Taxi Advertising Anyone?

12 years ago

That's pretty aggressive! I don't know what a wrap costs in Malaysia but here in the states its about $3000-$4000 per vehicle. What kind of ROI do you expect to get from this?

Thanks

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ewenmack

12 years ago

Get ad results from the ad rep.

What is it exactly are you advertising?

Best,
Ewen

Thanks

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Suthan M

12 years ago

Not a full wrap of course, thats crazy too.
I meant to say at either the door frame or the boot panel of the taxi.

I sell a $397 online (digital) product (that also has some backend sales on it), so looking at shifting some units of these products to begin with.

It is selling quite well online, hence the feeling to try to the more bigger slice of market offline

Thanks
1 reply

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ewenmack

12 years ago

Originally Posted by Suthan M

I sell a $397 online (digital) product (that also has some backend sales on it), so looking at shifting some units of these products to begin with.

It is selling quite well online, hence the feeling to try to the more bigger slice of market offline

Is it consumer or to businesses?

Why I'm asking is, if you can get a list of these most likely buyers,
then you postcard mail them directly.

You create an ongoing campaign to them.

It weeds out all the wasted money of the ad seen by those
who will never buy your product.

My recommendation is go direct to the likely buyers.

Best,
Ewen

Thanks
1 reply

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Suthan M

12 years ago

Originally Posted by ewenmack

Is it consumer or to businesses?

Why I'm asking is, if you can get a list of these most likely buyers,
then you postcard mail them directly.

You create an ongoing campaign to them.

It weeds out all the wasted money of the ad seen by those
who will never buy your product.

My recommendation is go direct to the likely buyers.

Best,
Ewen

This is more for the consumers.

Well, the idea of me wanting to do the Taxi wrap is to ideally:

build a offline branding for the website
to generate lists

Taxi ad looks like a great way, as it goes to the target market I want (the general public) , and builds great branding offline.

Or am i erring to much on this?

Thanks
1 reply

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ewenmack

12 years ago

There is an old marketing saying that says...

"Market To Everyone And You Market To No One!"

It's difficult to help you until you can define who this "one" person is.

Is it a mother who has a toddler that needs new clothes because
it is fast growing out of them?

Is it a recently divorced woman between the age of 45 and 60 who
is looking for a 2 bedroom apartment?

Think about the consumer and what is going on in their life
at any given point in time.

Then you come up with ways to reach these people.

The young mothers, for example can be found in monthly newsletters
going out by the Plunket Society in which you can run an ad in.

The divorced women can be found in a list that is up-dated weekly,
in which you can mail to.

This is what I mean by target marketing.

Your message is only seen by your target, which are the most likely buyers,
and no one else.

No wasted dollars.

Best,
Ewen

Thanks
2 replies

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Suthan M 12 years ago

Hi Ewen,

I actually have a specific target market. I already know the age, income level, jobs target that I am looking for. In fact, I am going to buy ads primarily in areas that my target crowds resides, work, or hang out.
~I got this figured out

What I am asking is whether taxi advertising (which is a offline method) works for my setup which is to promote my online website, and maybe learn a thing or two from others who have done taxi advertising before so I don't do things wrongly.
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RentItNow

12 years ago

Originally Posted by ewenmack

There is an old marketing saying that says...

"Market To Everyone And You Market To No One!"

.....

Is it a recently divorced woman between the age of 45 and 60 who
is looking for a 2 bedroom apartment?

.....

Best,
Ewen

I was reading the thread and then the OP said paraphrased "everyone is a potential customer"

The one Ewen said above happened to be my target market when i did rentals because I knew I would make my money on that client the easiest. I had student profile too that made me the most.

This is how I originally learned about marketing to your target because I found out what they read, where they ate, what they did for a living...everything and it reduced my work load A TON!

OK, back to the taxis, I am not sure of the response rate. Is it something higher or lower than adwords. Is your target that you have now refined still a taxi person? Can you play on anything to do with cash cab? "This is not the cash cab but this ad may make you a couple hundred bucks. Scan it!" Just some thoughts. Get your target down more first though before throwing money at it. Test that market with some messages. Then spend ur money.

