Do you use NLP?

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NLP stands for Neuro-Linguistic Programming, it is the practice of understanding how people organise their thinking, feeling, language and behaviour.

Do you guys use any of NLP techniques in your offline marketing effort?
#offline marketing #nlp
  • Nope, I simply just have conversations with my potential clients. I don't get all caught up in worrying if I'm saying the right thing to push the right neurological buttons... I just have conversations to see if they want what I can provide.
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    • NLP is all about manipulation.

      Instead of trying to manipulate someone into buying from you . . . why not try some of these crazy techniques:
      • Be yourself
      • Do what's best for your client
      • Offer value
      • Over-deliver
      • Act like you don't care if they say yes or not
      • Be yourself

      Revolutionary stuff, huh?
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  • I have to agree with the above poster. I don't think you guys really understand what nlp is about (probably been misinformed by some marketer trying to sell you something). Nlp is very effective and I personally use it for personal development. I've also learned to create better rapport with people which has definetly helped my business.
  • my sister does NLP as part of her work and i'm sure she is not trying to sell to her clients.

    Its more of a change the way you think to create a better life for yourself well that's what i understand it to be anyway...
  • NLP is generally something one does to improve oneself. It has little if anything to do with other people.

    Now if your interested in swaying other people you should consider things like conversational hypnosis.
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    • Browsing the forum for a moment in the offline section (about to venture into this world)...the words NLP caught my eyes...

      And like others said above me, NLP is nothing but better communication between one own self and between one to another.

      That is all.

      Here's another thing. NLP is just a label. Richard Bandler and John Grinder labeled the very "techniques" we do every single day.

      You get rapport with someone...how did you do it?
      You lost a lot of weight...what did you tell yourself?
      You built a huge business....what were the steps?

      That is partof what NLP is...figuring out what one has done to do something and then using it effectively.

      It is just a label in a way...but it is a useful label that allows us to learn what we do effectively and how to do it more often.


  • Do I use NLP? No because I have never been trained in it.

    Am I likely doing many of the same things? Yes I am sure I am.

    Many techniques that are "invented" are really things many have been doing for years. All they have done is create a label for it and a training method around it.
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  • I've had an NLP book sitting on my bookshelf for years gathering dust - I agree with Aaron that I'm probably doing most of the things already, but I'm actually tempted to dust it off and have a read!
  • Those who say NLP is BS or manipulation might not have a clear idea of what it is.

    I don't sit there and plan ways to trick people's minds into my way of doing things. Sure, you can manipulate with it. Any tool is that way. You can kill someone with a knife or you can use it to cut an apple and serve peanut butter to a kid. NLP is just another tool.

    Brendan Burchard said "Explicit communication is the source of all happiness" and I believe that is true.

    I have read and internalized at least a dozen NLP courses and books. It has been very helpful to me and people tell me I have a certain way of saying things that is simple and clear.

    When you are communicating, it is your responsibility to communicate in a way that others understand you. When a teacher or salesman is having trouble getting someone to understand, there is a failure of communication. The speaker is the one responsible, not the listener.

    I have been through so many books and courses that a lot of the techniques are just part of my speech now. I don't think about them. They are in this post. I'm not being manipulative, I'm just communicating with you.

    NLP is about talking to other humans in the same language they use internally. It's about speaking in a way that people can really hear and understand you.

    It is worthwhile to study ANY kind of material that will make you a better communicator. Life is about communication.

    I personally make sure that 1/4 of my learning is centered around communication. It is vital to all success in your business and relationships.
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  • NLP has its merits and its good to know and understand.

    Definitely not good for manipulation of others.

    Unless the goal to learn NLP is to become a practitioner, its only really good for yourself.

    If one has bad habbits, are not happy, not successful and generally want to improve themselves its awesome.
  • I'm not all that well versed in the nuances of NLP but today I got an email from a prospect who was hot, who was to call me today to schedule an appointment, but who now writes to say she thinks she's going with someone referred by friends who is also in her work circle.

    OK, so before you all say I didn't build enough value, suffice it to say we had an initial convo a couple of days ago where I indeed made a mark (I'm well versed enough to know the signs that I've made a mark) - so this was a bit of a surprise.

    Anyhow, I know that attempting to overcome what she plans on doing, and emailing or speaking to her in terms of that, serving up more reasons why my stuff's exactly what she's looking for, trying to build more value, sending testimonials and all that is going to be futile because I don't have her willingly in my camp any more and so it's like chasing to get the cute girl who's not interested in you. It only pushes them further away.

    So because it reminded me of Dating 101, I thought I'd attempt some NLP here. Or what I think is NLP. What DO you do when she's not interested? (that's a rhetorical question). You can't play it like you don't need the work or that she'll lose you, because she doesn't care.

    But she might care if she thinks she may have made the wrong decision and is actually missing out on something good, right?

    So I thought I'd reinforce some doubts she initially expressed about people in her work circle who offered similar services as I do, and anchor some positive feelings about my work on top of that.

