SEO Package - do you guys include website Audit or just on-site optimzation will be enough to rank?

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10
Hi guys!

Need advise in this. As in my other threads, I mention abt seo audit and seo on-site optimzation and understand that there's a different between them.

Would like to check follower members whether do you include your package for website audit? If so, do you normally do it yourself by using those seo audit software to help you step by step?

I tried using seo-audit (the team that develop rank tracker) it's seem that it's more toward tech guy. Anyone have any good recommendation on this?

Thanks!
#offline marketing #audit #guys #include #onsite #optimzation #package #rank #seo #website
  • As far as on-site goes the on-page stuff those programs churn out are way overrated.
    If you realise that 75% of your ranking is based on off-page SEO, and that 75% of your on-page SEO is determined by the big 5 you're just wasting your time in my opinion.

    Optimize your site/pages according to the plugins out there. Get your inlinks right and you're done. Start building links after that and never bother with the site again.

    There are so many SEO consultants out there who focus solely on on-page SEO and I blow them out of the water each and every time.

    Get your linkbuilding right and you'll be a winner
  • Hi Stan,

    seriously? I check out most of the local SEO Companies and notice that it's a norm to include website audit together with on-site optimzation.

    I have no issue on fixing the on-site optimaztion but audit..I am worry that I will mess up the whole structure..how do you explain to your clients on this? Able to share tips on this?
    • [1] reply
    • Just because it's the norm doesn't mean it's the best thing to do It is for them though, they can either "proof" they know 'everything' about SEO and reel in a client. Or charge tens of hours for optimizing points that make little to no difference in their client's SERPs.

      Like I said, the big 5 matter. Title, Description, H1,2,3, Keyword Density and the URL. If you got those covered + the inlinking structure of the site there's really no need to do a lot more. You could, and you could charge for it. But my personal findings are that it matters very little.

      Quality Backlinks, that's where the battle for the SERPs is fought.

      My clients even find it refreshing. They wouldn't want to go through a list of 64 points and optimize them one by one. I just tell them to do those 5 and that I'll do the rest. No need to overcomplicate.

      If you want to differentiate, focus on conversion consulting! Not on-page SEO
  • Offsite SEO 75% of your ranking power?

    Funny, for local I don't even bother with offsite SEO "UNTIL" the site I'm working on reaches page 1 or at the VARY minimum in the fold of page 2. Hell, in many cases I don't bother with any offsite SEO, truth.

    Get your site correctly structured and optimized you'd be AMAZED what can happen in the rankings.
    • [1] reply
    • True, but why is that?
      Because all the other local sites have little backlinks, let alone backlinks with the right anchor texts.

      It's logical when you think about it. Anyone can optimize their own site for a specific keyword.
      Or Google can look at backlinks to tell them what's happening on that site.

      Who would you trust, someone telling their car is the best car in the city, or someone else referring you to a car salesman?
      • [1] reply
  • Does The big 5 count as website audit as well?
    Yes I am looking at how overrall structure works. (which link to which, but looking through using seo-audit, it's seem very difficult to understand the whole things.)

    Also doing this we will be using dreamwaver to edit the site?
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