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That's interesting

by Rauhbautz
1 replies
Just wanted to share this interesting article for "offliners" -
Paid Search Drives $6 In Local Sales For Every $1 In Online Sales -- Study

Annual US retail spending is roughly $4 trillion according to the US Commerce Department. And while e-commerce is growing very rapidly, it remains less than 5 percent of total retail sales. Historically, most search marketers have focused almost exclusively on e-commerce sales. But a new study finds that the real impact of paid search is offline.
#interesting
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    That sounds like BS. What are they basing these numbers on?
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