Are Door To Door Solicitations A Good Way To Generate Business In This Day And Age?

27 replies
No one really trust anyone who comes to their door anymore and this lack of trust is backed up by news stories of someone coming to someone's door pretending to have a legit reason for being there only to end up robbing, defrauding or victimizing a person who was far too trusting. So that said is door to door solicitation even an effective method for moving a legit product/service in this environment with a complete lack of trust? In the mind of many consumers whether a person is who they say they are is beside the point, if they want a roofer, contractor, paver, carpet cleaner etc they'd be more inclined to look in the yellow/white pages or online or ask around their friends, family members and neighbors to find reputable people than to trust some stranger who shows up at their door who they have no reason to trust and every reason in the world not to.
#age #business #day #door #generate #good #solicitations
  • Profile picture of the author manny2513
    Yes it is but you have to be smart and present yourself as a professional. Also choose the right place to market. Gotta have a batch identifing yourself and be friendly, show the home owners your are legit and they will listens to you
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  • Profile picture of the author barbling
    I myself would never solicit door to door, simply because of security concerns.

    But I do admire those who can sell ice to the Eskimos that way....
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  • Profile picture of the author oogyboogawa
    As someone who did door to door sales for a time while being paid purely on commission, I can say that it definitely does work. I was just reminiscing this morning and realizing, with the things I know now, how small of the slice of the pie I was getting while working for that company as a lowly sales rep...

    It was good experience for me though, and while I didn't get rich, I (and the others working out of the same office) absolutely did drum up a significant amount of new customers for the business.
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  • Profile picture of the author Jason Kanigan
    For those who don't like the phone, this can be a good way of meeting local business owners. I would say you're a fellow business owner in the area (new to it, perhaps?) and are introducing yourself around to other owners. Nobody's going to be a jerk to you if you do it this way.
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  • Profile picture of the author Steve Solem
    I wouldn't personally buy anything from anyone who came to my house or business soliciting, but if that had info and it was something I might be interested it, I'd check them out online and maybe consider using them.

    If you're talking about visiting businesses door to door, I think your time might be better spent at a local networking or meetup group that would let you target your ideal prospects more effectively.
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    • Profile picture of the author ShayB
      I do it, but not in the sense that I make special trips to businesses.

      In the course of running errands, I have materials in my car that I leave with neighboring businesses. So if I go pay a bill at a place - or pick up Chinese food, or whatever - I'll pop into the neighboring businesses and drop off materials and get follow-up info. I spend very little time in the biz - and I explain that I'm stopping by because I was "just next door" or "just a few doors down," etc.

      It works.

      Edited to add: It goes without saying that I only do this if dressed appropriately. If I'm dressed too casually, I do it another time.
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  • Profile picture of the author BlogDiva
    I try to patronage any business that I want to do business with.
    So, if I know a local pizza shop is not doing any Social Media Marketing, then I go in and eat and tell them how good it was and can I speak to the manager about sharing my experience online maybe through a written or video testimony. This will open the door for me to sell them my services.
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  • Profile picture of the author MaryK
    I did door to door years ago, purely to find out if I had what it took to knock on strangers doors etc. Then it was fine, people where receptive but I know someone who has tried it recently and found it extremely difficult to get someone to open the door, let alone talk to him. Security is such a big issue these days, however, I feel if you are meaning door to door with business, then yes, go in with a big smile, well presented and introduce yourself. Don't push (the old foot in the door never really worked) and always, without fail, thank the person for their time, even if they were not receptive. I have found that being well groomed, polite and a thank you, can pay dividends further down the track.

