18 replies
I'm about to launch my offline business very soon as I have no problem finding clients right now, the only thing stopping me from making offline money at this moment is my IM website, but before I create it, I'd like to know what you guys ask for each of your services.

I aim the homebuilders industry to start with as I have tons of contacts in this business right now.

So, just to give an idea, here are the services I will provide and the prices I might ask for (so far). Keep in mind those prices are just estimates.

1-Facebook Page
109.99$ / one time payment

2-Google Places
59,99$ / one time payment

3-Dedicated website for the business (I keep all rights). I switch for another company when contract ends.
449,99$ /month (include SEO , maintenance and ads placement)

4-Business website (I will sell and give rights)
1'499.99$ one time fee

4.1-Maintaining the Business Website I sold
279,99$/ month for SEO and Adwords

5-Mobile website
249.99$ / one time payment + 34,99$/monthly for SEO and maintenance.

6-Pay per Leads
If I go with pay per leads (my prefered method by far), I will probably adjust with how much money they can make for each contract so it's quite difficult to put a price tag but on average I figured it should go around 30$-50$/lead for a normal business like plumbers or general contractor..

More services are going to be available but those above are the main ones I need to put price tags on right now.

Bonus question: BILLING: How do you bill your customers? I find paypal to be the best options but I dont know which is best : Personal paypal account or business account (I have both right now) ?

Thanks for helping and I wish a great IM year to everyone!
#rate #rates
  • Profile picture of the author David Miller
    Originally Posted by wolfez View Post


    Bonus question: BILLING: How do you bill your customers? I find paypal to be the best options but I dont know which is best : Personal paypal account or business account (I have both right now) ?

    Thanks for helping and I wish a great IM year to everyone!
    The advantage to a business paypal account is two fold:

    1. You are a business, it helps to act like one!
    2. The business paypal account allows for the use of a credit card without forcing someone into setting up a paypal account.
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  • Profile picture of the author Justin Lavoie
    I must admit, the credit card part is a great bonus. It as a monthly fee however if I remember correctly? Around 35$?

    Still, probably the best choice.
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    • Profile picture of the author David Miller
      Originally Posted by wolfez View Post

      I must admit, the credit card part is a great bonus. It as a monthly fee however if I remember correctly? Around 35$?

      Still, probably the best choice.
      There is a monthly fee if you use paypal's virtual terminal. However, you can use the standard paypal service as a business account, I believe you need to have a business checking account but not 100% sure on that. Again, the benefit to it is that when your client goes to pay they will only see your business name instead of joesmith@somemail.com and they don't need to have a paypal account for a one time payment. If you are setting up a recurring payment, they will need to have a paypal account.

      I've had very few issues where anyone had a problem with paypal, if they needed to setup an account or not. I simply tell them that it's a security measure that prevents anyone in my firm from having access to a client's credit card information. Most will appreciate that when it's presented as a benefit for them.
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      The big lesson in life, baby, is never be scared of anyone or anything.
      -- FRANK SINATRA, quoted in The Way You Wear Your Hat
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  • Profile picture of the author Justin Lavoie
    Great, I will go with the business account, makes more sense.
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  • Profile picture of the author Craig McPherson
    Originally Posted by wolfez View Post

    3-Dedicated website for the business (I keep all rights). I switch for another company when contract ends.
    449,99$ /month (include SEO , maintenance and ads placement)
    I recently switched my pricing to this and rentals are up 40%

    $297/month (no contract)

    $247/month if 6 months paid in advance

    $197/month if 12 months paid in advance

    At the end I say that if they pick option 3, I will throw in either a google places listing or a Facebook page free.

    I have had three x option 3's this year alone

    I was a flat $397/month with moderate success but after testing I think I have arrived at the correct rates.
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  • Profile picture of the author Justin Lavoie
    Alright Craig but at 197$/mnth do you buy google ads? From what I have tested so far, with just 5$/day of ppc ads on google, I can get 5 to 6 clicks every day which is not great but still not bad however it will cost me a 150$/month just for this part. Not much left in my pockets and usual monthly SEO.

