How much to charge for making promo videos for businesses?

23 replies
Hey, Warriors

I'm starting a video production company with my younger brother. We will make 60-120 second long promotional videos for youtube, dailymotion, etc for local small businesses.

I'm in charge of securing clients and my brother is graduation next month with his degree in video production/digital filmmaking.

Anyway, in the next two weeks we're going to shoot videos for my Aunt's Beauty shop, my Dad's contracting firm and a few non-profit organizations free of charge for portfolio purposes.
Researching similar businesses I see prices that range from $200 to $1250 for creating 60 second online videos. I even found a company that creates videos for $99, $199 and $299 then charges the same price monthly for maintaining the video seo rankings.

My question is what would you charge a small business for this service? Say for a 60 second video.

Thanks for any suggestions.
#businesses #charge #making #offline marketing #promo #promo videos #seo #small businesses #videos
  • Profile picture of the author 1960Texan
    Charge toward the top end of the going rate. there's an old expression in sales, "perception equals reality." In other words, if you charge on the low end your potential clients may think that they'll be getting an inferior product; charge on the high end and they'll think, "Wow, these guys must be awesome!"

    The fact that your brother is graduating with a degree in video production/digital filmmaking is huge, and should be featured prominently in all of your sales material and during every pitch session.

    I know this is more advice than you asked for but do make sure that you have the best equipment available to you. Here's a video I shot on a Canon T2i:


    Will
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    • Profile picture of the author fpharaoh
      Originally Posted by 1960Texan View Post

      Charge toward the top end of the going rate. there's an old expression in sales, "perception equals reality." In other words, if you charge on the low end your potential clients may think that they'll be getting an inferior product; charge on the high end and they'll think, "Wow, these guys must be awesome!"

      The fact that your brother is graduating with a degree in video production/digital filmmaking is huge, and should be featured prominently in all of your sales material and during every pitch session.

      I know this is more advice than you asked for but do make sure that you have the best equipment available to you. Here's a video I shot on a Canon T2i:

      Will
      Thanks a million for the advice. My younger brother has the same exact camera and he also can get other cameras at school. I just showed it to him and he said it's really good. He wanted me to ask you if you used an external mic for the video? And if so which model?
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      • Profile picture of the author 1960Texan
        Originally Posted by fpharaoh View Post

        Thanks a million for the advice. My younger brother has the same exact camera and he also can get other cameras at school. I just showed it to him and he said it's really good. He wanted me to ask you if you used an external mic for the video? And if so which model?
        Thanks! I used an Audio-Technica ATR3350 Lav mike that plugs into the camera.
        The one thing that I dislike about the T2i is the audio. I used an editing program (Sony HD Platinum 10) to double the audio track so I could get a stereo effect.

        Will
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        • Profile picture of the author fpharaoh
          Originally Posted by 1960Texan View Post

          Thanks! I used an Audio-Technica ATR3350 Lav mike that plugs into the camera.
          The one thing that I dislike about the T2i is the audio. I used an editing program (Sony HD Platinum 10) to double the audio track so I could get a stereo effect.

          Will

          Thanks again he said he either wants that mic or a shotgun mic. Honestly, I don't know too much about this kind of stuff lol. I'll save the majority of the technical stuff for him.
          Since you said we should aim for the higher end of prices, I was thinking between $800 and $1000(e.g. less for barbershops, more for attorneys).
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          • Profile picture of the author mrcouchpotato
            Instead of just charging some arbitrary amount, maybe you should charge what the Perceived Value is to the client. What if you could prove that this video will increase their business by $5000 per month? Would you still only want to be paid $199 or even $1000?

            But now, how do we show that creating a video will increase their business and profits? That's the problem I'm having but I'm sure it can be done.

            Mike
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            • Profile picture of the author Centurian
              Originally Posted by mrcouchpotato View Post

              Instead of just charging some arbitrary amount, maybe you should charge what the Perceived Value is to the client. What if you could prove that this video will increase their business by $5000 per month? Would you still only want to be paid $199 or even $1000?

              But now, how do we show that creating a video will increase their business and profits? That's the problem I'm having but I'm sure it can be done.

