I am currently working with a local furniture store that spends thousands a month on Adwords, and my goal is to rank them on the top 3 results organically for the terms "fort worth furniture stores" or "fort worth furniture rental". This may be a bit of a challenge since the furniture industry is very competitive in the fort worth area, so I am looking for any expert tips. They do have a google places listing and it is already a blue pin, and their domain is about 12 years old and they have great seo already. This may be a tough local site to rank, so I am looking for any advice. I am currently working on a link-building strategy and also looking to enhance their social media presence on facebook and twitter. Any other tips or advice would be appreciated.