My dentist site is #1!! Except, I dont have anybody to rent it too or take the leads. What do I do?!

12 years ago

Wow, that's insane.

How much traffic is it getting per month?

Maybe set up a tracking number on it www.callfire.com so you can show how many leads they could be expecting.

You could also get the contact info of the person, and then take it to dentists saying this person is looking for an appointment and explain how you got the lead so they see the value in getting on board with your rent-a-site.

Thanks

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iAmNameLess

12 years ago

Call before 9 or after 5 and see if you get through to the actual dentist. I have a few sites up that clients ended up bailing out on and we split ways, so they generate leads and I call about 3-5 companies and give them a couple free leads and give the info away. They're usually shocked I gave away leads for free, and then they end up being clients, by renting out the site or using one of my other services.

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baconman

12 years ago

Originally Posted by iAmNameLess

Call before 9 or after 5 and see if you get through to the actual dentist. I have a few sites up that clients ended up bailing out on and we split ways, so they generate leads and I call about 3-5 companies and give them a couple free leads and give the info away. They're usually shocked I gave away leads for free, and then they end up being clients, by renting out the site or using one of my other services.

I might give that a try. Can I ask how much you are charging per lead?

Thanks
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iAmNameLess

12 years ago

Originally Posted by baconman

I might give that a try. Can I ask how much you are charging per lead?

I don't charge per lead... since I have spare sites that are ranking I have a contact form on all pages to capture their information. Once I have a lead come through I just call a couple companies and tell them, I have people that need their services. I don't charge for it, I just give it to them. When I follow this strategy, I have about a 95% close rate, because now that I already provided them with value they want to know what I do and how, and they get sucked in.

Nobody says no... and if they do.. screw em, their competition will want it. To give you an idea of my success rate when selling people on rent a sites, or other services once giving them a lead, I never need to make more than 5 calls to get a sale. One call closing... no appointments, no meetings, no BS give me a week to think about it. The truth is, if someone needs a week to think about it, its already sold to their competition.

Gatekeepers, secretaries, office managers, ANNOY the hell out of me. I'm cocky, and at times arrogant, but when somebody denies my services, they're truly missing out. In my eyes, these people are preventing growth in the company if they screen my call and don't put me through.

Today, I had a limo site that me and the business owner disagreed on a few things. I brought him about a 250% growth in business, and he thinks he can do better on his own without the fee going to me. So, I called some people in his area since the site is already ranking and he was renting it out from me. The first person I called, thought he was going to buy, he said to give him a few minutes and he will call back to make the payment. I told him I was going to give him 15 minutes and I was going to start calling related businesses in his area. I guess he thought I was bluffing, 15 minutes later onto the next. This person was a one call close, payment over the phone and site already switched over.

About an hour passed and the 1st business owner gave me a call, said he's ready. I said, I'm really sorry, unfortunately I already sold this out to so and so at whatchamacallit. He ended up offering about $300 more, but no can do. I told him if there is an opening for this site I will be calling him first next time.

No sale is certain until you have the money.

Anyway, after that little story, I realize I didn't really stay on topic at all did I? I think the point is... you are successful. You have a #1 ranking site that none of these other guys have. You have something valuable and you already proved you can do it. If someone isn't smart enough to see what this can do for them, then you don't want to try to convince them. With dentists, they have patients pretty often and they can't just get to the phone when you want to talk because they might be in a middle of a root canal or something else. I think calling before 9, or after 5 is going to be your best bet unless you walk in.

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mrtrance

12 years ago

Originally Posted by iAmNameLess

I don't charge per lead... since I have spare sites that are ranking I have a contact form on all pages to capture their information. Once I have a lead come through I just call a couple companies and tell them, I have people that need their services. I don't charge for it, I just give it to them. When I follow this strategy, I have about a 95% close rate, because now that I already provided them with value they want to know what I do and how, and they get sucked in.

Nobody says no... and if they do.. screw em, their competition will want it. To give you an idea of my success rate when selling people on rent a sites, or other services once giving them a lead, I never need to make more than 5 calls to get a sale. One call closing... no appointments, no meetings, no BS give me a week to think about it. The truth is, if someone needs a week to think about it, its already sold to their competition.

Gatekeepers, secretaries, office managers, ANNOY the hell out of me. I'm cocky, and at times arrogant, but when somebody denies my services, they're truly missing out. In my eyes, these people are preventing growth in the company if they screen my call and don't put me through.

