Need help (flyer suggestions?) to market my wife's counseling practice

31 replies
Hey guys,

My wife just took a job with a counseling place (She holds her Master's in Counseling.) This place exclusively deals with medicaid children and teens. The clinic itself bills medicaid, and the therapists get the majority of the billing. The office itself keeps a bit off of the top to pay for operational costs. Brilliant concept, actually.

Anyway, she has talked to schools, and they will be giving her calls for referrals after the first of the year. In the mean time, she can market herself around as she wishes. We have looked at some lower income areas (apartment complexes, other lower income areas as we know them,) and she can probably go hand out flyers/cards.

What are some ways she can market herself? What would the flyers looks like? I welcome suggestions on what they would say.

Thanks!

Jeremy
#counseling #flyer #market #practice #suggestions #wife
  • Profile picture of the author guyd
    I would create a flyer with free counselling tips on - not selling anything just good solid free advice and include a clear call to action saying go to your website and opt in to get a free counselling video course + plonk a QR code on aswell.

    This should be easier to handout/distribute and then help you build a database. With the free video course your going to handle some authority, credibility and bonding.

    Good luck and a great cause!
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  • Profile picture of the author Jeremy James
    Those are some good ideas, but this segment of the population, I don't know would necessarily respond to Video/QR codes.

    I just need to design a sharp looking flyer with some good wording. The ideal prospect will be a parent with children that are acting out, have ADD/ADHD, or other issues.

    I normally am pretty good, but my mind is not working properly.

    I can design them myself - I have Publisher, but can't come up with anything.

    Jeremy
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    • Profile picture of the author Pierre!
      I would say you need to communicate her areas of expertise, the audience she has the most success treating, and that they need to call NOW and start getting optimum performance from life... cause if you are going to spend your time here on Eargh, don't you want it to be Your Best Life???

      Perhaps her photo, photo of the location or Google map inserted - then it's useable on Craigslist as well by grabbing a screen shot of the flyer and making the JPG or PNG of the flyer a clickable image that takes them to the main website that could have anything from a simple Animoto showing benefits to video testimonials of happy clients...

      Does that help?

      Merry Christmas!
      Patrick
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  • Profile picture of the author Jason Kanigan
    Come up with three typical, urgent, emotional reasons people would choose to do business with your wife. Put those on your flyer. These resonate with readers because they instantly know that you understand their problem.

    Contrast this approach with a bland list of services provided.
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  • Profile picture of the author MaxReferrals
    Where are parents in your neighborhood? How do you tap into them?

    You may want to consider other verticals that serve parents, currently. One example, might be a local gym that does Aerobics or Yoga. You could JV partner with them, agreeing to promote to their members, if you promote them to your lists.

    Just an initial idea. Good luck.
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    • Profile picture of the author ivanela33
      Get in contact with community leaders and church members. For example, make an appointment to meet with a pastor/priest of a local church and have your wife introduce herself and explain the services she has to offer. Other places she can do this would be like at the YMCA, local medical clinics, and even at a nearby hospital and contacting their social worker. Make sure she has some business cards made so that she could leave them with the people she contacts.
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  • Profile picture of the author bonn
    No reason to not build a quick mobile site using a mobile site builder. Most provide you with QR codes to use too. And the mobile sites can be very interactive, with forms for people to request more information or schedule an appointment etc.

    just a thought
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  • Profile picture of the author Rose Anderson
    I 2nd what Ivanela33 said. Churches get a lot of calls they can refer to your wife. Make sure they have her business cards.
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  • Profile picture of the author RentItNow
    1. Emotional Headline
    2. Offer (hopefully a free consultation).
    3. Call to action (call now!)
    4. Scarcity (only available for one week.

    Maybe a good pic that accentuates the headline.

    This is actually a very easy thing to promote because of the emotions that can trigger a response. I would even try a holiday trigger like "Depressed even at your holiday parties?"

