Help me flush out this idea....it may help you too.

6 replies
Ok. So this morning I'm sitting in one of the Chamber of Commerce meetings and there were about 25 people there. A few of them were "Coaches" for various fields like Business Coach, Marketing Coach, Physical Fitness Coach, etc.

So I'm thinking of a way to do a JV with some of these guys (and one girl).

Here's the idea....sort of.

Since I also own a video production company, I could create a video series of whatever they're experts at. Maybe create 10 or 20 fifteen minute videos and put them on some sort of membership site.

So basically, I'd create the videos for the "Coach" and set up the membership site for them. All they'd have to do is be "the expert".

So that's the idea.

Now, what's the best way for both of us to make money from it?

Mike
#flush #ideait
  • I have done similar things I have a guy who runs a cross fit gym I do the marketing. I get people to the site where we generate leads and give those leads access to my video series. They do this because my USP.

    Noone to my knowledge is using this USP in the fitness industry I based it on a human need. Well any ways we then sell a gym membership in the FREE video.

    Later we will make a video with one of his clients who is a Lingerie football player. Yea girls in lingerie who playfoot ball.

    But to start I am only getting a percentage of the gym membership.
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    • Profile picture of the author 512 Designs
      Originally Posted by prostarprofitsdotcom View Post

      I have done similar things I have a guy who runs a cross fit gym I do the marketing. I get people to the site where we generate leads and give those leads access to my video series. They do this because my USP.

      Noone to my knowledge is using this USP in the fitness industry I based it on a human need. Well any ways we then sell a gym membership in the FREE video.

      Later we will make a video with one of his clients who is a Lingerie football player. Yea girls in lingerie who playfoot ball.

      But to start I am only getting a percentage of the gym membership.
      Hmmm. That's interesting.

      So people go to your site for information and in the free video you upsell the membership. I assume you mean Unique Selling Proposition (USP) and that's not some sort of gym term?

      I don't know any gym owners, but I do know a chiropractor, a music teacher, and obviously the coaches at the chamber.

      Could you possibly pm me the website you get the leads from? I'd love to see if this idea could be used for these other business owners I know.

      Thanks.

      Mike
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  • Profile picture of the author Steve Holmes
    Originally Posted by 512 Designs View Post

    Now, what's the best way for both of us to make money from it?

    Mike
    Could try clickbank, split the commissions 50/50.

    Posters at the gym, qr codes etc (make relative to specific trainers market).

    I'm sure you can come up with some creative ways to get people interested in the courses and just split the monthly commission fees. Just get them to keep creating quality videos.
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  • Profile picture of the author Mobile Tactics
    You can give him a price to create either a membership product or a DVD/workbook type product, and then create a direct mail campaign that he could use to sell it. Or you can help them create something that is more of a lead generation tool, along with a lead capture site, and PPC or other methods to promote it. So someone would search how to do xyx,or scan a QR code on an ad they saw(or visit an easy to remember url)then get taken to a video squeeze page where they are told to leave their address and phone number and a free dvd will be mailed to them, which is the coach's sales pitch. Then you have an autoresponder drip to them, and have a good sales person call them. In the original opt in form you could ask a few questions to determine motivation, and then the sales person could be trained to reference them and hit those pain points.
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  • Profile picture of the author TyBrown
    I had someone do this with me. They approached me to make a membership website with my expertise (dog training). We partnered up and he did the marketing while I did the content. We split 50/50. I've since taken over complete control of the site (amicable, he was spending more times on other projects) but I think an idea like that would work just fine.
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  • Profile picture of the author RobbieT
    Hey Mike, some good ideas here.

    I particularly like Ty's experience as it is real simple and obviously worked.

    Take good care of those that you love.

    Robbie T
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