wrong: I can and do work hard and don't believe in the easy button, but part of my reason for being so attracted to IM is that I don't like to be "shackled" to other people. I'm happy to pay one-off commissions because then it's done and dusted, but the prospect of having to track everything for years and to do all that admin leaves me cold...

Please tell me if I'm "missing" something or if you have some good ideas for ways around this

Great thread!

Can this also be done with other products instead of making websites?

thanks.

When ever my husband sees anyone accomplishing things that he feels are remarkable and out of his league he quotes a line from The movie waterboy where a hill billy spectator says " the lord did not see fit to bless me with good looks or athletic abilities"

Well when I read your posts John I feel the same way you are definitely one talented person. I am really motivated when I read your stuff

Hiya John,

Just saw your post that says the newsletter will arrive at 6pm local time, well it's almost 11 here in the UK and no sign of it. Any news on when it will show up for me?

Cheers
Dan

Not showing up in US Eastern Time zone.

Thanks for the great content.

I just wanted to send you a quick note on my business model I have chosen and to get your thoughts on my process...
Just want to note that I was stuck on if I should do the same business model as you are doing, or just do 1 service to start with. I stuck with 1 service because I am not sure if I would have time to manage tons of sales people like you will be doing. I will be doing all of the videos myself, as well as all of the work for clients until I am at a number where I need to outsource.


Business Model: Google Places Optimization

Price: $497 setup $197 per month

Goal: 25 Sales in 90 Days

Method to Meet Goal: Send 25 Personalized Video Emails per Week showing potential clients how they can be on page 1 with Google Places, Make 2 Sales per Week

I currently have my agreements ready, have my website done from a while back done at kymobilemedia.com, have my Business contact form to gather their business information, and I have my system outlined to getting their listing on the first page of Google places results following localinternetmarketinguniversity.com where I am a member.

I just wanted to get your thoughts on my business model, and method of getting clients. I am seriously considering outsourcing the work to concentrate on making the videos, but heck, I may see how much I can outsource the videos for as well. I am at work during the day, so I am doing this job in the evenings.

If you have time, please let me know your thoughts, and where I can improve this model and meet the goal.


Thanks for your time,
Jason

Ok, I think I may change my business model...

I think that selling basic website design may be easier to do rather than google places.
But I will think it over before I go switching things.

Here is my thinking no matter which model I go with:
- I am going to need to get salespeople to sell my services for me. I have a regular day job, and I don't have time during the day to do telemarketing.

- I will also outsource the actual work once it gets to be too much for me to do on my own.



I would love to hear your thoughts on this John regarding doing this while having a regular day job.

Should I do something other than telemarketing with sales people?
May direct mail or video emails like I stated above in my plan?

My only concern with the videos is not being able to do enough to get my desired results.

Heck, I just need to do it, but I need a little guidance if you don't mind. I would like to do either Google Places business model above, do the same model as you are doing with multiple packages, or sell basic web design with hosting and maintenance fees.

I just don't have a lot of time right now. I need a business model that will allow me to complete my goal with around 2-3 hours of work in the evening hours when I get home from work, and in between taking care of my 2 young boys.

Man, I am ready to get started. Just need a little guidance on a model that will fit my schedule.

If you think I can do the same model that you have chosen, and do this in the evening hours, I will do that. I will hire sales people, and I will outsource the work to someone as well.

Thanks

Jason

Sorry guys I had to go out of town for a day on wednesday, I thought, and ended up getting into some complications that kept me out , so I only had about an hour or two of internet access yesterday.

Im back home and going to address all concerns and issues today and get this back on track, running behind on the ten day goal, but I can make it up in two days... No biggie.

Again, back home now...so we are back in the game. Got some good news today so Im pumped!

John, this is going to be a great thread to follow along to. You stated earlier that you could hire a telemarketer to work in an office for you and get 1 sale a day. Is this an avg., realistic quota? Do you have them dial a phone manually, or is it standard to have them use an auto-dialer?

Also, are you concerned about your salsespeople misrepresenting your business and getting you in trouble by making false claims to the prospects in order to get more sales?

Sorry about all of the questions. I tried to hold back, but I only made it about 3 pages before I had to start asking, LOL.

I'm looking forward to reading some more of your informative posts. Oh, and thanks for all of the information you've given away already!

Cool project. What markets have you tested in?

Next installment coming cg, just wanting to get a little more done on the website so I can do a proper screen recording tour for you...

Man I am in LOVE with this slogan, as you can see above in the crazy creative sessions... it took awhile for it to form but here it finally is:

"Vicom-America's Digital Media People".

That slogan alone makes me want to take on the world. This is really forming into something.

John, don't quit with your "rambling" posts...there is so much great information contained in them. They comprise not only the "what" but also the "why." Well, OK, you can delete them...but ONLY after we read them first.

Michael P, thanks for your answer. I agree with your views on lowballing 100%. That's why I was asking what the low-ball was, lol. I remember in John's audio series, he said that he never fired anyone who wasn't making at least a sale or two a week. In some cases, the call centers would let go of people who were making a sale a day! So that lead to my question of what a realistic expectation was.

