I've been tossing around a few ideas and trying to decide what to pursue and I had an idea I wanted to share and maybe get a little feedback on. I can't claim that this is totally original, I got a good chunk of the idea fromthe How I made $200,000 in the last 12 months, all your questions answered! thread.
So here is my idea:
In my small city a lot of the local food/restaurant/coffee shop businesses work collaboratively on many things. Big box stores like Target, Starbucks, Best Buy and major restaurant chains have been moving into the area like crazy for the last 10-15 years, so the local business owners work together to share marketing and help promote each other.
My idea is to use their cooperation to my advantage. I'm thinking of getting as many local businesses as possible into one SMS campaign. They share the same keyword and list and build that list together through their businesses. Then I'll send messages to the list about what/where the "daily deal" is. Maybe one day it's a buy-one-get-one deal at the sub shop or 1 free refill at the coffee shop (or whatever deals I can work out with the owners).
My problem is that I feel like there will be a ceiling for how many businesses I can get on board. If I get too many businesses then each business will get fewer messages per month. I'm thinking of doing 2 messages a week so as not to spam the list.
On the other hand, if I don't get enough then I run the risk of having the list grow too large and not be able to charge individual businesses more for generating a larger portion of the list than another.
As I said, I'm still very new to offline marketing and trying to find something that will work for me, so I won't be heartbroken if my idea gets shot down as stupid, but can anyone think of a way that this may work?
I just think that finding a way to use the businesses' cooperation with each other will be a great approach for my offline campaign. If only I can figure out what that approach should be...