How do you handle the "in between time" (limbo?) when you DO have the lead gen page(s) set up + ONLINE, but you don't (yet) have the client to whom to SEND the leads? During that time, WHERE to the leads go? From the point of view of the innocent visitor to the site(s), aren't the sites "fake" until the sites truly lead to a real biz, as "advertised?"
PS: On the other hand, if the lead gen sites are NOT put online "in advance" (of having a client to send the leads to), then how do you prove to the potential client that the lead gen page truly "works?" Seems like a catch 22 -- no?