Michael B, I like your approach to bringing up an objection. It's so tactful in how it raises the issue and then dismisses it. I like it!

Keep up the great work, John!

Great info John, thanks for your help on how to set up a business to be successful.

Update:

We have come a long way since day one, however Im unfortunately waay off my schedule. Mostly because somewhere in the middle of this process I developed an attachment to the project and have thus been really back and forth alot in the creative process.

So I have allowed myself the time, and still prospose that we will get the same outcome, Im just taking extra creative measures because, I want to not just build a business, but one I "Like".

It will evolve over time... but I feel like it has some basic fundemental principles working for it in the foundation now.

It's now clear what we are "about".

Anyway, Im going to do a screen recording later for the list only, but this thread has been so optimistic that I figure it cant hurt to show you the link so you can see where its at at this point. You just wont get the "walk through".

I think we have come a long way from just a seed of thought planted... its growing nicely. Should be a good harvest season.
Services/Packages | VICOM International | America's Digital Media People

looks great..who wrote all the contents?

Method to the madness...

This link here, just to help you JSP, because you are obne of my favorite customers... take this link for instance:

About | VICOM International | America's Digital Media People

If you know the definition of "premier", and you know how to join linkshare and promote major affiliate programs...then every word of this is true. This is where understanding comes in.

The question is

What do you want to project?

Once you decide that, then take the idea down to its purist form and CONCENTRATE the words to project that loud and clear.

This is saying "We are taking over the country as Americas digital media people".

Its also saying "We promote major companies"... and even as we include their links in our website, its true.

Projection my friend.

Now watch the projection start to become tangible and produce a harvest.

@sownsow, you are right, its inappropriate to post this here. There is also a customer service email given aside from the wso thread. I will not answer wso quesions here. The next installment is coming today. As for any other questions please email me at the address provided.

John and Michael, I totally see what you mean now! In fact, I've already thought about a few things that I could say about myself already. Thanks, for elaborating, everyone!

John, I know you are really busy right now, but if you check out towards the end of page 2 and at the beginning of this page, you will see that "Nillionair" had some questions regarding selling the "hosting" aspect of website design. He mentioned that the recurring payments sometimes put prospective clients off. I'd be interested in hearing your take on this as it's something that's crossed my mind as well.

As the user put it: Michael Parsons had some great suggestions on how to show your services are worth this monthly premium. Might you have some more suggestions you can lend to the topic?

Thanks for all of the effort you make to answer our questions and for keeping this thread alive.

is showing pricing good idea? or it might filter out cheap buyers?

Well, one of my outsourcers will do some cold calling tomorrow on a web design business plan I put together. I will let everyone know the results.

Wish me (them) luck...

Later
Jason

Great thread! I Look Forward to purchasing WSO!!!

@ pilotalexander

Doing awesome, sent out a screen recording the other day of the site tour. Its coming together beautifully. Just havent had much time to post for the last week or so... We are heading for the goal as planned.

Update:

Next week I think I may have my first Vicom customer. Talked to the owner of a radio shack today... he says the franchise will only let him sell certain things in his store, so he wants a website where he can sell some other brands he wants to promote...

Lol...Yeah baby, I got what you need... its called VICOM!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!! !!!!!!!

ROOOOOOOOOOOOOOOCK On!

Who saw the last lesson, the screen recording?

Is Vicom gonna rock or what?????????????????????????


"America's Digital Media People"!!

Yup.

Congratulations, John!!!

It's great to see that your plan is coming together nicely. It will be even greater as the the number of incoming sales starts to pickup. You've been pretty scarce the past few days, so I think you owe us an extra-long, value-packed, thought-process-revealing post next chance you can :wink:! I'm kidding, just partially, though. Your posts are so filled with insightful information that we really look forward to reading them.

Good to hear of your success.

This looks like an amazing program! I wish it wasn't closed already, but I'm sure a lot of people are learning some great things! If you want to offer it again, John, I will be your first purchaser.

There are a few items that you have in this program that I am very eager to see. Keep it up!

Sound sweet.

Thanks Guys for the interest. I may open it again later after the ninety days when we have the result... Im also going to run it one more time at the telemarketingforum.com this weekend I think or next week...and give my forum members one more shot at it. But you cant run a WSO here and somewhere else simultaneously so this one had to close. To run a wso it cant be gotten for the same price or less anywhere else.

BTW: You can read the continuation of this thread here: http://www.warriorforum.com/offline-...me-stream.html

OK John,

Sounds Great, Let's make it an "Awesome 2012 :-)

~Ken

John,

When can we expect the next update? The last one I received was about 20 days ago....perhaps I dropped off of the mailing list somehow???

Can hardly wait for the next installment.

AW888

Has there been any updates on this 90 day challenge? I'm very interested if this WSO opens up again. John please let me know if you offer it on thetelemarketingforum. Anyone have an idea how the training series is setup and what it covers? I really like this business model and want to try something similar.

Patrick