6 {{ upvoteCount | shortNum }}
6 {{ upvoteCount | shortNum }}

useful data & statistics about local marketing

by dic
5 replies
hi all

I'm currently writing a book about local marketing to publish on the Kindle store as a way of gaining credibility in the eyes of potential clients (I'm 19 and some have seemed doubtful about my expertise).

I thought it would be helpful to include some data & statistics in the book, things like the percentage of people who use their mobiles to find local businesses, the effect of having a lead capture form on your site, stats on Facebook advertising, etc. You know, anything that might be good for convincing a potential client that what you can provide will help them.

Forgive me if this thread has already been done - I couldn't find it anywhere - but I think it would be useful if we each contributed some facts, as long as they can be verified by some sort of study. Not only is it good for business owners to hear this stuff, but I know some of us can get disheartened by our results and think that the market is saturated, when it really isn't (well I know I have anyway!)

I'll start it off with this article about the number of people who use search engines to find local businesses:

Most People Rely on Search Engines to Find Local Businesses [Study] - Search Engine Watch (#SEW)

what encouraging data do you have?

Benedict
#data #local #marketing #statistics
  • Profile picture of the author prostarprofitsdotcom
    I got this from Ruan Deiss
    90% of local Google search are looking to buy 70% of those search are done on mobile phones.
    Signature
    Discover the secrets to Never paying out of pocket for your Advertising EVER AGAIN!! CLICK HERE

    Dial 888-888-9802, ext 66509 (3) , code 1 (#) FREE Recorded Message
    {{ DiscussionBoard.errors[5602687].message }}
  • Profile picture of the author Jasoneli
    You can use the upcoming Analytics tool For Facebook FanPages. It lets you compare the statistics of different companies by their growing fans and other metrics. Not only that, you can check the statistics of your competitors Facebook Fanpage as well. There are many tools for this, but they mostly charge you, whereas SocialDon.com is absolutely FREE. Now how cool is that?
    {{ DiscussionBoard.errors[5668902].message }}
    • Profile picture of the author David Miller
      Gotta be a dick here dic! Speaking as a writer, when you author something, a book, an article, a paper, whatever it may be, it's your responsibility to do your own research.

      If you are putting together a book which is to be a source for marketing data, and you do your research by inquiring of sources that have no merit that you can document, your product can only be garbage in the end.

      Now I know you may say that you actually were looking for links to where you can find information, but what can assure you that the links given are objective.

      Case in point: someone here saying 70% of search is done on mobile phones. Now, it's been my experience that the only time I hear numbers that ridiculous about search, is when someone is pitching me a mobile site.
      Signature
      The big lesson in life, baby, is never be scared of anyone or anything.
      -- FRANK SINATRA, quoted in The Way You Wear Your Hat
      {{ DiscussionBoard.errors[5668942].message }}

Trending Topics