Today, I had a limo site that me and the business owner disagreed on a few things. I brought him about a 250% growth in business, and he thinks he can do better on his own without the fee going to me. So, I called some people in his area since the site is already ranking and he was renting it out from me. The first person I called, thought he was going to buy, he said to give him a few minutes and he will call back to make the payment. I told him I was going to give him 15 minutes and I was going to start calling related businesses in his area. I guess he thought I was bluffing, 15 minutes later onto the next. This person was a one call close, payment over the phone and site already switched over.

About an hour passed and the 1st business owner gave me a call, said he's ready. I said, I'm really sorry, unfortunately I already sold this out to so and so at whatchamacallit. He ended up offering about $300 more, but no can do. I told him if there is an opening for this site I will be calling him first next time.

No sale is certain until you have the money.

Anyway, after that little story, I realize I didn't really stay on topic at all did I? I think the point is... you are successful. You have a #1 ranking site that none of these other guys have. You have something valuable and you already proved you can do it. If someone isn't smart enough to see what this can do for them, then you don't want to try to convince them. With dentists, they have patients pretty often and they can't just get to the phone when you want to talk because they might be in a middle of a root canal or something else. I think calling before 9, or after 5 is going to be your best bet unless you walk in.

Great info you have provided here. But I do have a few questions since I'm trying to achieve the same thing with a dentist site.

At what stage do you go and contact a dentist to give your free leads or talk about renting the site? Is it right after you get some good rankings and get the first 2-3 leads from your contact form on your site or do you wait til the site is getting decent amount of traffic? Do you wait til you are ranking #1 for multiple keywords or when one of your main keywords hits #1 and start getting traffic?

I have a dentist site right now that just hit #1 for it's main keyword (highest exact search volume a month and also EMD) for "city dentist". The site is also ranking #3 for "dentist city" and "dentist in city" and #5 for "city dental". The GAKT shows exact search volumes of 260 for main keyword and 170, 110, and 110 for the other 3 keywords. So total search volume just for these is roughly 640 searches of month. So should I start marketing the site to dentists and see if there are any takers or wait til the other keywords hit #1 as well to analyze how much traffic there really is a month?

Also what sort of contact form do you have on your site to capture leads? Is it just simple contact us form with fields for name, email, phone#, and spot to indicate what sort of dental treatment needed or is it more of a contact form to emulate setting up an appointment online with fields for name, phone#, choose appointment date and time and what the visit is for?

What sort of call to action do you have on your sites that convert so well that when people land on your site they leave their contact information or once you rent it out the site generates certain number of calls to the client? Any insight on how to increase this conversion so that the client stays happy and remains a client?

What sort of monthly fees do you charge your clients for renting the site? Do you just brand the site to them with adding their contact info and maybe a pic or logo of the dentist and keep your tracking# the same so that you can still monitor that the site generates calls to the dentist?

Thanks

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mraffiliate

12 years ago

Originally Posted by iAmNameLess

I don't charge per lead... since I have spare sites that are ranking I have a contact form on all pages to capture their information. Once I have a lead come through I just call a couple companies and tell them, I have people that need their services. I don't charge for it, I just give it to them. When I follow this strategy, I have about a 95% close rate, because now that I already provided them with value they want to know what I do and how, and they get sucked in.

Nobody says no... and if they do.. screw em, their competition will want it. To give you an idea of my success rate when selling people on rent a sites, or other services once giving them a lead, I never need to make more than 5 calls to get a sale. One call closing... no appointments, no meetings, no BS give me a week to think about it. The truth is, if someone needs a week to think about it, its already sold to their competition.

Gatekeepers, secretaries, office managers, ANNOY the hell out of me. I'm cocky, and at times arrogant, but when somebody denies my services, they're truly missing out. In my eyes, these people are preventing growth in the company if they screen my call and don't put me through.

Today, I had a limo site that me and the business owner disagreed on a few things. I brought him about a 250% growth in business, and he thinks he can do better on his own without the fee going to me. So, I called some people in his area since the site is already ranking and he was renting it out from me. The first person I called, thought he was going to buy, he said to give him a few minutes and he will call back to make the payment. I told him I was going to give him 15 minutes and I was going to start calling related businesses in his area. I guess he thought I was bluffing, 15 minutes later onto the next. This person was a one call close, payment over the phone and site already switched over.

