Most would agree that you don't want to try and "be all things to all people".
Obviously as a webdesigner (for example) you can make them for anyone and everyone - but you can also specialise (iAmNameLess has mentioned somone he knows who has made a big business specialising in the "Pet" area).
Food services are often mentioned here re: websites, social media, SEO and the like, and for good reason. It's a big industry - always new players, lots of competition etc. Lots of reasons.
There's also retail. My wife showed me a website a graphic designer friend of hers just did for a furniture store, and I was amazed. Very funky.
My question here is related to website services and/or other marketing services, relating to the Professional Services.
Is anyone here on WF particularly specialising there?
Comments I've read are: "too hard", "very competitive".
My reason for wondering this, is in assessing my own style. My training/work history is in the accounting/marketing/HR/financial planning areas.......and so it dawned on me (as I looked at the furniture store website) that maybe I should specialise in the area that's possibly more natural to my experience and personality. I say possibly because I am still considering this from various angles. For example - I'm a 'white collar' worker, but I've always particularly gotten along well with 'blue collar' types - possibly because I was a white collar worker in a mining company for quite a few years. Plus, I'm a pretty fun person - not a boring accountant type!
I do see that there is validity in specialising in an area such as "marketing for restaurants" or "the tourist industry" or "professional services" or "the entertainment industry" etc.
I'd like to hear from anyone who specialises here - and I'm more than happy to be referred to any WSO's (or other products) related to this, so that I can learn more about what these fields require in their marketing.
In case you wondered about the term, "Professional services", here is a good definition......
The Australian Council of Professions defines a profession as:
'A disciplined group of individuals who adhere to high ethical standards and uphold themselves to, and are accepted by, the public as possessing special knowledge and skills in a widely recognised, organised body of learning derived from education and training at a high level, and who are prepared to exercise this knowledge and these skills in the interest of others.Examples of professions include:
Inherent in this definition is the concept that the responsibility for the welfare, health and safety of the community shall take precedence over other considerations.'
- health related--doctors, dentists, physiotherapists, podiatrists, pharmacists
- non-health related--architects, engineers, veterinarians, surveyors, lawyers.
Look forward to hearing your thoughts.....