Is the Business Card Irrelevant?

72 replies
Is the Business Card Irrelevant? What are your thoughts on this...
and what about QR cards, mobile-cards, etc.?

Business cards have long been the way we've shared our professional contact information with others, but thanks to the internet and smartphone apps, their importance is dying out. It may be time to let go of the printed business card and put our focus on newer, more relevant tools.

Is the Business Card Irrelevant?
#business #card #irrelevant
  • Profile picture of the author kenmichaels
    Originally Posted by MoneyMagnetMagnate View Post

    Is the Business Card Irrelevant? What are your thoughts on this...
    and what about QR cards, mobile-cards, etc.?

    Business cards have long been the way we've shared our professional contact information with others, but thanks to the internet and smartphone apps, their importance is dying out. It may be time to let go of the printed business card and put our focus on newer, more relevant tools.

    Is the Business Card Irrelevant?

    I haven't used them in years. But i know people that swear by them.

    I also know people that wont take you seriously as a business
    if you don't have one.

    I think for at least a few more years, its a personal preference.
    Signature

    Selling Ain't for Sissies
    {{ DiscussionBoard.errors[5477039].message }}
  • Profile picture of the author SiteSmarty
    Business cards have always been irrelevant to most business people. They print 400 or 500 cards and pass them out like they are forbidden fruit.

    In my bricks & mortar businesses I gave them out by the thousands, monthly along with flyers and other stuff. When you have a business advertise anyway you can, all the time.

    Make thousand of cards with your QR code on it and leave them everywhere. Everywhere.

    Business cards will always be relevant.
    {{ DiscussionBoard.errors[5477127].message }}
  • Profile picture of the author SoCalMarketing
    Most of us over 30 years old developed our working careers with the use of the business card and as such are accustomed to them. As for me, someone without a business card is missing something that I consider an important component of being a business person. Since I plan to make most of my money from those who have the highest probablilty of making me a profit, those being people over 30 in my case, then I know for the most part they are accustomed to business cards and I plan to have one ready on demand.

    I have added a QR code linked to a vcard for the fancy shmancy young 'uns so they can import into their smartphones as they see fit.. I won't "bump".. seems unnatural :-0
    {{ DiscussionBoard.errors[5477150].message }}
    • Profile picture of the author 512 Designs
      I love business cards. I belong to 4 different networking groups and everyone has business cards. I ask for ones from people I may need service from, and they ask for mine.

      In fact, 2 of the groups have a box they pass around which has all of the member's cards so if you need a particular service or product, you can grab a card from the box.

      I have a business card reader app for my smart phone so I'll scan cards in when I get back to the office. Now I have a card and I have their contact info in my phone.

      Nowadays we get all caught up in technology, but sometimes a simple little card is all we need.

      Mike
      Signature
      Let Me Show You How You Can Turn Your
      Existing PLR CONTENT Into CASH MONEY
      In Dozens Of Different Ways!
      CLICK HERE TO FIND OUT
      {{ DiscussionBoard.errors[5477205].message }}
      • Profile picture of the author David Miller
        There is value in anything that provides your contact information to prospective clients.
        Signature
        The big lesson in life, baby, is never be scared of anyone or anything.
        -- FRANK SINATRA, quoted in The Way You Wear Your Hat
        {{ DiscussionBoard.errors[5477313].message }}
        • Profile picture of the author ShayB
          I have to echo Mike. I belong to local networking groups, and they are a must.

          If you don't do a lot of local or face-to-face networking, they may not be as important. Not sure.
          Signature
          "Fate protects fools, little children, and ships called Enterprise." ~Commander Riker
          {{ DiscussionBoard.errors[5477334].message }}
          • Profile picture of the author myob
            In my marketing, business cards also are an essential component, and I carry an ample supply everywhere I travel. When handled well, this tool can have a powerful networking effect. As mentioned previously, having a business card readily available still is expected in most social/business encounters.
            Signature
            “If I have seen further than others, it is by standing upon the shoulders of giants.” – Isaac Newton
            {{ DiscussionBoard.errors[5477343].message }}
        • Profile picture of the author lint631
          Originally Posted by David Miller View Post

          There is value in anything that provides your contact information to prospective clients.
          I couldn't agree more. I have received calls a year later from people that had my business card. Check out gotprint and order 1000. Under 20 bucks. You can't beat that.

