While I didn't get any appointments, I did have one business owner ask me to send him literature in the mail. Well I didn't have anything to send him, but from reading the threads today, I got the idea to send him something like the attached letter. Can I get some feedback on it please, as in would this be something viable to do for more than just one prospect in place of cold calling? Not that I am trying to wiggle out of making calls (okay, maybe I am, just a little...), but also my theory is that I'd get more bites if I put an image in front of people immediately. Side note: I know the little blue screenshot example isn't the best design...I just put it there for illustrating purposes. I have no marketing experience other than the calls I made...I'm still getting my feet wet when it comes to IM.
Thanks for any constructive input.