So, I was curious about the QR code thing for marketing. Sounds good and there are a ton of creative ways popping up to use QR.
My Test should Reveal
So, I'm thinking I can get a feel for...
* How many smartphone owners know how to use QR codes.
* How many do so on a regular basis.
* Is age a factor? What age group is most likely Not to use QR codes?
First I went to one of the 100's of websites allowing you to make an image. Did that with a Phone number and a URL.
Image size was a large 350px by 350px with very good resolution.
Then I sent an email 5 people I know personally. They own smartphones. Asked them to help me test this QR code thing. I inserted the image in the email body, and also included a link to a webpage if they could not see the image in the email
Here's what the email said.
| Hey there |
Do me a favor and test this QR code image from your phone.
If you don't see the image here, just click this URL and you will see the QR image on your laptop or desktop. Then you can scan this image right from your monitor
URL here to the image
So anyway... once you can see this QR code image, just scan the image with your phone's scan/camera. This should put my phone number right there in your phone LED screen, ready to Tap-and-Dial.
We need to catch up anyway.
Would appreciate a blow-by-blow of each step.
* Did it work and put the Number on your phone's LED ready to tap-dial?
* Did it automatically dial the number when you scanned it? Some phones
will do that I think.
Thanks in advance.
The 5 people were
1) 29 years old. female. architect. totally connected to web, phone, electronics.
2) 59 yr. male. electrical engineer. computer savvy. lives with a smartphone 24/7
3) 32 female. accountant. artist. city girl. Mac user.
4) 16 yrs. male. high school. Has wires dangling from all body parts.
5) 44 male. sales executive. on the road. constant smartphone user
Results from this Test
This is hardly a scientific test and not large enough sample to be statistically valid, but was I ever surprised by the results.
All of them failed on first attempt. Two emailed back telling they would have to go look for a scanning app to download. Two of them took a photo of the QR code and asked, "What do I do with it now, Jan?"
Eventually, after a few days went by... one of them got an app downloaded. Scanned it and tapped to dial with no problem. This was the 59 year old engineer. He thought it was cool.
This didn't meet my expectations at all. And yeah, its only 5 people. But in that bunch I was expecting at least 4 out of 5. And I figured the 16 year old was a slam dunk. He'd never seen one and didn't want to find out... has the attention span of a fruit fly of course... but don't all of in those teen years.
So, what do you think? Make a post and leave your opinion if you have one.