          (Get the nice 16pt matte stock. It's nice and thick.)
          {{ DiscussionBoard.errors[5477480].message }}
        • Profile picture of the author sideskills
          Originally Posted by David Miller View Post

          There is value in anything that provides your contact information to prospective clients.
          Agreed. Anything you can do to get your name out is a good thing. I advise go a step further and set up a sideskills account and have the QR link there. This way you can be immediately hired and make some $$!
          {{ DiscussionBoard.errors[5954445].message }}
      • Originally Posted by 512 Designs View Post

        I love business cards. I belong to 4 different networking groups and everyone has business cards. I ask for ones from people I may need service from, and they ask for mine.

        In fact, 2 of the groups have a box they pass around which has all of the member's cards so if you need a particular service or product, you can grab a card from the box.

        I have a business card reader app for my smart phone so I'll scan cards in when I get back to the office. Now I have a card and I have their contact info in my phone.

        Nowadays we get all caught up in technology, but sometimes a simple little card is all we need.

        Mike
        That's the answer: a tech solution for those who want to scan it into their contact database, but there's always going to be a need for the physical card, so you can pass it out/include it with your accounts/give it to prospects/etc.

        What app do you use?
        Signature

        Business advice from a bona fide Business Consultant

        {{ DiscussionBoard.errors[5511516].message }}
    • Profile picture of the author ReikiJeweler
      Hi,
      I own several qr code generators, however have not found one which adds the info to the contact list as well as doing just simple codes too.
      Can you recommend a good, all purpose qr code generator?
      RJ
      {{ DiscussionBoard.errors[5612803].message }}
  • Other than IMnewbie63, and SiteSmarty have mentioned, has anyone else incorporated, or considered adding, QR codes on their cards?
    {{ DiscussionBoard.errors[5477454].message }}
    • Profile picture of the author ShayB
      Originally Posted by MoneyMagnetMagnate View Post

      Other than IMnewbie63, and SiteSmarty have mentioned, has anyone else incorporated, or considered adding, QR codes on their cards?

      I haven't, but several of the other local networking group members have them on their cards.

      One long-time member finally asked, "What IS this thing?"

      The group leader showed her what it does (using the member's phone) and noticed over half of the group watching and testing it out. When the group leader asked, half of the group (and these are not technophobes, by any means) admitted to either not knowing what the QR code was, or knowing what it was (the name) and not how it worked.

      I think that a QR code doesn't hurt, but not everyone knows what they are yet.
      Signature
      "Fate protects fools, little children, and ships called Enterprise." ~Commander Riker
      {{ DiscussionBoard.errors[5477497].message }}
      • Profile picture of the author bawls
        They are relevant if you are doing any face time with potential clients, otherwise why bother?

        a web site is irrelevant if you don't plan on driving traffic to it, same concept.


        It also could be said that without business cards you are losing the possibility to close with people who use them.
        Signature
        Dominate Craigslist
        ~1.50 Per Post * 90 Day Min Run * Ghost Free Guarantee~
        ~Full Phone & Skype Support * PM or Skype for Details~
        {{ DiscussionBoard.errors[5477666].message }}
    • Profile picture of the author lint631
      Originally Posted by MoneyMagnetMagnate View Post

      Other than IMnewbie63, and SiteSmarty have mentioned, has anyone else incorporated, or considered adding, QR codes on their cards?
      I use a QR code myself. I uploaded a quick preview of my card (front and back). I usually link some type of promotion to the QR code. Gives the prospect a reason to scan it and makes it fun.

      {{ DiscussionBoard.errors[5480006].message }}
    • Profile picture of the author iInvent
      Originally Posted by MoneyMagnetMagnate View Post

      Other than IMnewbie63, and SiteSmarty have mentioned, has anyone else incorporated, or considered adding, QR codes on their cards?
      Yep, I added a QR code on mine.
      I think my next batch will bring up a video of me introducing my services and what I can do for them.
      Signature

      Thanks for reading!

      Chantal
      "Before you try to satisfy the client, understand and satisfy the person."

