I am still relatively new to the offline marketing world, therefore whatever good advice I can drum up here will be most appreciated.
I got one of those coupons in the mail from this lube shop in the city where I live. Took the coupon to the closest shop, where luckily, I was given the number of the marketing Manager, located in the capital of the province, three hours away.
I gave him a call, and asked if he'd be interested, if I could show him a more efficient way of getting new customers through their doors. He was interested, so I gave him the spiel on how SMS marketing and mobile marketing could help. He said he had been previously approached by someone else about SMS marketing, but was not convinced, because of the fact that the customer has to opt in. We talked some more, and I got him to agree to a desktop sharing session tomorrow morning, where I promised to show him ways where he could improve the efficiency of their marketing.
I was glad to get this opportunity to get my foot in the door, because this is a 19 shop chain in the province, so a big one no doubt. Now I only have to deliver something that will show him that we can save him money!
Does any one have any specific examples or ideas I can use to show how this can help this oil change franchise? I am open to all ideas, as I intend to clinch this deal - I only have to showcase the true benefits, so I figure I'd come here to ask for other people's experiences..
Thanks in advance, both for your ideas, and for reading through this long post!