About an hour passed and the 1st business owner gave me a call, said he's ready. I said, I'm really sorry, unfortunately I already sold this out to so and so at whatchamacallit. He ended up offering about $300 more, but no can do. I told him if there is an opening for this site I will be calling him first next time.

No sale is certain until you have the money.

Anyway, after that little story, I realize I didn't really stay on topic at all did I? I think the point is... you are successful. You have a #1 ranking site that none of these other guys have. You have something valuable and you already proved you can do it. If someone isn't smart enough to see what this can do for them, then you don't want to try to convince them. With dentists, they have patients pretty often and they can't just get to the phone when you want to talk because they might be in a middle of a root canal or something else. I think calling before 9, or after 5 is going to be your best bet unless you walk in.

I agree with you that it seems decision makers in businesses get brain cramps when it comes to making smart decisions.

One of my clients sites I got ranked fairly quickly and she got over whelmed with the amount of business she was getting and then with no warning she stopped paying me and answering my emails or phone calls. Since then she has changed her site and it isn't ranking as well and I'm sure her business has dropped. It makes you wonder how a business can see paying a monthly fee for SEO that brings in high conversions as a liability instead of an asset.

I like your style. It gets to a point where if a business can't make decision, then another one will.

Thanks
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isharky

12 years ago

Originally Posted by mraffiliate

I agree with you that it seems decision makers in businesses get brain cramps when it comes to making smart decisions.

One of my clients sites I got ranked fairly quickly and she got over whelmed with the amount of business she was getting and then with no warning she stopped paying me and answering my emails or phone calls. Since then she has changed her site and it isn't ranking as well and I'm sure her business has dropped. It makes you wonder how a business can see paying a monthly fee for SEO that brings in high conversions as a liability instead of an asset.

You should always have control of the site.

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xlfutur1

12 years ago

That sounds so typical. These are the same dentist offices that are probably paying $1000 per month in YP advertising, doing mailers, even adwords, etc. I have found that office people and managers could really care less because at the end of the day, its not their business. They just want to punch the clock, collect a paycheck and go home. Maybe try direct mail outlining how much money they are missing out on every month by not talking to you.

Thanks
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Biz Max

11 years ago

Originally Posted by xlfutur1

That sounds so typical. These are the same dentist offices that are probably paying $1000 per month in YP advertising, doing mailers, even adwords, etc. I have found that office people and managers could really care less because at the end of the day, its not their business. .

Hold on there just a sec. I work with a painter who had a full page YP ad and
he was pulling down $30k a month from it. Mailers can be very effective, in
fact that is how I first tried my current dentist. I NEVER look online for that.

If the OP called me up and said "I got a website #1 ranked and you can have
it for X, I would not be interested. Mostly because I do not understand it,
believe him and/or know the value of it.

That is on the OP, not the dentist.

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link82

12 years ago

baconman --don't give up! I only have one client [lol] but he is a dentist and he pays me well. I definitely think you need to talk to the dentists. It's their business, they are in charge. You want to end up speaking to the dentist in some way. Email as a patient and see if they'll pass your email to the dentist. Or get his direct line.

Whatever it is, do what iAmNameless does. Give a couple free leads and tell him how much traffic you are receiving! Make him realize what this could do for his business.

Good luck! Keep trying.

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mikeyman120 12 years ago

I agree with whats been said about giving the free leads. I would take calls off of the site to a message saying something like I will call you back shortly and then write down the contact info of the callers. Then call the dentists office and you are of course going to get the assistants who take the calls and appointments. Explain it to them and show them your site and tell them if they call these people right now they may be able to get them as customers and set up appointments. Have them do that and call back to see how it went. Then explain to them you can get them more leads but you need to speak to the dentist first. hopefully they get it and have the dentist call you, you can then give the dentist your proposal.
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vndnbrgj

12 years ago

You could get a tracking number through HostedNumbers.com
Then just route the number to a dentist that you are trying to target.
After 1 week, you will be able to see how many calls your site is generating for them.
If they are not interested, forward the number to the next dentist.
Let's say they got 5 calls that week. Tell them you will get them another 15 that month. If they close 1/3 of that, they will have an additional 5 new patients.
How much is 5 new patients worth to them?
Not to mention, that they should have closed 1 or 2 from the first week.