    Not that I expect anything miraculous to happen but it's like an experiment. You can't win them all. But what do you think of the email I sent her? Does it fit what I meant it to do?

    Here's the email.

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  • misterme

    I love subtle word play like that. If they have no doubts it won't do a thing. You didn't say anything bad about the other company.

    But if they have doubts your wording will bring them to the surface. Simple bait to pull the sale back in if it can still be won.
  • Hey Everybody

    Why so many posts are against NLP?

    Why do you think that using NLP equal manipulation?

    NLP is a normal tool to use. Just look at a hammer. You can use it
    to make something useful or you can hit somebody and harm a person.
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    • NLP is evil.

      It is an unethical method that greedy and manipulative people have been using to trick you and the people that you deeply care about to give them your hard earned money. Frankly, you don't wanna know what great lengths these evil people do to screw you and your loved ones with their sneaky usage of very simple to learn and use NLP manipulation techniques.

      Even though some of these manipulation techniques are available for free online, I suggest that you stay away from them. I beg you, do not go to Bing to do a search on NLP.

      Do not attempt to learn more than you already do about NLP. If you do, you will become greedy and manipulative too. Plus, you may be tempted to use it to have sex with somebody else's hot wife or girlfriend. And that's not a win/win for their boyfriends and husbands. Study the Bible not NLP.
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    • I don't get it either. I mean, in a sales situation, you can say this or you can say that. And some things you say will pay off better than other things. So we strive to say the right things that help make the sale. If NLP gives us a way to say things which has more influence, why is that a problem for people?

      Again, I haven't studied NLP but to think we should be limited only to saying things in a way that doesn't encourage a sale makes no sense whatsoever for a salesperson, does it? Not only that, but it means those people believe that their prospective clients are but puppets without minds of their own, whose wills are easily taken over, easily persuaded to do things they wouldn't do otherwise by some stranger they never met before talking to them.

      I say we're "manipulated" every day - and willingly so. So here's my challenge: Here in the western world we're fast approaching some major holidays: Thanksgiving and Christmas. On those days many visit family and eat certain foods and beverages. We engage in certain behaviors and rituals, from decorating a certain way, to listening to certain music, singing certain songs, church going, card sending and gift exchanging, maybe wearing certain clothes. Some of us actually bring a tree into our house. How strange is that?

      We greet people with statements we never say otherwise such as "Merry Christmas!" And even the most honest upright people lie to their own children telling them the gifts they gave them were actually given to them by a fictional character who only cares to stop by once a year. And that without even saying hello.

      The only reason you do any of this is because you've been manipulated into believing this is what you do. Oh you may declare you enjoy it or that it's your belief system but the fact remains you were once a clear slate and all this was affected upon you by others. So let's see you guys NOT do any of it. THEN you can talk about not manipulating people.
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  • Yes I use NLP.

    Most people who say they don't use NLP, use NLP on a daily basis and have no idea they're even doing it.

    So any moron who says "NLP is evil" or "its manipulative" or "its too gimmicky" I have 1 word for you -

    You're a f##king idiot.

    There's no other way to say it.

    Have you ever built rapport with a person before? Have you ever tried to act like the person you're talking to? Like if they say "I like bodybuilding" you say "No way! I go to the gym everyday! (even though you really go twice a week)".

    Have you ever used social anchors like business credentials, certifications, degrees etc when trying to make a sale?

    Have you ever put a facebook like button on your website?

    What people don't realize, NLP is really just a form of subliminal marketing. And it is VERY POWERFUL when used properly. The problem is, most people don't know how to use it.

    I didn't get into NLP because of marketing. I got into it when I was in the seduction community. It got me to lose my virginity, it got me my first 3some, it got me my first gf. So OF COURSE, when I got into marketing, I immediately began applying NLP to my marketing.

    And guess what? If you think NLP is bad, there are thousands upon thousands upon thousands of credible, successful businesses using NLP on a daily basis.

    Just turn on the radio. Every 5 seconds you'll hear an ad. And in that add, in the background, if you listen closely, you'll often hear a barely audible phone ringing in the background. And they will often use the phone as an "anchor" during the pitch. Like at the end of the pitch, when they say "call this number" you hear a phone ringing again.

    Frank Kern is well known for using NLP. There are even videos breaking down some techniques he's famous for using.

    Geico uses NLP.

    Vince Offer, the shamwow guy used a TON of NLP in his infomericals. The real issue is, most people don't know shit about NLP. I can use it right in front of you, and you'd have no idea I was using NLP.

    You remember all those double entendres he used in his videos? He would use them over and over and over. Like "these salty nuts are great" "you're gonna love my salty nuts". His infomercials are PLAGUED with double entendres.

    In NLP, these are considered "pattern interupts".
    They interrupt a persons focus IMMEDIATELY.

    They make you focus INTENSELY on what was just said, as you try to decipher whether it was sexual.... or related to the product. But the point is they CATCH YOUR ATTENTION and make you *REMEMBER* what was said.