      {{ DiscussionBoard.errors[5941707].message }}
  • Profile picture of the author treka
    I still like business cards. Mine have changed over time - my latest design has a QR code on it linking to my mobile site. I find this is actually a talking point to a lot of business owners as I can explain what they are. I still think they are a cheap and effective means of advertising but you actually have to give them away!
    {{ DiscussionBoard.errors[5478440].message }}
  • Profile picture of the author KateOranum
    I would totally understand why people think that business cards get irrelavent - when all you do is type the info into your smartphone - but at the same time, I find it sad since business cards have always had this meaning when you were handing them over - in a hope of a new business... I guess nowadays that it's mostly emails and phone calls - business cards got old - at least we are saving a few trees - don't you think ?
    {{ DiscussionBoard.errors[5480028].message }}
  • Profile picture of the author mikelukjaniec
    I go to quite a few networking events and exchanging business cards is one good way to build my list. I appreciate there are other online methods such as through autoresponders but business cards provide that solid, personal contact which is important in business.

    I recently listened to an interesting dvd about 'verbal business cards' which is all about what you say to a person when you first meet them and how engaging your message is. I've taken this on board and have found that I'm now much more effective when I speak to people. My conclusion - Business cards are very useful and definitely worth keeping!
    Signature

    Affiliate links are not allowed.

    {{ DiscussionBoard.errors[5480052].message }}
  • Profile picture of the author warriorclub
    Work kinda like fliers in a away. As in it is all about numbers. You give out a 1,000, but may only get 50 people. However, they are cheap enough to make and help with branding your business.
    {{ DiscussionBoard.errors[5480407].message }}
  • Profile picture of the author ryanmckinney
    I have a vCard, (virtual business card) - it is something my company also offers, and many of my friends like them and have them.

    Text "myname" to myshortcode for my business card (or more info, etc) -

    I get an SMS and e-mail letting me know someone checked out my vCard, I can immediately follow up

    They are "cool" and you stand out in a crowd with that -

    My vCard can follow up automatically (much like an auto-responder) to about 10 messages if I want

    It is a way to go "green" -

    realtors / car salesman or any company/person/business who thrives on leads can ad them to their print ads/website/etc and know exactly when someone checked out their business card! As opposed to leaving them on counters and not knowing who grabbed your card.

    It is basically wrapped up in a simple sms plan, so cost effective.

    I love my vCard , and all of my friends who have them love theirs!

    It has also got me referrals, people ask the people I have set up with vCards all the time - "How do I get 1 of those!?"

    Ryan
    {{ DiscussionBoard.errors[5480599].message }}
    • Profile picture of the author David Miller
      The only green that I'm interested in is taking green to the bank.
      Signature
      The big lesson in life, baby, is never be scared of anyone or anything.
      -- FRANK SINATRA, quoted in The Way You Wear Your Hat
      {{ DiscussionBoard.errors[5481453].message }}
      • Profile picture of the author ryanmckinney
        Originally Posted by David Miller View Post

        The only green that I'm interested in is taking green to the bank.

        BOOM! That is the most important green, sir.

        Ryan
        {{ DiscussionBoard.errors[5481883].message }}
  • @ lint631 (mobiledog) - I like your card Steven

    We'll help you 'mark' your mobile territory!... (most dogs only use "pee-mail" :rolleyes
    {{ DiscussionBoard.errors[5481930].message }}
  • Profile picture of the author chrisjenva
    Business cards will always be relevant. Any advertising is good advertising. I don't know how many times I've searched through my pile of business cards to find something I needed. The key now days is to make effective use of both sides of the card and add in a QR Code as well. I've also gone as far as making the card slightly different so it stands out in a stack of cards.
    Signature
    ==>Founders Needed! Only 2 more Positions Available!<==
    Get 100% back on your WSO Purchases. Earn when others buy WSOs. Share in a special BONUS POOL that pays for 12 months! New Concept!
    Email chrisjenva @ gmail.com or PM me for details...
    {{ DiscussionBoard.errors[5482015].message }}
  • Profile picture of the author terip
    Business cards are still important in this day and age. Even if everybody thinks that everything should now be digital, it is still a nice way to remind your prospects or clients that your company is just there waiting to cater to their needs.

    Imagine this, if you give your prospect a business card and he/she keeps it in their wallet, the next time they open said wallet will remind them of your company.
    {{ DiscussionBoard.errors[5483757].message }}
    • Profile picture of the author BizGrabbers
      Wow!!! A lot of things to think about here.

