Local Biz Marketing Tactic That Works Like Gangbusters

3 replies
I Posted this reply to a question about marketing ideas for a Florist but this can be applied to virtually any business.

I am very friendly with the owner of a very successful shop in Florida who is a marketing genius. He shared this idea with me recently and I absolutely loved the idea and I think my fellow warriors will be able to use this for their clients as well.

I was in the flower/wedding/event biz for many years and sold my business last year. I haven't tried this method myself yet but have just approached 1 of my clients with the idea and they loved it and we will be implementing this in their marketing strategy.

He made up a few thousand $10 gift cards and gave them to local businesses With window/counter signs that read:

Free gift card from XYZ flowers when you fill your tank/ with your dinner order/teeth cleaning/dry cleaning, pizza delivery etc.

It was a win win because the businesses giving them out were giving out a great gift to their customers and the shop got a ton of new and repeat business from it.

Local businesses are giving these out these out like crazy and he has several people a day redeeming these cards and I expect on Valentines day and holidays that number will multiply. And he has them all join his email list when they redeem their gift.

Not only that but many of the businesses that are giving out his cards have also become his customers!

He does occasionally have someone come in to get a $10 bouquet with it but the upside far out weighs this as his actual cost on the $10 is a few bucks or less and at the very least he gets their email.

Now how we can make $ with this you ask?

1-Charge a consulting fee

2-Print the gift cards and mark them up.

3-Implement the whole plan for them and charge a hefty fee or charge on a per response basis

4-When you contact other businesses on their behalf and they like the idea -also sell them the service.

5-And of course you will be there hero so once they trust you, up sell your other services

6- Integrate with a SMS service to redeem there gift.

With a little creativity, this idea can be applied to any business not just flowers.

I probably could have made this into a WSO but what the hell...
I've been blessed with the great relationships I have made here and have gotten so much amazing info and assistance from so many of you guys It's the least I could do!

Good Luck and make it happen!

Basil
#biz #gangbusters #local #marketing #tactic #works
  • Profile picture of the author Aaron Doud
    Really great idea. For lost cost businesses giving out $5 to $10 gift cards like this is a great idea.
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  • Profile picture of the author BasilInc.
    Thanks Aaron
    You are absolutely correct!

    We don't have to limit this idea to low ticket items either.
    Let's take the idea further for the bigger ticket clients.

    Chiropractor - to give a free adjustment or free exam.

    Dentist - free teeth cleaning (who hasn't gone for a teeth cleaning where the dentist didn't say there was another issue that should be addressed)

    Tanning salon - get a free session

    Eyeglasses - free exam

    Hair Salon - free manicure with haircut

    Gym - 3 day pass

    We are only as limited as our creativity.

    Basil
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  • Profile picture of the author reddoch
    Hey folks...I really love this idea. I have a local website that I sell advertising on and local consumers purchase a discount card to use at these businesses on the website. The business owners can sell the cards in there stores or give them away. If they sell them, they can recoup their advertising cost of being on the site. You can see one of my sites at Latest News.
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