    Tons of businesses love to put logos on their sites from reputable companies.
    Thats NLP. Its using social anchors to increase your perceived social status.

    Also, there are videos online with guys who have decades of experience using NLP.
    I'm not talking about copywriters because copywriters suck at using NLP in face to face interactions. And thats the best way to use it. All my salesman use NLP, my websites, my videos, everything.

    If you want to see a real NLP pro in action, watch these videos. This guy Cajun, is well known in his industry for being a master at NLP. The "kino", everytime he touches a girl. His bodylanguage. He runs patterns on them. Most guys would watch him and say "he's just confident". But he got that way BECAUSE of NLP. Every single thing he is doing is scripted, the whole interaction is planned out before he even meets the girls. The lines like "you look like my sister" is a disqualification pattern. It forces the girl to qualify to you. Asking girls "do I look like a drug dealer" is for rapport building. Every single thing he is doing, is in one way or another, based on the foundations of NLP.

    Part I - https://www.youtube.com/watch?v=9XBErW5NFUI (he comes in at 7:42)

    Part II - (videos gone for some odd reason).

    Part II is a thousand times better cause he runs a pattern on a girl at the top of a flight of stairs, and by the time he gets to the bottom of the stairs he already has her number.

    NLP is used by a lot of people, in a lot of industries, for various different reasons.
    You can use it to make friends, get a job, market a business, sell business, its one of the most valuable things a person can learn.

    The problem is, it takes years to learn.

    But I can tell you without a shadow of a doubt, before NLP I had no sex life.
    Before NLP I had no successful business, and wouldn't be making 1% of what I make today.

    -Redshifted

    ps. One last thing. Saying NLP is "manipulative" is like saying "marketing is manipulative". It makes absolutely no sense at all. The JOB of any good marketer is to persuade AKA >>> MANIPULATE people, so you can sell them shit. The presentations you make, your websites, your backlinks, like 90% of what a marketer do on a daily basis involves manipulation. Capitalism, in essence, is manipulation. Its based on the exchange of wealth from person A to person B. So if you're against manipulation, GTFO of this industry.
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    • Redshifted; When I was a younger man, I also used..um...scripts to attract girls. It wasn't precisely NLP, but I learned later that it was using many of the same principles. In fact much of what "Mystery" teaches, I was doing. Except for "Peacocking" which was just way too much not me.

      Yes, it worked, and it worked well.

      The problem was, I wasn't really all that much like the person I was, when picking up girls. Sure, I would meet them, they would be fascinated with me for a night, and then I'd move on...and so would they.

      In selling, I don't really have to genuinely be like the image I'm projecting. I can pretend to be fascinated by a pet hamster, the same as anyone...for a few hours.

      But I'm wearing a mask, and masks get heavy.

      When looking for a relationship, I would always answer truthfully (although maybe a little nicer than I was thinking), so they got a real picture of who I was. And I really wanted to know who they were.

      Because, in selling...I can leave, and so can they. No harm done.

      But in a relationship? You simply can't be on 24 hours a day. Eventually, they find out that you don't give a sh!t about their beloved hamster.

      So in a sales situation? Absolutely. In business? Absolutely. Even in looking for one night stands...absolutely.

      But only ordinary people are always at their best.

      So after playing the field for a year or so, I decided to find someone that could tolerate me, really.

      I still was "clever, game playing Claude" for a few minutes, enough to separate myself as someone to talk to...but then I would just act like me.

      And eventually, I found someone who liked that. And she wouldn't have liked the guy I was pretending to be. Just a thought.

      I may even be way off base, or even missing a major part of NLP, that would change my mind.


      Yeah, there was no NLP there. Some people use yelling as part of their business. Hyper demanding people actually do get better results, at least when purchasing in huge volumes like that. And he's obviously wealthy, so maybe that's expected in certain situations.

      I know I'd never deal with someone like that. No need. But I can see where someone (especially an employee) would put up with it. Imagine how much fun it was for the interpreter.:rolleyes:

      And maybe the suppliers were pulling something. Who knows.
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  • I use the products of Michael Neil. Books like 'you can have what you want' Inspired my NLP but less technical and yet still really good content
  • Let me just posit this... NLP is and has been part of American politics. Look at the Reagan re-election commercials of 1984. Listen to Obama's most memorable campaign speeches.

    If "the powers that be" use this to persuade legions of people to make decisions that ultimately may work against them, why can't we use NLP to persuade business owners to make decisions that may work for them?

    Me personally, NLP scares me. Too much knowledge of the brain and how it works will render me to some eccentric dude with dandruff and coffee stained shirts writing diatribes on obscure blogs.
  • People have always known how to manipulate things to their own ends. NLP works. So does learning how people react in their mannerisms.

    We are far more open to influence than we realise.

    The only NLP I use every day is to reframe things into being positive.

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    NLP stands for Neuro-Linguistic Programming, it is the practice of understanding how people organise their thinking, feeling, language and behaviour. Do you guys use any of NLP techniques in your offline marketing effort?