      I'm just starting a business and I've designed my business card with a QR code that takes them to the landing page of my website. But after reading this thread, I'm rethinking it. I'm not so sure that the QR code shouldn't take them to my vCard, but I'm such a newbie at techie stuff I don't know how to do that? Any advice?
      Signature
      {{ DiscussionBoard.errors[5484479].message }}
      • Profile picture of the author lint631
        Originally Posted by m and s global View Post

        I'm just starting a business and I've designed my business card with a QR code that takes them to the landing page of my website. But after reading this thread, I'm rethinking it. I'm not so sure that the QR code shouldn't take them to my vCard, but I'm such a newbie at techie stuff I don't know how to do that? Any advice?
        Give them a reason to scan your QR code. I like to use a promotion. I usually run at least one a month. I like to give them something with a purchase of one of my services. Like a free Facebook landing page with every mobile web site. Most businesses don't have FB landing pages and it's super simple to create them.

        @MoneyMagnetMagnate Thanks! Kind of a gross tagline but it's fun!
        {{ DiscussionBoard.errors[5484674].message }}
  • Profile picture of the author Nspire
    I agree that business cards are still an important tool for marketing your services and they are very inexpensive. I pass out my business cards out every where I go and I do get call backs from them.
    {{ DiscussionBoard.errors[5484739].message }}
  • Profile picture of the author AppsFromHome
    I love business cards!

    They're great....I know its a strange fascination, but I like toying around with different designs, horizontal vs vertical layouts, integrating SMS Marketing and QR codes...

    It's all about blending new technology into the traditional business card to hit every demographic out there in the business world.
    {{ DiscussionBoard.errors[5484794].message }}
  • Profile picture of the author Taimour
    Business card have their own value. you cannot deny the fact that business card has its value in physical world. Most people wont recognize you as a Business unless you have a business card.

    business card is as important as letter head of some company.
    {{ DiscussionBoard.errors[5485679].message }}
    • Profile picture of the author wasp
      There used to be a saying "Your stationary is your ambassador" I think its still true even though we mostly exchange data verbally. If you anything like me I dump the days stuf on my desk and it stay ther for a while so a good card can send out the right signal
      {{ DiscussionBoard.errors[5485959].message }}
  • Profile picture of the author adam68
    I don't think that business cards are dying out, they are always going to be handy. Also technology can always break down, so that is not realiable to. I got some business cards made from Cards Made Easy and they where used very well
    {{ DiscussionBoard.errors[5488029].message }}
  • Profile picture of the author salonmar
    I'm a firm believer of moving on with the time....that is technology leading the way within our marketing endeavors.

    However, I love business cards also... in my opinion, try to produce a useful card, one that serves a real purpose and offers a solution.

    John Assasrf ( His name is probably spelled incorrectly... the guy that was in the move "The Secret") gives a great example of what business cards should do.

    I followed his advice and produce a card that replicated my site. I attended one Chamber of Commerce Meeting and the card was the talk of the table.

    As a result, I was in the process of making a deal to provide SEO Services with a small hotel chain, but the hotel sales manager that I was working with, got fire.

    Hope that helps!
    Signature

    A Lot of People Lose Weight
    But Few Do Eating All of the
    Proverbial Bad Foods
    Drop 22...in 67 Days
    http://SuperFoodstheDietSolution.com

    {{ DiscussionBoard.errors[5488407].message }}
    • Profile picture of the author swilliams09
      Business cards are also a great prospecting tool. I usually stop in the gas station or on my favorite lunch place and there are tons of businesses with cards on counter tops. I pick up all of the cards that don't have a website listed and then research them later. If they don't have a website I have been offering them one, I've closed 1 website this year this way. If they do have one, I am a graphic artist so I offer to help them get new cards and a better design when they run out for a low price.

      I am working on my business card for my offline business and every month I will be offering a $99 free webpage or flyer/biz card design to who ever opts in to my mailing list. This offer will be on the back of my card. On the front it will have at the bottom, "flip to win a free website". I'll be putting these cards out all over town.
      Signature

      Learn how to make videos that sell. Special $1 Offer for Warriors Only.

      http://www.warriorforum.com/warrior-...ml?view=modern

      {{ DiscussionBoard.errors[5488465].message }}
  • Profile picture of the author Scottish
    I get asked for mine almost daily. I do a lot of networking though.
    I get people phoning, regularly saying "such and such gave me your card".