    Just be careful of your OWN safety if you are going door to door in private areas. I did meet a couple of 'odd' characters during the time I did door to door.
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  • Profile picture of the author danielkanuck
    Heck no. Don't do door-to-door unless you're planning on spreading the good news of the gospel... which earns you no income lol.
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  • Profile picture of the author Magnum1
    I differ with the majority of posters on this issue. I have supported myself for many years cold calling door to door. To me this is by FAR the most effective method to get clients. I call on residential home based businesses and main street businesses. I never telemarket/call first, as this has a very low closing ratio and is something I am not comfortable with. If you have a great presentation, cold calling door to door is Great!!
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    • Profile picture of the author Centurian
      I have sold services successfully and networked door-to-door B2B and B2C. Years ago, I dominated areas by networking face-to-face and leaving door hangers when no one was there. Nothing invigorates you like pounding the pavement and meeting people face to face.

      This works best with a short script asking a few questions to qualify your prospect. Then I always ask, "do you know anyone else that may be looking..." Smile, thank them and leave a business card, which has a compelling headline to a website or landing page.

      It's best not to carry anything in your hands, especially in B2B situations as you look like a door-to-door salesman. Dress professionally. Carry business cards and brochures in your pocket and a small pocket pad to write down leads.

      You have to learn by experience how many people you need to meet to get a lead. Even if you're not going to do this regularly, it's a great way to go out and engage your market and learn firsthand what people are looking for.

      Nevertheless, I have found that generating leads through positioning myself as an expert by public speaking and networking is more rewarding and profitable. Another powerful lead generation strategy is direct response marketing. I've generated tons of leads this way. I prefer having people call me.

      You can combine door to door work with direct response by distributing flyers or door hangers with powerful offers for reports, recorded messages, or online sales pages to increase offline lead generation.

      You can also hire sales reps or students to distribute these for you.
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  • Profile picture of the author Trivium
    Door-to-door soliciting is something that can frustrate many people, and that is not even considering the security concerns. However, it is a powerful way to attract new clients, because you are able to interact with them 1 on 1, and its considerably harder for many people to say 'no' to someone's face, especially if you are convincing and engaging, and the product you are pushing is good. If you've got the skill and personality for this sort of thing, then you can do really well. If not, you might be better off with other ventures.
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  • Profile picture of the author dadhere
    ha ha, this reminds me of when I used to go door to door installing door viewers for people. I knew which doors were best and made $100 a day with 4 hours work almost every day I worked. My arthritis would never allow it now but I wonder, maybe I'll offer the technique as a niche site
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  • Profile picture of the author Michael Bucker
    Does door to door sales still work? There are way too many examples that it does for anyone to argue that fact. It is like any other method there is a right way and a wrong way to do it.
    If one is concerned they won’t be trusted then they need to present themselves as professional. This may mean wear a suit. Roofers, Home repair, vacuum salesmen etc usually have normal street wear. This is also the wear of the robbers in those cases mentioned.
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    • Profile picture of the author midasman09
      Banned
      Some years ago I set up a "Door-To-Door" operation where I got 2 Auto Repair Shops (one on each side of town) to agree to let me sell "FREE Oil Changes to local residents.

      An Oil Change in those days was about $25.

      Auto Repair Shops KNOW that they can find SOMETHING that needs fixing on almost ANY vehicle

      I made up some Colorful Cards and we went Door-To-Door in residential neighborhoods.

      For $59, residents got 8 FREE Oil Changes over 2 years....which was worth $200.

      A few wks ago I made up some of these Cards for 2 women who I taught what to say and how to act...at the doors and....even though the Card says "$59"....sell the Cards for $20 ea.

      EVERYONE....in THIS day and age....has 20 Bux!

      So....I also told them to go down to their local Police Dept....introduce themselves and ask if there were any Ordinances against Door-To-Door.

      One area she had to fill out a Form and the other area...nothing.

      So....they "Hit The Streets" every day around 10am....break for lunch and start up again at 1pm and go til 3pm...when the kids get home.

      So....for 2 Inexperienced women in their mid to late 30's....they average 10 sales in the morn and 20 in afternoon...30 a day @ $20 = $600 a Day.

      Sure beats Staying home watching TV and their Out-Of-Work hubby's on the Couch.

