I don't do much promotion of offline businesses, so I thought I'd ask here for ideas.
A friend of mine owns a fabulous southwestern style restaurant here in our little town about 3 hours away from Phoenix, AX. He does good business and his website is top-notch.
Now our town is a tourist destination, especially in the summer. It's very appealing for people in the Phoenix area who want to escape the intense heat in a relatively cool mountain town, for the day or for a weekend.
What he wants to do is increase his exposure to the people in Phoenix and Scottsdale via the internet. I'd like to get some ideas to him, so if anyone has any suggestions, I'd appreciate you sharing.