    Also, you said you would pass these out in low income areas? Do a search on alexa for similar type business websites and see what their main target it before assuming that.
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    I have no agenda but to help those in the same situation. This I feel will pay the bills.
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  • Profile picture of the author Yogini
    I'm a therapist and I know that a lot of therapists in private practice don't take medicaid. She can send out a brochure or call the various private practice centers as well as mental health clinics and schools to let them know that she does take medicaid. Putting up flyers in community centers can be good. I am not sure if medicaid keeps a list of providers they give to people that request it but she should get on that list as well.

    Debbie
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  • Profile picture of the author marketingva
    I would also distribute flyers to medical clinics that deal with people on Medicaid, childcare places and other therapists that don't take Medicaid.

    Bonnie
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  • Profile picture of the author Jeremy James
    Thank you all for the ideas. She had her first 2 clients this past week, and that may go to 3. However, she has to drive nearly an hour each way to meet with them. However, we're not arguing.

    Her workplace isn't getting on the ball too much with getting her business cards printed up. I am planning on designing them myself, as well as flyers that can be distributed.

    I just have been having the ultimate brain freeze when it comes to these.

    Thanks so much! I know that 2012 is going to be a GREAT year and I am starting early!
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  • Profile picture of the author SamyE
    Contact all the local schools and speak to the guidance counslers, nurses, front office staff, and principle / assistant principle....

    Create some leave behind materials for the staff to give to parents.

    Also contact you local community affairs police / law enforcement officer.....
    These guys are in the community on a daily basis and can sent plenty of referrals.Also contact the local social services offices and local medicaid office as well and make introductions there as as well.

    You never mentioned Midi-Care....
    Do the have the same / similar program?
    Lots of opportunity with in that segment as well.....
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  • Profile picture of the author betsyanne
    Those are great ideas. If you do not have a professional head shot, you will want to get one, or a professional photo of you at your desk, etc.

    You can make your flyers regular 8 1/2 x 11 size or a half-sheet size too. You might consider a mailing to schools around the area that you have not personally visited, including your contact information and a link to your resume online or at LinkedIn. I love the idea of having a map on your flyer. You can also do that on the back of your business card.

    Also, I agree that a clickable new QR code would look fabulous on your new business card AND flyer.

    I have not had a mobile site before but it sounds very interesting.

    Good luck!
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    • Profile picture of the author Yogini
      One other suggestion I have is that she apply to other networks such as Aetna, Blue Cross, Coventry etc to become a provider. Even if her agency only takes medicaid, this can help her in the future at a different agency or for private practice to increase her client base. A number of insurance companies take a while to get into so this is worth doing. I got into one last year and I applied 3 years ago!

      Also, if there is no co-pay, then that is something to put on the flyer as many people are concerned about that. (It may depend on which insurance it is as there are different ones that take medicaid).

      Debbie
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  • Profile picture of the author thelibidoguy
    Don't forget to put simple testimonials of previous clients (by first name only) on the flyer on how they were helped by her counseling.
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  • Profile picture of the author Jeremy James
    Ok "y'all,"

    Here is a very rough draft.

    Now, I haven't been able to throw together a site yet, and we may have to wait until she gets a few clients underneath her belt and we have some income before we do that, and a QR codes, and a professional headshot, but, I welcome all criticisms.

    I can do a better picture - I just didn't pulled one out I took last year.

    I welcome any suggestions.

    Jeremy
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  • Profile picture of the author localvseo
    Seems like networking with pediatricians serving the same community would be a good way to find consistent referrals.
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  • Profile picture of the author swilliams09
    I thought the design needed a bit of work. Some strong color and strong headline. I knocked this up in photoshop on my lunch break. I do a lot of flyers and buisness card designs so it wasn't to hard. The images are royalty free ones so no worries there. If you want it send me a PM. I can change the copy in photoshop of course.

    http://www.straylightmedia.com/temp/Flyer_Mockup.jpg
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    • Profile picture of the author RentItNow
      Originally Posted by swilliams09 View Post

      I thought the design needed a bit of work. Some strong color and strong headline. I knocked this up in photoshop on my lunch break. I do a lot of flyers and buisness card designs so it wasn't to hard. The images are royalty free ones so no worries there. If you want it send me a PM. I can change the copy in photoshop of course.

      http://www.straylightmedia.com/temp/Flyer_Mockup.jpg
      Fantastic! Only thing I would fix is a more specific call to action.

