That will come from 30 clients paying around $800 a month for my company to rank them on Google for the keywords that will convert the best for them.
Some will pay more, some will pay less. From experience though, for where I am at currently, $800 a month seems a good rate.
Now ... I currently am at 15 clients, so i'm half way there.
To get 15 new clients...
To get to the goal of 30 I am going to have to get two sales a month over the next twelve months. Which will obviously take me over the 30 mark, but I have to account for some dropping off. A BIG Bonus if they all stay.
To get 2 sales a month...
I usually close one in every three qualified (i'll explain later) prospects. So to get my two a month i'm going to have to meet with six prospects a month.
To get six prospects a month...
Now this is where my prospecting activity comes in. These numbers can change a lot, but for the purpose of this post i'll put some averages in.
I do a range of activities a month. The one's I track are the ones I have complete control over, for example cold calling and referral calls (speaking with existing clients to see who they know).
Obviously there is a load of marketing activity such as blogging, list building, etc etc... but for me, the most direct action is the calls. Some of which will be calling the people on my email list.
So, for me, I have to make about 30 calls to get 1 meeting with a solid prospect. This is someone that has:
- A decision maker.
- A decent size business.
- Committed to growing the number of leads for their business.
To recap, it takes 30 calls for one meeting and I want 6 meetings a month, So I need to be making 180 calls a month.
That's 45 a week.
I will be committing 3 days a week to this, so that will be 15 a day.
Just 15 calls a day ... to get $24,000 a month!!!!
Worth looking at cold calling now??
Here's to a great year.
P.S ... Oh.. and by the way, I find calling as hard as most of you do, but I put this on here so you can kick my ass when I don't feel like doing it !!!