For an additional $1/number per month, you can record the calls.

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redcell1

12 years ago

Setup a number.
Make sure you can record the calls (Laws very by state)
Then direct calls to a dentist. After about 3-4 closed clients contact the dentist and show him that you directed those calls etc.

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Lina T

12 years ago

Wow, no dentist in your area wants your leads?! Maybe try a different approach in reaching the decision maker, because (please do not take offense) your current approach is obviously not working.

I think giving some leads away is a great idea that was posted, as well as having the "gatekeeper" take down the number of the lead and calling them to schedule an appointment and then that way you can say when you get to the right person on the phone, you can tell them they already have a patient from your leads.

If it were me, I would go to the dentists office in person. If after visiting a handful, if I was not getting to the right person, I would start scheduling cleanings with the dentists I want to reach.

What city are you located in? If you want me to try making a cold call on a 3-way for you to see how it goes if I can reach the right person on the phone, PM me, I like doing stuff like that from time to time.

Thanks

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ryanmckinney

12 years ago

Keep the screen shot, use it as a sales tool for other dentist in other cities and pitch SEO to work on their own sites. That would be another way I would utilize that #1 spot.

I send letters via fedex with screen shots of their niche + city and just point to my website, saying this could be you basically.

Ryan

Thanks
1 reply

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bryson

12 years ago

Originally Posted by ryanmckinney

Keep the screen shot, use it as a sales tool for other dentist in other cities and pitch SEO to work on their own sites. That would be another way I would utilize that #1 spot.

I send letters via fedex with screen shots of their niche + city and just point to my website, saying this could be you basically.

Ryan

To add to Ryan's suggestion, if you are tracking calls you could add specific details of the exact leads like the phone # and name or whatever to identify the exact call. Give them something they can confirm.

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Jason Kanigan

12 years ago

Are you "monetizing the problem"?

Do you have a way of showing them the value of the leads generated from renting your site?

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markjob

12 years ago

Hi All,

Has or does anyone in the Uk done or do this offline web rental service for the dental niche? Because of our free{well almost} dental healthcare and a lack of dental practices i think most have large waiting lists of people wanting to join.

Thanks

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9999

12 years ago

I have a question regarding this pay per lead site.

Say you make a website and ranks it high in google. Say your domain is www dot citydentist dot com. You set up the email as info@citydentist dot com, you put a phone # on the website that tracks the call. My question is though:

As far as the website, usually it would be COMPANY NAME on the website but would you just put CITY DENTIST as this is your exact match keyword?

Thanks
1 reply

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iAmNameLess

12 years ago

Originally Posted by 9999

I have a question regarding this pay per lead site.

Say you make a website and ranks it high in google. Say your domain is www dot citydentist dot com. You set up the email as info@citydentist dot com, you put a phone # on the website that tracks the call. My question is though:

As far as the website, usually it would be COMPANY NAME on the website but would you just put CITY DENTIST as this is your exact match keyword?

I'd be surprised if many people even noticed, whether you had CITY DENTIST or the COMPANY NAME... people just search and click. That is the least of the worries.

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mrtrance

12 years ago

Originally Posted by iAmNameLess

I'd be surprised if many people even noticed, whether you had CITY DENTIST or the COMPANY NAME... people just search and click. That is the least of the worries.

Hey iAmNameLess,

Can you give some input to the following. Thanks.

Great info you have provided here. But I do have a few questions since I'm trying to achieve the same thing with a dentist site.

At what stage do you go and contact a dentist to give your free leads or talk about renting the site? Is it right after you get some good rankings and get the first 2-3 leads from your contact form on your site or do you wait til the site is getting decent amount of traffic? Do you wait til you are ranking #1 for multiple keywords or when one of your main keywords hits #1 and start getting traffic?

I have a dentist site right now that just hit #1 for it's main keyword (highest exact search volume a month and also EMD) for "city dentist". The site is also ranking #3 for "dentist city" and "dentist in city" and #5 for "city dental". The GAKT shows exact search volumes of 260 for main keyword and 170, 110, and 110 for the other 3 keywords. So total search volume just for these is roughly 640 searches of month. So should I start marketing the site to dentists and see if there are any takers or wait til the other keywords hit #1 as well to analyze how much traffic there really is a month?