Thanks

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I have no agenda but to help those in the same situation. This I feel will pay the bills.

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nelram

12 years ago

There are other things to also think about. Is your url easy to remember? People wont remember long url's and they probably won't write it down. Don't get me wrong, I am not trying to talk you out of vehicle advertising, I would be stupid to do that since that is a huge part of my main business. My sign and graphics business does tons of wraps.
The thing is, most sign places will just sell you whatever you want and they dont care if it will work for you and your needs. Thats what sets my company apart from others, we want your advertising dollars to be spent well and work for you. A happy customer is a returning customer. So anyway, just make sure you are 1) targeting the right potential customers. 2) Your graphics are easy to read from 30-50 feet away and driving past at 35mph. Dont get carried away with crazy graphics or anything, keep it short and simple. 3) Your url is short enough to remember.
You should do ok if you do it right.
Good luck and keep us posted!

Thanks

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edmund8989

12 years ago

Hi, I found this www movdia.my website quite interesting. They doing car advertisig for private car wraps. I just posted my car to this website and hopefully someone selected my car for advertising. Maybe you can check out this website to find out more.

Thanks

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JMB Marketing Group

12 years ago

Originally Posted by Suthan M

Hi guys,

i am looking into advertising on taxis, and I am wondering how did it fare for any of you?

I am not talking about putting a ad inside the taxi, I meant wrapping the body of the taxi with ads to my websites.

Is it a good marketing plan, or tacky?

Any insights on this anyone?

Looking to do my first taxi advert in Feb 2012 with about 30 taxis (to test things out) in my local area- so advices would be very appreciated

Suthan,

Check out this thread for some "better" marketing ideas:

http://www.warriorforum.com/offline-...marketing.html

Cheers,

JMB

Thanks

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toner

12 years ago

Sounds like you need to send a message. A door panel on a taxi is hardly visible amidst all the other jargon out there. It will likely not be visible or memorable and you need to consider if you can convey a message that will entice someone to buy using 2-3 words to maximize space... if you can - maybe it will work but I think kyour money is better spent using other alternatives.

Thanks
1 reply

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Adamwood

12 years ago

He's correct. I often see many ads on taxis but it must be catchy and i think your idea is different but may not get desired results.

Originally Posted by toner

Sounds like you need to send a message. A door panel on a taxi is hardly visible amidst all the other jargon out there. It will likely not be visible or memorable and you need to consider if you can convey a message that will entice someone to buy using 2-3 words to maximize space... if you can - maybe it will work but I think kyour money is better spent using other alternatives.

Thanks

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dabbler

12 years ago

Agree, not very memorable. I'd imagine an 'interior' taxi ad would be better. (yea you can buy those)

A much smaller, but much more captive and possibly targeted audience. If you sell something related to business travelers, etc.

Thanks

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KateStevensB

12 years ago

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dropbear 12 years ago

spend your money on something else..I tried the taxi adverts for 3 months and got relatively few calls..It may work as part of a larger marketing strategy used for movies etc..but not for the smaller small business..
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electronik69

12 years ago

I am curious to why you would want to do that, the chances of a targeted person seeing your ad are pretty low and the chances of that person remembering your website is even lower.

The only way you could possibly do it is have it as interior advertising and the product would HAVE to be related to travelling in a taxi.

Thanks

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If it doesn't sell, it isn't creative - David Ogilvy

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wanrom

12 years ago

Taxi Stickers or Vheicle Wrapping is a great way to promote your business. What i would like to say here is to make sure that you do some calculations before you spend money on wrapping up. We recommend to get some small size stickers done on Clear vinyl with printing on 2 sides.
Stick these stickers on Taxi and Car windows so any one from inside and out side of the car can read it. You may have greater chance to get more prospects coming to you. Make sure you have some good design and attractive design to gain the interest of the reader.
Good Luck

Thanks

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sticker printing | folder printing

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Taxi Advertising Anyone?

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