I took the information and turned it into a "no frills" special report. There are big names in there I'm sure you'd recognize.
Why did I do it?
Most restaurant owners have a perpetual smile on their face. When in fact, they're worried, struggling to keep the doors open.
They're proud. And they have every right to be. Running a successful restaurant is the hardest of work.
And they know if word leaks out they're struggling, they'll be in worse trouble.
You can use a report like this to get under their skin when you see them. You want them to give you the real story. Not just what they tell their customers.
Locally here, this report serves the purpose.
After you get an appointment, and after initial pleasantries are exchanged, it's time to get down to business. Ask how they're doing.
Of course, they'll tell you everything "couldn't be better." That's when you share the report, because there are so many restaurants going out of business.
Now, they know you know. Things are not so rosy. The conversation takes on a entirely different tone.
After you have an honest conversation, they'll want to know how you can help them boost business.
I thought I'd share this report with you today. Maybe you can do something similar in your area.
It's just a piece that gives them permission to open up and share what's really happening. Because the fact is, restaurants of all kinds and sizes are struggling.
Me, You, we... with what we know, we can help them.
- Rick Duris
PS: And if you're in Orange County, feel free to use the report as is.