    I would guess you just rank your websites and forget about ads?
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  • Profile picture of the author Craig McPherson
    Yeah. I do not do Adwords.

    I wrote in another post that I pick products/services that cost a bit. That way the client is in profit with only 3-4 sales/customers. Doing this means you dont have to rank for hard terms. I pick easy to rank for terms initially.

    I got a cheque for $2300 from one client and he was in profit after 3 sales that he got after 2 days the site was up fro only 16 visitors to the site.
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  • Profile picture of the author ProfitwithAdam
    I thought this way of "renting" website real estate was not working. Obviously, some of you are making it work. How do you find your clients? Do you set up the website first and then get it ranked and go market the website to a few top competitors in the area? Do you cold call or use email?
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  • Profile picture of the author Craig McPherson
    Adzy,
    I made a fencing website first of all only because I thought it would rank easily.
    This achieved massive results in the serps and #1 in Places. I sell leads off this one. I emailed about 35 people and got 4 of them to buy the leads.

    I used this site and results as an example to people I know initially. Got a few deals from here.
    I tell my clients I will build them another site, or a facebook fan page or get them a Places listing if they refer another paying client to me.

    This is huge for me.
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  • Profile picture of the author juice
    Your prices are very reasonable. I would consider a couple of options for the monthly as potential clients respond well to 2 or even 3 options. It is all about creating more value in the additional monthly fees. For instance, you could have Local SEO and a Regional SEO monthly option and add a few hundred dollars more a month to your revenues.

    Also, I use Freshbooks.com for billing and my customers love it. It is extremely ez to use and they have a free option for 3 clients to get a feel for it. One of the nice benefits of the service is recurring billing monthly and this is an amazing service for getting checks sent via the mail w/o having to send them a paper bill each month. No chasing payments from clients and they can also login and pay with a CC if they choose.

    CB
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  • Profile picture of the author vndnbrgj
    I think you should charge what you are worth....
    It takes the same amount of work to sell a $200 product as it does $2,000
    It's all about results!

    I also like FreshBooks
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  • Profile picture of the author Justin Lavoie
    Thanks for the advices and I didnt know about Freshbooks, I'll have a look !
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  • Profile picture of the author Taniwha
    Wolfez, could you please email me on shimmy2501 @ hotmail.com? I want to go over a few things with you regarding this business model etc.

    Thanks a lot.
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  • Profile picture of the author rohitsinha
    Originally Posted by wolfez View Post

    1-Facebook Page
    109.99$ / one time payment
    In my VERY humble opinion, either change it to $99, or increase it all the way up till $129 or $149.

    You see, $100 is a threshold in the client's mind, as far as price is concerned. You either stay below that threshold, or if you do cross it, then you should go all the way till the next threshold, wherever you think that is.

    For most people, price is a psychological number, not a mathematical number.

    So...

    $99 = Less than $100
    $109.99 = More than $100
    $129 or $149 = Also more than $100 (i.e., the same as 109.99, psychologically, even though mathematically they are different, obviously)

    Similar considerations apply to all your price points.

    However, YOU would be the best judge of where these thresholds lie in your customers' minds. It may vary from market to market, or country to country.

    Hope that helps a bit.

    Rohit Sinha
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  • Profile picture of the author George Pitts
    Like Juice I use freshbooks as well and it is awesome. It keeps track of all the payments your customer has made and it offers recurring billing. It sends them reminders of when their bill is due and even past due notices. All you have to do is sit back and collect.

    On another note I think your pricing is very fair. It gives the customer value and helps make you money without overextending yourself and not getting much in return. I think you should be ok with the structure you have maybe small tweeks here and there but I think it is good
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  • Profile picture of the author Robert Kim
    In my opinion your prices are reasonable , tag your sites and keep on sale.
    In mode of payment, business paypal is best to deal with your clients.
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    • Profile picture of the author Hugh Turner
      what is the best way to Bill your clients for the Monthly Services ?

      do you just create a Subscription Button in PayPal?

      (Anyone can answer)

      Kind Regards,

      Hugh
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  • Profile picture of the author sam m
    the google place for 1 time offer
    between $200 to $400

    Depending on the niche Example pizza place $200
    Dentist $400
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