              Mike
              Video converts your prospects 691% faster.

              Consumers are now just a likely to search on YouTube as on Google for information. 74% of consumers are watching online videos to preview products and services.

              Google purchased YouTube for $1.3 billion dollars. That's a real statement about the power of video.

              Calculate the obvious; people prefer video to reading content and ad copy.

              http://www.youtube.com/watch?feature...v=SCAYW5Z9qbs#!

              Video Production | HullaballooNewMedia.com

              Google "video prospect conversion" for more tips.
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    • Profile picture of the author Centurian
      Originally Posted by 1960Texan View Post

      Charge toward the top end of the going rate. there's an old expression in sales, "perception equals reality." In other words, if you charge on the low end your potential clients may think that they'll be getting an inferior product; charge on the high end and they'll think, "Wow, these guys must be awesome!"

      The fact that your brother is graduating with a degree in video production/digital filmmaking is huge, and should be featured prominently in all of your sales material and during every pitch session.

      I know this is more advice than you asked for but do make sure that you have the best equipment available to you. Here's a video I shot on a Canon T2i:

      YouTube - Broadcast Yourself.

      Will
      1960Texan is right on!

      Pricing is perceived value. Even though you can get a website built for a few hundred bucks somewhere, there are companies that still charge up to $40,000. Charge what your worth and then add your profit.

      The fact you're not just a "fiverr reseller" is more than enough to set you apart. Make your first five videos rock with way more value than you charge.

      Will is correct about positioning your expertise and not just your product. Be glad to give you some brand building advise anytime. Good luck!

      Will 1960 rocks too. Best year.
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      • Profile picture of the author fpharaoh
        Originally Posted by Centurian View Post

        1960Texan is right on!

        Pricing is perceived value. Even though you can get a website built for a few hundred bucks somewhere, there are companies that still charge up to $40,000. Charge what your worth and then add your profit.

        The fact you're not just a "fiverr reseller" is more than enough to set you apart. Make your first five videos rock with way more value than you charge.

        Will is correct about positioning your expertise and not just your product. Be glad to give you some brand building advise anytime. Good luck!

        Will 1960 rocks too. Best year.
        Thanks, man. I could most definitely use some brand building advice for the future. Anything that separates us from the comp is valuable to me. Once I finish reading Ca$hvertising I'm going to get into The Brand Within.
        I'll be in contact. I just followed you on twitter too.
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  • Profile picture of the author bryson
    Originally Posted by fpharaoh View Post

    Hey, Warriors

    I'm starting a video production company with my younger brother. We will make 60-120 second long promotional videos for youtube, dailymotion, etc for local small businesses.

    I'm in charge of securing clients and my brother is graduation next month with his degree in video production/digital filmmaking.

    Anyway, in the next two weeks we're going to shoot videos for my Aunt's Beauty shop, my Dad's contracting firm and a few non-profit organizations free of charge for portfolio purposes.
    Researching similar businesses I see prices that range from $200 to $1250 for creating 60 second online videos. I even found a company that creates videos for $99, $199 and $299 then charges the same price monthly for maintaining the video seo rankings.

    My question is what would you charge a small business for this service? Say for a 60 second video.

    Thanks for any suggestions.
    What havee you noticed is the "typical" range that most are charging?
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  • Profile picture of the author RentItNow
    Test it out either with PPC campaigns or walking into places and saying a number. Look at their reactions. Can never know what a market will bare until you take this step. I quickly found out with a few days of cold-walking that I could charge double what I thought for a bit more professional site and adding a bit of extras (perceived high value).
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    I have no agenda but to help those in the same situation. This I feel will pay the bills.
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  • Profile picture of the author swilliams09
    We are a local video production company, shooting full HD on 3CC cameras with lighting rigs and editing suites, duplication machines and a 4 room office. We charge a premium. Charge as if you do this for a living. This is why I rarely do work for warriors anymore. I charge real prices unless its the simplest of work.
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  • Profile picture of the author Drewry_Media
    let me know if you need an announcement made about that on my site. Just $100 and it will be up as little as one hour :-)
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  • Profile picture of the author RaptorGabe
    I've noticed with local video you need to carpet youtube for some local terms....even make some generic niche videos and then sell the NAP (name address phone number) in the description when you find some clients. Also, charge top end, just be prepared to get rejected alot. Its fine you want the more pricey clients they will appreciate you more
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  • Profile picture of the author FormerWageSlave
    I charge in the mid 4 figures for our video lead generation package. I only target clients with high customer value and we shoot high quality video. Because I am not selling just a video, but selling a complete lead generation system complete with lead capture web pages, I can charge a lot more than my so-called competitors. My USP is unique, my service is a premium service and I only work with high value clients. Once I get more testimonials, I am thinking of raising my rates.
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    grrr...