    Not having a business card would cost me money. So the answer to your question is no.
    {{ DiscussionBoard.errors[5488570].message }}
  • Profile picture of the author sharpwitz
    I don't recommend vcard in QR code since there are QR code generators out there that don't follow the vCard spec. This results in a QR scanner not being able to decode the vcard information. For those who want to link a website with their QR, you should link to a mobile webpage that can be viewed on the phone and not a regular webpage. Business cards are not going anywhere because they leave an impression through sight and touch.

    I would like to mention an app I made the works well with business cards. I hope that you will find good use for it.

    Card Swapp App (iPhone and Android)

    cardswapp com

    .
    {{ DiscussionBoard.errors[5492124].message }}
  • Profile picture of the author Ramzy
    Business card is very important in my opinion. Definetely worth its low cost
    {{ DiscussionBoard.errors[5497389].message }}
  • Profile picture of the author Spock1
    Losing the business card is best for the environment if not for business itself.
    It's importance certainly has been diminished by technology. It can still be a useful tool.
    Signature
    http://factoid.paybuddies.us
    Article Marketing on Steroids
    The end of long winded articles & minimum word quotas..Focus on what matters & promote your business with Facts!
    {{ DiscussionBoard.errors[5497403].message }}
  • Profile picture of the author nelram
    The business card along with many other forms of print advertising are great ways to get the word out there. The cost of that type of advertising is so cheap your crazy not to use it. I must put out a few hundred cards a week, I drop them everywhere I go. If I am at a local store I always ask if I can leave a few on their counter, I leave them on cork boards at the post office, supermarkets, etc.
    Signature
    Ask me about our business startup special!
    2 - 18x24 full color vehicle magnets
    and
    1000 Full color double sided business cards
    FOR ONLY $125.00
    {{ DiscussionBoard.errors[5502184].message }}
  • Profile picture of the author vjboc
    I made business cards for my website Qpricing and I pass them out to everyone. Even if one person uses the site because of the card, it is worth it. Business cards are like miniature billboards.
    {{ DiscussionBoard.errors[5502272].message }}
  • Profile picture of the author dwalter
    For the price, it can be the most valuable tool in your marketing belt. And we can still do some guerilla marketing with them, leaving them in strategic places and bulletin boards. Like cold calling, you may think its a thing of the past -- but (surpisingly?) they still work every day...
    Signature
    Dave Walter
    Local Income Lab
    contact@localincomelab.com
    {{ DiscussionBoard.errors[5502479].message }}
    • Profile picture of the author Learner4life
      I would echo the previous responses, business cards are essential just as much today as they were ten years ago. People do keep business cards, especially those that are designed nicely, that stand out and that get people talking.

      There are lots of innovative designs that you can get apart from the bog standard white card with your name, position, tel no, email, website etc. Just think creatively and you will be surprised at what you can come up with.

      Just my 2 cents worth!
      {{ DiscussionBoard.errors[5510916].message }}
  • Profile picture of the author synergyxtr
    I think business cards are still relevant at least in my market. It is a quick way finding someone either through phone or email. It also adds a personal touch where they remember where the card was given and what you look like.
    Signature

    Synergy Extreme. Your extreme virtual assistant provider.

    {{ DiscussionBoard.errors[5510983].message }}
    • I was just saying to one of my clients the other day, that although I LOVE marketing, selling and doing business online and yes, I LOVE my clients I work with all around the world, (many of whom I've never been in the same room with) I am a, at heart, n "SKIN TO SKIN", "Belly to Belly", "FACE TO } { FACE" entrepreneur.

      I know that makes me a bit of a freak, since one of the top questions I
      notice from people, including Warriors, is...."Can this be done from a distance?" "Do I have to call on people in person?" "Do I have to go SEE PEOPLE....(invisible shudder)"?

      I know this is partly because we are all exponentially more effective and can cover more territory, digitally, online or over the phone than we ever could in person. For some, for various reasons, doing business in person, is simply not possible. I, too, am continually looking for ways to move more of my activities online so that I can be less bound by time and place...ect.