Also what sort of contact form do you have on your site to capture leads? Is it just simple contact us form with fields for name, email, phone#, and spot to indicate what sort of dental treatment needed or is it more of a contact form to emulate setting up an appointment online with fields for name, phone#, choose appointment date and time and what the visit is for?

What sort of call to action do you have on your sites that convert so well that when people land on your site they leave their contact information or once you rent it out the site generates certain number of calls to the client? Any insight on how to increase this conversion so that the client stays happy and remains a client?

What sort of monthly fees do you charge your clients for renting the site? Do you just brand the site to them with adding their contact info and maybe a pic or logo of the dentist and keep your tracking# the same so that you can still monitor that the site generates calls to the dentist?

Thanks

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baconman

12 years ago

Question regarding call tracking/lead capturing.

Since when people choose their dentist they may not want one all the way on the other side of the city. If I were to set up a phone number what type of address should I Put. Should I just make one up? Even then, wont it affect the amount of calls i get. Say for instance I put a downtown address and I'm getting 10 calls a month, but when I do finally sign up a dentist they are on the outskirts of town and with that address they are only getting 5 calls a month. Is this something I should be concerned about?

Thanks

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rushindo

12 years ago

Here is EXACTLY you need to do. Find a call forwarding service with a WHISPER feature. The whisper feature allows the business receiving the call to know where the call is coming from.

Just make the whisper say "Call from YourSite.com" or something. After a month, ask them how many calls they got from you... and if they want to keep getting those calls, they have to pay. If you tell them to expect the calls before you begin, I bet you they will call you before you call them to ask you not to turn it off.

Easy peasy.

Brandon

Thanks

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profits4less

12 years ago

When you find a dentist to target, check to see if they are on linkedin (make sure you have a complete linkedin profile yourself) If they do then you can contact the Dentist direct through linkedin therefore by-passing the office staff. You can also do an owner search and find other dentist that you can pitch your site too. Also try to build another page that is private and customize it to a particular dentist with their name address and other info that might apply. Send them to that link to view and your chances of renting or selling them the site will go up tremendously because they will draw an immediate attachment to a site that was custom made for them.

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mcfcok

12 years ago

Can i just ask if you qualify any of these "leads"? surely by approaching dentists explaining these aren't ust any old leads they have been confirmed?

Imo qualified leads would be a better way to sell to dentists, ie you have the correct customer name/address and contact details, what is the enquiry regarding ie routine work/ bridge work etc when they would be looking to get an appointment/quote?

Having all the above info would be far more appealing imo.

Dave

Thanks
1 reply

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isharky

12 years ago

Originally Posted by mcfcok

Can i just ask if you qualify any of these "leads"? surely by approaching dentists explaining these aren't ust any old leads they have been confirmed?

Imo qualified leads would be a better way to sell to dentists, ie you have the correct customer name/address and contact details, what is the enquiry regarding ie routine work/ bridge work etc when they would be looking to get an appointment/quote?

Having all the above info would be far more appealing imo.

Dave

I have a dental directory dentistfind.com and with all the calls they are looking for a dentist immediately.

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iceman365

12 years ago

I would like to know more info on how to solve this.

Thanks

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wally247

12 years ago

I talked to a guy who tried the following, and he said it worked well...but it requires that you aren't too passive.

He just picked a dentist (or whatever niche he was trying this out for) and put a tracking phone number on the site for customers to call....this was obviously so he could track how many calls he got.

After a while he just called them up and said "Yea, I'm sending you 100 patients a month...do you want to pay or do you want me to put your competitors phone number on there".

That's too bold for my style (I'm a pansy) but this dude swore by it and said more than not, they didn't want to lose those calls.

Thanks
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isharky

12 years ago

That's a really good method. At the end of the day we are providing the same service, it's how you sell them emotionally. That is very powerful, if you friend gave them a list of numbers and the date and time of calls.

Originally Posted by wally247

I talked to a guy who tried the following, and he said it worked well...but it requires that you aren't too passive.

He just picked a dentist (or whatever niche he was trying this out for) and put a tracking phone number on the site for customers to call....this was obviously so he could track how many calls he got.

After a while he just called them up and said "Yea, I'm sending you 100 patients a month...do you want to pay or do you want me to put your competitors phone number on there".

That's too bold for my style (I'm a pansy) but this dude swore by it and said more than not, they didn't want to lose those calls.