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    • Profile picture of the author fpharaoh
      Originally Posted by FormerWageSlave View Post

      I charge in the mid 4 figures for our video lead generation package. I only target clients with high customer value and we shoot high quality video. Because I am not selling just a video, but selling a complete lead generation system complete with lead capture web pages, I can charge a lot more than my so-called competitors. My USP is unique, my service is a premium service and I only work with high value clients. Once I get more testimonials, I am thinking of raising my rates.
      Interesting..can you PM me?
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    • Profile picture of the author HeyAdMan
      Originally Posted by FormerWageSlave View Post

      I charge in the mid 4 figures for our video lead generation package. I only target clients with high customer value and we shoot high quality video. Because I am not selling just a video, but selling a complete lead generation system complete with lead capture web pages, I can charge a lot more than my so-called competitors. My USP is unique, my service is a premium service and I only work with high value clients. Once I get more testimonials, I am thinking of raising my rates.
      You sound like you have the same (or similar) idea as I do regarding how you package your video marketing.

      People always ask what I charge for a video and my reply is a video is one consideration to be addressed but getting that video found and seen by the target market is a whole other thing. Just a video is one price but getting that video to produce paying clients is another price.

      Thanks for your share on this.
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  • Profile picture of the author danielkanuck
    $199 as the initial fee, then $99 a month
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  • Profile picture of the author localvseo
    As a lot of the previous posters have said, you need to provide a lot more than a video. There are regional and national companies doing this by the dozen. Your value add to local businesses is going to be getting them leads (unless they need a promo video for a trade show or something). Think about it this way, if a local business gets a video done, what are they going to do with it? You need to think in terms of selling it to generate leads, get higher ranked etc. It also is a great lead in to other services. Signing up the client is the hard part, once you are in, you should be leveraging the relationship to offer services they need to help improve their business that maybe they haven't been focused on. You need to really understand their business, goals etc. to help with a comprehensive marketing campaign (which you can outsource if it's not your expertise). Things like web design, seo, pure lead gen etc. Understand their needs. If you go in with that perspective when producing the video(s) then you will have positioned yourself to providing real value and hopefully a long term relationship for both parties.
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    • Profile picture of the author fpharaoh
      Originally Posted by localvseo View Post

      As a lot of the previous posters have said, you need to provide a lot more than a video. There are regional and national companies doing this by the dozen. Your value add to local businesses is going to be getting them leads (unless they need a promo video for a trade show or something). Think about it this way, if a local business gets a video done, what are they going to do with it? You need to think in terms of selling it to generate leads, get higher ranked etc. It also is a great lead in to other services. Signing up the client is the hard part, once you are in, you should be leveraging the relationship to offer services they need to help improve their business that maybe they haven't been focused on. You need to really understand their business, goals etc. to help with a comprehensive marketing campaign (which you can outsource if it's not your expertise). Things like web design, seo, pure lead gen etc. Understand their needs. If you go in with that perspective when producing the video(s) then you will have positioned yourself to providing real value and hopefully a long term relationship for both parties.
      Thanks, I'm checking your website out now.
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  • Profile picture of the author RKCastillo
    I think it also depends on the amount of work and editing you (or your brother) will be putting into it.

    A video that will take a lot of work editing & shooting should be upwards of a thousand or two.

    A simple flip camera YouTube video I would say go for $500.
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