      But, let me say that there is NOTHING quite like meeting someone for the first time, standing belly to belly, eye to eye, exchanging a greeting
      and embarking on the human adventure of discovery that can be...."Will this person become a friend, a foe, a customer, a partner, an affiliate, a supplier? Can I help this person solve a problem? What will I learn about them? About myself?"

      I could go on...you get my drift, I LOVE meeting new people, and I especially love doing it IN PERSON. When I exchange business cards with
      someone, I have a PHYSICAL, TANGIBLE reminder of our encounter,
      no matter how brief.

      If that encounter was meaningful, in any way, having the card will
      TRIGGER MY MEMORY A of the person, what they said, what they looked like, my initial impression and will OFTEN CAUSE ME TO CALL....sometimes
      YEARS LATER!

      I have almost NEVER had that reaction to reading an old email from someone "met" online.

      I think this has to do with the caveman, reptilian brain we all still possess. As humans, we are still animals, after all. We are highly sensual creatures. We take in so much information about our surroundings, environment and situations through what we see, smell, touch, taste and hear and how it all makes us FEEL. 90% of our perception or more happens non-verbally, so I understand.

      The majority of these senses cannot be accessed digitally...yet!
      The business card exchange creates a kind of a bookmark in my brain. If I see that business card again, I am brought right back to the original experience and I often I recall EXACTLY how I FELT about the person I met, even if I don't remember all of the other details.

      If they made a good impression, the chances are so much better I'm going to follow up OR that when/if THEY FOLLOW UP WITH ME, that I'll be receptive.

      In my little corner of the world, the business card is still alive and well, and a HIGHLY RELEVANT TOOL to make and develop new business relationships and expand my network.

      -Creative Producer aka, Carrie

      P.S. Since so many people don't want to take the time to meet in person, having someones business card is almost LIKE A BADGE OF HONOR! It's evidence that this person is STILL IN THE TRENCHES, accessible to me, WILLING TO BE SEEN, actively in the game.

      Somehow, all other things being equal, if I given a choice between doing (certain kinds) of business with someone whose eyes I've never looked into and someone whom, at least once, demonstrated that they could pull it together enough to get out the door and come to meet me, I'm going with the latter, every time!

      Tangential thought: (kindle vs book)....I HATED my kindle when I first got it a few years back for the SAME REASON. There is NO SENSUALITY to reading an e-book on a screen.

      No sound of the page turning, no ability to crease the pages with my favorite passages, no yellow stickies hanging out the side of the book
      that call out to me from the book shelf for years to come....
      Signature
      "Better to have gotten off my behind and risk falling on my face, than never to have gotten off my behind at all!"-Carrie's Quote of the Moment
      {{ DiscussionBoard.errors[5512061].message }}
  • Profile picture of the author tharith
    I agree with you business card is very important.
    {{ DiscussionBoard.errors[5512393].message }}
  • Profile picture of the author jRad
    They'll always be relevant. Always. It's so important to leave your contact info behind on something physical!
    {{ DiscussionBoard.errors[5517806].message }}
  • Profile picture of the author printchesco
    Business cards are still very much relevant, especially if your business requires personal contact marketing. Also, exchanging cards can be the most efficient way to share your contact info in a short amount of time.
    Signature

    {{ DiscussionBoard.errors[5768213].message }}
  • Profile picture of the author apurvmat
    Business cards are definitely a must have if you're going into offline client meetings.

    After you have a solid meeting, a cool and sleek business card makes such a cherry on top impression!
    {{ DiscussionBoard.errors[5770318].message }}
  • Profile picture of the author Perestroika
    You are at a business networking event. You talk to someone about what you do and the person asks you if you have a business card. You answer no and the person forgets all about you but will remember someone else that gave him the business card.
    {{ DiscussionBoard.errors[5771071].message }}
    • Profile picture of the author JoshP
      There isn't a day that goes by where I'm not asked for my business card.