Thanks

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Justin Lavoie

12 years ago

Originally Posted by wally247

I talked to a guy who tried the following, and he said it worked well...but it requires that you aren't too passive.

He just picked a dentist (or whatever niche he was trying this out for) and put a tracking phone number on the site for customers to call....this was obviously so he could track how many calls he got.

After a while he just called them up and said "Yea, I'm sending you 100 patients a month...do you want to pay or do you want me to put your competitors phone number on there".

That's too bold for my style (I'm a pansy) but this dude swore by it and said more than not, they didn't want to lose those calls.

Well thats pretty much what I explain right here

http://www.warriorforum.com/offline-...ml#post5424094

Thanks
1 reply

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berg7896 11 years ago

My wife is a dentist and we would be willing to try out some of your services in our practice.

If you are interested please email berg7896@gmail.com

Thanks
Neil
- Thanks
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jgant

11 years ago

Try a different monetization model.

Instead of selling leads, offer that the dentist pays you per new patient. A new patient is worth a ton of money. You could ask for % of all revenue from the lifetime of the patient or a hefty up front commission such as $400 plus per referral. Make sure it's clear "per patient" and not "family." If yous send a family of 4 to them, you want a commission on all 4 patients.

If you have a dentist interested, switch the site to appear as that dentist's site. Get a call center to intercept calls using the toll free number they provide you and take names (for tracking) and place a contact form on the site (on every page above-the-fold).

At the end of the month, send the dentist your spreadsheet of all callers and all contact inquiries. The dentist's staff tracks new patients and sends you a check.

Leads are tougher to sell than commissions when approaching a business owner. Many business owners have tried leads and it didn't work out due to poor lead quality. However, if a business owner need only pay for a new patient that generates revenue, most dentists will be interested.

Thanks
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mrtrance

11 years ago

Originally Posted by jgant

Try a different monetization model.

Instead of selling leads, offer that the dentist pays you per new patient. A new patient is worth a ton of money. You could ask for % of all revenue from the lifetime of the patient or a hefty up front commission such as $400 plus per referral. Make sure it's clear "per patient" and not "family." If yous send a family of 4 to them, you want a commission on all 4 patients.

If you have a dentist interested, switch the site to appear as that dentist's site. Get a call center to intercept calls using the toll free number they provide you and take names (for tracking) and place a contact form on the site (on every page above-the-fold).

At the end of the month, send the dentist your spreadsheet of all callers and all contact inquiries. The dentist's staff tracks new patients and sends you a check.

Leads are tougher to sell than commissions when approaching a business owner. Many business owners have tried leads and it didn't work out due to poor lead quality. However, if a business owner need only pay for a new patient that generates revenue, most dentists will be interested.

Good points here.

By the way are people still able to setup and rank these sort of sites to the #1 or top 3 spots (even above Google+ Local 7 pack) by using EMDs i.e. "citydentist[dot]com", "dentistincity[dot]com", bestdentistincity[dot]com", etc.. and just having like one static homepage with a like maybe a contact us, about us page only?

I want to start again in the lead gen biz and wanted to get some feedback form those that are still doing it and if it is working?

Thanks

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ryan97103 11 years ago

BaconMan,

Care to share your website with the group? I'm looking for some inspiration as I am working on something similar.

Thanks!
- Thanks
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RedShifted

11 years ago

/\ Commission based models are the best. No doubt about it.

When you sell leads individually, you turn into service magic. Leads get exploited, freebie seekers are targeted, lowballers, and the company closes less jobs overall.

When you sell based on commission, leads get qualified a lot better. A different type of customer is targeted, more urgent buyers with more money, the company winds up closing more jobs, and you make a lot more.

I can sell 10 leads for $30 each, and make $300 in my niche.
The company closes 1 for $8,000, makes a profit of $2,500.

Or I can give away 10 leads, demand a 10% commission on the final price, company sells 1 for $8,000, I get $800.

Now you may think the companies profits are getting butchered this way, but thats not what actually happens. What usually happens is because the leads are better, they sell more leads for a higher price. Either way, the company just pocketed $1,700, and all the risk is removed on their part.

People would love to say "well that increases risk for you", but it doesn't.

It actually increases the chance that the company will continue working with you, since you lower their risk. It will reduce the chance the they won't sell any jobs, because you're sending them better leads.