      And....just a quick comment on the "Change" that Obama has brought to our area;

      I was in a Dept Store yesterday standing in line to pay and bent down and asked the little girl in front of me...."What SHE wanted from Santa!"

      She looked up at me with her big eyes and said, "I want Santa to bring a Job for my Daddy!"

      Whoa! That....hit me like a ton of bricks! Thanks Obama! YOU now have little girls asking Santa for Jobs for their Daddies. GREAT "Change" you've brought to our Country!

      Don Alm
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  • Profile picture of the author ERPLeadsWriter
    I would have to say that might depend on what it is you're trying to sell. I used to believe the same as you did about telemarketing until circumstances left me with no choice but to work with one. Thankfully I wasn't an agent but that didn't stop me from realizing I was wrong about some things they did. Perhaps the same can happen to those still using the Door-2-door method.

    On the other hand, I do find that the change in my opinion was because the telemarketers I'm working with didn't exactly sell the things the stereotypical ones did (we're a B2B-oriented bunch). Therefore, for those engaging in door-to-door, you might want to take a careful look at what you're selling. You might end up doing even worse than door-to-door evangelists if you're not careful.
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  • Profile picture of the author danielkanuck
    I'm willing to bet that cold calling would be more beneficial than door-to-door. With door-to-door, you gotta worry about gas costs, travel distances, car maintenance, a good face-to-face hard sell, and the dreadful "NO!" answer. At least with cold calling you can solve most of these problems and get in and get out immediately.
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    • Profile picture of the author Solutions7777777
      I have knocked on over 100,000 doors personally and trained thousands of door to door salespeople. I have generated over 200,000 new customers for over 500 auto repair shops. I can tell you from experience that door to door sales in not only effective, but an amazing training opportunity for salespeople to hone their human relations skills to the highest degree. In addition, there is nothing immoral, unethical, illegal, or otherwise shameful about a business person going out into the community and meeting people face to face to introduce a potential business relationship. This is basic common free enterprise and freedom of commercial speech in it's best and purest form. I encourage anyone to do this work for 10 days and then tell me if it was not your absolute best personal development seminar of your life.

      The value is great for the customer, the business, and the salesperson!!!!
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      • Profile picture of the author Rus Sells
        If this is your first post, welcome to the forums and I couldn't agree with you more!

        As a matter of fact, any one who nay says face to face cold calling sales just doesn't know what they are taking about. I don't care who you are or what you've achieved either, you are plain wrong!

        As a matter of fact ADT's TOP sales team doesn't use any other method then beating the streets.

        I encourage anyone to do this work for 10 days and then tell me if it was not your absolute best personal development seminar of your life.
        SAYS IT ALL!

        Originally Posted by Solutions7777777 View Post

        I have knocked on over 100,000 doors personally and trained thousands of door to door salespeople. I have generated over 200,000 new customers for over 500 auto repair shops. I can tell you from experience that door to door sales in not only effective, but an amazing training opportunity for salespeople to hone their human relations skills to the highest degree. In addition, there is nothing immoral, unethical, illegal, or otherwise shameful about a business person going out into the community and meeting people face to face to introduce a potential business relationship. This is basic common free enterprise and freedom of commercial speech in it's best and purest form. I encourage anyone to do this work for 10 days and then tell me if it was not your absolute best personal development seminar of your life.

        The value is great for the customer, the business, and the salesperson!!!!
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        • Profile picture of the author Claude Whitacre
          I sold vacuum cleaners in people's homes for 35 years. Almost all of that time, I was knocking on doors. There is no reason to not just directly walk into a business, or knock on a door of a resident.

          I think in 35 years, I've had 2 or 3 people just shut the door on me. And maybe that many be really rude. It isn't for everyone, but it sure gets you sales fast.
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          • Profile picture of the author misterme
            Originally Posted by danielkanuck View Post

            Heck no. Don't do door-to-door unless you're planning on spreading the good news of the gospel.
            Because you're gonna need some divine help.
            (trivia note here: "gospel" actually means "good news." So if anyone does this, please make sure you say you're spreading the good news of God's kingdom, not the good news of the good news. )
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  • Profile picture of the author Gladiator
    Door To Door Solicitations are ok and do work But it is very time consuming and tiring!