      I make sure that I always have a minimum of 20 on me, every day of the week.
      {{ DiscussionBoard.errors[5771948].message }}
      • Profile picture of the author asadshah
        business cards are the needs and formalities of any business
        some time it gives good impact
        and a great impression of business
        {{ DiscussionBoard.errors[5775746].message }}
  • Profile picture of the author William Maloney
    It's true that business cards started being replaced with a little help from technology by apps on gadgets, iPhones and so on. Business cards are extremely important and totally relevant in my opinion, because it's always useful to have one, to find the ways to reach the person you want, to have everything in one place (name, email, telephone no and so on).
    Signature
    tigari electronice
    --
    EDIT BY MODERATOR: Why does your location say "Chicago" when your IP is in Romania?
    I'm staying in Romania for a while but I'm from Chicago, is there a problem?
    {{ DiscussionBoard.errors[5772091].message }}
  • Profile picture of the author BillBert
    I am constantly asked for my business card... When in doubt, remember, what is old is new again!
    Signature
    Do You Need a Cost Effective way of reaching out to your offline clients or prospects?

    Feel free to contact me directly and I will give you the details!
    {{ DiscussionBoard.errors[5774181].message }}
  • Profile picture of the author Michael Ten
    I don't think that business cards are irrelevant at all.
    {{ DiscussionBoard.errors[5774968].message }}
  • Profile picture of the author digichik
    Back in the day, websites were going to replace brick and mortar businesses. They forgot that we like to smell, touch, feel, taste, and see. The internet has limits, when it comes to stimulating the sense.

    We were told direct mail was dead, email was the way to go. We're now, again, discovering that snail mail is still a viable way to get your message across.

    We now have 'offline marketing', it used to be referred to as 'Sales'. The more things change the more they stay the same.

    Technology has it's place, as do the old ways. The successful marketers know how to effectively blend the two together to generate profit$.

    Business cards are still extremely important for your business. They are a way of connecting on a more personal level, than digital can provide.
    Signature



    {{ DiscussionBoard.errors[5775189].message }}
  • Profile picture of the author Quentin
    If your doing offline marketing you better have a business card.

    Quentin
    {{ DiscussionBoard.errors[5776925].message }}
  • Profile picture of the author Saito
    You can get 1000 cards for like $50 these days. I always have them on hand when going to local networking meetings, or national marketing seminars and conferences. If one card can make you $50 or more, there's no reason NOT to get them. You can always put QR codes on them.

    I think these guys here would agree on the value of business cards: http://youtu.be/qoIvd3zzu4Y
    Signature
    {{ DiscussionBoard.errors[5777173].message }}
  • Profile picture of the author Jay Rhome
    I agree with all that are saying that business cards are still quite useful. I mean I've got around without them for a while, so it's no excuse to stop, but the potential R.O.I. is huge. Imagine if just one out of a thousand brings you a sale.

    To trick though is to make them stand out so to get the best bang of that tool.

    Use your picture on them. How many times have you looked at cards you had and don't even remember who gave it to you?

    Have a blank space in the back of the card. So many studies have shown that if you write something on the card to the person you're giving it to, they will most likely keep it and not throw it away in the backpile or trashcan. If you use a glossy finish, only use it in the front so that it's easy to write on it on the backside.

    Use a QR Code and/or SMS vCard number.
    Why not? If it's a novelty for some people, well it's a great icebreaker and they'll remember who showed it to them first. If they know how to use it, you're among peers. So win-win either way.

    Make sure to spread them around. For some weird reason we sometimes hand them out sparingly. I know I've been guilty of that in the past. Now I'm gonna let them everywhere I can. Again, 1 out of a 1000 that turns into a sale is a great R.O.I. so use them!

    Have a design that grabs the attention. Plain cards don't do the trick IMO. The Mobile Dog is a good one. I have one that looks like a cellphone for my Mobile business so people know right away what it's about.
    {{ DiscussionBoard.errors[5780743].message }}
  • Profile picture of the author Jay Rhome
    BTW since I want to make some for my reps but don't want to print 1000s right off the bat for them until I know they are going to stay a while in the company, is there a way or a place to print just 50 or 100 at a time?
    {{ DiscussionBoard.errors[5780749].message }}
    • Profile picture of the author HypeText
      Originally Posted by Jay Rhome View Post

      BTW since I want to make some for my reps but don't want to print 1000s right off the bat for them until I know they are going to stay a while in the company, is there a way or a place to print just 50 or 100 at a time?