It also forces you as a marketer, to become better at your job. This type of model is what allowed me to start working with various companies. Then I became so good at generating leads, I started my own business. I still sell leads on the side, but the thing I like about the model most of all, it is truely results based.

Leads aren't = to "results". Results = sales.

So you're much less likely to work with a company that doesn't have their shit together. You can also mandate that a certain quota is met on their end every month. Tell them that they have to close a certain %, or the contract is terminated. What is also smart, is to demand lower commissions the higher their closing rate is. And higher commissions, the lower the closing rate is.

If they have a salesman who doesn't take their job seriously, they'll be much more likely to fire/get rid of them now. Because they're getting free leads, and it becomes all about the companies ability to convert those leads. You take all the pressure off them in terms of generating customers, but raise the stakes for closing customers. Even though the pressure is raised on both of your ends, the risk is not.

Its a recipe for success no matter how you look at it. It helps you grow, helps the business grow, its just a great model to use imo.

-Red

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mrtrance

11 years ago

Originally Posted by RedShifted

/ Commission based models are the best. No doubt about it.

When you sell leads individually, you turn into service magic. Leads get exploited, freebie seekers are targeted, lowballers, and the company closes less jobs overall.

When you sell based on commission, leads get qualified a lot better. A different type of customer is targeted, more urgent buyers with more money, the company winds up closing more jobs, and you make a lot more.

I can sell 10 leads for $30 each, and make $300 in my niche.
The company closes 1 for $8,000, makes a profit of $2,500.

Or I can give away 10 leads, demand a 10% commission on the final price, company sells 1 for $8,000, I get $800.

Now you may think the companies profits are getting butchered this way, but thats not what actually happens. What usually happens is because the leads are better, they sell more leads for a higher price. Either way, the company just pocketed $1,700, and all the risk is removed on their part.

People would love to say "well that increases risk for you", but it doesn't.

It actually increases the chance that the company will continue working with you, since you lower their risk. It will reduce the chance the they won't sell any jobs, because you're sending them better leads.

It also forces you as a marketer, to become better at your job. This type of model is what allowed me to start working with various companies. Then I became so good at generating leads, I started my own business. I still sell leads on the side, but the thing I like about the model most of all, it is truely results based.

Leads aren't = to "results". Results = sales.

So you're much less likely to work with a company that doesn't have their shit together. You can also mandate that a certain quota is met on their end every month. Tell them that they have to close a certain %, or the contract is terminated. What is also smart, is to demand lower commissions the higher their closing rate is. And higher commissions, the lower the closing rate is.

If they have a salesman who doesn't take their job seriously, they'll be much more likely to fire/get rid of them now. Because they're getting free leads, and it becomes all about the companies ability to convert those leads. You take all the pressure off them in terms of generating customers, but raise the stakes for closing customers. Even though the pressure is raised on both of your ends, the risk is not.

Its a recipe for success no matter how you look at it. It helps you grow, helps the business grow, its just a great model to use imo.

-Red

So with your commission model the setup is the same as far as getting sites up, ranked in that niche, having a forwarding# and getting them calls. The way you structure it is that you get paid a percentage of the job that was done.

But one thing I'd like to figure out is how do you monitor which jobs were completed and by how much to figure out your commission? I mean you send them 25 leads in one month and they complete like 5 jobs at $5K a job and so you would make $2500 commission (i.e. 10% commission). But how do check on which of the leads were the ones that got done and how much was charged? Wouldn't that be more time spent to monitoring it then say if you charged them like $75 per phone lead (so in this case it would be $1875 for that month). Though it would be less than the commission model, but it would easy to rack since you have your printout of the call tracking at the end of the month and you show it to them the number of calls that came in from your efforts and they cut you check.

Any feedback?

Thanks
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svalegria

11 years ago

Also keep in mind, while you are trying to find a customer you can forward those leads to a Pay Per Call CPA site. They will probably only pay $5-$13. But it might be worthwhile in the interim. For instance 1-800-Dentist has a pay per call affiliate program.

Just a thought.

Thanks
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shockwave

11 years ago

Originally Posted by svalegria

Also keep in mind, while you are trying to find a customer you can forward those leads to a Pay Per Call CPA site. They will probably only pay $5-$13. But it might be worthwhile in the interim. For instance 1-800-Dentist has a pay per call affiliate program.

Just a thought.

This is a tough niche (look around for some of my threads/comments) you'll see some of the challenges that you will face - some of which are outlined in this thread.

