The Law of Averages And The Blind Squirrel You're Success Make It Work For YOU!!!

Well I don't usually start threads around here but today I've decided to talk about something that will hopefully inspire and motivate some to actually get away from the front of their computer and get out and talk to business owners.

Its the Law of Averages.

How to make it work for you?

First off lets start off with the premise that you have a reasonable grasp of how to effectively communicate your services and why a small business owner needs them.

Secondly lets move away from all the higher level selling tips and techniques that I and others on this section of the forum are well qualified to speak about. AND Assume you either just starting out prospecting face to face or have some minimal experience talking to business owners.

OK! Lets rock and roll!

I'm not going to go all yoda on you guys about this but I'm going to be straight forward and to the point.

Every one of us will always end up meeting that one business owner that we click with. We match personality wise, we like each other, we "get" each other, we just connect with them.

I call these the acorns that even the blind squirrel will find in the grass. The point is this. If that blind squirrel never leaves the tree he never finds the acorn. He has to take action by leaving his little nest, climb down the tree, venture into the grass and start feeling and sniffing around until he finds that acorn.

The law of averages dictates that if the squirrel makes enough attempts to find the acorn he WILL find it.

The law of averages also dictates that if you meet enough business owners you WILL find that 1 acorn.

Now here is how to FORCE the law of averages to work in YOUR favor.

Lets use some numbers as an example.

Lets suppose that you need to visit and speak to 20 business owners to find at least 1 acorn.

Keep in mind, 20 owners who can make a decision, not gate keepers, not managers. Owners or some one authorized to pull the trigger and cut you a check or sign a contract.

So the REAL question is this, if based on the example above 1 in 20. How long or how many days will you decide to take to find and speak to 20 people who can make the decision?

There are two factors at play here.

TIME and THE LAW OF AVERAGES.

Time can either make the law of averages work against you or FOR you. You decide, its completely up to you.

You want to take a whole month to speak to 20 business owners or decision makers, OR do you want to take 1 or 2 days to accomplish this?

There is NO OTHER EXCUSE the ball is totally in your court, you can swing and miss 19 times and hit 1, OR you can not swing at all and end up with nothing.

As I mentioned briefly before, you don't have to be a sales superstar you just need to find that ONE acorn. The one person who you just "CLICK" with to get that sale. That's it!

All the other higher learning stuff that I and others post on here is great information to learn from and that stuff WILL help you as you become more experienced. You'll even be able to apply it so that the Law of Averages is always more in your favor but let me be very clear...

You don't need it YET if you are just starting out. You only need to be the blind squirrel.