      If you have an AIM Mail Center in your area they will do 100 cards two sided, full color, UV Laminated for $11.99 plus sales tax.
      Signature
      (916) 520-HYPE (4973)
      Local & Mobile Marketing Solutions
      $0 Setup & $99/mnth Private Label Reseller Accts
      {{ DiscussionBoard.errors[5780844].message }}
      • Profile picture of the author Jay Rhome
        Originally Posted by HypeText View Post

        If you have an AIM Mail Center in your area they will do 100 cards two sided, full color, UV Laminated for $11.99 plus sales tax.
        Sadly I don't but thanks anyway. It does show those exist... The ones I know charge almost the same for 100 than for 1000 (I think it has to do with the printing technique used) so not really worth it.
        {{ DiscussionBoard.errors[5782103].message }}
    • Profile picture of the author ShayB
      Originally Posted by Jay Rhome View Post

      BTW since I want to make some for my reps but don't want to print 1000s right off the bat for them until I know they are going to stay a while in the company, is there a way or a place to print just 50 or 100 at a time?
      I've seen companies that have generic cards printed up for newbies.

      Company name and info, but blank spots for the reps to write in their name and number.

      So it looks like this:

      ABC Company
      Helping Businesses Thrive
      1-800-555-5555
      Your Representative: ____________________________________
      Your Representative's Number: ____________________________
      Your Representative's Email: ______________________________


      Edited to add: This is a standard practice for industries with a high rate of turnover, so it's not unusual or frowned upon.
      Signature
      "Fate protects fools, little children, and ships called Enterprise." ~Commander Riker
      {{ DiscussionBoard.errors[5939063].message }}
  • Profile picture of the author zmxn73
    I just love the fact that with a great business card you can differentiate yourself from your competition within a split second of a prospect looking at your unique card.
    {{ DiscussionBoard.errors[5780834].message }}
  • Profile picture of the author Sardent
    Business cards are still very relevant.
    My own personal motto is hand them out like candy on Halloween.

    Print both sides, if you're having them printed offset it's no cheaper just to have one side printed and one blank. Put special coupon on back, a discount, a riddle, a buy 5 get one free, whatever.

    Being a photographer, on the back of my photography cards I have a short generic model release. It doesn't frighten anyone away.

    They are also great for use in BuzzEvents.
    Signature
    {{ DiscussionBoard.errors[5781432].message }}
  • Profile picture of the author nrmillions
    business cards are still very important. i go to meetups and tech events all the time and everyone has their business cards. moo.com is one of the top places everyone gets their cards from these days. i put my personal stuff on one side with a qr code and my company stuff on the other side with another qr code.
    {{ DiscussionBoard.errors[5783727].message }}
  • Profile picture of the author printchesco
    Business cards are definitely not irrelevant even with online marketing on the rise. You just have to look at all of the different printed business cards with social media information in them to see that business cards aren't dying out but rather getting integrated with newer forms of marketing.
    Signature

    {{ DiscussionBoard.errors[5937269].message }}
  • Profile picture of the author sash024
    It never is irrelevant. One needs an introductory call particularly in the business market via these cards.
    {{ DiscussionBoard.errors[5940685].message }}
  • Profile picture of the author Doran Peck
    If your business card is nothing but contact information then yeah... It's pretty close. In fact most business cards are severely underused simply because they are nothing more than a name tag.

    If you want your biz card to have a significant role in your marketing then you have to have something on it that actually motivates them to use your contact information in the first place. All these things we get so picky about when designing our business card... The logo the coloring he fonts...do I put my address on there or no?

    All that crap doesn't mean diddlydoo to the guy who just wants a solution to his problem.
    He's got three of your competitors Bizcards in front of him besides yours.

    Is your card prepared to do battle for that phone call?

    If you want your business card to to actually bring in business then treat it like advertising space. Not just a paper name tag.

    ....so...out of curiosity.... Have you seen your competitors business cards?
    {{ DiscussionBoard.errors[5941932].message }}
  • Profile picture of the author lennyk1313
    I've always used plain business cards, but this time around I have decided to go a different route. Every time I meet a client they always ask for a business card, and I wanted to have a little bit of an edge and a bit of a surprise factor when i would hand them my card. So i did a little bit of research and decided to go with a plastic clear card. Not only is it more durable but it definitely stands out from the rest. I have always gotten good comments on it, and this is always one way to differentiate yourself from the rest. They are definitely more expensive than the paper ones, but it pays off when you hand it to your potential customer, and see the look on their face.
    {{ DiscussionBoard.errors[5942592].message }}
  • {{ DiscussionBoard.errors[5953771].message }}

Trending Topics