Remember: It's never as easy as what it sounds. Actually, no matter what industry/niche you decide to pursue, the whole rent-a-site/sell leads model has some pretty significant challenges.

I started out building sites, video marketing and using call tracking...etc..etc. Even when you "prove" what you're sending to Dental offices, you are going to typically run into one of these scenarios:

1. They "already have someone" syndrome (IT guy/web guy/etc).
2. If you call with "free leads" they will perk right up, but as soon as you let them know you want paid for leads/website, then listen close as their tone changes.
3. Telling them you've sent them "free leads" (after the fact) won't matter because they typically aren't tracking calls anyway. So, they won't be able to distinguish the value of what you are offering. They will think their current system is doing all the work and you are just a salesperson trying to sell them something.

What svalegria says is exactly what I'm doing now and have been doing so for months. In fact, it's my passive income model now. True, it's probably not making as much as renting out a site or selling leads directly to a dentist, however, I also don't have to worry about finding someone to buy leads or collect the money. I get to simply focus on building/ranking/traffic generation. So it's a trade-off.

My advice:
1. While you're building a site and ranking it, find a CPA program so that you can get paid for calls while you are trying to find a dentist willing to buy/rent your site or buy your leads.

2. If you find a dentist willing to try you out, make sure you set up realistic expectations on how long the "free" leads will flow, and what you will expect after the trial period. Also make sure you understand HOW they will track leads on their end.

3. Dentists typically want NEW patients and preferably dental services that are expensive. Think about braces and expensive oral surgeries.

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Brian_Mahaffey

10 years ago

Originally Posted by svalegria

Also keep in mind, while you are trying to find a customer you can forward those leads to a Pay Per Call CPA site. They will probably only pay $5-$13. But it might be worthwhile in the interim. For instance 1-800-Dentist has a pay per call affiliate program.

Just a thought.

Where is the 1800dentist affiliate program on their website? I thought it was only through CPA networks?

Thanks

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squadron

11 years ago

Originally Posted by baconman

I have had a site ranking #1 in the dental niche for about 2 months now. I am getting about 150 hits a month but no dentist is interested in my service.

I've tried renting it and even offering the leads as a pay per call system. So far no luck with either. I've only been doing cold calling. Never spoken to a dentist and had decent success when speaking to the office manager which is rare. Any tips or advice? Should I move away from cold calling or keep going strong?

1. Send the leads to a dentist you like or who has the best looking receptionist. Don't tell him/her you are sending them leads.

2. Wait 3 months so that they have to hire more staff and invest in more equipment to cope with the extra demand you have created.

3. Send a real letter to the practice owner telling them that you have been sending them leads for some "test marketing" and ask them if they are interested in buying your system before you make the offer to other practices. Include a fancy visitor report full of stats and pretty graphs.

4. If no response, turn off the leads and redirect them to another dentist.

5. Rinse and repeat.

Back in the day, this was called the puppy-dog close

Thanks

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Entrecon

11 years ago

150 hits per month, that seems low for a #1 ranked site.

I have an old Bridal niche website that I haven't done much with in years that isn't #1 except for maybe a couple of long tail keywords and I am getting right around 200 hits/month.

It would be interesting to see your site and know exactly what you re ranking #1 for.

Thanks

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loprox

10 years ago

Try to plug in a click to call offer in your funnel. A click to call network such as RingPartner will have some dentist specific offers you could find relevant for you.

I did this with a funnel of mine where we had a deal with a tech company for the AM hours but were still generating calls during PM hours. So, we wrote a script to switch the TFN to the click to call offer when our main offer was not available.

Thanks

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Joe Stewart

10 years ago

Does everyone realize that this thread is nearly 18 months old?

Just for future reference, if someone has a site ranking high and generating traffic but can't find a dentist, etc to rent it, you should either add a proven affiliate program that you can refer people to for a commission or at the very least put Adsense ads on the page(s). Don't just let that traffic go to waste.

Something else, if you place Adsense ads on your site you'll begin to get relevant local listings that are already paying for advertising that you can contact!

HTH

Thanks

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Wildfire Results

10 years ago

There is a plugin called Rent A Serp that you can put on the site so they know it's for rent and they can pay via Paypal.

Thanks

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My dentist site is #1!! Except, I dont have anybody to rent it too or take the leads. What do I do?!

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