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Cold Calling Line Of The Day

by Rien
9 replies
I just got done doing about thirty cold calls and wouldn't
you know it, number thirty had the best line of the day.

I used John Durham's opening pitch from "The Great Offline
Telemarketing Report,"

So the end where I asked if he had a Website for his
company he replied with what sounded like a puffed up chest:

"Why yes, I have 15 of them....Yelp, Yellow pages and a bunch
of other ones."

And he was serious....Lol. Oh well, like John Says - Not my target
market.

Props John, for a great report and some great tips at picking up leads!
#calling #cold #day #line
  • Profile picture of the author P1
    Had the same situation I didn't want to explain to him that what he said wasn't his website (some local directory) so I ended the call.
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  • Profile picture of the author Jason Kanigan
    ...did you say, "Uh...hmm. Say, did you know those are listings for your business on other sites, and not websites for your business? Apples and oranges?"

    Be Tough, you would throw this prospect away anyway, so what do you have to lose? You're on the phone with this guy, and only 1 in 4 calls are going to be answered by someone ready to talk, on average...
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    • Profile picture of the author Rien
      Originally Posted by kaniganj View Post

      ...did you say, "Uh...hmm. Say, did you know those are listings for your business on other sites, and not websites for your business? Apples and oranges?"

      Be Tough, you would throw this prospect away anyway, so what do you have to lose? You're on the phone with this guy, and only 1 in 4 calls are going to be answered by someone ready to talk, on average...
      Hey Jason,

      I explained to him how little control he had over the review sites
      and how his own site could project the image he wanted.

      I got a pretty good feeling he wasn't budging from his original stance
      thinking that these were "his" sites, so I just said thanks for your time
      and moved on to the next call.

      Rien
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    • Profile picture of the author kenmichaels
      Originally Posted by kaniganj View Post

      ...did you say, "Uh...hmm. Say, did you know those are listings for your business on other sites, and not websites for your business? Apples and oranges?"

      Be Tough, you would throw this prospect away anyway, so what do you have to lose? You're on the phone with this guy, and only 1 in 4 calls are going to be answered by someone ready to talk, on average...

      He is correct, if you already have nothing to lose, go for the kill, or practice a few take away's, or do some thing, anything to hone your skill.

      Some thing i hardly see mentioned here, and im guessing its because most people on this forum mentioning phone sales, are rather new at the experience.

      Being softspoken, over accomidating, and generally nice on the phone,
      does NOT get you too many sales.

      It will get you some, not the majority.

      The closer you can get to being an *sshole, WITHOUT, being RUDE, or breaking any laws, the more one call close deals you will make.

      This is why. Just think abut it for a minute, You are supposed to be an expert in your field.

      How many honest to goodness experts do you personally know, that
      are not pompous , over bearing, jack *sses ???

      they are few and far between.

      Buisness owners deal with other business owners all the time, its expected, the more money a company makes, the more of a dick the higher ups are. So they are conditioned to it.

      Its a fine line , and extremely easy to over step, and completely lose
      any chance you have of making a deal.

      i.e its hard to practice the technique. The guy the orig OP mentioned was a perfect candidate to practice this, as well as several other techniques.
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  • Profile picture of the author agonce
    so,how about the other 29 calls? did you get any meeting/sale?
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  • Profile picture of the author Jason Kanigan
    Sounds like he qualified Out for sure. Thanks for the detail!
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  • Profile picture of the author elvisA
    lol this is the reason i stay away from offline! i don't have the patience to tell someone they got duped into believe that the site they post their business is not actually their site.

    most people get mad and so do i so stray away from this and from this post it makes me feel better that i don't try offline.

    elvis
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    • Profile picture of the author TheCG
      I am always amazed by the number of people that think a Yellow Pages listing is a website.

      My personal favs are the ones who, when asked if they have a website, say, "I don't need one. I don't have a computer."

      ...maybe your customers do...DOH!
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