[500] WSO's about OFFLINE Marketing..

Very interesting. Also would like to share that it is 20 pages = 500 results since august 31st 2011. This is just 6 months of WSOs in this niche, there are likely to be thousands and thousands more that just were cut off by the filter.

You are correct sir!

Make you wonder if people just jumped on the band wagon and how many are really practicing what they preach.

It concerns me because I really have a heart for small business owners and a lot of crap is out there that can actually damage a businesses online presence for years.

I would be willing to bet that 80% is based on theory/rehashing. This is based on buying a ton of offline marketing WSOs and rarely finding a gem. Ruins it for those actually 'practicing what they preach' as Rus so greatly put it.
Back in 2009/2010 (I think) there wasn't so much about offline marketing but a ton on CPA. It seems things come around in phases. I wonder what will be next...!

"Fate protects fools, little children and ships named Enterprise" -- Cmdr. Riker What episode what that?

Thanks for the response! I agree totally.

I agree. I see a lot of WSOs supposedly on how to "land a ton of offline clients". I don't see WSOs on how to effectively deliver, manage, and communicate online marketing programs for local businesses.

This type of training is the meat and potatoes of an offline marketing business.

Do you think people are actually interested in learning how to effectively deliver local marketing campaigns?

Don't worry about how many there are online, (posers) cuz, I'm sure they aren't picking up the phone. There may be thousands of results. but very VERY few who are actually calling on companies. I make 75+ calls a day.. and even of I only get 1 new client a week.. Well.... what did you get this week? (rhetorical)

Will probably agree with you Chris Kent. People just buy products about it - never take action on it - but just teach others what they learned.

I still prefer to do it, rather than teach it. But because it has worked so great for me, I love to share it with others. I'm sure others can have benefit from everything I've learned from doing it (and learning it myself).

~Jelle

>.<

...sigh...

I'm sure there are many more worthless WSOs in the traditional IM marketplace.

Teaching it is a zillion times more difficult than doing it in my opinion. Doing it seems like a break!

I keep threatening to put one out, but I stay busy actually consulting with clients making their businesses grow.

Great point.

My experience is at least 95% are just posers selling a method or theory.

More and more people nowadays sell what they preach rather than practice

I have one Offline WSO on sale as you know, and I run my own offline company since 2004, but in all honesty this is most probably the last offline WSO you'll see from me. This forum is getting worst by the day and there is no point in sharing solid business details with some people.

A douchebag even shared my WSO in HERE for free just to pitch start HIS wso (clever huh??)... Tired of this

I agree with most said here. That being said, I'm sure it's not unique to Dan Kennedy, but the "principle of the slight edge" is usually put into practice by those willing to invest "in everything" (everything worthy, after doing due diligence) in resources that can put them ahead.

That's not what usually goes on here for most buyers (I'd wager) yet sometimes you can use offers here as spring-boards, and in ways never thought of by the original author. Finding even one golden nugget, can reap huge dividends.

Have to say I'm not very creative myself, but a light went off for me when I combined two ideas for a local client that made me look good while giving them what they wanted faster than I could have otherwise. Now I just need to see if I can do it again, I don't know (yet) if it is a fluke of circumstances based on my city size.

Dan tells the story of a man walking into a dealers room at a convention and going into a booth, laying down his card and saying “package up everything, and I'll be back to pick it all up later".

He spent thousands on courses and resources without looking at everything or knowing the cost. He drove a nice car and (apparently) was the most financially successful there.

He attributed it to being willing to constantly invest in materials for his business as he understood the power of just one idea that could add a small increase. "Small hinges..." and the compound effect idea I guess.

On the other hand, I myself am extremely slow to implement. I've got the buying part down though, hehe. (And in this case, because of the nature of what you all have said above, there is a lot more, ahem, chaff to sift through to get the goodies. And based on what Russ found, you could go broke pretty fast practicing that principle here.)

For what its worth Michael, I'd drop whatever I was doing to invest in your WSO. I have a feeling it would be worth far more than the comfort of inaction for a lot of us, myself included.

When I ran my WSO, only 200-300 people bought it and only about 5 people took action. I don't care about how many I sold but I do care how many people were willing to take action and get back to me about it. I'd rather spend my time with business owners who are willing to take action 100% of the time since they invest money on their marketing. I LOVE ACTION TAKERS! =D

Any people tell me I'm crazy for not starting the sales price of a wso at 7 bucks!

I agree that there are a lot of crap WSOs out there by people who most likely have never done what they are preaching, but think it would work if someone else tried it. In fact there are a lot of threads like that on here as well.

With that said I feel like a lot people are making these WSO with the wrong intention. They just want to make a profit off of other warriors and really don't care if they succeed or not. Unfortunately, I don't think that will ever change because it seems like there is a buyer out there for anything. I could release a WSO that says "Make 10 million in 5 days by sending emails" and I guarantee a few people would buy it.

On the flip side I have bought my fair share of WSOs in the past and I can say with 100% certainty that I wouldn't be where I am today without those and this forum. The way I look at it is each WSO has a little piece of information that I can use to further build my business. I'm not looking for the holy grail in one WSO because for the most part people aren't going to give that info up.

We just need to use our discretion, weed through the crap and find the hidden gems.

Sean

I think the thing to keep in mind is that many WSO buyers are just just opportunistic money making buyers and don't have a true sense of building a real business. Which by the way marketing online is.

Because of this type of buyers mentality there are those who are the same and completely willing to create products that appear to meet this need.