      "Take the next step to your child's health...Call XXX-XXXX today!"

      Maybe test a free report online out as well. Gets their emails.

      You may want to test that a bit tho. 100 flyers one way, 100 another.

      Also, the OP needs a way better professional picture of Ms. Em.
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      I have no agenda but to help those in the same situation. This I feel will pay the bills.
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  • Profile picture of the author julianna
    post your flyers to community bulletin boards & Pediatricians offices, ask if you can leave them in Pediatric Dentists offices, in the waiting areas
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    • Profile picture of the author heartnote
      Personally I think making flyers is a great idea. Many people try to go paperless these days (like ads on facebook) but physicality of the ad is very imporant and effective. I would suggest creating a website for promoting business. If you want to go for a shorcut, I would recommend getting cheap web templates online (for saving time). There are many ones out there but I personally find this one to be the easiest, because of wide selections.

      themeforest.net/?ref=heartnote

      Here is a link to royalty-free images too. I've only used the black/white ones for my concert flyers, but they also have great selections.

      graphicriver.net/?ref=heartnote


      I hope you will find them helpful. Good luck!
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  • Profile picture of the author Jeremy James
    This Saturday, we will be at a "free health expo" that will market to this clientele. I would love your thoughts on how to capitalize upon this.

    So far, handing out cards and flyers have paid off absolutely nothing.

    Jeremy
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    • Profile picture of the author Yogini
      Hi Jeremy,

      Something I did a few years ago that resulted in both a few psychotherapy clients as well as yoga students was to give a free personality test at a local fair. I had a booth and I just offered those to people that came over to it. I also gave away my stress reduction booklets and my cousin walked around the fair giving those out to people for free to get them over to the booth.

      At health fairs usually people do something for free- ie a free massage, a free spine adjustment etc. Another idea is she could do a free 10 minute consult if there is a private place she could talk with someone and of course other people at the table or booth to sit there when she has the consults. This wouldn't be teens or kids , but probably adults that would want to talk. But, they are the ones that bring in their kids!

      I think it would be good to find out if there is a co-pay for medicaid programs in her area because I know at my clinic that people often don't come in during jan/feb too much because they don't want to pay out of pocket the deductible part. Then once they see some regular doctors and have it covered, they come in for counseling.

      Debbie
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  • Profile picture of the author Jeremy James
    Thanks! I wonder how we could promote that - i.e., a 10 minute free consult with the parents to see if counseling is right for your child or children.
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  • Profile picture of the author LiorN
    hey

    you could take a copy cub or pro depends on your budget
    then take profesional designer for the flyer
    test a few places to see where you get the best response

    hope that helps
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    • Profile picture of the author Its Trish
      It's never too late to start a "swipe file".

      Begin by collecting brochures (mailed to you, or found in waiting rooms) and flyers related to your wife's industry. Get yourself several cardboard magazine file holders (available from Staples, Walmart, Target etc) for storing your swipes. Then, anytime you need to design a physical piece, you can look to your swipe file for ideas. Really useful in getting the creative juices flowing.
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  • Profile picture of the author Jeremy James
    Thanks so much.

    Here's an update - we have been to a health fair, and there were about 5-10 people that walked in. Some of the nursing staff took some cards, and we have been handing out cards in a few other places, as well as putting some in public places.

    So far, no dice, except for one call she got yesterday. She missed it, and hasn't been able to catch up with that person yet.

    Thanks for all of the updates. There is a community forum that I am semi-active on, but, not able to pay for advertisements, but looking for ways to interject news about my wife's practice.

    Jeremy
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  • Profile picture of the author Keith Green
    Your wife must have business cards to hand over people she met personaly.
    Hire a professional to design flyers for your wife's business.
    Give at least one service free to people.
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  • Profile picture of the author ilovemedia
    In addition to all of the great advice people have given, I would look at ways to offer some value to the community. You might offer a free seminar on mental health issues for children and explain what the major issues are and how they can be treated. Creating a blog and writing articles regularly (5 times a week) will help to generate interest. You'll have to keep it up for 6 months to a year, but it will give you a place to interact with new people online.
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