7 replies
I gone through a bunch of offline WSO's that recommend for people to use fiverr gigs for seo.

I don't think that is the best way to run an SEO campaign for a client or my own local sites.

I've also read that it is a good idea to create a pyramid of sites then link to the clients website passing on the link juice. I've read people mention this but with no solid instructions on how to do this.

Is there any real guides that teach proper SEO for local purposes, or proper SEO in general?.

Anything you guys recommend?.
#local #proper #seo
  • Profile picture of the author MikeFriedman
    Most fiverr gigs are a bad idea for real businesses. Low quality garbage backlinks are fine for your own little MFA site. Once you start taking responsibility for someone else's business, you need to be careful and fully understand what you are doing. I would probably stay out of the WSO section too. I cannot remember the last time I saw a decent SEO gig offered in the WSO section.

    Best thing I can recommend is to find someone that is already doing this for clients to outsource your work to if you do not know what you are doing. Having done SEO for local clients for awhile now, I can tell you it is down right scary what some people who refer to themselves as an SEO are doing to the websites of some companies.

    If you are set on doing it yourself, you could try to find someone to outsource the work to that will teach you as you they do it. Kind of like a mentor or apprenticeship.

    Just do not screw around trying to learn SEO on someone else's website. You can ruin a business that way.

    And if you are going to ignore all that and are set on doing it yourself anyhow, then just be sure to focus on quality linkbuilding. No WSOs promising first page rankings. No fiverr gigs. All most of those will do is bounce the site all over the place.
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    • Profile picture of the author KaterSD
      Originally Posted by MikeFriedman View Post

      Most fiverr gigs are a bad idea for real businesses. Low quality garbage backlinks are fine for your own little MFA site. Once you start taking responsibility for someone else's business, you need to be careful and fully understand what you are doing. I would probably stay out of the WSO section too. I cannot remember the last time I saw a decent SEO gig offered in the WSO section.

      Best thing I can recommend is to find someone that is already doing this for clients to outsource your work to if you do not know what you are doing. Having done SEO for local clients for awhile now, I can tell you it is down right scary what some people who refer to themselves as an SEO are doing to the websites of some companies.

      If you are set on doing it yourself, you could try to find someone to outsource the work to that will teach you as you they do it. Kind of like a mentor or apprenticeship.

      Just do not screw around trying to learn SEO on someone else's website. You can ruin a business that way.

      And if you are going to ignore all that and are set on doing it yourself anyhow, then just be sure to focus on quality linkbuilding. No WSOs promising first page rankings. No fiverr gigs. All most of those will do is bounce the site all over the place.
      I agree with everything you wrote. I'm actually trying to learn the ropes myself so outsourcing it now wouldn't be an option.

      Im basically looking for some genuine information and not some wso rehash.

      There has to be something out tere that teaches proper seo.
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  • Profile picture of the author Rus Sells
    See my reply on -> here <- on another thread. For more details buy my damn course already!
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  • Profile picture of the author pbarnhart
    I'm going to make some people

    There are some basics that you need to cover for SEO - most of which can be handled using the free tools at grader[dot]com, and of course the excellent but controversial "Local Search Ranking Factors"

    The rest - its an art.

    Local SEO/Marketing for a photographer is different than a wedding planner. For a dentist different than a financial planner. Once you get past the plumbing, I think you really need to be creative. On my local work, I immediately try to get the client to forget about 'placement' and to think about conversions. Sure, there are some tricks - like which citation site ranks photos quicker than anything on your own site, even with image site maps. But without a good sales funnel or two - some measurable on-page goals - all the SEO in the world won't help. A car wash can get a heck of a lot of traffic by putting their URL on the sign outside with the word "COUPON" underneath (and with specials through Yelp and Foursquare) than ranking #1 on a keyword that gets 100 spins a month.

    But the truth is, you need to look at spyfu keyword reports, site webmaster tool reports, do link network reviews on the local competition, etc.

    And even get more creative - I have a photographer client who has the same name as someone famous. So rather than name the studio after her, we created a separate brand for her business.

    Local SEO requires a lot of creativity - even more of a challenge since they rarely have decent budgets or the understanding of what needs to be done. I've had to break the news to business owners that the Google ban they got by using some BlueFart kiddos SEO-R-US is going to last awhile and we need to get them a new domain. I've had to explain to small business people that they never actually owned their domain name, the designer did, so that Chinese Monkey Porn will probably remain on their former domain for the foreseeable future.

    Just a rant. I'm done now. Its raining, and my soapbox is getting wet and the ink on my cardboard sign is running.
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  • Profile picture of the author michellea76
    There are a lot of useful stuff on seomoz.org. SEO is a field based on logic and executed with creative strategies.
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    • Profile picture of the author MikeFriedman
      Originally Posted by michellea76 View Post

      There are a lot of useful stuff on seomoz.org. SEO is a field based on logic and executed with creative strategies.
      SEOmoz is ok, but you have to remember they are working in pristine conditions. Most of their clients are willing to spend a boatload on SEO. Many of their clients are very large, well-known companies that have content, products, and/or services that people want to link to. It is not hard to attract good quality links in those conditions. With a huge budget, it is much easier to create viral campaigns to attract links as well.

      I think a lot of the "tests" they do on there too are VERY, VERY limited. They never repeat the tests over and over to see if they get the same results, and typically do them in a 3-4 week window.

      With the vast resources they have, I would like to see them do more comprehensive experiments.
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    • Profile picture of the author forkwatson
      There is so many people in the market who doing this work which is very tough as per getting result. But to know about that work it is quite easy. So there are so many institute are teaching these type of courses also.
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