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How to Find Offline Niches?

by zannix
9 replies
Alright, so I can think of a couple of offline niches, but there was a website someone once linked to that was great because it showed like all the possible niches to go for like "plumbers, dentists, lawyers...." and then when you clicked on that, you got all kinds of sub-niches like "emergency plumbers", etc.

Does anybody know what site I'm talking about? I'd love to bookmark it
#niches #offline
  • Profile picture of the author zannix
    Come on guys - this site can really give you tons of ideas for offline niches!
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  • Profile picture of the author Jason Kanigan
    P1's list of niches is a good place to start.

    In Canada there are the Superpages, but I don't know what they use here or where you are. I suppose you could try manta.
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  • Profile picture of the author Craig McPherson
    To give yourself a helping hand with picking niches, select one where the product or service being sold is fairly expensive.

    For example, I rented a site out last week and got over $2300 deposited into my bank.
    The guy emailed after 2 days saying he got 3 orders already from the site and he is in profit already as his product sells for 2K-3K.

    At the other end of the scale, someone doing doggy washes for $20 a pop might be reluctant to fork out that much. You have to work out the LTV (life time value) of the customer your client gets.
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    • Profile picture of the author txsigma41
      Originally Posted by Craig McPherson View Post

      To give yourself a helping hand with picking niches, select one where the product or service being sold is fairly expensive.

      For example, I rented a site out last week and got over $2300 deposited into my bank.
      The guy emailed after 2 days saying he got 3 orders already from the site and he is in profit already as his product sells for 2K-3K.

      At the other end of the scale, someone doing doggy washes for $20 a pop might be reluctant to fork out that much. You have to work out the LTV (life time value) of the customer your client gets.
      I'm with Craig on this one. Any niche with a high margin and a high lifetime value is a good niche. I have 2 buddies that work for Yodle and they concentrate on the following niches: dentist, garage door repair, roofer, painters, plumbers, vets - so I usually recommend staying away from those niches as they seem pretty heavily saturated.
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  • Profile picture of the author Michael Travis
    Zannix,

    From what you describe I believe you are talking about the yellow pages. On their site you can browse the most popular categories and break it down from there.

    Michael
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    • Profile picture of the author Dan Ashburn
      Zannix,

      Yellow Pages is a good place to start. You can then narrow it down and take a look at your local business directory websites for your area. Take a look in the local newspaper or even take a walk down your local highstreet, what independant businesses are there? How could you help them take their business online?

      Offline niches are everywhere you simply have to think outside the box and open your eyes.
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      • Profile picture of the author Craig McPherson
        Originally Posted by Dan Ashburn View Post


        Offline niches are everywhere you simply have to think outside the box and open your eyes.
        I was at the supermarket and turned a corner quickly without looking and bumped into a lady filling the snack vending machine there.

        After 3 minutes running "City snack vending machine" through Google I found a no brainer.

        **cha ching**
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        • Profile picture of the author Austin Rose
          The yellow pages are a good place to start, or your local chamber of commerce will be able to give you a listing of every business in your area including owner names and contact information. Some businesses aren't listed in the phone book and definitely newly registered businesses are ones to look at...I like to work with 2nd hand stores or antique stores since they are very popular in our area lately and a lot of new ones have popped up.
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  • Profile picture of the author ImDanHoward
    I agree with the yellow pages. You can target businesses that have bought full page ads in there. That tells you two things...

    --They have money to spend!

    --They want to be seen!!

    If you could save them thousands and get them in more places for less, it's a done deal for them if you generating leads.

    You can also target all the businesses that pay for the discount coupon spots in those magazines that come in the mail if you have one in your local area
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