On the homepage I have business categories linking to another wordpress page with those specific businesses. I haven't really thought through how I will be selecting most of the businesses like restaurants, car washes, bars, tanning salons, etc for inclusion in the directory except that I won't be letting every business in. My city is large enough for section inclusion like 1 maybe 2 of same category per area for certain categories.
I'm big on giving quality to the businesses so driving traffic will hopefully come from placing advertisement for my directory in as many businesses as I can in exchange for a mobile optimized website. I know, I know, a website for free? I can knock out a mobile website thanks to Warrior Will's WSO in about 15 minutes. I have the mobile website for each business on a sub domain of mycitymobiledotcom.(Example)
Of course SEO, Social and maybe direct mail will be done in addition to business placement. I do have two large Universities in which I can hopefully market to the students on campus. Additionally, I thought about contacting Real Estate agents and working out a similar deal for a website in exchange for putting my directory in their move-in packets. I'm not giving away the house or maintaining the info for free just the basics are on the sites. Chance to charge for upgrades, possibly.
How do I plan on making money if I'm giving away the websites?
I will be charging the money categories like attorney, dentist, chiropractor, landscaper, plumber, towing company, etc for being the only business listed on the mobile directory. I figure in doing the simple math at 50 businesses(maybe more) x $100 per month is 5K. That doesn't include additional revenue like featured advertising on the directory, gaining SEO clients, lead generation, SMS and more. So, if I can generate 5k-8k per month that leaves extra for a VA or whatever to take care of some of the work.
RINSE AND REPEAT FOR ANOTHER CITY MAYBE TWO. Then you can see how a nice income can be achieved. I don't think we have even come close in realizing the way smartphones will be used in even the next two years so I'm trying to create anything and everything I can with mobile in mind.
I have several ideas on gaining traffic and can use more but does anyone have suggestions on monetizing my directory pages in addition to selling featured advertisements to the listed businesses? ADSENSE √ FEATURED ADS √
Are there any suggestions for what should be on the homepage besides just the business categories? Maybe Groupon, Trip Advisor, Info about the city or something else. I'm kind of at a loss on what to add. I'm trying to capture everyone from teenagers to retirees so I want cool ideas for the 30 and under crowd to find the site useful but also connect with the older crowd.
Any help is greatly appreciated.