My methods of getting clients....
1. Door to Door with Brochure. I plan on going to businesses in my local small town and ask if they currently have a website. Then, if no, I introduce myself explaining that I am new in town and provide website design services for local small businesses. Then, hand them a brochure showing the what I do (web design, seo, social media, mobile), and let them know I am currently running a special offer where I will be doing website design for half off for my first 10 clients. Price for the site is $600 (normally $1200). Then I will let them know about hosting and maintenance for $50 per month. Then if they are ready to get started, great. If not, or if the decision maker is not in, I leave the brochure, ask for their contact info (for later contact), and say thanks and leave.
2. Direct Mail. Since I have a full time job and cannot call businesses during business hours, I plan on seeing how direct mail works with this same offer. I need a little help on what I will be sending (still in design phase/getting ideas on what to send out), but I plan on including the same brochure as above along with either a sales letter or some other something...I need some help on this...lol. But I want each mail out to be personalized to each business in some way. I will hand write each address to have more chances of getting it opened.
I will also mix other things like craigslist, email, etc during the times I am not working on these other two systems.
So, please critique my system to see what you think.
What kind of numbers can I expect on direct mail with a personalized letter and brochure? I know it is very hard to know, but any experience on this? Also, any samples or books you recommend for direct mail?
Thanks for your time,