    Also when you walk in on a local businesses and start your pitch there will be too many interruption, from people walking in and the phone ringing.

    I have found myself waiting around looking like?.....well not liking it lets just say that!

    In fact one time I was pitching face to face when the phone rang and it was someone else pitch him for the same thing, I had to wait because the phone took precedents!

    So it works but too slow for me. I prefer making a call and pitch go for the close and maybe go in and see them if local!

    Gas is too expensive LOL
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  • Profile picture of the author Jon Tees
    My former cable company over did it to the point of coming off as desperate. Years after I left them (with good reason) they began sending reps to my door to attempt to regain my business. I wasn't interested and made this clear, but they kept sending people anyway. They might as well get on their hands and knees and beg me to come back to them, that's how it comes across like they've got no backbone at all if they feel the need to continually harass former customers like this.
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    • Profile picture of the author savidge4
      Originally Posted by Jon Tees View Post

      My former cable company over did it to the point of coming off as desperate. Years after I left them (with good reason) they began sending reps to my door to attempt to regain my business. I wasn't interested and made this clear, but they kept sending people anyway. They might as well get on their hands and knees and beg me to come back to them, that's how it comes across like they've got no backbone at all if they feel the need to continually harass former customers like this.
      In todays world that is exactly what cables companies are doing. They just have to walk down the street and see who is connected and who is not ( their idea of qualifying )

      forget the fact when they come to my house and there 2 signs at the base of my drive way and then on the way to the house they Pass my shop with yet another sign and AT LEAST 2 trucks all lettered up with Satellite Installer written all over it. But they head up to the house where the wife laughs at them, and shuts the door.

      I usually greet them on the way back down and ask if the wife laughed at them.. they answer yes.. and then I say "I cant imagine why? she is so mean" and turn away. to reveal again My company logo and the fact I am a Satellite Retailer as it is printed on the back of my shirt.
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      • Profile picture of the author zchase
        There are so many na sayers online against residential door to door sales but it is very very effective if you are presenting the right products. And the main reason is becuase there's not much competition.

        Look professional not casual it will go aloooooong ways in earning their trust.

        Start your pitch by complementing them on something you see ex their car, house, landscape, etc. that will warm them up. Then say I apologize if I interrupted anything my name is _______ with _______ and just stopped by because _________. Be polite and it is hard for someone to be rude to you.

        You must realize it is a numbers game and majority of people you talk to will not want your product don't take it personal. That's ok thank them for their time and move on. If you can talk to 20 decision makers and close 1 you will easily be able to sell 1 or 2 products per day.

        If you want to learn sales skills fast 6 months of door to door sales will give you the equivalence of about 2 years of normal sales experience.

        The secret to door to door sales can be found in "How to win friends and influence people" by Dale Carnegie

        The Na Sayers can say it doesn't work but it does don't let them discourage you. At the end of the day sales is a numbers game and it all comes down to how many decision makers you get in contact with regardless of how you get in contact with them.
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  • Profile picture of the author yukon
    Banned
    Anyone ever knock on doors & take off running down the street?






    j/k
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  • Profile picture of the author JessUBotNinja
    Door to Door has lots of meaning... especially defining just handing off information and maybe trying to schedule an appointment versus trying to explain info at the door or get into someone's house. If you have ever read the book Psychology of Influence they talk about a great way to make door to door sales work for you by getting people to give you their neighbors names and saying they sent you over and things like that... but overall it is very tricky, sometimes dangerous (or just plain gross in certain cases).

    I have had some success with B2B door to door, but again, there has to be a plan, something that can show what they other business owner is receiving from the deal, and lots of follow up...
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