Using Twitter for SMS Lists/Marketing

9 replies
Someone told me that there was a thread here somewhere about using Twitter's 'fast follow' thing for SMS marketing. Does anyone know anything about it? Can you give me a little insight? Would it work for SMS coupons?
#lists or marketing #sms #twitter
  • Profile picture of the author Stephanie Henry
    Yeah a ton of people have been talking about this recently....... but honestly, unless if you can't spend 1 cent per text message and are VERY non-tech savvy, I see no reason to not just use Twilio & OpenVBX. I know everyone has their opinion of long code vs short code, but that's not what this is about.... this is about finding the cheapest solution to get up and running just to be able to test something out and see if it's something you want to pursue.

    I honestly would not recommend using Twitter for a client trial basis. Maybe if for yourself, but not for a client. Because when the trial is over you don't have access to that list. So that means all the optins they got to get started will pretty much be wasted.
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  • Profile picture of the author Neodism
    I used to use Twilio and Chad Wyatt's Wordpress plugin, but then I heard that it had about a 30% fail rate. What say you about that?
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    • Profile picture of the author sitefurnace
      Originally Posted by Larches View Post

      I used to use Twilio and Chad Wyatt's Wordpress plugin, but then I heard that it had about a 30% fail rate. What say you about that?
      Where did you hear this? I was about to grab that plugin but would like to find out about this first.

      Is there a major difference between open vbx and chads plugin as far as funtionality goes?
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      • Profile picture of the author HypeText
        Originally Posted by sitefurnace View Post

        Where did you hear this? I was about to grab that plugin but would like to find out about this first.

        Is there a major difference between open vbx and chads plugin as far as funtionality goes?
        A WP Plugin is using SMTP and NOT SMPP

        In other words its using email Protocol rather than SMS.

        Thats why the fail rate is high, because the Carriers prioritize Data Usage across their networks.

        As for Twilio...

        If you are just looking for Basic SMS without any value added services they can be a good jumping off point but you arent going to get full functionality out of it.

        It looks something like this

        1) SMS
        2) Voice
        and then
        3) Data

        Each Carrier has its own policies and rules and charges fees for outside entities to send data across their network. So basically if you are using SMTP to spoof SMS on their Network you can be charged for "Theft of Services"

        Tier 1 and Tier !! Agregators pay a per message Fee to the Carriers for the Privilege of accessing the Carriers Network.
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      • Profile picture of the author HypeText
        Originally Posted by sitefurnace View Post

        Where did you hear this? I was about to grab that plugin but would like to find out about this first.

        Is there a major difference between open vbx and chads plugin as far as funtionality goes?
        A WP Plugin is using SMTP and NOT SMPP

        In other words its using email Protocol rather than SMS.

        Thats why the fail rate is high, because the Carriers prioritize Data Usage across their networks.

        It looks something like this

        1) SMS
        2) Voice
        and then
        3) Data

        Each Carrier has its own policies and rules and charges fees for outside entities to send data across their network. So basically if you are using SMTP to spoof SMS on their Network you can be charged for "Theft of Services"

        Tier 1 and Tier !! Agregators pay a per message Fee to the Carriers for the Privilege of accessing the Carriers Network.

        As for Twilio, if you are looking for a bare bones SMS Platform without any value added services capability they can can be a good, low cost jumping off point for a beginner.
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        (916) 520-HYPE (4973)
        Local & Mobile Marketing Solutions
        $0 Setup & $99/mnth Private Label Reseller Accts
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  • Profile picture of the author sandalwood
    Originally Posted by Larches View Post

    Someone told me that there was a thread here somewhere about using Twitter's 'fast follow' thing for SMS marketing. Does anyone know anything about it? Can you give me a little insight? Would it work for SMS coupons?
    Look up Rick Duris. He is the one who made the post. I don't have the link otherwise I would post it here. Twitter is a great tool for the average biz client. Most are too lazy to use any advanced tool. Besides, if they collect the info correctly, they will know who is on their list. All it takes is a bit of common sense to design a sign up sheet. Why spend money, even 1 cent per message, when you don't have to?

    Good luck in your search.
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  • Profile picture of the author SirThomas
    Here's the thread you're talking about:

    http://www.warriorforum.com/offline-...campaigns.html


    Thomas
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  • Profile picture of the author vndnbrgj
    There are several reasons to offer a paid SMS service to businesses.
    The ones that can use Twitter, to me, would be churches and schools.

    Like previously said, if they ever want to do more with their list.... They are pretty limited. The only reason someone would want a free service over a paid service is...
    1. You haven't provided enough value
    2. They can't afford it

    Say you manage it for them, 1 text a week, $100/month.
    Even with Twillio and OpenVBX, you can get 1,000 messages for $20.
    So, if cost is an issue for the business, you have a few options.
    However, these are the only ones I would consider.
    1. Trials... Take 3 weeks to build a list with the business. Then send a text, and monitor the results.
    2. Move on.... There are more businesses out there that have money and want to work with you.
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  • Profile picture of the author Eddie Spangler
    Is it possible to set up the call a phone number to opt in method through regular sms?
    What would the setup look like?
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