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Local Marketing-What to Charge?

by zigzag10
6 replies
I have read many posts about internet marketing for local businesses i.e. local seo, google maps/places, ppc, social media and have seen all different methods of what to charge and how to charge the client?

If i was to being contacting local companies what is the average price one should one be charging for basic web design re-do? PPC? SEO? eastbalishing a social media presence? hosting etc etc.

What od you think the best pricing strategy is?

Very interested to know.
#charge #local #marketingwhat
  • Profile picture of the author kymobilemedia
    I usually base my pricing on what the project is, and how big the company is.

    I will charge more for a bigger site for a large company than what I would charge a small service type business that only needs a few static pages.

    My website design starts at $499 and can go up to anything after that.

    Google Places I usually quote $297 setup, and $147 per month to maintain their ranking.

    Facebook page is $149 plus $50 per month for occasional wall updates and welcome page changes.

    You really can charge anything you want, and charge what you think you are worth. Businesses don't buy the services as much as they buy you and how good you treat them.

    Just my opinion.

    Thanks
    Jason
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    • Profile picture of the author DebbieB
      Your starting point is what the local market is paying now. There will be a range, which depends on various factors including experience, range of services you offer, the difficulty of any specialized work involved and more.

      Figure out where you fall in that range. If you are new, without much experience, you'll fall at the lower end of the range until or unless you can show that you offer added value.

      I price using both an hourly fee and a fee per project, depending on the situation. If I'm quoting an hourly fee it's usually because the work isn't defined well enough to tie it down to a specific project.

      When I charge by the hour I charge at the high end of the scale. This is both because my experience and results warrant it, and because I work fast, and I don't want to be penalized for that.

      Debbie
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    • Profile picture of the author Russel Mogul
      Originally Posted by kymobilemedia View Post

      I usually base my pricing on what the project is, and how big the company is.

      I will charge more for a bigger site for a large company than what I would charge a small service type business that only needs a few static pages.

      My website design starts at $499 and can go up to anything after that.

      Google Places I usually quote $297 setup, and $147 per month to maintain their ranking.

      Facebook page is $149 plus $50 per month for occasional wall updates and welcome page changes.

      You really can charge anything you want, and charge what you think you are worth. Businesses don't buy the services as much as they buy you and how good you treat them.

      Just my opinion.

      Thanks
      Jason

      These are some good price points, do you have any criteria you use to determine which client is right for you ?

      I only go for business with at least 50K in monthly transactions.
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  • Profile picture of the author sdentrepreneur
    Here is a starter Basic Package for small retail business.

    Internet Marketing Retail Business Package


    Set Up 15+ Social Media Accounts
    Social Networking such as Facebook
    Multiple Micro blogs such as Twitter
    Multiple Video Sites such as YouTube
    Multiple Directory Sites for Google Places/Maps

    FACEBOOK
    • Create Custom Graphics For Fan Page
    • Add Custom Facebook Apps/Tabs
    • Post Status Updates 1-3 Times Per Day
    • Grow Fans/Likes By 100+ Per Month
    • Comment and Interact with Fans
    • Set Up Facebook Places Deals and Maintain

    TWITTER
    • Create Custom Twitter Backgroud
    • Post Tweets 3 To 5 Times Per Day
    • Grow Twitter Following By 500+ Per Month
    • Interact with Followers

    YOUTUBE
    • Create Custom Graphic Background
    • Customize YouTube Account
    • Link YouTube To All Social Media Accounts
    • Get Videos On Google Page One For Selected Keywords

    GOOGLE PLACES
    • Claim or Access Google Places/Map For Client
    • Optimize Google Places For Page One Results
    • Set Up Google Places Deals and Maintain

    FOURSQUARE
    • Claim or Access Foursquare Business Account
    • Optimize Foursquare for Search Results
    • Set Up Foursquare Deals and Maintain
    • Create System To Grow Foursquare Following

    * Client to provide all content including Articles, Blogs and Video
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  • Profile picture of the author peter360
    That's a great package sample, thank you sdentrepreneur.
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  • Profile picture of the author terip
    What sdentrepreneur posted is about the average price you can give to your clients.
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    Appointment setting services with no set-up fees, no extra charges. Just results.
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